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TikTok vs Instagram | Small Place, Big Dream | 2

2020-12-02

It’s the mid '90s and Kevin Systrom is editing a video game. It's his first taste of coding, but it won't be his last. When he grows up, he's going to build a product used by more than a billion people. 

Across the Pacific Ocean, in a rural part of China, Zhang Yiming is having a very different childhood. But he and Systrom share a common North Star: The American Dream. Achieving that dream, however, will be a nightmare filled with stiff competition and cut-throat corporate maneuvers.

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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
Quandary the mid nineties, long Yon in China's southeastern Fujian Province John. thing is sitting in his bedroom reading. John is in middle school and he spent at a time. Reading bad is littered with music magazines in books. Amy I'm home John runs to his dad who works as a librarian for a social science organization. He loves you big box in struggles to open dad? What's that his fathers? miles, but doesn't answer. John watches and eyes. His father pulls out a large gray box. A computer Can I use it? Please please, can I use it his dad chuckle
says he places the bulky pc on a nearby desk and sorts through a bundle of wires to plug it. In short, but first I want to try stock trading. They open. The Shanghai Stock Exchange, John- is lucky. He was when, at the dawn of the eighties, as capitalist changes were sweeping across China. Fujian was one of the first provinces to open up to the outside world. That meant intern national trade, foreign goods and a better of living compared to most people in China Jong spam is rich. His add stands back and admires his handiwork. Ok, Do you want to turn it on? Yes, please long steps forward in places his finger on the power button He watches in amazement as the black sea comes to life, although this early pc technology will quickly become obsolete.
open, a window of learning and discovery for John and that knowledge will give John the power to check the world and throw Chow as tenuous relationship with America in general, when talk to Adele Technologies adviser their focused on you ready to give advice everything from laptops to the cloud and offer tailored solutions powered by the until be pro platform to keep your small business ready for what's next college technologies. Adviser today, at eight seven, seven ask dal, that's eight, seven, seven ask dough Now there are more ways to be a team with Microsoft teams bring every together in one space with a new virtual room, collaborate lived, growing, sharing in building ideas with every one and the same page and make sure more of your theme is seen and heard with up to forty nine people on screen at once,
more about all the newest team speeches at Microsoft, DOT, com, slash teams. From wondering, I'm David And this is business wars in the last episode. Instagram gain momentum as its founders, Kevin System and Might Krieger pivoted to a photographer Ebay side, and John aiming got his starting coding. The technology that would make Tiktok revolutionary.
And John we're both born in nineteen. Eighty three, at the dawn of personal computing separated by the Pacific Ocean They both share a passion for computers and coding, but though their choice hoods could not have been more different, they're following the same Northstar. The mirror, can dream But achieving that dream will be an I admire this is episode to small place, big dream. Ninety ninety five Palestine, Massachusetts, a wealthy, some thirty miles outside of Boston. Twelve year old system is sitting at the family computer playing the first person shooter game doom to from a floppy dis. These navigating a fantasy world full of danger using
keyboard arrows. He points is digital gun at a giant red demons and fires. His parents recently brought home. The families first computer and strum has been playing on it. Nonstop caravan dinner's nearly ready. old on MA. Am I just need to finish this level? Downside where's his mom, a marketing executive is preparing dinner and their large kitchen. his dad who works in human resources is reading. The newspaper system finishes the level the last of the game. But he's not satisfied. He wants to feed you're out how to make the game last longer. So the next day he starts to edit the levels of doom to quoting the graphic, customize, the playing experience, its spurs stab at computer programming, but it won't be his last. He'll go onto code at his exclusive boarding school and conquered Massachusetts where he spoke
basic computer science classes in his downtime. He writes Grandpa AOL, instant messenger. They kicks other p, off line. It's true stuff, but he's honing is coating chops. Early two thousand five in Palo Alto Systems, eyes into Zau noodle bar about a mile from Stanford, where sister studying management, science and engineering he's also taking more computer science classes in building a couple. sites on the side. He's dressed in a high quality button down, shirt and well fitted dark genes. He scanned the tables and spot so much shorter man wearing so, on sandals baggy genes and a zip putty with this Hair and pale skin he looks like a high school student, in fact he's a startup boundary whose about
to make a very interesting proposition system. Out his hand. I mark good to see you again. Thanks for meeting me system first met Mark Zuckerberg at a San Francisco party, while back Zuckerberg, recently dropped out of Harvard is becoming a name in Silicon Valley he's recruiting college students in recent graduates to help them build out his new website, the facebook dot com Zuckerberg. gestures to the chair across from women system sits down. So given In hearing about Bhutto Box, oh yeah The website I've been working on the side, basic people can upload large files and then share a print them. this point on the internet. It takes ages to upload and download large files like photos, photo boxes, What do you so it's become popular with system Sprat brothers who upload download photos after parties, words getting out.
