Three three, a dot m. Eight nineteen sixty eight, if Salami Michigan Tom, Monaghan, Titans, its grip on the steering wheel, the dominoes delivery car as quarters hard force is a hidden empty street. His heart counts as racists pass. The town snow covered sidewalks mutters, a prayer under his breath, please please don't abandoned me now for you. Ass passes, please please be with me tonight: retires scream again as the car skids under Cross street as speeds toward the center of town? Is sings? Oh, no! No! No! No! No! No! Monaghan, slams his head against the steering wheel up ahead. He can see the flashing lights of the fire engines next dominoes headquarters,

dark smoke. The dark, the night sky, great sleeps, out of the car and runs toward the smouldering building a fireman building and block, is past work. There Where do you think you're going? That's my pizza place I'm Tom Monaghan. Dominoes how bad is it, how bad before them I can answer a wall of flame erupts from the ground floor, races up the side of the building, Tom Gasps and staggers backwards, as the fireman scramble for their houses Monaghan Camp. Leave his eyes? He spent six years, trying to kick start as pizza delivery empire, but ray time. He gets on his feet. The world max him down. Brother, bailed out of the business, forcing Monaghan to shoulder the company so low and give up his college dreams lived in Michigan, trailer parks and sustained himself on reject pizzas he's

cod and he's almost gone bankrupt each time he spoke out of the tail spin and now this, he watches the flames closing in on the dominoes sign over the door, at least it can't get worse. He thinks, but by now a hand, really should know better than to attempt fade There is always some kind of looming danger and the next blow wheel. To end once and for all his dreams. A becoming America's pizza king. And you need your bank capital. One is right. In the past, your hands, you can check your balance, deposit checks, pay bills and transfer money off from your phone with a top rated app and when you're done banking, just put it back in your pocket, a banking experience built around you and your life. This is bad

ray. Imagine yet started online any time. What's in your wallet capital, one in a member empty, I see. This episode is brought to you by the city, business advantage, platinum, select, card, travel plans may be paused, but business keeps on moving the city business advantage platinum. So, card is here for you with the business tools you need now and the earning power to help you travel later. As a card member you'll have access to a personal business, system, an Mastercard World Elite benefits, including special offers from Microsoft, sales force into it, and more plus, all of your business expenses turn into advice. Judge miles. You learn miles on every purchase and two times the miles at telecommunications merchants, a gas station on car Reynolds and on Select cable, and built, you can even earned miles on employee purchases. When you add authorized users and you can earn sixty five thousand

judge bonus miles after qualifying purchases. You work hard for your business. Let the city business advantage, platinum, select, card work hard for you had to city dot com, slash, fly to learn more. From wondering I'm David Brown, and this is business. Wars, born on the hectic streets of Naples. Italy pizza be humanity's most adaptable dish until war war, too, it was ethnic food.

Rarely eaten outside southern ITALY in the little ITALY's of major. U S, cities, even at its basic pizzas, nearly irresistible with its warm layers of chewy bread, tank tomato sauce and melted cheese, but add toppings pepperoni anchovies, even pineapple in peanuts for Christ's sake and peace the blossoms into a dish with a million taste sensations. One time street food cannot pass his fine dining to its popular He has made it a global industry worth one hundred thirty billion dollars a year in Mouth watering series we follow the match up twenty days, pizza kings, the MID West joy, Peter had and its Michigan Nemesis Dominoes your sixty year. Long rivalry is not only popularized meal delivery but created, hunger for pizza, so hot that these one time, mom and pop joints or found in almost every corner of the globe, debate

started in nineteen Fifty eight dearly decade before the dominoes headquarters went up in flames. This is episode. One rolling out. Early, nineteen fifty eight Wichita Kansas a middle aged woman bursts into carnies market grocery store; she's, got permanent, air for rolled up magazine in her right hand and determine look in her eyes. She makes for the counter dad. And wears a fresh based. Twenty five the short black hair emerges from the back room ease Dan Carney Mister, sound of the store owner. He He knows the woman she's Molly, the stores landlady Hey Molly. What's, although hovering about used, plan and to start a business Dan yeah sure But I'm thinking about what I should do. Molly lapse or magazine on the counter

