The covert pan Democrats shine a light on the biotech industry and how it can benefit our, how I've Jeff Brown Angel Investor tech expert and found her abreast on research, air, the guest on the Glen Back show. As I look forward this year, the piled tech sector is seeing accelerated growth in terms of their public and technological development, yet is the most undervalued. So even with the volatility in the economy. Today, I am bullish about biotech and twenty twenty two. My goal with the newsletter near future report is to educate you on the latest technology that affects our lives and share my expertise on how to profit from it. It's important to have an independent expert working to preserve your fora, one gay and retirement savings, especially in today's economy. Please, let me help you preserve your wealth through this volatile time. By signing up for my newsletter today, please go to Brown tech, news, dot, com, brown, tech, news, dot, com, that's brown, tech, news, dotcom. We have so much to look forward to that's brown tech news. Dotcom pay, great great episode today, harming our number two was rockin might pearls. I dont know what to think we we had somebody told us a story about Anthony FAO cheat and to the welcome group big guys over in UK about covered and a cover up. You ve never heard little blow your mind, also January Sixth, facts. On January six, you ve never heard that will blow your mind. We start the show with great news on the great reset some things that are happening and we end the show with marketing the world is changing. If Europe business person, you need to listen to our number three exponential book that just came out today by Jeff Rosen bloomed. That is fantastic, explaining how things are changing and how we all need to change with it. Don't forget to subscribe to place to be at least he beat outcome, Slash Glenn! Speaking of the great recent, if you use a code, so great recent you'll see fifteen box office inscription to blaze. Tv book is also available. Now I glens new Book jot Tom. Sir than our own book in the country, the great recent by GLINT Act Glens new book, decanters outcast,

the only thing to do. I read this article from brownstone dot, Org but about a week ago. I think an out from Jeffrey Tucker and He reviewed he reviewed, Jeremy, Ferrars, bookies Jeremy for our is a professor at Oxford University, he's the head of the Welcome Trust, which is he's the he's, the largest private. Investor in in gain a function in other things like that sketch, I think, sketchy things

and he is- he was very, very involved over in the UK with the messaging and everything else- and all of the lock downs, etc, etc, but Jeffrey tucker- is he's revealing his book. He said is there some things in here. That kind of hope its head out at you he says. Let me let me just quote some of the book now. This is again written by the guy who was Anthony found By the second week of January, I was beginning to realize the scale of what was happening. I was also getting the uncomfortable feeling that some of the information needed by scientists all around the world to detect and fight this new disease was now being disclosed as fast as it could be. I didn't then, but a fraught few weeks lay ahead in those we

I became exhausted and scared. I felt ass though I were living a different persons life during that period, I would do things I've never done before a choir. A burner phone hole clandestine meetings, keep dick called secrets. I would have a surreal conversation with my wife Christiana. persuaded me that we should let the people closest to us know what was going on. I found my brother and my best friend to give them my temporary number in huh conversations I sketched. the possibility of a looming global health crisis that has the potential to read as Bio terrorism. If anything, happens to me in the next few weeks. I told them nervously this. what you need to know, Why let's and that's just the beginning of this Jeffrey talk- is, is here he's the one who brought this to my attention? Jeffrey? How are you, sir?

and I love her and all that stuff. That's just great here. He wrote this hierarchy, got there The book him out in August, I haven't we met with. Is I mean this is crazy? I don't know I agree, I kinda read all these books with I'm just voracious had been writing about this ridiculous subject since January twenty, twenty two- I'm you know I love this, but a big boy. but came out you gotta figure. He wrote over the summer. I think that there might have been more of an atmosphere of openness back in that sense to close, got more hush hush since that time, and I think maybe Ferrara thought it was ok to reveal the stuff and the milk of ending them. Everything was kind of calm down and he wanted to write his story but now looking at it travellers time maybe and January twenty twenty two, it it it's spooky Emmett and

