It’s totally unfair. Hydrox cookies came out four years before the introduction of Oreos, but Hydrox could never shake the image that it was a cheap knock-off, an also-ran. As a consumer product, it’s completely out of your hands if … Continue reading →
This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
We get support from you, see Davis globally, ranked university working to solve the world's most pressing problems in food, energy, health, education and the environment. You see Davis, researchers, collaborate and innovate in California in around the globe, define transformational solutions A part of the universities mission to promote quality of life for all living things find out more at twenty first century dot. You see Davis die each year. This is ninety nine percent, invisible, I'm roman Mars. It's totally unfair hi drugs, cookies came out in nineteen, o, eight or use didn't show up until four,
four years later, but it didn't matter. I drugs could never shake the image of being a knock off and also ran high drugs lovers would champion it's ten year. Cream filling vegetarians would praise them for being cruelty free? Will America's favorite cookie the Oreo contained Animal Lord until the mid nineties as a consumer product? It's just not up to you. Sometimes your deemed the mighty transformer and sometimes you're the loathsome co bought. Why shall stand and watch out its caprices? Who wins? Swift? Rollo versus HO ho Whistler verses Redmain. Maybe yours was the first family in the block with e technologically superior superior betamax only only to be overwhelmed by the mediocre, the tape. Sometimes it doesn't make any sense at all
but sometimes it does John Lennon Joan is the New York Times magazine a rudder are for Papa Magazine Life Magazine in San Francisco, where this story first appear right, sir, it's nice to know too, and Data Roosevelt as president and he decides to vacation in a town called sneak in the Mississippi Woods where he can hunt black. There is a big doors man behind her, and this hunting trip became kind of a famous story. Basically, it's been a few days. Hunting I don't think they even saw a single bear. They definitely didn't get to shoot at any and then one morning the dogs get the scent of a bear and they follow it down to this really weedy place where the president's guides. As you know, what I'm about to go in there and then troubling yourself I'll, go in and I'll flush. The beer out. You just stay here and I'll flush. It right to you. So about weights and waits, but then it gets bored decides to go off and eat lunch venture. The dogs do corner the baron, and the guide, none really knowing what to do leaps office. Worse cracks the bare over the head with the butt of his rifle Knox, it unconscious or semi unconscious, and ties it to a tree.
An inserts blown away, trying to call Roosevelt backs the president, can be there I had the honour of shooting it. Roosevelt here's the bugle and made his way back to the hunting party they when he finds it, is better to female there. It was about two hundred thirty five pounds and its tied to a tree. It still semiconscious its injured and looks a little mangy. It's actually probably about half is heavy in big as it should be, but there has been a real drought going on an area. The bare looks, pathetic. Roosevelt text could be decides that its ones,
it's been like to shoot testing near he's, not gonna. Do it doesnt want anyone also doing either so he lowered his gun, and this sort of merciful moment is a word of this spreads and political cartoonist draws a cartoon of the of the moment of him new, showing the bear this mercy and the way the cartoons draws. The berries almost like a low labrador puppy or a golden retriever puppets of audits on its, but in its hind legs, and yet these big round pricked up his ears and was like Mickey Mouse and these big wide eyes and staring at the President waiting to see what its fate will be. The cartoon was called drawing the line in Mississippi and from that basically spawned the Teddy bear. This adorable little bare in the cartoon was turned into a three elements. Plush toy. The very first Teddy Bear was either made by a german company called Steve or a Brooklyn toys tomorrow,
Depending on who, you ask, and they named it after Theodore Roosevelt, they called Teddy Bear it's a huge sensation and it's actually more popular than baby dolls, which freaks everyone out a little bit. You know why should their children be playing with, bears and and not dolls? It's a little savage. And within a few years, I think Steve- is producing close to a million Teddy bears a year in shipping them to the U S, but it was considered so bizarre that kids would play with stuff bear that people just assumed it was a novelty and as soon as Roosevelt left office, no one would want them. This time the idea of mass produce toys was also really knew, so the toy industry wanted to kind of capitalize on its rally and keep it going so is really looking for. Whatever was can be the next cuddly plaything that american kids we're gonna want other, had annoyed, what that might be so fast board and ninety no nine in Roosevelt's term is about up in the president. Elect is Roosevelt's hand picked successor, William Howard,
and that January January, one thousand nine hundred and nine Taft is in the Atlanta he's trying to woo the south. Try to convince him that his administration's going to take them seriously as a constituency and he's the guest of honor at this banquet in the Chamber of Commerce in Atlanta, this most unpretentious southern dish around. It's something that a writer of the time I found this little book about southern food from the time calls it the Christmas goose of the epicurean negro. The meal was possum and taters, and what it was was an opossum would be roasting on a bed of sweet potatoes and then presented hole on a platter with a. On its tail on, and it often you'd get smart little sweet potato cram between animals teeth fifty teeth by the way, fifty teeth is apparently the most teeth of any north american mammal, which is fascinate,