Tucker bergs. Looking for a way to give photos on Facebook, listen Kevin at Facebook, you get to be on the ground floor of something that is going to be huge. We're about to Went to high school students and then the whole world Regan. be bigger than Yahoo. System listens politely, but he is ensure he believes. Zuckerberg height, they finish their noodles Zuckerberg gives the waiters credit card within a minute the waiters back. There's a problem didn't go through. That's weird Zagreb, turns to system trying to play it cool That's just our president is forgotten to pay the bill again. Things in busy, as you can imagine, the pair splits the bill, system is not impressed.
Sky says he's about to take on the world, but he can't even pay for lunch. He's not joining Facebook. Two thousand. five system dressed in his usual preppy, closed standing outside the door of an office in San Francisco. He just me junior year at Stanford, he nab this competitive, may feel fellowship by building his own version of Craigslist just for Stanford students as part of the fellowship students get internships at silicon, valleys, hottest text or one morning he's here's up at a sign for audio upon casting publishing site where users can record their own episodes, an aggregate in a directory system. About to meet two men who will have immense influence on his ex decisions, a man, dark, thinning, hair and thick black glasses opens the door halo.
I I'm Kevin. I'm here to stay, My internship, the man, looks puzzle. Oh right, right. I forgot you started today. You up here, I am, The man is Evan Williams. The co founder and ceo of Audio sister sit down then a long haired man when earring in a giant beard wonders in he takes off headphones and looks at system quizzically high the internet, the man nods Jack, its Jack Dorsey Developer, an audio he's not working. He tinker's with a messaging app on the side during time without EU system, watches Dorsey and is quickly awed by his coating prowess over A few weeks. Dorsey shares his knowledge with Stanford student give, coating assignments and teaching him programming, language called Javascript since
watches, Dorsey and Williams carefully He notices that Williams is the first person in the office in the last person out the work. Never seems to stop but even system realises audio, isn't really taking off one day William summonses, seven percent team to his office. After a bit of a preamble, he gets. The point we decided to prove it Jack has been working on a messaging service that allows into an update he gesture. two Dorsey, whose leaning back in his chair so gonna call it quits without audio and start working on Jack Side Project Twitter between caught off, guard and system is stone, but just learned a very valuable lesson about the start up world. Don't get too attached to your first idea. two thousand seven mountain view: California,
This is sitting in a glass world conference room at Google. Where he's been work for a year he's. Bidding for young entrepreneurs to begin his pitch about why Google should acquire them. The young entrepreneur looks nervous as he launches in When I tell you about a new app is aimed at a younger demographic. it'll revolutionise the terrain, but system is Barely listening, his mind, wanders, the rolls were reversed? What, if He were the one pitching right now is drifts to a job offer from some colleagues product manager of a new travel Tipp cycle. Next on system can't do this more it's time to try something else here, from his secure, steady job at Google and takes a row the start up. Next, I'm sure it's a risk
he's seen enough to know that if you can tap into what people really want, the rewards can be huge. system is making a radical change in his life. Just as the ground is shifting dramatically in the Tec World a new product is, to hit the market that will launch a frenzy. gold rush among developers and eventually it will Zhang's and systems world. This is a day I've been looking forward to for two and a half years. June twenty night, two thousand seven a dark auditorium. Eve job stands onstage and genes, and his customary black turtleneck in front of a huge screen glowing with the eye conic black apple logo. The room is packed with awestruck followers, cameras are flashing. Job signals he's about to begin and the room goes quiet. They wait for the Tec Oracle to speak every
it's been a while a revolutionary product comes along that changes. Everything jobs, paces along the stage he choose. his words carefully. But this energy and his voice. Hinting he's going to play with the audience a bit: an ipod, a phone and an internet communicator. An ipod, a getting it. These are not three separate devices This is one device and calling it. I Bob crowd those why people push the year with their fists jobs, so did all in striding stage triumphantly apples, Iphone changes. Everything
before the Iphone. There was the bulky blackberry with button cheese that business people kept holster it on their hips, a symbol. success, but the sleek Iphone is for everyone, e mail and the internet are readily available. The ice elegantly roles: a camera, an ipod and a laptop Into one device, but the eye, I can also download apps made by other developers. Not just apple Two thousand eight Iphone start downloading apps with capabilities that range from frivolous to indispensable can make their phone recreate the star wars, light Sabre noise, plane crash, Bandy, Couteau. read the news: this app inventory Colonel allows apple to create a cottage industry of developers. They're all try get rich off the next big gap, Tristram and John- are no exception. by two thousand and nine sister.
