You're listening to the gold digger barred gas episode number five today, blogger, There are four an team leader. Casey began, will teach you utter which Emily marketing with confidence shall talk, how she was able to grow and manage a team of over four thousand people and share how she used her blog and revolving. While we honest and creating a platform that serves others you're listening to the gold digger podcast with Jenna Kutcher, the live workshops, childishness podcast, procreative girl bosses so you can train from the experts how they dig in do the work and tackle your goals along the way. Here's your health baton, educator artists and back and she's lover agenda cultures. This episode of the gold digger pod gas is sponsored by honey book,

Honey book is the management's after that I used to stay, organise, manage invoices, get paid and give every client and elevated unforgettable experience. Honey book is offering twenty percent off exclusively for gold. Digger listeners just go to honey, worked out com, slash gold, digger to get started and get your light back. Today hello, gold, digger progress. Welcome to the show I M so excited to introduce you to my dear friend, Casey Lee. We Gand now case. They probably doesn't know this, I have been following her for years and years and years, she's, probably one of the first bloggers at ever started to fight and now I get all her friends and when we thought about this time ass, she was one of the first people. I knew I wanted on this show, because I've watched her change her direction. And her blog and grow her family.

An unjust so excited to have on the show today to talk about Emmeline Marketing and her essential oils business, but also to just share her heart in her life, because she is amazing, so Welcome Casey I'm so excited you're here you're says: wait, I'm so something I'll be here and so five languages in our information. We are. We are Casey, tell us a little bit about your business in kind of how you started as a blogger and then transition, especially as your family has grown in what that's look like for you. Yes, ok I'll, try to make a quick. I like it. To be visiting a really long story of it. I started a blog, not what it is today, I didn't even know that blogs like that existed, I mean it had teeny tiny pictures. I dont even know people could leave comments. I really just created it as a place where I like grandpa. That's good access information. We had our first child was in the Nick you, so we can. I just had information and their about what is going on.

And then I remember, after my I guess, maybe whereas pregnant about to be about to have my second child. Somebody posted a link to the eye. Why wreath on facebook- and I clicked it and I'm ever sitting it like a viewer thing out What is the first, I ever seen a blogging, with ads in these big beautiful photos in sharing her heart in her life, and I just couldn't believe it, and I thought I can do that in my husband's a filmmaker and a photographer and we ve always been. You know doing creative endeavours and I just thought but a new way to capture famine, in your life and sure your hard, and I saw you know slowly how people all around the world where connecting- and I just thought how incredible that you can share your story and reach people all over and there's this beautiful ribbon of connection that connects us author

Our stories, and so I started sharing about our alive and hosting photos, and then, sadly, I guess my second daughter was ten months old. We lost our first baby. You know- I had been so open about everything so far, and so it just seemed like a really natural, authentic thing to do to share that- and I guess at that time maybe a lot of people weren't quite as open about that, and so it was just really actually kind of a beautiful redemption story, because I felt like I was sharing this. Or like a journal, but I felt like I got so much back in a really bizarre way. Almost gave me this feeling, like you know that life, you know it was giving I don't know it just knowing that I wasn't alone gave you gave you. May we say that order again, your baby, like a voice? Yes, as is happening around trying to say I didn't sell like it made me

the old better and only three comforted like it's. This lasted so painful once just hurting me. So much can help someone else thin in some strange way. Maybe that pain was worth it and not that I would ever say losing my baby was worthy, but it just gave me this comfort. I can explain I made so many beautiful connections and relationships, and it's really, I felt like changed the course of my blog, because then, four months later we got pregnant with my third child apple and it was so sweet because people had walked through that with men then she was just like a little picture of hope and love than people got really attached to her because they had walked in a lot of women could resonate with the story and then it was like. Ok, she went through this within there's apple, and so I mean stills this day. Apples for people will come to me and, like I have prayed for you every day, and you know she soon

cried thinking about all these people that I don't even know about that, have connected with her and then than we want of losing too we're rabies after Apple and then we just have a three month, all the Adelaide, so any results, quickly kind of my blog story and then left that actually is kind of what let us in two essential oils So I found out why I was losing babies and sent me down a path. I never in one million years. I do not grow in a holistic, or have really any information. I was probably the biggest sceptic an when seen oils paused and quickly scrawled Pakistan, and there you know,