you know I'm trying to fill the vacant space next door right. Yeah. Well don't you open a piece, a ray of air, a piece of work? pay surreal peace area are placed itself, pizza, pies, damn looks doubtful, I don't know Molly, I only ever eight pizza once didn't like it. We'll Dan times. I don't like being a landlady, but that doesn't mean I don't do it now. Look you Molly for through the magazine and stops on article about how pizzas hot stuff on the EAST and West Coast, etc here that all you need is a too your daughter, oven and retail space, and they, you're good to go. What do you think Dan scans? The article says pizzas now trendy and that a good pizzeria can make more than seven hundred dollars a week and that's because a pie costs little is twenty cents to make it sells for to a dollar fifty burger,

We can only dream of a market that high. The more he reads, the more Dan warms to the idea pizzas achieved It is to get into debt. The soaring and the prophet potential is big in Wichita Kansas, there's no local competition, you know molly. This does sound like a good idea, but what I dont know how to make pizza Well, I guess you better hurry up and learn them. Dan Carney does just that, he brings is younger brother Frank in on the venture which they name Pizza Hut after its small brick home they tracked down a chef who once work the pizza and getting to teach them how to make the pies, but guys forgotten the recipe for pizza dough, so he teaches them one for french bread. Instead, the result is a It is then in Crispy as a cracker, but

Ernie brothers, don't know any better and soon their pizzeria is ready to roll its May one thousand nine hundred and fifty eight, the grand opening of pizza hut and the place is packed ahead of tonight, the corny brothers invited everyone. They know to check out. The restaurant feel like they have all shown up. The evenings constant procession of extended family neighbours. Friends, people from church in college buddies every time The twenty five seats become spree. Someone else claims it book in hand, Frank corny. It's the latest arrivals, a young cup. I've ox What kind of pizza you're ready to order the man, staring at the menu panic here to impress date with his exotic tastes, but now he feels out of his death I don't know, is theirs choice. I don't hate just

me what people usually put on Peter Frank smiles, he's getting that question all night, most people, or pepperoni or italian sausage. Ok, I will go with italian sausage. Frank takes. He ordered his brother Dan, whose manning the kitchen and of white ships cap Dan rolled out the dough and tosses the disk into the air thrilling watching customers base ready and smears on the sauce layers on the mozzarella and sprinkles it with sausage. Before shovelling the pie into the oven as the pizza cooks, a neighbor approaches, Damn tonight you made me my first ever Peter and I loved it I'll be back I'm going to tell everyone. I know they have come here too. Thanks, sir, are really appreciated. Dan is is something burning, Dan's eyes widened the pizza

he spends around and rescued the pits out of the red hot oven, blackened spots of burnt. She's got the pie it's far from perfect, but he's got just in time for it to still be edible and for it I'd at least that's good enough for me pizza, huts customers. This is their first taste of feet up and correct or not: It's a revelation words bread. Asked around Wichita, the local paper run full page feature in the corner. Home their pizza, making skills. By the end of fifty eight pizza, is bringing in a thousand dollars a week. Encouraged the car open to more pizza. Hudson Wichita within a few The new stores are doing as well as the original. Then the brother, start handing out franchises to their pals in return, just one hundred dollars a month. The chain spurs franchisees get exclusive rights to open each pizzeria, and they

open as many as they like within their territory. It's a stir of a deal generosity battles trouble later down the line, the franchise These are not money spinners for the carnies, but they ignite Grove soon pizza huts. Setting out of Wichita in every direction, but the car these are the only ones after a slice of the pizza pie in Michigan too. Brothers are also onto the scent of bubbling mozzarella September, nineteen sixty in the town of it, The Anti Michigan just outside of Detroit Brother Jim and Tom Monaghan Head towards shuddered pizzeria. Besides but the door reads: dominance Jim Monaghan unlocked the door and beckoned his elder brother inside you. Just heard that this places for sale