Spending is weakens hunkered down in cafes, trying to learn how to code mobile apps. None of them take off. He makes an app called dished for people to rate meals at restaurants. then he hit upon a new idea. It's called bourbon name stems from systems love of the finer things in life, like top shelf Kentucky Whiskey, users post their whereabouts bars restaurants in clubs with friends, whoever post the most winds prizes. Each update has afloat but the technology is clunky- you have to email the image to the developers first technology might be cumbersome now, but Photos are going to be the bourbons future that is if system can stay of long enough for these pixels change the world.
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to ensure that you never overpay go to p b dot com, Slash be w to access this special offer. That's p, b dot com, Slash be W, Spring twenty ten. System is sipping a cappuccino and San Francisco coffee shop. He keeps glancing at the door. he's waiting for Steve Anderson blue sensual venture capitalist actually dress man with strawberry blonde hair and an athletic build walks in system waves him over, Anderson takes a sea gather good to see you again thanks for taking the time so tell me about your project systems, talking of bourbon
Anderson wait patiently for the number he knows is coming. I need Fifty thousand to get off the ground some pauses to consider sister Iphone is lying on the table and he notices. It keeps buzzing notifications order. All these updates you're getting someone looking for you, I'm pretty sure it's people joining Berman system quickly. Scrolls yep A lot of people just signed up to good. Does you plan that to impress me no way. I wouldn't do that. This is real growth. Well, Clearly you have something here: I'm concerned you're solo, and that's a risk You don't have any one to challenge you to bounce ideas around with I am interested, but to be
I think you need a co founder. It's an astute request. After all, the best start ups have co others bill gates and Paul. Alan Larry pay age, Sergei Bran, Bill, Hewlett and Dave Packard System, not sure I can find that person with systems promise Anderson Rights in a cheque for fifty thousand dollars, then who colleague, introduce a system to mark Andriessen who writes much bigger, check, a quarter of a million dollars now she's. Just needs to make good on his promise to find a co founder Asks around and eventually lands on a name like Krieger creatures, also Stanford ALARM, whose already using bourbon he has asters in symbolic systems. A programme focused on how people interact with computers
The two run into each other regularly on the weekend in cafes. Each toiling away at their respective at sea from calls him up MIKE you don't have been telling you about bourbon. Well, I funding three huh thousand dollars to work with I'm turning bourbon into a real company, Grau Congrats man yeah I can't do it alone. I need help with check in with their companies vision, so I have a big Question for you, how'd you like to be CO founder Krieger to build something new and cool for mobile devices plus. He likes system. It's simple as that count. Man other these two were going to develop one of the biggest acts in the world are not the only ones hoping to spend their bright idea. Encoding knowhow into social media go
is two thousand seven in Beijing, China, John, aiming should be on his lunch break buddies coating at his desk John works for cuts in a travel start up there like the chinese version of expedient John recently graduated from university with a software engineering degree Cox in his first job and he's hungry. I learn he's trying to sit in on all sorts of meetings. The tag along with the sales director, but today he's trying to solve a simple problem. He wants to book in in demand train ticket, but he doesn't want to have to wait in line in person. Online; they sell out as soon as they become available. the only way to know when they're on sale is to check repeatedly in real time be a better way. Young thinks so he writes a programme to notify and when the train ticket he wants goes on sale. He finishes
the last few lines of code and heads out to grab equip bite. Then he gets a message. New ticket serve Look. He quickly goes online and buys him after work. He drops by the station to pick them up. That was easy, as he walks on from the station that night he passes a construction site for a new housing development. There's a slow unplastered on the side. It reads: small place big dream. It sticks with him John, is from the middle of nowhere in China, but he but Even in the american dream- and he thinks, can achieve it by using technology to improve people's lives two thousand nine. He found a real estate search website called ninety nine fan which translates to ninety nine rooms but he notices that all the users are migrating from their computers to smartphones. Clearly mobile technology- is the future but lots
voters already know that the question is how to get out in front of this. John wants to use artificial intelligence to figure out what people want on social media if he can execute simple sounding concept, he can serve a book constant flow of sugary morsels that will leave users hungry for more and when that happens, the craving We both addictive and lucrative, very, very lucrative on the next episode Tik Tok takes centre stage when it launches internationally and to grant bases trouble at home when Zuckerberg rocks. The boat from wondering this is episode to of Tik Tok verses, Instagram for business wars, like our show hope you give us a five star rating in a review.
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Transcript generated on 2020-12-03.