in the end, the one that they brought to two table and eighteen pounds all orchestra strikes up and the and burst into song. Suddenly task is presented with surprise gifts and it's a small stuffed Parson toy, and this is a brand new invention that some local tat supporters are trying to position as William taps presidencies answer to the Teddy Bear they're, calling it the Billy Possum. Already there was a company set up the Georgie Billy Possum Company according to one account within twenty four hours of that bank, with their already deals being brokered for Billy persons with distributors across the country in covering the banquet, the elevator. And announced that the Teddy Bear has been relegated to a seat in the rear and for four years, possibly eight. The children of the United States will play with Billy possums
So from then on a bit of possum mania started through Billy Possum Coastguards: Billy Possum, pins, Billy, Possum pitchers for your cream. When you had coughing, there was a right, I'm tuning called Possum the latest craze and that's tough travel around the south. Some people are, she started, giving live opossums in cages when he would make public appearances her handing them over like they were floral that is soon Billy possums were in toys, doors from New York to San Francisco, because real apostemes, common in cities that and no one really knew what they were. A toy store in Brooklyn ran in store promotion with a live captive, opossum that they could show off the kids, so the kids could familiarize themselves with what this new animal they are going to be best friends with was I found an adverb for the store that red do not let it be said that any man, woman or child in Brooklyn has not seen the cute little animal, whose name is mention more in all parts of the world. Today than any other,
creasy there'd been poems and newspapers. Sir morning, the passing of the dolls and and how sad it was that these Teddy bears were coming into nurseries and vanquishing them, and now the report comes in newspapers about Billy Possum displacing Teddy, bears but since you probably never heard of a Billy Possum, you can guess what comes next. It was told flop and the Billy Possum was forgotten and almost entirely out of stores within a couple of hours so in other words the Billy Possum never even made it see Christmas time, which shows a special kind of tragedy for a toy. There are several possible explanations as to why the Billy Possum never took off the first, and probably we, thinking right now. Is this opossums or ugly and nobody likes them, but it was so the dawn of mechanical toy and even some
Teddy Bear a set of often to wind up animatronics. There is a French made teddy bear that quote wines up and is calculated to indulge in a number of ludicrous somersaults. How could a limp stuffed? Billy Possum? compete with that, but John, while am argues that at its heart, the acceptance of Teddy Bear and the rejection of the report, some comes down to their origin stories in the story that was told about rules at all, and this bear it was a very kind of tender moment- were reasonable, showing the mercy and when you look at that cartoon the way there was drawn it looked. I sending an you'd want to just sweep up in your arms and take care of, and that was vulnerable and that needed your help. It looked like,
teddy bear as we know it, although no one knew it at the time. The story with TAT didn't give it anything else. Your Taft aid is a person for supper and he had a lot of it. Any aid so much that, after his first several helpings, a doctor, seated nearby apparently passed him a note suggesting that it might be a good idea if you slow down a little taft, even bragged reporters the next day about how much Possum consumed. Why, like opossum and I very heartily of last night, and it did not disturb the slightest my digestion or my sleep- the path was vulnerable. I guess played out on a of taters but you're, not exactly rooting for it. I sort of thoroughly bad for tat to the more radical than about him. He was this totally colourless politician and he didn't actually even want to be president by some accounts. He reserves, armed into it by regional, and he never really measured up to Roosevelt's charisma and charm and resolve as the kind of guy who you no matter what he did. History seemed eager to glorify for it case in point the mess
a thing about the famous story of Teddy's. Bear on that hunting trip in Mississippi. Is it isn't even the whole truth? You have to remember. The result was a hunter he was there to hunt bears. He wasn't Peter activists or something like this. While he did show the bare mercy, it was a very particular kind of mercy. After hearing he's to shoot it. He said, put it out of its misery and then one of his hunting bodies came in and slipped the bears neck open with a knife. They carried the bears body back to camp over the back of a horse and they basically aid off it for the next several days on the last Sunday, their trip they finish off, they roasted its pause, and I could you not there the pause with a side of possum in tatters, So that's why you will never come up with a Billy Possum like you, will never watch a betamax tape or travel to go by IRAN. Leader, one.
And you will never again dunk high drugs cookie, madam, is hydro cookies, really tasty ninety nine percent invisible was produced this week by John Manuel and me Roman Morris, based off a peace that challenge at Papa Magazine number five in San Francisco. This programme has made possible, with support from the lunar, making a difference with creativity. The project of K, L W ninety one point: seven local public radio in San Francisco, the american instead of architects in San Francisco the centre for architecture and design. This programme is distributed by p r x, the public radio extra In making public radio more public when it more at Pierre Ex Thought or the new king, SAM Greenspan, the first names invisible, enter infancy. Call me boss at the end of our first meeting, will be back next week,
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Transcript generated on 2020-02-15.