He wants to go into the pizza business anyone's Tom to be his partner. Tom's. Just if the Marines after three years and jam reckons running a pizza joined in the evenings, will suit them both Jem. Can The steady mailman job and Tom, continue studying architecture college, but the places far from impressive dust covers every surface and there's only enough space for two tiny tables and chairs jam It's very: small yeah. But it's right next to the university dorms, we'll get plenty a carry out orders Thomas. Does glasses trying to Imagine a way to make a success of the place well, could do free delivery. I think people might like having their pizza come to them. Jim raised his eyebrows in nineteen sixty, except for a few pizza joints. Meal deliveries practically non existent delivery

Now, that's an idea! You see We can make a go at this this places everything we need Dominic, and we can keep the name and he'll also teaches how to make pizza. All we need is five hundred dollars Jim. It is brother expectantly Tom grimaces I don't have any money, but but the Marines. Didn't you save anything at all that time? well yeah. But but then I picked up this hitchhiker in LAS Vegas. He said he worked in oil and he was odd, were big fight. He just needed and investor please Please tell me you didn't say the real deal. The charts and everything Jimmy it's his head, charts, oh Tom, How did you ever survive? Juvenile detention? looks away heard when you Sixteen is bipolar. Mom put him in juvenile detention because she couldn't cope with his rebellious streak.

He still remembers the shame he felt and how he the truth from his classmate. Since, he's, crossed the line, Jim changes subject all right. The credit union might blow me the money. If I get it, you in Tom Nods, If he's gonna continue studying architecture college, she needs to earn some cash and pizza might just be the ticket is also a good chance to spend some time with his brother S. Kids. They often lived apart. What, with Tom bouncing between his mother's home relatives, a catholic orphanage in Juvy, but Tom's hopes aren't going to pan out its August. Nineteen sixty one and Tom Monaghan arrives that dominates with spring in his stout he's. Just at his first day off since he and his brother open Dominic nine months ago, Business is going well, but when Tom

works in he sees Jim sitting in the corner. Looking miserable, m me all right did everything. Go came last night. I want out what I want out. This isn't for me, last night was hell, was so busy it's just not what I wanna do Tom frowns I've been doing nights like that every day for months you do at once, and now you want to quit on me I don't want to argue Tom. I just one out asking you for anything. Can have my share Tom leaned against the counter Now he's also wondering whether he really wants this business thou Jim he'll have to do it full time. No more college no more dreams of becoming an architect.

Then again he is flunking math and he's grown too well. Love making pizza Maybe this hole in the wall is his real calling. He looks at Jim our but I've gotta give you something for it. Just let you walk away empty handed Dixon was pants pocket pulls out the keys to the big ugly beetle they bought to do deliveries here catch you take to be w I'll, take your share the terms do more than that already decided that it he's going to be a pizza man, gonna give it is all he it's more than alone store in a small town. He wants, to build something Big Mcdonald's kind of big It seems like pie in the sky, but if you can find a business partner with Lenny of restaurant experience. He sure he can do it.

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has the more worried fuel the country's insatiable appetite for pizza, to hide is now a chain of forty three restaurants to dot the American MID West, its moved into town after town it's nothing, but a few mom and pop stores standing in its way, but now pizza Western advance has put it on a collision course with a pizza power. Advancing From California, shaky is founded in Sacramento and nineteen. Fifty four shaky. Is now America's number one pizzeria. It's gotta its doors and its franchising, its way east fast, but the car are struggling to decipher the secret to success for this mixed meadow. Or of a restaurant, the food, italian, but it's got Dixie lanterns a core of an english bob and supply of german beer and then the trade Mart jokes on the walls and menus aid

jack, this went out. Please don't ask forbear and in can ask for it at the bar Dan winces, hilarious sure corny, but there clearly doing something right. In fact, Frank flags down the passing Waitress excuse me miss or else Turkey's like this one, oh yeah You always know what you're getting the shaking, wherever you are frank, turns back to dad. That's it They got a formula concept, we don't we opening pizzerias and they all look and operate differently. We need, bar game created staked image of our own. Ok like why, like a logo and operate in manual yeah those, but more than that, maybe d. You know something this as this is a pizza hut. Just like the guy. And archers and Mcdonalds. Smile sneak up on Dan's lips.

