Support for business wars comes from the capital, one Walmart rewards card with a cat, it'll, one Walmart rewards card, you'll earn five percent back at Walmart. Online you'll also earn tube then in Walmart stores, at restaurants and on travel and one percent everywhere else, When you want all that you need the captain. One Walmart rewards card. What's in your wallet terms and exclusions apply capital, one in a its nineteen sixty two the Canadian Rockies american climate. Yvonne shipyard and dug tomkins are taking on a formidable challenge: the North, ACE of Mount Temple at all Seven thousand six hundred feet amount towers over Lake Louise, the north face. It's coldest iciest in most unforgiving side

and that's exactly why should Ard and Tomkins want to conquer it Tom in stretches his arm over his head and grow the ledge above titans his grip and starts probing with his right leg for a foothold, but the man, when he finds its target sooner shouted in from below Tomkins immediately presses his body against the mountains, hard rock face a split second later, a football size. Lump of limestone hurdles passed him headed for the valley, floor, several thousand feet below. Two more hours of treacherous climbing kids and should not start for the night and pitch their tent on a snowy ledge. Halfway up the mountain, this might be. There first climb together, but from them when they met it was clear they were kindred spirits, both of them love being outdoors living, free and off the grid. They call themselves dirt

eggs, climbers slang for adventurers devoted to scaling mountains. They lie and sleeping bags exhausted, and about to drop off When you not suddenly sits up. You hear that the winch picking up the to open the front ted and pure routing the moonlit sky in the distance, and see a store. Heading right for them, Tomkins got not good, not good. We need to get out of here he's right, It is on exposed legs its vulnerable to avalanches. They ve got to go off this mountain before the storm hits, they raced actor tent and begin their escape They turned leading the dark descent, relying completely each other to find a safe route down. They know. Just one mistake could be fatal rock crumbles beneath our feet. Stew,

cold wind last their faces, thunder rumbles ever closer, the cotton shirts under their jackets grove damp with sweat. Finally, the sun, begins to rise spent. Do a reached the foot of the mountain they fail to conquer the north face but I made it out alive. The close call deepens their bond a bond between two climbers who will in turn their Dirk bag lifestyles into right Oh businesses, Patagonia and the north face too, chinese. They will turn mountain gear into every day where, while so challenging the very way business is done, with a capital, one could

so record. You earn unlimited one point: five percent cash back on every purchase everywhere: that's unless at one point: five percent cash back on everything you buy an unlucky really means unlimited with Quicksilver Theirs, oh limit to how much cash back you can earn capital one. What's in your wallet, credit approval required capital, one bank, USA, in a. From wondering. I'm David Brown, Browning dish is business. Wars.

In our new series, we follow the trail blazed by two of the biggest names in outdoor apparel been worth face and Patagonia. Today, these giants of outdoor attire boast combined revenues of nearly four billion dollars a year. Closer is common on city streets is mountain slopes, but their story about way more than dollars. Irc. It's all the story of two companies with shared routes and their battles. Stay true to the values they were founded on but when these two companies took the first steps in the nineteen sixties, mountaineering was uneasy hobby No one imagined mountain. Where would become a passion staple the outdoor Industry was run by people who just wanted to make enough scratch to fund their next expedition. This is episode one dirt bags.

Its nineteen sixty four and dug kids, fumbles for change in a telephone booth in downtown San Francisco. To dive into the slot dials the operator and asks to be connect with Yvonne you large, home and Burbank California now, sir, Tomkins drums his fingers and muttered to himself. Please be home. Please behold, ease be home, cannot residents, debouched baking I'm gonna pay phones. Why can't oblong, but I'm starting a business a mail order selling, high quality, climbing and hiking gear is going to say everything serious outdoorsman need, so people can get everything they want in one place, drowns girl? What are you calling it? The north face seemed appropriate after Mount Temple. Good name tomkins wants more than she large approval he needs peace thanks for the north space to sell, and for that he needs shewn art