found out, I had what was going on and I started seeing a holistic doctor in just kind of in a nutshell. It sent me done an entire path it I never saw myself being on, but it's totally been the biggest. It has been a really beautiful circle to see how it's all come around and then led me to hear so that's amazing in case he has been so it's pretty crazy. But since I followed her for so long when we went through our miscarriage, you is literally the first person I tax dead because yeah so openly shared her laws and it really encouraged me like. I felt very called the share about what is going on with us in our miscarriage boat. She was like that friend that was,

ere, I mean we ve, never even met in real life, you guys, but she is texted and she was following up in just making sure we are doing ok and sharing her experience with it, and I think to just knowing that she had been open about it in that you know, came out on the good side, just encourage other peoples to show their story to which is amazing, When I say I am member thinking about you every day, because I know what it feels like you know later when our ruins moved on and then you're still there with that, and I think it hopes are friends that have walked through that, so that they can color pick out there and say you know, haven't forgotten that life you're sadness clear the best. So I'm so excited to talk to you, ok, guys so Casey. Obviously she sells essential oils, but she does so much more than that and one of the things I appreciate and aspire to be like in terms of what Casey dies. Is she

grown this following an this business is not just a following that an income that supports our family in a business by being often taken just sharing her passion instead of coming at people with a sales approach, and I love to think of service versus sales, and I think Casey Assembly. That exempt, Why so tell me about like how this essential oil business has happened for you in kind of what your approaches in terms of getting people on your team in I suggest getting customers, but in a way that serves them in a really meaningful way and not just supports you owe us. Definitely. I would say that like kind of our mission is that it's about the community? in how you know. We rise by listing others kind of been a mantra for us in its amazing. I spent two years now for me and I have eight thousand people and my team, and so basically, when I started, I was like actually embarrassed. I like I am not

going to tell anyone doing that, and then it was so life changing for me and then it trickled into my children and so many testimonials it. I mean it's just so fit because I've always been open about everything. It was such a natural thing for me to go ahead and assure this two, because people followed every part of my story, and now this was a big part of our story and especially with my losses, it did wind at being specific health things, and so we transformed our life iii got rid of all the toxins in our home. So often I would be watching you know like the toxins in our food, but I wasn't so concerned about what we're ingesting your skin and so anyways. It was just kind of

pride thing I had to let girls like you know why I'm just going to be opened with this and I just a minute, the authentic and hopefully, it will be received. While I thought it was important because I had spent when it's time you know, building my blog and building trust with me, you know people that have followed our journey, that you didn't just take over everything. So I was, I come and have a separate instrument, countless separate website that way, people that still follow family that have no interest in it. They might see something once every couple weeks, but for the most part they can choose to see more or they can just Nino skip pass that and I thought that was really important, because I just really didn't want them to come to my feet or my blog and then that like taken over and there I wait. Where are the stories were this, whereas that so I think that was an important piece of advice that I really try to give

are you and you don't wanna, alienate anyone, that's loved you and followed you. If it isn't there thing in eighteen, ninety Doris Pack Slum all in acknowledging that is so huge because I think it for all being honest, we ve seen so many people go on is craze is where they jump aboard and their selling something and all of a sudden everything their posting. The messages the groups are making their instagram is all taken over by this business that they just started, and so it so confusing as a consumer, because, even with things like skin care, I was so reluctance and even try anything. As I felt like I was, you tricked into it. Even if that wasn't the case- and so I think, like Emma marketing- has gotten a really bad reputation, because it's kind of that grasses, greener approach today

a where it's like you can make money by doing nothing at home and a growing people weren't recognising like this is a real business opportunity, but you should really be passionate about what you're selling in order to sell Well, why- and I was going to say I think that is also a great misconception that you know people get in and they think Oh, I really want to do that. I want to do nothing and I'm like. Oh, you know, I work actually lie. So I think it's no that's tricky to just you know letting people now that it is a lot of work is different and get a lot more freedom with it. But you know, I guess that's like anything online, you just you still have to it's. Just like a quick fix. I guessed right. So what would you say has been one of the biggest challenges you face as you kind of transition, because I know you still keep your blog and everything going, but you're oils is probably your biggest income maker, cracked for your family. Yes, that is correct. It has

then incredible I mean I guess when I started, I thought that maybe you could pay for your orders. I didn't really realise the potential and I started getting a little farther into it, and I mean I have people or might seem that their husbands are coming home from work there making three times what nurses salaries are a teacher sellers here, they're replacing adding on two, and so it's really is incredible to see the opportunity here. But I'd say I mean really. I have felt like the child Judges are I've, never been in a business where, just every day you have to choose in tat

pretty you know, I think with most things in life, you have to choose that occasionally. But for me, as very important and being you know, shrewder myself, intruder who I am what I believe- and I just feel like this- this is kind of gives. You actually vary quite a few opportunities to not be above reproach, and so you know GIS continually teaching, not sue. You know the people on our team in trying to make that so that everyone knows that in our priority, I'd say that that is oddly, probably one things that I guess I'm gonna have to navigate the most because you know, like eight thousand people are making himself there. Also means nobody gets a lot of personality using a lot of you know things so that so crazy.

