Our new book, the art of business wars, features stories and lessons from histories, greatest business rivalries with powerful and knights uncovered through hundreds of episodes of business. Wars go to one red dot com forward, slash the art of business wars. To order your copy now join. replies to listen a business wars. One week early, an ad free, in the wonder, YAP down of the wondering app and your apple or Google play Mobile appstore today a note to listeners This episode contains adult content and language. Its summer. Eighteen. Ninety seven outside Henry Bill, Indiana, town a hundred miles south of Indianapolis, so you're old Harlan Sanders carefully reaches into the hot oven.

the towel. In each grubby hand, he takes out the first loaf of bread he's ever baked all by himself. He's barefoot bear chested. With a bushy had a red hair. He lets the bread cool for a while, just like his mother. Does and then cut off slices to give to his younger sister and brother harm, Take care of his siblings every day, while his mother works at a canning factory, his father two years ago, three year old, Catherine Gobbles, the bread down heartland. This is so good. let's show Mama Pardon backs up the rest of the bread, Perhaps this five year old brothers hand together, they half leave half carry their sister, the three dusty miles: the factory The children enter the factory thrumming with the sounds of milling machines and conveyor belt. The women the canning line spot the three children. First, a young woman with a red bandanna over her hair, recognizes the tired sweaty kids.

why you Margaret Sanders Little ones, MAC goodness Are you do and all the way over here darling? wraps his bread from the towel and displays it the admiring women. I beg it all. By myself, we came to show Mama now looks downright professional came. We try. Some girls are we do a little taste test? The women nod and smile and Harlan hands out pieces of his love they. In case and must his hair. Harlan squirms in her arms he's. Not. to this much affection. The last woman the hunger bred in her mouth and points to the far end of the factory, we're Harlin's mothers, peeling tomatoes. Your mama's over there should be some pray. If you pardon trots across the Bay three floor, holding the remains of a loaf above his head. Like a trophy, let Mamma I just made this period. Just like you told me his mother, glances at from the tomato she's peeling. She could.

your job at the foreman spots or kids. Here. She shakes her head angrily at her son Harlin's be quiet. What are you doing here and look at your filthy feet? I told you to take care of your brother and sister drag them, Of a creation now go home before I get fired Roy drains from Harlan space, rare time, she's gone to school. He wasn't any good at it. There they things. He has a knack for cooking and bacon. Even that seems to please his mother. he turns around and trudges home with his siblings history I can not way of anger and shame wash over him. It's the first in a life. full of disappointing failures, but rejection rent poverty and neglect will forge years. Ambition in Harlem Sanders, will turn him into a wily original entrepreneurs and eventually a global icon.

but the same tough times that create the colonel will fight rob ambition in another young man, true Kathy future founder of chick fillet business yours is supported by Microsoft. Teams. Microsoft teams is being priority. Bicycles reinvent the way they work. When the pandemic hit, the bike shop had to kill Their New York City Show room, found a way to reopen by doing virtual visits on teams now The team can meet with two or three times the number of customers they could before, and people from all over the world can visit their show room. more about their story and others at Microsoft. Dot, com, slash teams

wonder, ease new many series. Spy affair is an inside look at the shocking, true story of Maria Bettina. An alleged russian operative, arrested on charges of being a foreign agent follow spy affair on Apple podcast, or you can listen early and ad free by starting your free trial of wondering plus in the wondering app. From wondering. I'm David Brown in this- business wars on the last Episode Harlan Sanders discovered. He had a profitable knack for making fried chicken

make sure it gets notice, tease, created a colorful, alter ego, the Kentucky, colonel now we're going back to harness Sanders routes to an arrow. A visit to a restaurant was out of reach for most thrifty Americans Sanders dreaming, vague, but so are the unseen rivals. Tough time will test their resolve and ingenuity because they're all about the hit some deep potholes on the road to success. This is episode to vast beer failure, Its summer, nineteen hundred outside of and reveal Kentucky a farm on, edge of town. ten year old Harlan Sanders lies on his back in the cool grass and squint separate the clouds. One looks just like a squirrel with a curl tail, he supposed to be