you see should urge not just a climber he's also a blacksmith back Nineteen fifty seven he bought a second hand, hammer and ample than ever and she's been making in selling climbing Putin's PETE onto the pay, climbers hammer into rock basis to support their assent Putin's are made from soft iron, which means they break if pulled out of the wrong, but should not be times are different. He makes his from steel and because their steel, Theirs strong enough to reuse I've been selling them on a small scale, but now talking He wants his new retail venture to stop them I wanted to ask whether you sell me your Putin's it a wholesale price, so I can put them in our catalogue. Sure Sure. How many do you need and thinking Maybe if we went dead or- and this is the operator you're three minutes or up tat, my monies run out, Yvonne Milieu first order by

tomkins, isn't the only one about to turn his love of climbing into a paycheck and because shonnard's knowledge transforming his pity on making sideline into a proper business. It's nineteen sixty four and had been California craggy, a landlord unlocks the padlock on a chain fence gate poles, it aside, He turns to abolish Renard and Hell Tom, Frost and beckoned them inside this way. The two climbers followed the landlord through the grounds of a now abandoned slaughterhouse, shoe hard and frost or hear searching for a home for their new business. She nodded equipment. Last Fall, they wound the tight knit climbing world by making the first assent of the near called north american wall of El Capitan in Yosemite, and ever since,

there's been a rising tide of climbers mailing Shoe Nord, with orders were his steel Putin's. So now she nodded and frost or out to tap into that demand. By starting a business. That designs makes an sales Putin's and other climbing hardware they're, not after riches. They use a few more dollars to fund their climbing trips. They are we'll be based somewhere, where they can lay down their tools and head to the beach. Whenever the serfs up this sleepy, Beach side town is perfect. They both through the premises after the landlord. She odds are short. Muscular guy with a determine. Look on his face. Frost follows behind he's being pole, thin with, true cut that accentuates his ears. The Lamb it leads them to the ramshackle building that used to be the slaughterhouse boiler room, the size of a small store and made out of car gated. Ten well boys. Here it is

Like I told you ain't much, but it's cheap united in fresh step inside the tin, shed its gloomy midst small. The roof, probably leaks the grounds and even that's exactly what they are looking for? back home for a dirt bag company within weeks. She large moved his blacksmith gear into the shed and should art equipment is in business. Not It considers himself an entrepreneur he sees himself was a craftsman and artisan who makes climate. Equipment the traditional way, with a hammer and an the industrial revolution never happen all the same. She timing spot on. Sixties. Climbing is still a need hobby, but its growing more more people are looking to reconnect with nature by heading outdoors, too high can climb

Where is that trend more evident than in the San Francisco Bay Area and that inspired shoe large buddy, Doug Tomkins to move the north from a mail order, operation run from his kitchen table and into brick and mortar October nineteen sixty six and instead Francisco's North Beach neighbourhood, an opening, before the north based store is under way This store might be new to this bohemian corner of the city It's right in with the radical bookstores beat poets and strip joints that define it north faces window is a huge poster, Dylan at the door, Two hills angel stand, flowering, sleeveless, Denham shirts, inside a hot new local ban is playing lie, They call themselves the grateful dead as when in flowing gypsy style, dresses and beatnik guys and roll neck jumpers swayed the music Doug Tomkins.

Hence our glasses of wine he's having great time. Even though no one's paying attention to the sleeping bags, tents, Putin's and ropes on display but he wouldn't have it any other way is a joke. Like Yvonne, Shoe Nardoo, climbing hardware business Tomkins dense art and worth face to get rich for him. It's about embracing the outdoors lifestyle and for Tomkins. Lifestyle always comes first, nineteen spring seven and in the north, sixty seven. And in the north face store a customer's checking out the store sleeping bags, wild Hopkins watches the clock from behind the counter work days, see to last forever me. I'm going climbing a castle wrought Colorado and I need a new bag which do you recommend Tomkins looks at the customer with envy

opening the store he spending more time, helping others pick out climbing gear, scaling mountains himself. Well, maximum more do you want to go with a model? Two hundred, if you want lightweight its model, one hundred thanks I'll. Take the one hundred he's gonna be a great trip, thinking of doing the athletes feet, route the one bright robins did north base founders zones out as the customer jobbers away. This is way was supposed to be. The store was Hostess subsidize a life of climbing instead is just become a job. Something's gonna change. And then he has an idea that makes smile creep across his face. It's time to dump the north face a few weeks later talking, Cells distorted two brothers for fifty thousand dollars