Parties returned to Wichita they get to work Baker a cartoon chef mass got called beats repeat: they hire an architect, design, a distinctive freestanding building with a red roof and make it the template. Every new Peter had begun. Franchisees detailed guidance on how to run a pizza, and they did their tone. Tv advertising for the first time, but while pizza hide it taking it up. A notch dominates: hits quicksand, its ball, nineteen sixty four excellent. He Michigan Tom Monaghan Energies, attorney's office after splitting his brother Monaghan brought in a local pizza chef name, Jim Gilmore Convey Gilmore would transform. The company Monaghan gave him half the business despite

knowing Gilmore, was bankrupt at first thing, seemed good They expanded from one store to five opening. Each one under a different name like Peter King, and Gill Moors but to Monaghan surprise. Even after expanding monies tight and just discovered. Why Gilmore? has been borrowing against the business, so he can make lavish improvements to his home. While Monaghan and his young family, scrape by in a trailer home now Monaghan once Gilmore gone, but he's not and quietly Gilman. Demanding thirty five grand and two of the stores in return for handing back his share of the debt ridden pizza chain Monaghan hopes. His new attorney can find a solution, but as takes a seat in his office. The solemn look on the attorneys face, telegraphs trouble Tom, I looked at everything in its bad guild

is bankrupt when all the it's in your name, it sure not here, to get rid of him. You'll have to give them exactly what he wants. My advice you're bankruptcy, yourself, Monaghan, recoils, know I hate that word. Forget it. I know I can work my way out of this. Just get. Parasite out of my hair and watch me March. Nineteen sixty five Monaghan parts, ways with Gilmore Invite Himself, the owner of a mountain of debt and three stores operating There are three different names he flings self into rescuing the business. He said. By giving all three stores a new name. Dominoes then He gets to work on the detailed fed up with a flimsy cake boxes, most beats areas used for take out and deliveries. He persuades his pack,

supplier to deliver a corrugated, cardboard box, designed specifically to keep pizza warm and safe, sets an internal go of delivering pizza within thirty minutes of getting in order to make that happen. He constantly re shovels the kitchens Seeking ways to shave are precious seconds of cooking time he also raise the playbook up his business idle begun Sounder re crock instead the menu to the bone Slices of pizza and Coca COLA, nothing more simple. It's easy and, most importantly of all, its fast and his dominoes sales heat up profits rise, nineteen sixty eight my hands You're Gilmore debts and forged a business with a laser like focus on fast pizza, delivering. He know pizza delivery is still rare. That leaves him. Convinced that delivery is dominoes edge, so arm

his business model. He starts off in Dominoes franchises in the hopes of making it big. But then. Who is this Three in the morning Tom it bob you gotta, get down here right away. Your head office is on fire next episode dominoes hit rock bottom. It's a hot, has a meltdown and Pepsico gets a hankering for pizza, I'm wondering this is episode, Wanna Pizza, hot versus dominoes for business words. If you like so please give us a five star rating in a review and be sure to tell your friends subscribe on Apple pie, cast spot the wondering app wherever you're listening right now join wondering plus in the water. We have to listen ad free

so find some links and offers from our sponsors and the episode notes. Supporting them helps us keep offering our shows for free another, you can support the show is by filling. A small survey wondering dot com, slash serving tell us business stories you like to hear a quick about recreations, you ve been hearing. In most cases we can't know exactly what was said, those scenes or dramatization, but they are based on historical research, I'm your hosting round Tristan Donovan wrote this story Karen is our senior producer and editor at a dead end whose, by Emily Frost sound designed by Kyle Random our exit Producers are Jenny, Lauer, Batman and martial living creature. By or Non Lopez for wondering hey have you heard,

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