Business wars is brought to you by the capital. One Walmart rewards card earn five percent back at Walmart online, two percent, it Walmart install restaurants and travel, and what for and everywhere else. When you want all you need the capital one Walmart rewards card. What's in your wallet terms and exclusions apply. Its eighteen sixty four in a tavern on the outskirts of Washington D C The civil wars in its third year rolling a junior, barely seventeen sits in a dark corner of a bar. He hasn't bathed for weeks appears out from under the of his tweed cap pulled low on his forehead and no is to men in dark suits talking to the Barkie. They don't look like there to drink when scans. The room is the other talks, he's gay

he's passes quickly over Roland within its wings, back rolling can look away their eyes meet their onto it rolling leaks out of his seat, knocking over his beer and boats for the two men Rushmore moments, frantic shoves people out of his way on the crowded street and runs toward analysis as he glanced. Back to see the men are gaining on collides with a group of revellers spilling out from another watering hole and irritated page. And shouts after it. Hey watch it. What it allows rolling keeps running, but the two men in dark suits are closing in one of them: yells out, grab him he's a deserter wanted man a couple of guys tackle, Roman this catches and square on the nose ass. He tumbled so the ground. His mouth filled with a metallic taste of blood. It pours onto his shirt. He's pursue

push aside the crowd and roughly yank him to his feet. That's it boys. Nice work, we'll take it from here thanks. The two men are to take they're on assignment to find in a wall soldier newly. Did with the union armies. One hundred and six New York volunteers, mail, delivery. For trial and sentencing. When Roland enlisted military duty seemed like a better alternative than working. The loading docks of his father's department store, but Army life proved even worse than Macy's Rowan didn't even last ten days and now he's behind bars in George Towns, Forest Hall prison in eighteen, sixty four, the punishment for desertion is flogging, branding or death. The future looks bleak for our age. Macy's air Retail reputation is all even if road, survives this scandal, Macy's made

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years of the rugged wailing life he tried is handed business after failing that he headed West, to make a killing as a supplier and a gold rush mining town, and when that ended in disaster. He headed two Massachusetts where he established drygoods store that fight they turned a modest profit by eighty. Sixty three, our age, Macy Senior, has moved his Massachusetts Dry goods emporium to the heart of, Mars Manhattan and its booming hopes to groom his son to follow in his footsteps. But Macy Junior runs off to join the war and almost immediately desserts is post, humiliating the family, but there's more heart ache to come. This is episode too bothers sons and civil war, Our age may see his learned a few things since his string of business failures, he's chosen

location on the edge of what's known as Ladys Mile Manhattan. Most fashionable shopping district. He spent three percent of his sales on advertising. That's three I'm as much as is competitors and his flair for cod riding drowsy and shoppers his ads far chatty here than any of his competitors in the nineteenth century papers, ladies and gentlemen, who live downtown, can very quickly find our store by taking the sixth avenue cars corner. Broadway Deasey Street Ladys in since this will cost you five cents, our stock, is brand new and bought a customer's fall for the ads, but our age, Macy is cultivating another secret weapon. Its simper, eighteen, sixty three above story Winter day in Manhattan, Christmas shoppers loaded down with package's, rush up and down fourteenth street

twenty three year old, Margaret Gaucho is not brimming with holiday cheer she's crouching in it crowded store room of our age, Macy's dry goods, pretty and slender She has a small upturn knows and glossy brown hair piled high on her head Margaret grabs, a kitten by the neck. And holds it down with one hand, with the other. She struggles to pull adults Whitecotton last night dress over the squirming creatures, head and other cat ready, clad in his matching. Ninety sits calmly, next to her grooming, its paw damn it all tittle wink start moving Margaret has agreed plan. For a Christmas promotion. She goes through this ordeal multiple times a day for two weeks, with the kittens plying them with milk in sardines, all he wants is for them to wear matching nightgowns in sleep. For an hour or so in twin cribs, but

the winkies and having it today. He bites Margarets wrist out where it hurts just then the door opened in Orange Macy pops, his head in he's is forties with a full salt and pepper beard. Ruddy cheeks in a barrel chest to you to go: he hired Margaret to be his cashier she's, a distant as from Nantucket and a former school teacher But when he saw her aptitude for sales, he promoted her to bookkeeper she's been slowly transforming the store with her innovative ideas everything all right in here. The crowds impatient Wendy think you'll have this situation under control. Some may see it seemed like such a good idea, but Margaret stops herself. She is famous for her persistence, No Nantucket woman ever left home alone, like she did at sixteen to find a job. As a school teacher in Virginia Estate Hunt two miles away. No

