Join one replied to listen a business wars one week early and ad free in the wonder YAP down. The one to react in your apple or Google play Mobile appstore today a note to listeners. This episode includes violent content its nineteen hundred about two years ago it states went to war with Spain and ended Spain's for century rule over the island can commanders promised to grant Cubans their independence eventually before the U S is in charge can soldiers are all over Cuba. Lingering happily and its bars officer in Havana signals a bartender doing it daiquiri soviet, please, and coffee and water not be done me. Yes,

just something I've been experimenting with its so from line and Coca COLA, Sir the color was invented. Just four years earlier if, with american soldiers in its already made its way, Cuba a Coca cola. Cocktail. Ok, I'm game! Here you go, get bitten, the officer takes a cautious step and then smiles looks over his shoulder at the soldiers milling around the bar wow you're, a genius. This is great hey man! Anybody else want one of these roaming Coca COLA drinks I'll, take one. You bet sure where Europe The bartender poors drinks for soldiers, bellying up to the bar and then raises his own glass. May I put A toast to the cuban revolutionaries, who, like you, defeated the Spanish to a free Cuba,

to go anywhere. They were that the cuban leebrace more but Cuba isn't free at Sea nine five hundred miles away in the sea side, town of Santiago to Cuba, the home Bacardi run Emilio party is drinking with the american general who heads up the occupation. I mean I was the son of Bacardi Rum founder for Condo Bacardi and he's been pointed mayor of his home town, but his authority stops with american troops. Had it I want to thank you for helping our country recover from forty years of war against the Spanish, but I believe it is time for America to go home. The general Texas from his chilled glass of Bacardi in water and smiles- Mr Mayer. That's not up to me, but maybe

you'll, get your wish someday for now. You should be happy to be getting rich off. Our soldiers, Emilio Bacardi, his deflated He resigned as mayor soon after, but in nineteen o two Bacardi gets what he wants. Cuban end and it an american troops, return home with a taste, for both parties, rum that taste Spread around the world soon Bacardi will start calling itself the drink. That made. Cuba famous but fame has a price french spirits maker Pernod recall has taken notice and I loved it own taste for rum. Now it's. For this strategic high ground in the rum war and that

take it to Cuba, enjoy a powerful business up gray with Dell Technologies Black Friday in July. That get amazing savings with up to fifty percent off high performance, computers and tech built for business and be able to take your office with you with windows. Ten pro plus get great offers on Del servers, monitors, docks and, more all, with easy financing option through Del Financial services. Call eight seven seven ask Del That's eight thousand seven hundred and seventy ask Dell and speak with a Dell Technologies advisor today. Louisiana has unmistakably unique culture, world class cuisine at the nation's top ranked workforce development program. This incredible its business environment is powerful, rich and diverse. It's the gateway to thirty eight states and the world with a port system delivery- the most domestic cargo in the. U S, it's

where NASA and higher Ed partners build rockets that will transport the first women to the moon. Cover, Louisiana investment resources at Trinity Louisiana dot com to learn how your company can gain a competitive advantage in Louisiana. From wondering, I'm David and this is business world- on the last episode, Fidel Castro seized power in force, the two major rum making families- the Rachel those and the parties to flee The parties were the most prolific operation, but the

Rachel bottles were forced to abandon their crown Jus Havana club in this episode will go back to the roots of both companies. To survive and expand Premier rum makers had a tangle with colonial powers, dictators and murderers. This is episode to Hunter or pray Its one ninety eight inside the Moulin Cavalry and parents, workers head home after work. They go straight to cabarets in bars where they usually ordered the clear colored, Looker absent. Typically there drink water over a sugar to rests on a spoon over the absent class. Sugary water drips into the absent. It turns the Le Coeur cloud green, huge, this cheer

internet becomes known, as were the greenhouse at a table in the MILAN Rouge artist on retailers, LA track and a writer or drinking absent, but like most people This call it by the branding for now gentlemen which like another round of colonel, Mademoiselle. We always have room for more per no Sheep, rain, numbing, elixir is beloved by the working man and credited is the inspiration for artists of the era like you're, the guy Vincent Van Gogh I'll go guy and writer, Oscar Wilde, Buddy with the water in sugar, absent this potent containing as much as seventy four percent alcohol Some say it also contains hallucinogens that can cause madness these are cheery times for porno as ab, and watches over Europe. The company is getting rich

but a serious hang over is coming for the beloved drink it's an early August morning in nineteen o five in the village of Communist Switzerland, and your work, your name Jean Le Fray is getting ready to go to work before he leaves. Downs a glass of absolute, then another on his way out the door. The brawny long fray turns to his wife a make sure don't forget to wax my boots swam out today, and if you do make them shying who regretted, throughout the course of the day, LA afraid, drinks more and more so when glasses of wine during the work day on the way home. He stops at a cafe four shots of brandy. When he arrives home, chugs, leader of wine.