So when you get letting you were going to try and get five new clients this month. Why tactical things would you do in order to get new client? So what kind of approach would you take? Let's say You guys want to go on a trip and in order to go on this trip, you needed five new clients to just purchased oils not be on your team. What would that look like for you ok. Well, one there's a lot of you don't realize actually like. If you buy a kid, you join a team, and that is actually really sad with a lot of people will just by a cat, and they haven't actually researched teams and resources and support, and all that and that some I cannot follow the ninety ten raw, which I think actually can apply to almost any kind it says, which is. Ninety percent share your life, your heart error. You know like a lifestyle in ten percent, is sales stuff and so

you know I do that on my oils instagram. I try to do that. Even on my personal instagram, when I'm working with brands and stuff that way, ninety percent there seeing. How are you so oil is how the products are in our life. You know, though, see videos and my kids using em and just simple fun things that make it unintended eating and just show. Pieces of our world here lies in ten percent of them you know I'm running a deal. We do lots of incentives, so it'll save, you'll, get a free oil and twenty five dollars backer in this or that in those of the kind of ones where, if you saw that every day, you'll unfollow, they feel. Ninety percent are saying you know the lifestyle kind of seven. Then you just ten percent of the time through somebody's good deed.

Those or you non throwing out businessmen to our shared from doing Nasser that and then I think people it doesnt turn him off, and then you can usually seal the deal pretty quickly because people than like ok, I just needed that one. You know post a kind of european me over the edge to buying on, and I think one of the things that you are so good at is creating connection in so as somebody who doesn't have children. Yet when I see her kids, it doesn't feel like it's not something. I interested in because of the way that you have your voice and I think something that you ve grown so good out over the years, especially as a blogger. Anything it takes people a long time is too Oh your voice and, like you know, type the way that you speak and you don't write things

will come out of your mouth and when I really love is that you don't just sell a kit and say see later good luck, it is an education process and you have created almost like a curriculum that takes people through the saps of like how you Jackie other people? How do you use these? How does it work in your life? I think a lot of times with Emma Lamb is people will become customers, and then they just feel like their dropped until the next going cycle comes round and then they get another bill, and so I think what you ve done so well as support people. So what does that support? Look like four. Cause. That's probably one of the biggest rules of your business especially gave a team so vague, or that is first also sweet, and it was something that from the beginning was really important me. I love community and I Phil Agnes aware that I'm wired is to really connect. You know

men, women, families singles. We have everyone all different people on our team, and I love that because everybody is wired differently and bring something different to the table, but probably that's our biggest mission. So I have an interactive page that will walk you through your kid so when you get it, you know my biggest sphere and that it will just sit on someone shelf answer this way and it gets it out and its video it's gonna be talking showing that this is what you need to do. Try this try that then they get added to Facebook group in those face for groups. We have product education, we have thirty years, we have classes. Every month we hold a different classes, it'll be You know back to school class oils for kids, oils for men, oils and emotions. Almost anything you could ever think of Lhasa had mean. I said I just had Adelaide so during my pregnancy or sharing about oils in pregnancy and now oils or the new born, and so we wanted things to be duplicate,

also be no. I want a rise of leaders. I don't want people just to hear from me. So that's important has our team groves that we have leaders that also are doing the same thing. So, on the business side we have business face, were groups and a business mentorship that we walk every one, that's interested through an in those groups. We have graphics, we have Google drives scripts where they can, have drives full of that for them that they can just go in there and take whatever they need, and I mean we really try to make it as easy as possible for anyone wanted to make this a business to be successful because, like I said before, we try to have the mantra that we rise by lifting other. So you know we want everyone to succeed and we want to make that is try to have the mantra that we rise by lifting other. So you know we want everyone to succeed and we want to make that as easy as possible. To do that. I love that.

