You're. Listening to the gold digger podcast episode number twenty today I am coaching Portland Baseball, blogger, Robin Downs, as we talk all about her business where she is I did and how to punch fear in the face to enter to be coached on the gold. Digger podcast just go to be idee dot elbow I cite GDP coaching for info on how to apply or add to today's show, notes: gold, digger, podcast, dotcom, now here's your show you? listening to the gold digger fog cast with Jenna Culture, the life workshops, I'll business podcast for creative girl bosses. So you can train from the experts. How does digging do the work and tackle your goals along the way to use your house baton, refer educator, artist and MAC and Cheese lover, degenerate, cultures, this episode of the gold digger pod gas is sponsored by honey book. Honey book is the

Management software that are used to stay, organise, manage invoices, get paid and give every client and elevated unforgettable experience book is offering twenty percent off exclusively for gold. Digger listeners just go to honey, booked outcome, Slash gold, digger get started and get your life back today, pay gold diggers, its general sure, and today I'm so excited to have our second coaching interview with the incredible robbing kindly downs Robin is Base in Portland, Oregon, she's, a Mamma and she found it real food, but a whole life three years ago and I'll get a chance to tell you a little bit

more about that, but I would rather here from herself hello, rob in height and are high and I'm just so excited. This is our second coaching session on the gold digger pod guys and I'm really excited adjusts, hark through your entrepreneurial journey and where you're out and hopefully where you want to go. So, can you Let us all in on who you are and what you're doing and then we will dive in to the actual coaching talk. Absolutely for John I'm so excited three chatting with me: I'm just such a ban cryptography. Hunger are bad you know, I think all of us in this committee just appreciate you so much. So thank you for all that you do. I he said, I'm Robin. I am a mamma to an almost five year old. Actually by the tenants, go live. She might be fine gravy my way, if I live in Portland, as you mentioned, and I have a full time job and then I also ran resolute whole life, which is a site designed to spy

and simplify real food and whole living. Though going to buy back when I was pregnant. Where's my daughter I had at that time. I was working sixty hour, job and then I was in a full time doctoral programmes and it is definitely the kind of person who I just kept, taking things on and never of stopping to decide. If that you know at what point too much is too much, and so it is kept powering through through my pregnancy, and again the lot of Wade through my pregnancy and despite their living, the happiest lifestyle that and then when she was born. I tried to just being mom and then going back to work and balancing all of those things and it didn't take along the pregnant surprisingly to just filled. Completely overwhelmed and lost, and like I, what that myself, any more

I knew I needed to make a lot of changes. So I ended up leaving that job an quitting my doctor a programme which was really changing. I've never quit anything in my life, but I mean, anyway needed to do that for myself and I needed to do for my family. And so I was able to find a job that was more flexible. Psychic pick my daughter, at a reasonable hour, and I just sort of found myself again and spent a lot of time figuring out how to eat better and how to a fit working out moving into every day and challenging as a all of our basic lives figure out how to do that. So after a while, I felt so compelled to share what I had earned, be if I know there are so many other women out there in this bout who wanted well then while, but they have become tax of their real life and they want to eat delicious food and they want to give up anything. And so I started. The blog

not knowing at all what I was doing. I had no idea what I was getting into. I sell joke like if I'd known, I don't know if I would have done it in order to remain, but isn't it get, that we don't know that we sovereign so thoroughly, though the first year I kind of death was does this deep learning curve above word, press I'm, not a technical person. So all that analytics it was so crazy and I didn't have a lot of confidence with what I was doing. I had a lot of confidence in the mission and what I wanted to share with their people, but the actual brand and business That's all right. I didn't have a lot of confidence with so that first year is really like that stupid learning curve, and I was sharing other pupils recipes I wasn't sharing my own and I was kind of experimenting with different social platforms, but not knowing what to do and then the second year I sort of started, pushing passes, spheres and serb hosting original recipes. I hadn't posted raspy,

and I am sure most severe listeners are not food blunders. Bathing gets relate above all right where you are don't even know what you're really God? I am behind other people's content is that years is worthy quite exactly, and I thought my recipes were too easy. That's why I never posted doubtless like over this. The third reason: why would anyone want that and then in the end, that's what really has drawn people to me. There really uv and learning. Take photos and sharing weekly mountain and trying to understand my audience, embracing answer grand connect with people and in trying to sell fine balance with all my own life, and then this fast, your kind of to get us to where we are today. I've been posting twice, it really consistently. I moved my me up. I used to do me. I'm plans on the bargain. Not a meal plans are my own recipes and I moved them onto a weekly email, less building my list and I started thinking of myself.

