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99% Invisible-55- The Best Beer in the World

2012-05-31 | 🔗

If you’re a beer nerd, or have a friend who’s a beer nerd, you’ve heard of Belgian beers. Belgians take beer very seriously. Amongst the 200 Belgian breweries, there’s a very specific sub-type: Trappist beers. According to our reporter Cyrus … Continue reading →

This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
We get support from you, see Davis globally, ranked university working to solve the world's most pressing problems in food, energy, health, education and the environment. You see Davis, researchers, collaborate and innovate in California in around the globe, define transformational solutions. It's all part of the universities mission to promote quality of life for all living things find out At twenty first century dot. You see Davis die each year. This is ninety nine percent, invisible, I'm roman Mars. The response of ours on emission he's running. In the case of beer called West later West later, and I'm not dodge some, not a hundred sure, but I think it's west later is not easy to get, but apparently it's worth of. Oh, yes, if you're a beard or have a friend of yours, you ve probably heard belgian beers. Belgians. They being very seriously, thereby
two under breweries, my a country about twice the size of the Bay area where I'm from now amongst these belgian breweries and belgian ales, there's a very specific subtype, trappist beers. Anyone who knows anything about fear will probably start to get glassy eyed and have a warm delicious feeling. Whenever they talk about them, myself included sentences will be punctuated with superlatives, an exclamation No, I'm a person just like you, but only drink beer throughout takes ruses word for it or the word of one of the many beer reviewers on you to view all drivers, maybe something about it. So they say yes, and I think we all know what you're going to get. This isn't a less ideas. I can't do it even less that something else that serve plays. It just keeps
I think it's tingling. Here's what you need to know about trap is beers. First, their amazing second, there made by trap is monks. These monks trace their roots to a monastery in seventeenth syn. Ray France and have since spread out to all over the world. The main cancer by the trappers lifestyle is at the Abbe should be economically self sufficient. In other words, the monk should make something and sell it to the Look as a way to fund the operations of the Abbe itself so make cheese. Some Shakespeare
there's even one in Germany that makes lentil soup, but none of the trap is products are nearly any, whereas famous as the beer, only seven beer making trappist abbeys exist, six or in Belgium One is in the Netherlands the most widely available trappers beer is she may you can get it in What have you s, specialty grocery stores and some bars to they make the three million gallons of stuff here by comparison, was later and makes less than four percent of that volume annually, but was later and with its place, brown bottle no label than the only writing is on the cap at super cool. It's one rarest and many say it's the best beer in the world. Now here's the thing about with Western. You can't go there and have as much beer as you want
You can't even have it shipped from the U wanna by mere to take with you, you have to look up the beer reservation phone number on the Abbe website. Then you call this certain phone number during certain hours on certain days as the monks themselves worn on the site. Please take into account that you may often be a busy signal when you call to make a reservation due to the fact that our fear lines are over you're, not the only one who has caught due to our small scale production. That number of telephone calls is much greater than the number of available reservations. That means it's a matter of having a lot of patience as well as a lot of luck and here's what you need to understand about me. I am totally game for this. I love being challenge as a food consumer. In fact, there's a burger place in Connecticut that claims to have invented the hamburger in America, and you know true to their century old rules. They re
views to serve burgers with ketchup or mustard, and they only serve on toast. I love that I mean if they told me that I had to do fifty jump Jackson run around the block, and then I could get a bird. Totally. Do that to me anyway, back to us whether who did a module hello, we went for a woman to be a core policies sixes and they wouldn't you lucky enough to talk to a monk and, yes, you do talk to a monk to take your reservation. You have to give your license plate number and be available to come pick up your create during the appointed time that we get your limited to one create per person per car maximum two per car, and you can't buy more than one create during a sixty day period. Oh and you agree not to resell the beer as well
for information, decency or website. W W got that there is a list of several seemingly arbitrary hoops that you have to jump through. If you want to buy this beer, the sort of thing is an unheard of velvet. Some random reward of law been imposed to create artificial scarcity into demand but the mainstream trend, it It seems to be more geared towards greater access and accommodation for customers The new idea is that everything is available at all times. No matter where you live, this is the digital age. But clearly this is not the case for the West veteran Trappist they're, trying to make it as difficult as possible on and off they don't make it difficult. You make it difficult to law too much people want this beer. This is Jeff London stain he's the author of a book called trap.