You with Adelaide right now. I feel, as if I can't figure skating, we know is the main issue. Darlings nurse so towers about like what does it look as a mother of four beautiful babies. What does it look like for you like? What's an average day as case I was gonna That's actually another way that I make things seem very difficult. Bulk is most my video Then a baby you, I've got kids are running into job, I'm like apple grab, your had how near the Billina, and so people dont think o I can't do that. I dont have the answer that I might I'm just a mom here at home, with chaos and suing everywhere and or doing IONA, but I think it's important that they see that because then they know you know you can do this to sell

say you know I have. My son is in second grade so three days a week he's at school full time and to her face, and then my other three or home full time with me, so it is lots and juggling. I took the testing finer if you ve ever taken that my other ones and maximize are at it makes them much sense for thy tender. I like to be juggling lots of things, so I guess it works, but you know a few girls that our leaders in our business. They said that they got their top ranks in five minutes spurts, and you know what I try to work smart, so I'll have a list. If I need to sit down for twenty minutes all it's not just perusing things. I know exactly what I mean do not get out and then we'll go to the park and be mom? You know so I think it's lots of here this here that and I worked

that way. Send people need work hours, they need structure. I just think that's the beauty of the business, because everybody can Have you ever really had structure with forts fiddles? Opera does amazing. So, let's say: okay, so there so many different businesses out there, but we haven't even said way. Essential oils yourselves to tell us which company area so I saw young living and I actually did a lot of research- and I just was the one that I thought it was great for fur family. So any I've been using oil about two and a half years now and then doing business about two years. That's amazing! So here's a fun fact free also I mean I get approached every day, probably ten to twenty times a day to do different, sponsored things or to promote other people's businesses and one or two things.

I've always struggled within. Why Casey was perfect gas to talk about this? Is that a times nowadays were so turned off because ran people will address on Facebook and then the next second they're sending us a message asking us if we want to try their products or promote their products or enter their facebook groups, and they don't even take the time to get to ice or our needs or our lives and Katy had approaching an essential oils and it was probably the best thing. I've ever gone on thorough because I actually went forward with it, because I knew that she was passionate and she let me oh, how it would apply in my life and what that would look like and also she took the pressure off of it. So, like hey, why don't you try this. If it's a menu enjoy like great, we can talk more if it's just something you in your life awesome and so crazy. What kind of advice would you give to somebody that is starting out,

something like beach body are advocating or do Tara or young living or any of those marketing tight business is what kind of advice would you give out. So the thing that we say it, teach, environment or ship is to start with your circle closest to you, your mom, your sister, you're ta up your home small group of people. In your realise that love you- and I know you that's rear inclines- is started there because I think a lot of time. People think. Oh, I'm gonna start a blog second sheriff this new endeavour, but they don't realize that a lot of people that have blogs they ve been building those relationships for four five, six, seven eight years. So it's been years of work before that until its it takes so much time to build that trust and build those relationships that really the best thing to do is dont worry influence is and if you do have an online following that's great to have that platform, but even with me

building a lot online. Everyone at my kids school everyone in my family, every one of my church, that is a close friend of mine. They have all signed because that is really where I felt like. I should start first, and it goes back suggests authentically sharing your story. You know someone says my kid is struggling with this and I'll say: oh you know him. I've tried or thought about this. You know it's just a it's an easier way for people to know your wife and lay out for you. So anyway, that's my best. I would say that would be the best advice, because I dont think that that text it works. Just imagine people or groups list in lives, I think too, that, like we, suddenly people see this experience and they just want to jump through their ranks right away, and they think that oh gosh, I can only post about

Listen, you know become so overwhelming that we just tune it out. I think we're so exposed to advertising. They say that our brains just automatically shut off when we feel like we're being sold to and it was really cute those telling my assistant Caitlin as I can, having on a phone call with Casey and she was like. I just saw her ear, today and it was so good one kind of name is you do deserve your community because, like I said from the very beginning, you come from an active service and on an active selling, and I think that's what sets you apart. So that really mean so much ring here. So I knew a monthly newsletter and it's a may have a lot of people that aren't on Facebook, and they just want to see something once a month into that. That's basically for them. They'll have all the information kind of in a nutshell. That has happened throughout the months if we ve done the class, but I have a link to the class. A quick recap many new promotions are this or that in there

and then products education is in a very important to us, and so we try to have that constantly in our face what groups so that people do feel educated because they're so many products in your living way more than oil Siena, so we want them to understand about all of us in all the benefits of them and how we use them and kind of, like I said before, I, it makes me sad to think it somebody's intimidated and doesn't know how to use something or fills nervous to. I want to make sure that we can meet those needs and another important thing. You know, instead of having twenty five phone calls a day explaining that I can take the time and