Please write in two heads that we will have it I'm with very. Very wrong world somewhere between the middle of January and then the middle of March. So what was going on and We know now from their own words, what they were doing from the better part of a monitored or six weeks. They were true. figure out if this was a lab leak. If the lab leak he reported. Eighty percent- sure that it was an though the leak was deliberate or accidental, didn't really uttered them. They needed to figure out the political spam. Sir. Here you have an end you're, the guy. on these media plus, I think he reports of solar January Serbia yeah that of the council like we're Lake Shore, they Matt Amazon, call on February, but first you know

Oh call ensign server and thought if other house up scientists which retain their connected and began to turn my a map. The strategy for dealing with the lamb bleak It's not that I may even said eighty percent chance. He I mean. Why would you have burner phones and clandestine meanings? Why would you be worried about somebody offing you? If this was a. If this was a natural, it read death that doesn't make any sense at all. No, it doesn't make any sense at all, and I guess, from my point of view, Fresh I'd, never better, I'm not enough of the scientists. Are experts know loudly connection the sun shone climate. It doesn't actually matter what matters is that they believed that it was ok, that's what diktat buried. There is

So here you have the world's cop most influential ruling class public health. I guess experts blubber bought in stab of trying to figure out the demographic exports of DAS, the nature of the virus you're the best therapeutics, for example, an and being honest through the public about what that come into what to do. They spend that critical. a month of February Hawaii at a response as political span. A basically engaged in a cover up in his own words with burner, found clandestine mediums, sleepless nights, and so shall I think, it's just a scandal. and you can look at other information. The show to that report Came out a nature magazine paid out of public. That was wrong to day following that. First loom, Correct HOLLAND, charging for our interpreters and but here's what interest

in about that article faith sat on it for the better part of February. and didn't really it until March 17th. Now that was the day after the fatty works Tromp move conference amount to the national locked the day following the summit they're telling allow its natural thought a lab league to alter this? Is you can say all that shook the content? I don't think so. They plan holding out the perfect article came under ruling criticism for the rest we are now. We know it was just richest nonsense, but its political spent so too. So tell me tell me a little bit him tell tell me a little bit about Jeremy for our and the the contrast? Because from what I understand it very little about, but I'll trust. Is a group

that I think up until the eighties. Maybe the nineties still we're kind of embracing eugenics it's a really kind of spooky. group. Isn't it or do I have that wrong? That's my undressed and so I don't think we anything in the! U S like it, except maybe the gates, Bill and Melinda Gates Foundation, but it is pride it, but it's funded by a lot of pharmaceutical and is to end the door. a lot of money for research, for they ve got every sort of public health scientists from England on their pay will prefer Mars. Rape powerful, died. Like foul trees, in this country with an age I'm at a young age controls fifty billion, not gonna, let the numbers are to welcome transported, so that's right up there, so

you ve been very powerful, a figure I'm right up there with family and the rest of us and they really important guy and he believes likes algae in Ghana function, research ocean, no they're they're all dedicate this disgusting thing they think of the cool screen going and they need oh and they they were working very closely with their friends that the work on lab- and we know this bay- that's what job that's what they got. The information about us the lovely Camaro trying to get information out now a glimmering go into it, but just how much we need to learn here, but We know from factories emails, that's that who asked you. Chemistry all sent a delegation, to China in the middle February I made somewhere between, like the fourteenth of sixty two very difficult for me to reconstruct use timelines principles,

please. We have just witnessed information whose deftly a delegation that went to China to figure out how it is that they so successfully controlled the virus, like that, you know So they come back from that, and this is all too clear tax paid and wherever in part by the combat- going up kind of figured out how to control this virus, we know now how to do. We have a lot to remain in their home quarantine. Everybody control, accusations socially button thought, so they may have following that little junket to China. They had a fool to come, work out the details and rarely crucially, very importantly, they had to persuade two up. Do it dad persuade try to destroy the trump economy,