Gathering brush from the nearby field, his mother, Retired and out to a farmer for two dollars a month, room and board included Harland takes a big whiff of close and listens to the song sparrows in the wind break. He sits up Look around for rabbits spots, the former round the corner there? You? Are you good for nothing Rascal even out here whole month, and it looks like you have picked up a god. Damn stick I've had it Coming back to the house with me now boy, hearts himself up in trudges behind the farmer to the farm house in the kitchen, former reaches into a cookie jar and pulls out a couple: a crumpled bills he hands into Harlem I should be sending you home empty, handed the two dollars. I told your mind, pay you! May you two things and go you're, not the dog gown boy Steps is extra shirt and socks and a paper bag.

Access, heels, the whole seven miles back home, dreads basing his mother, he tip those in the back door, his mother, is sitting at the kitchen table. Reading the Bible, She gives him a hard look. What Are you do and Home Son Harlin's Here's down at his feet. I try a clear scrub would for Mr Norris, but stumps are hard to dig out, and sometimes I got tired and well hated like the work I did so he let me go parlance mother stands up. Grass Harland by the shoulders gives him a good. shake here. I am left alive, with three children to support and you're the man at the house. But I guess ever be able to count on you you'll never amount to anything.

Mothers words will haunt Harlan Sanders for the rest of his life. It's one thousand nine hundred and fifteen a blistering summer day in Little Rock Arkansas. Harland Sanders stands on the Stoney Trackpad of the railway just outside of town these twenty five years old and wire. If a manual labor spent a day gate since he left home he's. Had jobs is a farm hand, a street car fare conductor and blacksmiths help. Now he's working the rails is a fireman the hungry flames with coal on a local passenger train. That's bull to decide to wait for an express train to pass he leaned on his shovel takes out here courtship and wipes grimy, sweat office brown. Today, the hotspots is limited, is late. Sanders went down the tracks and see

something rounding the curve, but it's not a train. It's a man. Walking on the side of the rail bed. Then he He's more people saw carrying suitcases. He turns Another fire man sitting on a train step having a smoke hey Joe look at those people had Norway. What's going on the man flicks his cigarette, but into the dirt The station master said: there's a wreck limited, took it too fast some passengers got hurt. Sanders is pulse. Quickens he's, got a wife now and two kids at night he's been taking the legal correspondence course doesn't want to shovel coal the rest of his life. he senses an opportunity to change everything He knows when an accident happens. The railroad quickly dispatches claims a gesture to the scene, hard on figures.

If he can get to the injured parties before the adjuster persuades them to sign away their rights to sue, then he can presenting court, its the scheme, and he needs help. Anders turns to the man sitting near by hey. Did you bring a change of clothes with you. I give you a dollar for a fresh start, something presentable right now, the man happy to make some quick cash impetuous Sacho in the canoe Sanders changes into a white shirt and freshwater pants and grab some official looking forms from the law school workbook. He keeps in his back Harlan Russia's inside the station, where the first accident victims are streaming in The red haired woman lies on a bench with her eyes closed. She presses a haggard. If two were bleeding forehead. May I'm so sorry you ve been hurt. This is very important raised woman's eyes, flutter open a rare