Nantucket woman ever moved to New York City and supported herself like she did and that after losing an eye in an accident which ended her teaching career but letter you, a new career, is one of the first women executives in retail. She had Personal Macy's motto its be everywhere, Everything and never forget to astonish the customer kitten not going to get in her way. Now Mr Macy. Everything will be just fine excuse. I impertinence, but I know you have a bottle of whisky in your desk. Could I perhaps borrow it outrageous puzzled by the request then grant you ve, given me a better idea justice, I'll be right back, appears in return shortly with a bottle of egg nod. It's one of his but seasonal treats will as do Margaret chuckled nudges. I dropper dripping with egg nag into the kittens mouths perfectly

She brings the kittens to the toy department places them in the cribs and Cuba, music teacher she's hired to start playing another biota cello. The cat lullaby in Wonderland goes off without a hitch Margaret has a photographer shoot the adorable seen kitty for become best sellers in the Its leading up to Christmas, thousands of women, children and an unprecedented number of men, including Macy's, good friend, pity Barnum himself. Tray Through our age, Macy's toy land. And the adorable cats curled up in their lace, binary dreaming away the afternoons drunk as a pair of baby skunks me these annual sales that year sore to over one hundred thousand dollars but the following year, with his son languishing in prison awaiting his fate or age She can barely focus on business, he's furious at Roland. It was bad enough

Then he ran away in the first place, but he's enraged at his son deserted his regiment. Here's a coward in bed at night. Able to sleep, Macy thinks what like this is on the family name, the name. That may see his poured. The last eight years of his life building into a New York institution, but then he remembered his own foolishness when he was young. How misery? but he was at first year on the wailing ship sea, sick and marked by his crew mates if he had it chance in those first two weeks to run away. Will you know he might well have taken it Perhaps he should have shared his hardships with Roland. Instead of always playing up his I'm at sea is the best years of his life. He and Roland were never close. The last time they spoke. Our age said things he regrets the now. He might lose him. Our age plans, a trip to Washington D C.

If there are any strings, he can pull to get his boy out of this mess, but then A letter arrived from an unexpected savior Mr Orange Macy, I'm right to tell you that your son Roland Macy Junior has been tried and convicted of desertion. He, was sentenced to forfeit he's pay and has been remanded into my care and the one hundred sixty regiment as well When's commanding officer, I can tell you he has always conducted himself with much propriety and exhibit such soldier, like qualities in battle and on the campaign, interceded on his behalf and petition the court to clear his record. They have agreed We're look out for your son to ensure his conduct is worthy of the court's clemency in your service in a boat de la forge outrage, rights underfoot. To thank him for his sons. Release and the two men strike up a friendship

The continue, exchanging letters through the last year of the war peace is declared in eighteen, sixty five la forge heads to New York in search of work ends up finding not just a job but a career and a wife. Margaret Joe now the stores superintendent, this LA forges, place in Macy's management and our His family but Roman Macy Juniors homecoming will not now nearly as well. Around the same time that our age Macy welcomes la forge into the firm brings another man into the company whose troll, and will determine the department stores future well, into the next century. By the time he enters Macy's life, his character. Is already been gravely tested by war and violence.