how they do it for well now, that's what you know three interesting, because Scott ATLAS reports a lot of this, but so they they went. Her father relied on birds because I figured birth. He liked Burke said he didn't like children so they rely on her. She went unto him persuaded him, but this virus from China it might have come from a lab. And we needed to stop it, though, it there's a metric, we're gonna use a cop cases, we'll keep cases a brain that a month or not that many crucial here now. If we shut down the world should democratic. Shut them all bars and restaurants, and so on for two weeks, then we'll get ahead of it, I think it was just a small. Leading right we're talking about how she Burke's, Kirshner and Christian, had to France

with him and they just met in the office and Trump and media The greens are ok I'll. Do that now that has doubled over the weekend of March twelve to thirteen. He had already shutdown travel from Europe that it was at Saturday and Sunday. So it is that a strategy clever, the lock So because my feeling was at the time that two weeks what what as a reasonable thing to do and then it just started to morph we didn't know what we were dealing with, so it it presented to him It seems almost kind of casually like look. This is really gonna be bad, but if we do it for two weeks, but I don't think that was the plan was it. No, they needed two weeks just the kind of warm up to the idea that after two weeks, they went further and said recently made.

a programme. But if you open up right now, you can reverse that progress will be made to it. Then, after tomorrow requirement timid, set nuts, I'm a trump and meanwhile troubling. Praised by the media, bright lights, loathsome unusual pink remain. Couldn't get couldn't get over that actually each other, like that in four. Let everybody likes me We worked well, and so he gradually guide your camera glade. can I just back up you just slightly because of some very interesting, but I might have skipped over in the last week February because ouch he was riding CBS News at the time I'm talkin about, like six February twenty fifth chain, this virus a com it's going to become endemic. We don't need a vaccine, It's it's gonna, be bad. It's gonna get yeah well, I'm saying what I would call it closely rational thanks.

and then about about about two days later. The first avenant second find worked out. You changes his mind. On this is an undercover. Today's, I think, has trebled twenty six. He writes a private, Emily more people to Morgan, fair child. You probably remember hers a kind of the eighties actress in up ass. He could get any more bizarre. Now, Morgan Fairchild is in on this. Yet more you forget and teach you played down. In a big adventure venture unify Have- and if he's fatty, old man Compare that you have our full social media, figured that everybody listen to any rights guaranteed. Listen needs, are warming, people up to the idea of block, amply my half closed schools and churches and businesses that, I think, was every twenty six. Now, the very next day the New York Times,

the very powerful daily podcast hosted by Mark about Michael barbaric with their top level, the Porter name, Donald J, Macneil, they they ran. You know a twenty thirty, an interview with the guy in which she is really predicting the Platte greatly they protect hundred four half million Americans are gonna die, makes no reference to the demographics of death. Just really arises a level some very uncharacteristic for the nearer tots right, very wild your times we tried to whip up a public or envy over the coming. The minutes is just not the style of the newspaper Jeff RAM and have have you back, because I've only got a couple of minutes here left in this segment, but

go ahead in an area and let's finish what what you, what you just started day? Ok! Well, this concerns on the right, the report now social rights and article every twenty eight saying we should go medieval oddness. We shouldn't use traditional topical. We should try to everybody in the homes, lockdown inhabitant and blocked the painful Kantos Kan paintings, tat night. I just don't believe that the New York Times before Do you think unless they had some kind of green light, from an early age out call em from the rescue it never was visible. The turning point, some time, trains have saved every two twentieth and twenty eight when, at the lack of a better from the ruling class, decided that they're gonna destroy it,

under its super creepy- and I do we ve got there so much. We need to know Doll Macneil by the way was later sacrificed suitable, no fire from his job and so on we played, has appointed role. He was no longer useful. but he was so now is just right against attack by himself. It's got came about like whatever is really weird, I feel like. We live in a a Jason Bourne movie. You know It's bizarre. I agree with you and you know as much and Europe and about this stuff all the time as I do, and I were absolutely read: every leak, every walk everything and I feel like. I only understand you, no more name theatins preset. Oh yeah, there's so much about the desert, gonna consumers, some time for the next for a long time, yet