Representative will get here soon and he's gonna try to get you to sign something saying the railroad is liable for your injury and you'll get paid nothing. You shouldn't sign it, but he beside this paper here I'll, be your lawyer and I'll get you a good settlement in court My name is Harlan Sanders in us, whereby my mother's life, on that. She doesn't really know what he's talking about, but he looks like a fellow Irishman and her is pounding, all right lad. thing to stop. You talkin other comes over here Sanders Pitch and follow her Lee declaim just arrives and see Sanders working, the waiting room, so he's on the other side, they meet in the middle ages, glares Sanders I know who you are, but you should know you just made an enemy of the railroad Anders days as a railroad. Man are officially behind it. with just a smattering of legal knowledge. He soon manages to win some happy awards for his first clients

his days as a lawyer are numbered One year later, in Little Rock Arkansas, a black robe judge, straw in the county court house and takes a seat on the bench. Hereby call the court order reach modernization in the case of Murphy versus the Arkansas Central Railroad and I find for the planet George De Murphy the railroads representative, is ordered to hand over the sum of two hundred dollars in damages to Mr Murphy's attorney Mr Holland Sanders Sanders, client, angrily leaps to his feet, hell, no judge that checks. You go to me not my lawyer, aura the court, Mr Murphy, will abide by the rules of this coin, but now Sanders stands up and turned to his client Are you saying I'm at she? I want

This goddamn case for you fair and square. Now you only fifty bucks out of the settlement for my plea, like we agree. First, I get paid and you get a slippery son of a bitch. There will be aura, but Sanders client doesn't back down. Why should I trust you anyways? Everybody knows you have your hand up the skirt of every fast woman in town that sanders over the edge what use is client the job sending the man staggering bad. He grabbed his chair and it said the two men rush at each other, like bulls and topple over in a heap on the floor, deputies pool the two men apart. Because Sanders through the first punch they are, still on the spot and although he eventually beats the assault charge, the courthouse all destroys his reputation and his practice.

Harland is thirty. One years old he's been work. For twenty years, and is about as many jobs. Now he has ray children to support and is now broke He doesn't have a single lead on work and his time running short a future rival already learning valuable lessons about how to make a buck. Even in the darkest of times. In the nineties. Your business needed an email address by the two thousands you needed a website, by twenty ten. You got ahead by having a social media presence here to tell you that in twenty twenty one, your business needs to be texting. I mean, when I find a business text text. I'm gonna use that business because more coming for me and pose. is the messaging platform to power your business, because it helps you reach a customer,

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it's a sweltering summer day in nineteen, twenty nine Atlanta ain't- you, All true at Cathy he's a big black eyes out of the kitchen table This is a chisel on top of the block, picks up a hammer and delicately tabs he's making ice chips for Coca COLA, stand at the kitchen counters mother seasons, chicken pieces for the next days. Dinner she puts down shakers and turns to true it thanks be sure to lead me enough eyes to keep the ice box cold. I've got. chicken in and let it sit overnight for tomorrow's dinner through its mother, runs a boarding house to keep their family of nine afloat years before fire and an investigation of bow weevils destroyed the family farm and sent them into dead now his father cells, life insurance, but few people can afford by policies or keep up with the premiums. Since the depression began,

The family badly needs whatever cash. True it can earn. Even if its asked a few sense from a drink stand, Tewett region. Up and stands on tiptoe to get a better angle on the chisel. don't worry Mamma, I will use it all. His mother It's a chicken and a fridge and takes out a package of stewing be for tonight's meal. She set it on the cutting birth in picks up a knife to cubit, True, why are you said? Never stand anyway, you were doing oh well soon coax door to door My customers tell me they'd by coax from me every day if they were in cups with ice instead of lukewarm in bottles. That's what me the idea. but mom. I was wondering what are you always chill the chicken for a day before you fry it. His mouth smiled at her budding chef. She would always helps or shut corn shell peas and wash dishes king an already make a mean pot roast. That way the season and has longer to seep into the meat and this

in dress out crisps, up better when you fry it. An dickie the meat you say you should put a lid on the skill. It then help steam chicken violence. Cook house. You tomorrow drew it nods. He likes cooking and feeding people. It makes him happy There has been much happiness in the family since the farm went under His father restarted, laying into a minute siblings, with a razor strap true loves the remaining ice block back to the fridge and runs out the door with his bowl of quickly melting chips. He sees a cost were staring at the ten sign on a stand. The sign came directly from Coca COLA headquarters. It shows a man handing the frosty bottle of coat to a beautiful woman and a white had beads listen on the customers, forehead true? It has a heart. This soda business is gonna work out. The stand pulled in so much traffic on their busy streets, the true it by