It's late on Easter Sunday April, sixteenth, eighteen, sixty five, Columbus Georgia, the last through battle of the civil war, is coming to a close union troops capture. The Franklin rich from a ragtag band of confederate reserves and locals armed with everything, from hunting rifles to pitchforks, federal soldier into town As to the night they ransacked the Georgia tat. They arrest sisters, confiscate goods and destroy whatever they can't carry. They burn down the town mill in the cotton warehouse, as the rioting continues throughout the night Lazarus Now said his wife, Sarah Huddle, with there an age sons on the sofa in their parlor. Try, not to listen to the terrifying sounds of chaos outside, but it's impossible Lazarus fifty six years old, involving the war

then his eyes, softened stern, furrowed, brow he's reed union soldiers or the drunken town people will lose the families drygoods store as a right it into the south and a merchant he's on the confederate side, but he doesn't support slavery. He's an m grit, a Jew who seen more than his share of anti Semitism in bigotry. He serve The german revolution of eighteen, forty, eight and now he's about to lose his livelihood. Yet again to war, he needs to act SARA, I can't sit here another moment. I've got to go and defend the store he tries to get worse. But his wife bulls and closer. No Lazarus. What will happen to us if the soldiers come in the house? We confederate simple eyes. Ears we're the enemy. You know last gently extra takes himself from his wife's arms boys. Take your mother now be back. He put on his coat and hat and walks out. There

Sarah and her sons wait, praying here, back safely for the soldiers arrive at their door, bent on revenge. When Lazarus does visit the store his heart sinks. It has and thoroughly trashed. Have to start over yet again, but this He and his sons create a new business, a business so successful that it captures our age Macy's attention in New York. When they me they will form a partnership that will tested by turbulent times ahead. Managing the overall health of your business starts with tracking your finances and with quit books online you can track. Nothing! You need no matter where you are whether you're looking to come. And send in voices on the go or track income and expenses effortlessly quit books online.

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businesses have to handle millions of visitors, update inventory or the latest news, innocent and ward off the many scary security threats of the internet, So whether you need to stream live events handle black Friday traffic or simply provide a safe, reliable experience vastly can help see how fast we can help your teams at vastly dot com. Slash be w. That's f, a s t l why dot com slash be W a blustery March day in eighteen, sixty six in Manhattan, in the wholesaling firm bliss. In companies merge Lazarus Strauss walks into George bless his office, Mrs eyes, open wide in shock Strauss

hasn't been north since his last buying trip before the war broke out. That was six years ago, Lazarus Strauss, I thought you were dead before bliss can get to his feet. To give a proper welcome. Strauss reaches out his hand, he's holding a bank draft, Hello George: I have the money. I owe you for my last order. Aid, dollars now Good. I think bliss is too started to speak. He has buyers from dozens of nor is based in the south, but not us. Angle trader from the confederate territory has ever pay off their debts to him. Far as he knows any other business in the city bliss and all the other northern suppliers had written off the southern merchants. Debts is more losses. Until now and Lazarus Strauss doesn't stop there. He lost his store and nearly his life to the war, but he invest. It wisely in cotton and made small fortune.

He uses his profits to pay off more than twenty thousand dollars in debt, paying off It is worth many times that amount and good will and more importantly, accredited by him and his sons, his sons or now grown and partners with him in a new venture. A China fine glassware fur. They LISA large basements base from one of the most prosperous dry goods. Merchants in Manhattan are H, Macy for now the Strauss's or in the basement, but they have much grander ambitions. The strategies and Macy's struggle to survive the pain and chaos of the war, but I'm gimble and been sends Indiana well, his dry Goods Business man, his family, growing well far from the battlefield by the end of the war. Adam is a patriarch with eleven children,

Five of his seven sons now run his dry good store He and his wife freedom and move from been sends to Philadelphia to be closer to her family now. That is why If is happily resettled in her home town and Adam, has his sons as partners he's ready to hear their plan? for the next generation of gimble, palace of trade. It's a rare mild day in early March eighteen, seventy seven Milwaukee Wisconsin Adam and Jacob Jim. They brought their father here from Philadelphia for a reason, though, he doesn't yet know it. They survey the scene on Grand Avenue, the big. His dinner section on the busiest street in town is this, no walkie industrial zone against jumble of he's meet packing companies, flower mills and tanneries beer. Wine. It's loaded with twelve huge barrel, six to aside rumble through this. Rates as they make deliveries begin