Jeffrey I'd, love to have you back and will continue to tell the story your great storyteller in, and I thank you for all of your hard work on this Jeffrey. Tucker you can follow him at his website. Brownstone dot, Org or on Twitter Jeffrey, a Tucker The name of the article is the lab leak. The plots and schemes of Jeremy Farrar, Anthony Fouch, IE and

answers Collins more in a minute. This is the best and the Glen Back Programme, and we really want to thank you for listening. If you are a businessperson, you run your own small company of any kind of business that you do online or in Munich bricks and mortar. You need to listen to our number three of today's podcast. Coming up in about twenty five minutes I have I have a guy that I would pay him just about anything into to consult me and and business? He is absolutely brilliant one of the best minds out there. I think and he's coming in we're gonna talk about business a little bit and how does succeed and what you can do to six that's coming up in just a few minutes:

Kelly is also is also with US cheeses, senior contributor. I don't know if you leave you ve gone to America, greatness dot m. Agnes dot com, its american greatness, the website. but they have a lot of great stories. They have really good coverage on pretty much everything, America that you might care about and she is she's one of the people, one of the only people that has really gone in and looked at what the butt capital riot and the people who were in jail their living conditions are what's really happening. Nobody really wants to do this for some reason or another, Anjali has a new book that is out called January six and, it's spend just a few minutes, whether today high Julie.

I grant. Thank you so much for having your. Oh, you you're you're, welcome. Thank you for the work that you are doing on January six, I mean it's a it's a very difficult topic, because nobody Want somebody to be able to go in and smash things in the capital and get away with it Scot free however, what's happening is just seemingly Roy article injustice when grandma is going to jail, and people are grey apps just we don't even we don't, have questions even asked about him that's exactly right. Mimi do have shockingly polluter prisoners in the United States. We now have at least eighty men who had been detained and denied bail, not because they are a threat to society or a flight risk. Almost with them have no criminal record, but this Justice Department arm is seeking

people to be incarcerated, held behind bars in some cases, Glenn at least eighteen months or They even have a chance to defend themselves in front of it. I urge jury. So this is Punishment for protesting Joe Biden selection is grievous double standard of justice. As you know, we have how many criminal She ran free in the summer of twenty twenty attacked, federal officers destroyed property. Yet we don't have damn in jail awaiting trial tonight Bay bail. so here we have a head. Who are these, who are these people? I mean because eat nobody is talking about this, and you can't really get anybody in Congress of the Senate to do anything. It doesn't seem like these people just kind of have disappeared, and you. Don't know what to believe so who are, they

The majority has been charged with either assaulting are interfering with law enforcement arm. And so of course, that's, not anything. We support, although, as I growing in my book, Another uncovered issue is how police attack can assaulted protesters in many cases, first, prompting a lot of confrontations that we saw CM, video clip on, but still we still have a process they are entitled to. The presumption of innocence are entitled to a speedy trial. They are entitled to have access to their defence attorney and the evidence against them. They still. Not even access their discovery, materials in this Deasey jail, because the guards not let them have access to it. Ever the lawyers try to set down I've heard repeatedly, not just from can you understand for years, but by judges and its these judges who keeps signing off is pre trial, detention, orders solely based on the fact that

these peoples? Insurrectionists you try to overthrow democracy on January sex, it's absurd if they haven't heard, if they haven't heard any of the The other side- and I mean this is This is really a very, very dark chapter in american history. If what you're saying is true, this- is one of the worst things that will. We will look back on and say good guy what was wrong with us as people. I completely agree glance and I think it is just contemptible that reply Look him leaders. We have a few speaking out, Marjorie Taylor, Green, and will we go my actually went to the jail a number? of times and basically finally forced themselves into the Stacey go out holding at least forty of these span right now. The others are jailed across the country and some are not just that. wearable conditions as that jail.