The seven heavenly beers and he's even a brewery himself until ten years ago you could go to the abbey except on Sunday, because then they don't work and except on Friday, because Friday did on work because they don't eat Friday, but set to David David opens up you you, you ve been there and without problems you could buy beer not as much as you want, but normally three grades are too great, so it was. It's possible, but then the Americans, it's all your fault, I'm sorry. The Americans set with lead. That is the best beer of the world, because English is work language, not only in
in the: U S, England, but also scandinavian countries, so everywhere read they speak or understand English. They could read beer advocated and all those websites and suddenly demand of this beer was ten times bigger. That's your problem, it's not their problem. They brew now the same amount as they did before, keep in mind. This was basically the first thing that you have said to me when I sat down with him and I started felt guilty to be honest because he was right. I'd heard about this beer for years, and now that I was living within striking distance just over the border in Germany, there was no way I was. To pass it up. Just an older guy with a full bushy gray beard, and he seemed to know just about everything about beer and having written about the trap is monks. He was the closest that I was gonna, get to an actual monk, but Jeff S, sort of traffic,
monk by proxy outline the main reason for putting up these obstacles to getting was later. They decided. We brought the same amount as the lost forty fifty years, and they have enough it at why right must they grew more because you won't hold and they live between the walls of the rabbit. It's all for them. It's not a problem. So with that in mind, and after spending about ninety minutes at Jeff's brewery degrees, a torrent and of course, we bought some bottles to take with us. My three friends and I headed out to visit the thing de monks, later it now, as we mentioned earlier, you have to order ahead. If you want to buy a case of beer, adversities ruse didn't have any luck, ordering crates
but he knew he could at least sample someone. You got there, but what I realised as soon as my friends and I got to the abbey is that Jeff was totally right. The Abbe is in the middle of nowhere it surrounded by fields in small houses and its wing out in the western edge of Belgium very close to the french border. It's totally understandable why the monks decided to institute this new ordering system if hundreds of cars descended on these tiny roads all of a sudden, it would be disastrous, in other words, designing this whole process to make access difficult for calling a vehicle registration. All of it. A lot of it comes down to roads, infrastructure and their ways to solve the problem. One is bigger roads, but they can also choose to shift the beer out to distributor and have no one visit the Abbe at all. There are solutions, but is clearly not a problem. The monks want to solve. I didn't finally get to sit down and have a beer at the cafe.
Cross the street, which, until this year was the only place tat, was allowed to resell it. Although there has been a thriving blackish grey market for quite some time. I wish I could say that the experience we have don't get me wrong. This here really is fantastic. It's got a complex flavour and is obviously crafted with a lot of care and thoughtfulness, but the flip side of having a label of having this mythology that brings people from around the world like me to this monastery, is that the relationship between customer and brewery feels almost anonymous or generic. It's like my friends and I could have just bought this beer off He simply the same experience just a lot more expensive, and this is a symptom of the exact same credo that makes the beer, rare and exclusive. Clearly the west later and Travis take pride in green. Something grey us wait or in Travis take pride in creating something great that people enjoy, but you the consumer
cuz of beer are not the real customer. God is the head of the Abbey says on their website. We are not brewers, we are monks, we brew beer to be able to afford being monks. This beer is not about you and me they're, not creating a purist, mystique and challenging us to come to the monastery inexperience near beer in a certain way. I am totally ready to capitulate to the monks. Just like that Connecticut Hamburger place I will do whatever they want me to do. I want them to know I am on board that I speak their language, but it turns out there not even talking to me as we mentioned earlier, the limited supply of us later and has created a pricey black market as
according to search for a case of twenty four bottles of us later and on Ebay, and the current bid is five hundred and fifty dollars, plus fifty dollar shipping. Twenty three minutes The original price paid at the Abbe was just over. Fifty to the delight of beer aficionados worldwide in spring two thousand and twelve escalator Indira was finally exported in limited edition packages of four bottles to various countries, including the US. They are called fielding boxes because the proceeds are slated to go towards the expansion and renovation of the aging app.
And, if you're wondering if I didn't episode about rare beer and trappist monks, partially as an extended metaphor about bizarre customer service media piracy, and why I can't legally download new episodes of game of thrones every Sunday night or you wouldn't exactly be wrong. Come on HBO, even the 17th century monks or sending their beer out in little boxes on them. And there isn't like it's. The little button I can collect and download something I want to pay you please. A lannister always pays his debts. Ninety nine percent, invisible, which produces replace a ruse far of our enemy run Mars, was special thanks for Sean Seneca, we're project ok I'll w. Ninety one point: seven local public radio in San Francisco. American instead of architects in San Francisco supporter.
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Transcript generated on 2020-02-15.