We get support from you, see Davis globally, ranked university working to solve the world's most pressing problems in food, energy, health, education and the environment. You see. Davis, researchers, collaborate and innovate in California in around the globe define transformational solutions it A part of the universities mission to promote quality of life for all living things find out more At twenty first century dot you see Davis die each year. This is ninety nine percent, invisible, I'm Roman, Mars, keeping money and a series of God. Whereas interest is logical, let's turn that you ve never been to a bank before Douglas Macgregor, it's gonna be our guide. You walk through the door, you see the red a pitying. You see someone in a suit. There may be greeting you, you see some fur you know a nice row of professional. Looking people in suits behind the counter. You don't really

see what it is they offer chances. Are you walk into? Thank you. Look around you're not going to see a lot of services are price. It's? U have to kind of no, you weren't going in there or you have to talk with someone to help, you figure it out if you think about it, almost like it's like you. To a restaurant, there's no menu on the door and you inside and I can set of giving you a many. They ask us what he wants. You go italian and. Then you have a conversation about what they could provide and in that seventeen different sources they could offer and all the different shapes pasta, reasonable person might think. Like you had become a nice to have a menu that immigration, journalists. My name is Douglas Mccrae, I'm a fellow with a New America Foundation and I'm the editor in chief of pop up magazine. In a couple of years ago he wrote a story about check, hashes and payday lenders, which my group is quick to point out. These are different services check, cashing is when you have a check it's made out to you. You go in with a check

you leave with cash minus a three percent fear so and petty lending is, when you don't have any money, so you write the petty lindore, a cheque for three hundred and fifty dollars, and you get three hundred dollars and they cash and two weeks. Those are the much more problematic transactions if you happen to think charting. Four hundred percent interest is bad for the working poor, but Mccrae found that for better or worse in gets mostly for worse. These places are here to stay. What may surprise you that, if you have the same visceral reaction that I used to have, if it's a person is used to going to banks, they're gonna think there are loaded? Grimy is at the check, cashing stores, even with their problems. The fees are too high. I can't say that I do not feel the fees or at most of them are too high. May teach banks something about using design to better serve a wider range of customers. The absence of the bank like trapping push. Carpeting ferns big desks suits their missing for a reason when

the gray went on a tour of a branch with Tom Nix who, at the time, was the owner of the largest chain of czech hashing stores in southern California. Next pointed out the design choices he made then we pointed out the linoleum floor and he said you know. If you go into a bank, you're gonna see a carpeted floor and say a guy's coming out of this construction shift is in his work boots. He walks across the carpet floor is gonna feel like a jerk. I don't feel right or wrong, but it was an interesting point and it was a conscious choice. You know they were. They were not put down carpet Nix also worked really hard to make his places seemed just like retail. It reminds me a lot of a corner store only instead of selling ships and soda and stuff like that, its financial services and everyone patron noises and is welcome at a quarter, store, rich and poor, and you know everything costs,

one of the most important things, maybe the most important thing at this chain of czech ashes and you'll see this had a lot of them. There was a big list of prices on the wall and it was all really straightforward and the prices were for the most part, the prizes were too high, but you weren't gonna, wonder what something was going to cost. You weren't gonna, wonder what they could do for you and when I talk to people who chose to go to check captures a lot it had a bank at one point they signed up for some free checking account, but then all of a sudden they had these fees and they would like read these statements that were pages long and they couldn't figure out where they were getting charge. But there were getting charged plus your paralyzed by the vast number of options available to you. If you go to your bank, chances are neither have like five.

Different savings account. We still have five different checking account so have all these investment accounts have college savings accounts. You know it's a research project, it's hard to figure out which one is right for you and I for one always seem to leave with the feeling that I picked the wrong the czech cashiers in Haiti. Lenders they'll have a bunch of different services, but there will only be one of each so you can catch your checks and the cost of this much. You can wire money to your family and other country and costs of this much. It's all designed to be really simple. Let's pretend you ve never been to a bank before. I think some banks are realising that their cookie cutter, suburban branch data- they can't drop it down and have it work everywhere. It's one thing. If you opened a bank account with your parents, when you re years old, you ve been going there forever and all the weirdness, the bank, the no prices and the pamphlets and firms like all this stuff. It's kind of strange about a bank when you think about it. This is normal because that's what a bank is worth if you dont know what a bank is, if it's not normal- and maybe it's weird

Ninety nine percent invisible was produced by me, roman Mars, with support from lunar, making a difference with creativity. It's a project of w. The American Institute of Architects, San Francisco and the centre for architecture and designed to find out more good than ninety nine percent, invisible dot. Org.