The entire Dc Department of corrections, but the differences most of the men who are held in general population in the deep sea Joe, had been convicted of a crime or talking about man who don't even have a trial date in some cases, but but they ve been in that jail since February March April. There still, leading to get a trial date and these pre try. The hearing by these judges, I'm talking trump judges to have turned until one sided hearings where these judges take whatever evidence? The d o j gives them declares these men basically guilty? car sweets number before they can even have a chance to defend themselves. It's really shocking in detail out of it in my box so way. Why can we not get people interested in this I mean the political, people. Why is it down to those two Congress congressmen Congress, people

because, as you know, glamour republican leadership in Washington with weak there, cowards and in many cases They have gone along with this quorum, quote insurrection narrative you admit, Mcconnell calling it an insurrection you had Tad crew who finally had to walk back his statement. This was a domestic care attack after he got pushed back because they have gone along with this narrative all along and review. These people is not people there. title to any defense and that's just simply not true. You have been accused of non violent crimes, they haven't and been charged with the weapons violation, attacking a police officer destroying any property who have been held in the school at four a nearly a year and our trial they through the middle of this year or late this year, because the trials keep getting push back to because of cold dead. It is such a rigged system against these man, and you know The jury's are not going to be impartial. And no one really seems to care.

Well, I do, I just don't know what to do about it. What do we do about it now? I think just keep bringing attention to it and when you have republican lawmakers on, I think you press them on it. I think you're listeners need to call their congressmen and senators say: we demand more attention to this. Go to this jail can ban to find out what's happening inside of it call this deal J out, not just for how it full traded? Obviously, as we know, is hundreds, if not thousands of FBI, format and agents that gay on, but also continuing to demand that these men are incarcerated indefinitely awaiting trial. This deal J keeps pushing back. So that is the only way to get attention is, if the their constituent start, man, accountability for this permit for the system of political prisoners,

So there is a there's a couple of stories out today. I just want to read some of the headlines: FBI's war on soccer moms, FBI, director and room a cave comes out and says I am fairly confident from what little we ve seen from the FBI, that they have resources and reposition. Some other counterterrorism focus to increase There are a on right wing, extremism and in domestic violence extremists. we know clearly white people from the suburbs pole. The threat of domestic violence that just came out the FBI. We ve tried to backtrack now on the synagogue attack. That was so. clear, the January six panel is now talking about the fourteenth amendment and invoking so Bush so that a trump can't run again. How will it? How did Stating

and deep is this in action. Into real true justice while there his hand- and this is why blind people need to reconsider what they think they saw on January sex, This was not an organic uprising of trumps supporters and cited by the president is no way that the Democrats just seized on this immediately to seek and and fulfil all sorts of political goals, which is basically criminalizing political dissent. That's why I suggest the January six would most and inside job, orchestrated by the the OJ, the FBI House. Democrats, U S, Kapital Police, I D C hang on hang on to name just say I think I need to spend more time with you cause I'm up against a break, so we have to have you back, though. That's quite the charge in your book. Do you lay

The facts to to prove that point, at least Reasonable doubt I do I laid out in my book my book eyes, involvement, use capital police why they kept the capital intentionally unsecured that day. These are the sorts of answer, questions and January six committee refusal to address any an hiding fourteen thousand hours of surveillance, video from the public, those should a lot of suspicion that people's minds about what actually, what happened related to January sticks, any doubt in your mind the answers that they were trying to get just last week, about re apps and the FBI. There's no doubt in your mind than that. That is exactly what was going on that this was a this was but people that didn't have an intend to go in, but there was, some sort of FBI involvement it can.