Wiping his mouth with his sleeve when he spots his boots. He glared at his pregnant wife, my boot sovereign been waxed I warn you not to forget you worthless. A goes out to his barn. And returned with a long barreled Shaka, his wife looks up in Caesar husband, pointing it out her cheek both to the floor, but lunch Ray isn't done next. He too, the rifle on the couples four year old daughter and there fell sleep in her crib. Finally, He points the barrel at himself, the shot MRS his brain he's wounded, but not dead. Police find him alive and bloody lying in the yard they put him on trial for the murders he could claims to remember nothing please,

Tell me I haven't done this. I love my family something else must have been responsible any of the townspeople agree, They don't blame land fray for the crimes. The real culprit they say is absent. Never mind all the wine and brandy that came after absent is guilty soon, Absent is banned in Switzerland, then Lee everywhere else in the world by nineteen fifteen either absinthe obsessed France band its demise leaves the Pernod company in ruins. It sells its main distillery to the necessary chocolate company and moves. Operations to the only western european country that has an outlawed their product, Spain in time. For no will.

Cover eventually becoming one of the biggest spirits brands in the world, looking to expand its empire, the each company will develop a taste for rum and it won't be long. For its aspirations, bring it to the mecca of Wrong Cuba. It's one thousand nine hundred and twenty eight at the airport, a true big men, white linen suits greeting passengers as they step off a pan. Am flight from Miami in his hands, silver tray lined with Frosty Cooper, glasses, their filled, the brim with cocktails Allah welcome to Cuba Can I interest you in a Bacardi rum daiquiri, it's free british rider name, Basel wounds, steps up to accept the offer, don't mind if I do check on what the Bacardi company

I'd love to introduce you to a of the delicious cocktails you could make was Bacardi room at the beginning of the decade in writing, wanting just two thousand Americans were coming to Cuba each year, but as prohibition, the route in the. U S, Bacardi, spied an opportunity it ran, and campaign with the slogan fly with us to Havana, and you can bay than by party rum two hours from now? Accordingly, put Cuba on the map for american tourists. Now, in nineteen, twenty eight nine, thousand Americans a year for making the trip takes a sip of the daiquiri, This tastes like free up the next several months, traverses the island to write a travelled with for Americans after spending months touring, the island's western. Have he bore

the train bound for the east and the home Bacardi run Santiago Pick. You wound an appointment with a candle Bacardi, the grandson of the Bacardi companies founded in Santiago. Waits for four coon do want a bluff the bay in the harbour for condo oppressed, risk business, man and town mayor arrived wearing horn render glasses and a Panama hat he's dressed. White linen suit, the buttons strain to contain his ample midwife, Mr wound: isn't this the most beautiful bay in the world? Indeed not one to be missed, What else have you seen in your time in Cuba, I've been everywhere and that everyone well mostly Americans, at some of the swamp. He places I run into the Vanderbilt. The asters and a Dupont seems

and our drinking your ram their buying up your beachfront property in cuban companies. In fact, American seem to own a lot of Cuba that may be but you don't own any of the Bacardi company were a family company, and we plan to keep it. That way because keep your rum recipes secret, yeah of course we have. Hundred workers at the Santiago Distillery and the only but who know the formula army and the company president. It's my and fathers formula or condone grandfather took what was for centuries a rough edge drain and find it enough to appeal to middle class and more sophisticated drinkers. He couldn't ever imagined how well it would mix into cocktails one day. Yes, and it's delicious indecorous, the Cuba liberate the merry Pickford its smooth rum a gentleman's rank really made. All more popular thanks to prohibition. Yes,

prohibition is an interesting development for us. He gestures to the harbour there's a loading crates bearing Bacardi trademark bad into seven. Small schooners, the heavily in boats are sitting low in the water, most of the realm you see being loaded. There is headed for NASA, the Bahamas or to Halifax Canada but nearly all of it is going to Shanghai Shanghai That's a long way to go a little boat, I'll, tell you, secret. We sell a lot of our right to a wholesaler here in Cuba. That's legal, The wholesaler then has to get a licence to take our run out of port, because a prohibition We can't send it directly to the: U S but Bacon go elsewhere like to Shanghai. Did the boats on really going to Shanghai then going to America Well we're ever. Those boats are going were selling more ram now than before, prohibition