cases of coke wholesale off the delivery truck profits double expanses line to new Graven orange, crush and offer free sodas to the ice man in exchange for any of his broken ice blocks. Before the end of the summer, peace, clearing more money a week in his father ever did selling insurance. His parents welcome. The cash it notices. His father talks to him less than ever Anybody in the family gets the slightest bit sassy Even more vicious, with a strap spite his soda earnings, the fan, a false further into debt,. Its nineteen, thirty nine in Atlanta at an apartment, building in tech would homes the nation spur better, really subsidized housing project. True, it pulls Lana Journal out of his canvas newsboy bag. deadlines are all about the war in Europe. He placed

at the door mat of apartment to DE and arranges it neatly face up and with her lying spacing the door, that's how to de likes it. True. It is eighteen now then lackey from daily deliveries to the huge complex he now of his customers in the housing project, because he's lived there with his family since it was built for years ago. He and his brother ban have been in charge of the pay the route since they moved in and with gray, hair and a k and opens the door of apartment to F eases himself stiffly down onto a rocking chair in the hall. I true you're right on time. Broods Reggie Coffee machine to read the sports page. Now Would you mind Fetchin my cup from the counter? For me, I can manage it with a came true handsome, a paper sure thing: Mister Collins, this kind of peace, service wins the brothers loyal customers between them.

They make nearly enough to pay. The families ran the only drawback. Is that true, it has to deliver papers on Sundays. It's a major car look for him. Is it about Christian, his fate, sustained in through his family's hardships and his father's abuse. He vow So when he starts his own business and he sure he will yellow these clothes to observe the Lord's day, but first he has to make it through world WAR two in the next? Besides, Colonel Sanders takes his fried chicken show on the road to stave off bankruptcy and Kathy LUX into a windfall. He turns into solid southern. right. from wondering this is episode to KFC versus Jake Fillet for business wars

if you like our show, please give us a five star rating in a review and be sure to tell your friends subscribe on Apple podcast, Amazon, music, the wonder Riyadh or wherever you're listening right now. Join, wonder. Replies in wonder, react to listen one week early and ad free It also bind some links and offers from our sponsors and the episode notes, supporting them helps us keep offering our shows for free there's. Another you can support the show and that's by filling out a small survey at wondering dot, com, slash survey and tell us business stories you'd like to hear a quick notable recreations in this episode. In most cases, we can't know exactly what was said: Lucy you're dramatization, but they are based on historical research and we use many sources when researching our stories. But we, eventually recommend Josh of Xerxes Colonel Sanders in the american dream and secret recipe by Robert Darting. I'm your host David Brown, Barbara, gave wrote this story. Karen low is our senior producer and editor edited and whose, by Emily Frost, voice by Michel felony,

sound designed by Kyle Randall, young is our associate producer. Our exact producers are Jenny, Lauer, Batman and Martial Louie created I or not mopeds for wondering in twenty. Sixteen news of russian Interference in the american presidential election shook the name to its core. Two years later, Maria Bettina, an alleged russian would have sent to America to influence. U S. Politics was arrested on charges of being a foreign agent. She We found herself and the people around her embroiled in a massive FBI, Investigation- Maria, be portrayed as a spy and a woman and strong a web of lies all focused on completing were primary mission influence

when officials in position of power to benefit her home country, Russia, wondering new many series, spy affair, is an inside look at the shocking true story of a woman started her time in America with a trip to Disneyland and ended it as a convicted criminals. Follows I have their own apple podcast, where you could listen early and ad free by starting a free trial of wondering glass in the wondering at.