Spurred that on yes and that's why you tat. The FBI official refused to answer whether aid hence or inform us either incited or engaged in violent criminal behaviour that day, that was jaw dropper They haven't come back and correct in her statement at all and she refused. waste under oath to cues, deny the FBI, agents are informed were involved in criminal, violent crime. behaviour that day Julia love to have you on again for a longer period of time, and you can lay out all of the evidence here. I am I'm going to go by your book today, January sixth, is the name of the book. Julie, Kelly, Julie, Kelly, she's senior contributor for american greatness but you have firm. She has made written for the national review. The federalist

the hill, the Wall Street Journal Chicago Tribune Forbes, I mean she's, not a she's, not a nobody. If you don't know who she is Kelly and the name of the book is January. Six Mortimer. This is the best of the blend back programme. It's the new year, and you know that means New year's resolutions. But if your resolution is like mine this year to eat a little healthier, make sure that you include built bars in that plan, ever since the first time I try to build bar I've been a huge fan, I hate protein bars and all that stuff because it really tastes like it comes from a chemical factory, but build bar have changed all of that. Most bill bars have about a hundred and thirty calories for

grams of sugar for grams of net carbs and seventeen grams of protein. There also made with a hundred percent real chocolate, mazes flavors that you're gonna really love so get rid of all the snacks that taste good that aren't friendly to your waistline. Even if you're, not big, on working out I am also not a fan of you- can at least be eating something that taste good, but is also really pretty good. For years well, it's built dotcom, built dotcom, promo code back fifteen get fifteen percent off your order. Right now, back fifteen ten percent off built dotcom. Welcome to the programme, Jeff Rosen, bloom how're, you, sir, I'm great. Thank you for having me it is. It is great to have you. I read your book, I think in a day, you were the year. The author of friction, which is one of my other favorite business books. I just the to a ceo of a company who who was it? We were just talking about what brand

actually mean, and I said you have to read this book. I went got my copy their hard to get and I gave it to him- and this is justice. Justice good exponential, give the premise. First of of what your laying out here? First of all, thank you for the kind words and sport I do appreciate it, so the bay it premises this I'm an advertising guy, but obsessed with companies that dominate the competition right branded ass, we grow exponentially. You don't just customers, the armies of evangelists, and they have one simple tool: its empowerment. They improve people's lives One small step at a time because buddy wakes up in the morning, and they want one thing they want to be better than they were today

before its at the heart of the human experience. It's what drives capital as it is. I think capitalism is the greatest charity ever hear you. If you are doing it right, you're thinking. How can I make people's lives easier or better? and you win and they win the The idea of of. Making someone's life better, for instance, I'm really confused on some brands. For instance, apple apple does things and they do it right. They really do it right now have the art in the inside and they their products are just easier to use more intuitive and they Have changed my life, however, there You get this other side of these companies now that they don't seem to fit so is it is it

story, or is it the actual product that matters it's a little bit of both the old bogus stories, with obfuscation in duplicity that doesn't. work anymore right? It's about taking that date in technology and creativity in act. We doing something meaningful apples, a good example, because these guys they're pretty far from perfect but people don't expect brands in companies to be perfect anymore, but what they do is they want them to be. More value? value than the competitions providing give them value than people are putting into its people. Are there not just give Their dollars, which are obviously extraordinarily important. People want return on investment right, but giving their time their attention there recommendations, their loyalty. Some people are where they're giving their data, so there looking for brand to give them more in return than their investing as consumers in Europe. Miss owner. That's what you need recognised its value

change consumer. What you need to recognize it don't buy from companies in don't recommend company that aren't giving you more in return than you're putting into the relation So is this a deeper because I've I've seen this with our audience? there are companies now that are there represent? conservative viewpoint in oh, they stand for the traditional values and those companies are just rocketing, the come on the air with us and they just rocket really fast. Is that the future, for almost everything where you are You are identifying with a group of people or is it is the. The procuring gamble kind of everybody things still there that's a great point, so people don't buy from companies that they don't trust right, and I think it's why