Eddie gazes out at the ships and smiled much much more in fact there, or Bacardi drinkers in Shanghai than there are anywhere else. Honor the good times are roving now, but the Bacardi spirits will soon be dampened another revolution is coming to Cuba and this one will Herr Bacardi from its homeland open the way for a new competitor eager to they claim to the Spirit of Cuba. Blockbuster movie releases at home. Remote health check. Ups cocktails right to your door? You know any businesses do that makes their customers lives easier, is gonna make waves, and if you run a business, Well, there is no doubt that your customers have grown to expect a simpler way of doing business, no matter your product, which is why more than Many thousand local businesses of all sizes have turned to podium pole

makes doing business as easy as sending a text, because when texts get open, business gets done, with podium. Your employees can text from a single inbox offering a smoother experience for your customers. Answering questions. Send a text collecting reviews send a text payment collection, and you know the score just send a text right now. Car dealerships, are running profitable service centres with easier appointment, scheduling and reminders and their selling more cars by offering text messaging. Local service professionals are keeping clients longer and collecting payments faster. In fact, a dentist in New York City had one million dollars in overdue collections. He sent everyone a text, payment request and collect seven hundred thousand dollars in just two weeks. Today's customers expect, demand. Everything even from local businesses, stay ahead of the competition with podium. They have free plans for growing businesses, plus

all. The power growing businesses need to scale get started free today at podium, dot com, slash, be W. That's podium, dot, com, Slash D, W where's, my order, where's my order, where's my order break free from customer support; I certainly welcome to Intercom for customer support. The business messenger that uses chat, Botz shared in boxes, apps and more enter comes business. Messenger risk Other questions that can be answered automatically, so customer support fields less like ground day and more like help is on the way, good inner, calm down. Calm, slash, support to learn more about inner comes business, messenger for customer support.

its nineteen! Thirty two in Marseilles city on the Mediterranean coast. Doing it again, aren't you let me in I'm coming in ok, you cut again father. Yes, I'm distilling its nineteen thirty two absent has been banned in France for seventeen years, but Paul Ricard, a twenty old art student who works for his father. A wine wholesaler has spent months device being an absent substitute. He wants to hundred the spirit of absent without violating french law and he thinks he's finally got it father. This is the best the taste profile is perfect. It doesn't matter it still illegal to sell it. You know that the law only allows forty percent alcohol in your batches are for five percent, but the cafe owners love it

already so dozens of bottles of my earlier mixes to them and then they came. To get more besides. France will change the law soon enough. Even if they do you'll, never be a match. For the big distillers regards Father has a point Dozens of distillers have also been mixing up unease flavoured liqueurs in the years since the absent ban that includes the Pernod Company but I'm betting did. My spirit will be better than theirs young poles. Car calls whose final concoction pasties word is local slang. For a mass, you'll win. His wager, but it'll put his ran directly in competition with a powerful Pernod house. So he comes up with plan to avert a showdown genuine Bosh. May I sit with you you're the one

of Cuba. I think he gets it wherever you want is the fall of nineteen, fifty nine Fidel Cash who has been in charge of Cuba ever since January when the dictator fool. Hence your Battista fled the country. Now extra was flying to Washington. To give a speech, with him is a large entourage of his countrymen. That includes only one business executive he's but the boss, the ceo of the Bacardi Run company and a member by marriage of the Mccartney family. Senor Bush, I believe, You can beat the United States economically with the combined store. Of our government and our loyal workers were strong. We can beat the United States now. Will you help? Bush is bad Castro is deluding himself about Cuba's ability to take on the United States, but by

also knows to tread carefully with the man who seized power violently still, boss decides to give de Castro straight. Senor gas through we. Capitalist are not afraid of our workers, but we do the combination of labour government under your system. You dominate labour just like, but these that did you want to come. We'll both labour and private enterprise If you want me to help, you allow elections and give the workers their freedom, then you'll see the country develop throw glares, Bosh, worthlessly sub and storms away, on the ground in Washington. Bush leaves Castro's croup and heads instead do but Parties New York Office there he meets with the parties. President Martello Estrada and delivers a sobering message by dollar