for a one store business that struggling to break even the brothers. Open to more north, face stores in the Bay area only to find they can't cover the costs. The demand just isn't there. Yet to discover its passion for outdoor sports a year later, are losing sixty thousand dollars the companies, up for sale again and in May. Nineteen sixty eight, they find a buyer, an ambitious Stanford MBA named have club. He pays sixty thousand dollars for the north face former high school quarterbacks got a plan, a plan that will transform the north base from just another dirt bag outdoor store the flag bearer of a new industry, but wildly with base new owner is settling in the company's found was enjoying his return to dirt bag life.

Its June nineteen. Sixty eight in tomkins spending the day with shoe surfing on Ventura Beach, Tomkins What's down on the board is seawater sprays, tanned, torso, the way to the shore which is, where'd under his arm and jobs across the warm golden sand, where sonorities sitting she nodded Growth acknowledges his return. Is two engrossed in the book is reading. Tomkins flop, on the beach towel. Next should roads on his back, and his hands behind his head to look up at the blue sky What's at your reading Yvonne conquerors of the useless by Lee L to re. It tells the story of how he made the first assent of Mount Fitzroy and Patagonia back in fifty two. He says was his greatest in toughest climb. Its role is only been Clive one time since then the mentioned Patagonia brings a smile to talking lips. He went to that

mysterious argentine wilderness. A few years back, Patagonia is amazing, Yvonne you'd love it when a child Fitzroy would be that's a great idea, we could drive the whole way make it a real adventure. You know Serpent ago, ski in Chile eat the local food, strengthen local spirits. Have that too? We can also vehement make a movie out of it will need what six months the smile on United Space vanishes Doug I got responsibilities now a bit to run, and you ve got a kid to go. Quiet annoyed by realities, intrusion on their daydreaming, but their thinking, the same thing screw bears screw responsibility. Tommy This is the first one in the water.

We're gonna do this right here we are, they are at benchers dirt back and responsibilities. Will there another obstacle to overcome by sunset, their minds are made up their Lee. Four Patagonia and it's going to be, the adventure of a lifetime and adventure that will transform them and in time the world and here's a question that might have crushed your mind. How we support you know what to do with your money. The thing is, very few of us were exposed to mean, advice on how to manage our finances. Even fewer have the means to get professional financial guidance. Betterment is a platform that was built to do something Article two give accessible financial advice. It puts you first

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of wondering is a new pond cast the features, stand alone full length. Episodes of some of the most captivating compelling exciting stories from all of wonders: regional, including doktor, death business horse life is short with just in long american history tellers, the shrink next door and men more to hear your favorite shows all in one place, search for the best of wondering on Apple podcast, Spotify or your favorite listening. It's lie. Nineteen sixty eight, an invention, California, Doug Tomkins Yvonne, are loading the final batch of supplies into a grubby cream, colored forward a kind line van spin, a busy a week since they dreamt up their plan to go to Patagonia. She persuaded his business partner. Tom Frost, you run shewn art equipment in his absence they ve also

created two paths to join them under six month trip and christian gang the fun hearts after packing. The Van Food Skis clothes reels of film tents and sleeping bags days. Their surfboards to the roof. Tomkins X, the hand written list of supplies and equipment. Yet that's ever Being we're ready to roll just, then guns, wife's Susie reaches into a bag. Pulls out a red bedsheet. One more thing: this Tomkins unfurled to bed sheet and grins painted in big white letters on the sheet or the words v. Loss, fun, hogs Tomkins, kisses his wife in baby daughter, goodbye. Fun hogs pile into the ban, start the engine and head so a week later, there's surfing in Mexico in Guatemala. They question that gun

point by soldiers who think they're, CIA Agents Costa Rica and erupting volcano forces them to flee at high speed as ash rains down in terms there surfboards black in Peru, They ski sand dunes, the size of hills before heading to Chile carved the powder on snow covered volcano, then kind of Patagonia, where civilization vanishes in the mirror and the road with fades into wrongs, reads soon the gnarly eleven thousand foot summit of Mount Fitz looms de view, storm clouds shroud. The mountain angry bone shilling men's rip through the valley below they cause a cold wet in cramped ice cave the base of the mountain to shelter from the wind and rain they spend. We in the cave waiting for breaking the weather and