say with your programme right you're following a business model, has been around for forever radio tv podcast, regardless you have sponsors people trust the brand that advertise on going back programme. because they know that you verities brand you very these products. They know you, they trust you. So when you, I commend these brands and products. It becomes a short cut for them to know that they can trust these brand in products. People will not buy from company. they don't trust, but it made a lot of people have sort of misinterpreted this and think that every company needs to save the world. They want to try to become the next Patagonia right. save the environment, which is Fine of companies want to try to do that in its core their value system, but everyone, doesn't wake up in the morning wanting branda huh the trees and perceived manatees like I'm your authentic way, but you

improve my life. So this is. This is Coca COLA. You know, I don't need Coca COLA to tell me to be less white. What are you doing Coca COLA. I want a good sugary drink. That's what I want! and these these pre max R, R R, all over the board and there, they're starting Dave Pre, to us how to live our life in some people love it. Some people really aided, but I can't can't get my arms around the The fact that were splitting you know Coca COLA was Coca COLA. That's it. It meant. One thing you either lie that over Pepsi or you don't and kindness in America all of Amerika Those things are all breaking down. Now it is a good thing, a bad thing. How why? What is the thinking of these giant companies? I mean anything that divides this country is a bad thing period Coca COLA,

could stand for something great like when I think about cook call. It stands for happiness that nice platform, you can the world. Is you can type into that without stepping on was toes in you could do it more meaningfully, then a thirty six. can spot. You can create content and stuff that moves people's lives We don't need to be divisive in the data can approve, it overly leaning into Awoke movement, that's not authentic to your brand it's not gonna drive profits so then what you going do with a company is pivotal six month period in twelve months and find something else We really need to his companies lenient. fantastic. We really need to his consumers only by foreign companies that are truly frantic so how do you know that? And how does a company create that? Well, we know. consumers because we know the truth and we know it basically in real time

right there, so many ratings near some new reviews, and we all have friends in the real world. We all have friends on social media. We all know how to look at those basic ratings reviews and information in parts out the truth. We don't just read one and take it as the guy but we know how to read a lot in figure out whether it's true we need to figure out. What's important to us in in by from companies that that support what's important to us, and how does that tell us Super eight story with you in the book you talk about super eight weeks is a brand driven by a million times never have considered. I've stated motel sex. I dont know why wouldn't stay at a separate, but they Completely revamp reinvented themselves absolutely Yet let me give you the strategy now. Let me tell you what we did so super eight, it's a great hotel chains, and what they do is they revamp the large majority of their hotel rooms there absolutely

the Florence. I do not pretending to be the rich cotton, but really nice inside their clean. They ve got this great black and white Photography if you're in Dallas worse. Why are you going to see different images? Free breakfast, it's as nice as can be, but now let us We realized how nice these rooms actually are and we need to find a different. wait into telling that story in what we do. To do is tell a story just about the rooms, because one people stay at super separate. doing celebrating the road there something in a road trip there not spending all day in their separate room, so we came across a veteran. His name was in and he was suffering from PTSD the way he did rybody. He was thought he was taught to go out and fight, but he wasn't taught how to come home when he was at war. He felt like a hero when he came home he felt like a zero. So we

All these veterans. Hospitals need tried psychology and they tried pharmacology. Nothing was working he's on the verge of suicide. Finally, nurse comes up to and says you know you need uses now. I dont know what I mean. She said. I think you need a hug. Can I give you a hug, He's ok, so this nurse wrapped her arms around this big strong, Tom Marine gives him a hug in all son, you started uncontrollably cry in tears of happiness in leave. Because, finally, someone said, I feel your pain, your important in you're, going to get better The we describes it that hunting he'll him. It was a small but very important step forward in Rio, does he want to share this experience that we found. two other veterans, one of them was his dear friend.