I've just realized that female is a communist nano, he's repeatedly denied being a communist. You can't believe anything he says anymore, you'll see whatever he needs to four now to get the world support, but he is a communist. That means our country. Our company, is in serious trouble. Six months later, The Castro government announces the nationalization of Mode did the island's biggest businesses. That includes Cuba's, most famous and profitable company Bacardi The regime seizes seventy six million dollars in Bacardi asset and the fair fleas the country anyway they can. Manuel Jorge Critias, the gray. Grandson of the company's founder boards. A makeshift boats headed to Haiti on the journey ship narrowly avoids capsize, but Critias survive

and will go on to take the helm of the Bacardi company its writing. Seventy four in a hole a bar in Paris John Emma, The ceo of the parent company is getting impatient. Finally, he spots most bitter rival, Paul recall walking toward him He can feel his blood pressure rise. Gay Paul, I'm here what Actually do we have to talk about. It's been for decades since Paul recur, won his nineteen thirty to bed the free would allow a higher prove any slicker onto the market, his companies. Pasties became a sensation from the moment it was released and ever since Pernod and re car, our key for the lead and market share for a niece liqueurs that replaced absent MRI. And recur Haiti each other's licorice flavoured guts calm down. John,

True, we are rivals, but we also share a problem Its industry is starting to consolidate its doc enough anymore to make one product like we both do after all many different types of products to secure your future our stabs out a cigarette. Yes, I agree well. I don't want some english whisky company to come in and by the car or even poorer, just because we're small Pineau is for sale. No, no, no, neither is required, but our children. Are our children's children no longer care about the companies we built in the legacies we ve created, suppose they? You want to sell some day. That would be a sad day let's not let it happen alone with a prey, but if we Berge we could be hunters some day.

Could even be the biggest spirits company in the world are positive, He knows his rival is right, Paul this is a crazy idea, really crazy. Let's do it the next year for no one recur become simply for no regard. Over the next two decades, the company HANS and gobbled smaller companies until it becomes a giant it whiskey, wine and gin to its portfolio. Then in nineteen. Ninety three percent. Ricard wants to add a rum to its line up and not just any wrong. A cuban rum They could challenge the market leader Bacardi that run. Is controlled by Fidel Castro's government. Its name Havana Club in our

episode, Pernod Ricard opens a bid for the Bran Havana Club and devising a planet. Hopes will be countenanced by Castro Bacardi does everything in its power to stop it world's biggest bar fight is about to begin from wondering. This is episode to of Bacardi versus per no regard for business wars. If you, like our So please give us a five star rating in a review and be sure to tell your friends business wars on Apple podcast Spotify. Amazon, music, the wandering app or wherever you're listening right now this in one week early and ad free by joining wondering blood. You will also find some links and offers more sponsors and the episode notes, support Damn helps us keep offering our shows for free another where you can support. The show is by filling out a small survey and wondering dot com, slash survey and tell us which the stories you'd like to hear a quick note of,

recreations. You ve been hearing cases. We can know exactly what was said at the time, though senior dramatization, but their based on historical research. Now we many sources when researching our stories, but we especially recommend Tom Children's Bacardi and the long fight for Cuba and foreign invaders by Dan Hag, adorning leaf hallstrom. I'm your hosts David Brown, Joseph Winter, this story, Karen Low, is our senior producer and editor edited and by Emily Frost Voice by Michel, Philippine Chris Garcia, sound designed by Kyle Randal Kate Young is our associate producer. Our producers, David Schiller, our exact producers, are Jenny, Lauer, Batman and martial newly created by or Non Lopez for wondering. One nefarious doctor, I hit podcast

Fifteen million listeners later doktor death is still making waves all over the world. Doktor death is the true story of Doktor Christopher Dodge a sociopath with scalpel we left a trail of bodies bind him now. The phenomena of doktor death is being re, imagined in a new streaming series, starring Alec Baldwin on a rob, Joshua Jackson and Christian Slater experience three A new bonus episodes of the doktor death podcast with a cast interviews, the real life characters. They portraying the streaming series Golden global Ward winner, Christian Slater, sit down with Doktor Kirby. The man who finally took dont down on us. Fear, Rob talks to Michel Shoe Guard the district attorney, who put him behind bars and doktor death hosting reporter Lore Beale speak with the full can about how making the show change their perspectives on institutions and the medical system to listen to these. New bonus episode. Follow doctrine, on Amazon, music, apple podcast or you can listen ad free by Johnny one plus in the wandering app