Day spent in damp sleeping bags, recount stories and playing cards then laid one evening. Tomkins steps out of the cave. The skies are finally clear. He turned to his fellow fun hogs. This is guys the moment we ve been waiting for time to get ready fun, hogs. No, the clear skies won't last so this the assent to thirty in the morning and the cover of darkness. They hammer Renard Steel Putin's into the rot in themselves higher and higher. Squeeze their way up between gaps in the rock face. Their spike crap In spite of the mountain side, is the ascent they climb four hours their sweat, drenched hot and wool clothes sticking to their backs and the

Only time they stop is to figure out the best route to the summit when they finally crawl under the p almost eighteen hours later. Its eight p m, and the sun is about to set. They look out trial, currently over hundreds of miles of uninhabited, arid scrub land, but then Sooner narrows his eyes The storm is already rolling in think we can hang around for long look over. There agreed, let's get to final shot down fast, the team whip. Out there, film, camera and shoots footage of selves, unfurling, the red viva Low, spun, hogs banner, then after just twenty minutes at the top, they start their dissent, after hours of repelling down the mountain they may camp for the night They resumed their dissent at dawn, the gang is fierce. Icy. Storm winds praying there

hell ropes, will hold finally at eleven, a m, the fun aha make it back to their eyes cave and collapse into sleeping bags week later, the fun hogs or heading home it's night, and she large at the wheel, driving the van over the rough dirt roads of Patagonia Tomkins in the passenger seat steering wheel fully out the window, its changed. She Nargis. Is it Tomkins? What's changed Patagonia, see those lights in the distance There were no lights at all. When I first came here civilizations closing in same all. Over, though I mean remember those tropical forests we passed in Peru, the once it had been burned to the ground, a clear land for farming tomkins, not yeah. I do

we're screwing up the world man, the site. Springs. Coming the two and go quiet lost in thought. About the destruction of the natural World its December nineteen sixty eight and after sick? months away, the fun ha Ban finally roads and to ensure a California our climbs out. Unloads is gear and waves, good bye to the gang he stands and stares is the ban disappears around the corner. He might be home, but he feels different. The trip How to go near has opened his eyes to how the natural world he loves is being degraded from now on. He vows he will live, his life in the least environmentally harmful way possible and that apply. Who is climbing hardware business United equipment to, but it won't be long

for his new values, put his business in jeopardy on the next steps Backpacking mania seizes America, the north face he backs on winter sports. And she Renard challenges the north face with his own outdoor, where business Patagonia from wondering This is business wars, I hope you enjoy this episode. I bought you subscribe. An apple pie casts Spotify, Google, podcast teacher, I heart radio or wherever you're listening right now, there's a link. Episode, notes just tapir swipe over the cover art, and you will also see some offers more sponsors. We hope will support our show by supporting them Pavia could you been listening to? It would be great if you give us a five star rating and don't forget to tell your friends how to subscribe theirs. Another way you can support us in that by answering a short survey and wondering Khan, Slash survey,

Tell us what business war stories you like to hear You could say something about the conversations in this episode. We can't know exactly what was said at the time, but this dialogue is based on our best research. To learn more about Patagonia and North northeast, we recommend the film. Storms as well as let my pay we'll go surfing by events united and conquering them. Face by happen club I'm, your moorhouse David Brown Tristram Donovan wrote this story. Karen low is our senior producer and editor attitude and produced by Emily for sound designed by Kyle Random, our producers are Jenny, Lauer, Beckmann and martial. Do we created by or not Lopez or wondering. Hey, I'm Dyin Rubinstein. The host of wonder is show sports wars on sports wars. We dive into some of the biggest rivalries ensue.

Its history and in our new series we're looking at a different kind of story. It's Tiger woods versus everyone. The field himself Gulf history. To listen to this and other great series subscribe now to sports wars from laundry