And they went around the country, and they want to go to every veterans hospital, giving hugs Afghanistan that Vietnam, that given them Let them understand, there's a better solution out there, your human in your important, but their bootstrap like that- or is breaking down their using by scores. They have no money. So we wait a second soup, it's always had a great relationship with veterans. Supermarkets port, these guys free, hotel rooms all around the country giving them money to help them with their travel will bring a video camera crew will help tell the story build awareness, so we made this credible micro documentary talking about e and inhuman one project in it so inspiring and it's so educational in it so uplifting in it. No point we like MRS presented by superadding Right supersede is a really small part of the story, just in the I ran. It lives in their channels, their email, their website, their social media in what we

It is. We were able to create an emotional connection in the audience by impact bring in educating. Bull about what's going on So this is a completely different way. I mean I've done advertising for forty five years. And I've revamp the way advertising has been done on radio, but it still advertising had still sixty second commercial etc. This is going to supersede and saying hey. We want spend some money and were really not gonna. Put you out in front and it's work for you what are you convinced? Somebody of that you're in advertising. I envy. How does he work well, The recent ultimately works for super rate is, we know, people who have actually seen his videos in eventually, we want to show them what makes these room so great cause. That's part of empowerment right, you want. Empowered to spend your dollars wisely, someone

People are emotionally, engage the understand the story, the understand what supermarket believes in there we can show them images of the room. We could talk about the free breakfast. We can talk all the amenities beginning super it on board. This is a really great company, its own. By Wyndham. They ve got a really strong value systems. They really believed in this, and they believe in veterans so to be, with you it wasn't that are of a sales pitch. It was incremental. We had to go in there and not blast wincey. You have to do this. We shouldn't images we shouldn't be eating story. We showed a rough cut in slowly. We brought along all the executives, but I'll tell you right from the gecko excited about this. One of the things I just don't want to talk about in this- that the name of the book is exponential. It is out today, Jeff Rosen, Bloom is the world, has changed so much, and maybe it's a generational thing to wear used to be mass. You know in an

And I see, even though that you know pod casts Joe Rogan is massive May dwarfs anything on television, ok dwarfs it, and yet People still will say. Well, I saw that on, but today Show- or I saw this- it's much bigger on podcast, which are Rogan? Italy, It does this It matter you win when it's not Mass Joe Rogan is Mass, but when it's when it's out in a video and it's you tube, and it's just going- and it's not hitting the mass- why? Why is this why we made this change in the house at working. Do you understand my question? Yes, absolutely you know Chronically comes down to technology like at first tv? Was this amazing technological solution right weird? CBS Nbc, ABC that was about it. So now, brands

Tell us amazing story through tv, except they started, be assessing the odd and right, you started telling a false story in people woke up and said: believe. All of those stories now fast food technology enables you to have all of your and programmes and Joe Rogan per his examples become more fragmented in people. less interested in mass media. They don't want content, budged, generic. They want content that appeals to them spirit, equally in there going to be loyal to brands that sponsor that form of contents of knowledge he's changing things now, the way it change things seventy years ago and go into business. We have two minutes before break: go into business, how how, much more change is coming our way on to do business? Oh it's experts it's all right. We're were entering what they call the fourth industrial revolution, which basically means all of the change that we ve seen, is now gonna, get expedited rights and now he's got robots

the coming. We got artificial intelligence, it's coming it's here already, but worse still in the foreshadowing stadia in that's why I love this concept of empowerment, love when you talk about empathy because it doesn't matter. Happens in this world. If we can mean on those foundational principles of empowerment in empathy and authenticity, it doesn't matter what the world looks like. It doesn't matter what technologies out there, but if you don't change now as a business, owner. If you don't change, now is a business person. You don't change your behavior. Now is a consumer things. In a changed so quickly, you'll be out of business when this fourth industrial revolution, namely the book is exponential,