the video and then that videos working for me all day long, because people can click it and watch it and do it over and over and over again. How many videos didn't you have now like about your isles. While we do lots of Facebook lie videos I mean you're, hardly a few weak, and then I also have some on my vimium page, but a lot of our private like an password protected so that other just fourteen, it's gonna happen ass about half or for business kind of strategies, and then you know a lot of unclear GIS product a lot of the products if we like the rest Clyde, because as interactive and people canasta, then it's usually something crazy happens like a kid running, and that is whether there is to it then again, people just see your live thing to know you, and so I think, desert fun. That's are so

I would have told you like two years ago that your life would look like this today. Rural areas are now we're battling to see the Erika, but if I would have told you tears, This is what your life would look like. What would you have said, and I will never believed that is so amazing, and I know that everyone. That's listening will have different beliefs and bleed different things. But for me I just really felt like I can see. Where the Lord had led my path. I went off flowing back till we hadn't art studio and in that led me to I've logging in the blog and led me to hear, and so it has been crazy. That. Also so me, it in I mean I can look back in no, like I'm exactly were anxious to be, and I feel like my guess than my passion, for not only

community but seeing lives, change financially. On the business side, and then also health was with the products such as it off its again. There really perfectly some it's incredible. I mean it's been insane to just watch you so gracefully transition and guys, like Casey's oils account on Instagram, has twenty four thousand followers like it's not just like this little thing and I think a lot of times we get so intimidated because sake, how what is my audience going to handle a change, but what I think, one of the biggest pieces of advice, build a marine around you, because people will start to love you and the things that you love, thou, love and instead of building brand, around talent or a skill like when you build it around who you are as a person, it's going to be able to transition with you and you transition and look like this business. That came out of your thoughtful intentional.

Logging, without even knowing like Sunday. I have something to sell. You know in it was funny it's some kind of back. To my pride thing I thought. Well, I mean I do share brands occasionally, and so I what's the difference, treat me talking about a restaurant. I love this or that these products that are so great and so I just like, I guess it off. I guess about work but yeah. You never really know how people respond, but I think when people now that you're authentic- I mean you know, I also know that people can track. I think that I know that people can trust me, As you know, a brand or reach out to me on my blog and say it's lotion or something- and you know if I'm talking about how we're toxic, free and- you scan it on think dirty, which is an app, can scan the products in your house and then it stands for a ten people all that is really match.

So by means any was in a nutshell. I just really think that when you build something on trusts, you people know that the iron honor you head TIM Berners anyways. In a nutshell, I just really think that when you build something on trust to and people know that this is important too in all areas. Then They know that you're not just trying to sell them, something you authentic. We are trying to share something that working hours that you. So all this area. Now she is three months old. This week, You guys tyres she's such a bun can see enlightened, please

grow. Any more is needed in this day. Tiny susan, sweet. So last question is: what kind of advice would you give to a woman who just wants to pursue something bigger? Whatever that looks like in her life, I would say: go for it. I would say that I think people get so held back by fear, and I think this business as most businesses bring out in securities and in I've had a look at those in my own heart, my own life, an early decision ok, I'm gonna go for it and I'm gonna have open hands. I work hard and you know I just think that I hate when ice. So many people being held back by saying that fear. You know just take the leap go for into it, pursue it. Another misconception is you: don't have to have a big following to do these kinds of things have been so many people are mighty

We are watching this business and their building where their influences with their families at their churches at their schools, and So it is a reminder that you know you don't have to be building online, that where can people find you they want to find you online? Ok, so I have my personal blog. Is the weekends calm and my oils website is case: ITALY, essentials dot, com and then my two instagram accounts. Casey Lee weekend, or occasionally essentials and its eye before and I have before me- I know I've always jogging, but with them I used to be a Jones, and now nobody can say for guys. I would love for you to go, follow Casey. She is so amazing and encouraging, and if her real likeness does not connect with you there

a part of our tried, because that is what life can look like, that she's pretty much superwoman so crazy. Thank you so much for joining us today, I'm so thankful to have you, and I'm just great- I'll, have you my life. I feel the same way and you're so sweet of such an honour to be included you of such an amazing community. So thank you for I love you thanks for listening to gold, digger dive into show those for this episode and all past episodes at W W w dot gold, Digger Podcast doc on. Thanks for listening and we'll see you next time, you gold, digging dream teeth. Are you.