I can see the topsails of a tall chip tied up at the wharf down the block. Jake twenty seven years old and experienced and advising his father on business matters, has prepared a pitch but we ve been doing the research as Louis, and I were telling you the other night Milwaukee is mills. They can process grain for shipment throughout the country. Train line runs through here. We should go Whither trains go and open. Stores, wherever there's an important terminate and right here in Milwaukee would be a good place to start just look at all this put traffic women in Hoopskirts Easter, european immigrant laborers men with derby they're all rushing by on the wide wooden planks that service sidewalks but Adam has some concerns. Other allotted Germans here, german Jews, I want you boys to raise your family's among good people, our people, even

oh Adam his seated much of the control of the business over to his sons. Still the spiritual centre of the family until his death, he ll begin every board. Meeting every store, they open with a quotation from the scriptures. He always places a single broken twig, along with a bow Bundle of twigs in the middle of the directors table to remind boy members of the importance of unity towards a common goal, especially went Bruce flare: Jacob reassures his dad. Yes, Papa by their loads of german Jews and even good german borscht look at all the sausages they have in this copy house here on the corner, no matter what we have the open near this place. It's always pact. In eighteen, seventy, seven, the gear we'll brothers, are solidifying their hold on the MID West and beginning to plot there. Expansion in the east, but each Macy's business is facing a crisis

Rollin may see. Junior has dropped out of sight, perhaps lost to drink or death. Our age doesn't know, rights a will to prepare the way for Margaret Catch. All and maybe a la forge to take over Store operations are ages. To think of Margaret, like a second daughter and the Ford like the sun. He ever had, but on a bite trip to Paris, our age suddenly dies he's only fifty four One year later, a Boston coroner identifies Roland Juniors body in a hotel room. He drank himself today. That's the only tragedy to befall the growing retail empire. Within two years. The forge will die of tuberculosis and his broken hearted widow Margaret now, a single mother of three Wilson loud her shares to yet another distant Macy relative.

A year later. That cousin is also in his grave in the space of four years, there's two generations of Macy's leadership, vanish Macy's could have ended here, it worked for that family business. Our age may see, had taken a risk on just after the war El Strauss sons invested in their own China in glassware factories. Fourteen years after first subleasing, a small space in Macy's basement they become the most successful department at Macy's, and now they have enough capital to buy the whole store in the next episode, This drowsy led Macy's into the next century. Were there ushering in a golden age of the department store. The Strauss's will too, their success on a fabulous new ship, the Titanic and they give brothers will prepare,

De Manhattan to challenge masons head on Brown wondering this is business wars. We sure hope you enjoy this episode and we invite you to subscribe Apple pie cast sticker. I heart radio pupil pod cast spot a fire where ever you get your pipe guests There is a link on the episode notes. If you tapirs wiper cover aren't, you will also see some offers from our sponsors. Please support our show by supporting them. If you like, you heard it would be great if you could give us a five star rating and tell your friends how to subscribe while you're at it there's another. You can support us. That's my girl. Wondering dot, com, slash survey and answering Cutler questions and while you're there don't forget, what business war stories you'd like to hear? We should say something about the conversations in this episode. We can't know exactly what was said, but this dialogue is based on our best research. I'm a host the brown marble gave wrote this story. Charan low is our senior producer and editor sounded.

By Kyle, Randal Bay Area, sound our executive producers are Jenny, Lauer, Batman and martial Louis by Her- and I look as wondering- hey, I'm Rufus Griskin, the host of wonder, who show the next big idea each week on the pie cast, we bring you ideas that might just have the power to change the way you see the world this week, we're talking about meritocracy. It's the idea that society rewards talent and hard work that may sound fair, but Yale LAW School, professor dangle mark of it says it's not levelling the playing field. Instead, its concentrating privilege and intensifying inequality. He tells us why we need to transform our schools and businesses and re. Imagine meritocracy to listen to our conversation subscribe to the next big idea from wondering