An entrepreneur and actually launched, may first product in December and then something about struggle with how to balance at all. Though you know it's cast at taking this baby step into entrepreneurial lifestyle and saying, like is for me to name and do this, and how do I figure it out? Totally, that's amazing. First so often in three years, like your site is beautiful, guys, it's real food whole life like go check it out something is turning in. The design is really clean and fresh in editorial, almost in a sense what an amazing first, I've, just pat yourself on the back like three years in you ve done a lot while having a folder. Job, ending a mom like all of those Jobs alone are hard, but when you put them all together and short, convened on possible times, white has been like the hardest part for you, or I guess,

you no kind of entering a newer year and, like you know, we're still kind of em up and excited like. Why is it that you hope to get out of this year? First, I would like? Am I going to say that allowed those saved it and see them and my advice, I think one of the things they like say about for this year is to expand the brand beyond recipes and which is kind of scary, because recipes is a really safely, to be in something it's working really well for me, and it's not something I want to stop, but it's just that. I'm saying: ok, let's look at what else is possible. So what would that look like for you? What kind of things do you like Philpotts? I to expand to you. I'd really, love to start. Writing more story base posts that tunnel who living in bracing, fearing perfectionism, perfectionism and ways to indulge in dull

healthy in real life and through personal raise and then other people stories, because I think that one of them reasons when I first reached out to you as well things. I love so much about what you share. So often you kind of practice what we and what you actually share about storytelling and I can you so scary to do, and it so much safer for me when I posted something honest Furthermore, on the boy to just feel like yours, this beautiful recipe, you know it has no colluded in it and check out the blog. You know, and that's good, but it doesn't anything about my airmen. It doesn't speak to people where they are, and I know that I can do more and it certainly does take pneumatic step, so I would urge you most afraid of with that just putting yourself out there again. I think it's two things. I think that such a good question.

Yes, I like to do things the right way. There's no right way to do this, and I think it guy, just I got good efficient. Actually, as better word, posting recipe is so I like you were saying about. How do you fitted into a schedule site I'm really efficient and that I can make short really works, but like some of the Southern Europe stuff flow more time in a little more reflection, and just think of all that- then, in the last three years, like you didn't start with a workflow, you know I mean thought, especially even I learn there's so much when launching the podcast is I found myself doing everything, but the work like I found myself like designing, though,

aside and pretty graph eggs and thinking about the intro, and it was like Jenna to sit down and record like this is work you need to be doing, and I think that you know we ve all seen those like catchy little pinterest clothes. Like you know, big things happen outside your comfort zones and bubble by whatever the truth is. I think that the things that were most afraid to do other things that we are most called to do and its those and you know that desire that just keeps dropping in us and makes us feel guilty is right. Gosh. I haven't done that quite yet. I think that we have to start listening to those feelings and just sit down in. Do it and I think, to you know I teach us across all of my courses of anyone is ever taken. Wanna make horses, I teach so much about the importance of people connecting to you as a person, because I appreciate your work on a whole other level, and so it so easy, like you said in so save to hide behind our products or services, or you

recipes for instance, and we get really comfortable. You know like it's. A controversy is falling, nobody's gonna, say anything negative about a recipe me. You know I mean I was crazy right or people aren't gonna. Call you out on your garbage. If you're pushing you know a chocolate brownie, that's healthier spending who, by what I found is like if we truly want to connect with people and if we want people who feel connected to us in our work. That is where the power comes, and I think you know that, and I think you identify without because obviously my brand resonates with you they're sending their but is also totally terrifying at first right befit area. You had no right, I'm had like I'm telling nodding along with you that, like you said that guilt about not doing it, because I know that

it's what I need to do and just like doing everything to avoid at so funny like this year. One of my biggest cause is to get back in tuna, like my intuition may think that the world this is so loud and so noisy, and we especially now these days like we're following so many other people and our industries, and we assume that everyone else since doing the same, and so what our reality looks like verses. What may be our consumer or our readers reality looks like, are totally different, and so, while we're over here, comparing ourselves to these like insane incredible, talented, fantastic people, The people that are following us were likely one in a million to that mean,

EL like we are there, go to source, and so it so funny, because the things that are holding us back, I think that a lot of times we just crank up the world noise so that we don't have to listen to that got noise that we have a lot of times. You just shut that off and so to me it sounds like you have a very clear idea: it's almost like you're waiting for permission, were, you know, just assurance that it will be accepted, and if you are I'm giving that t right now I'll be, and it will be so well received and you're gonna find so much more value in the connections at you're making with people, because it's going to be over things bigger than just food. Right yeah an ice holier than some. Thank you very the permission of the third time, through this new another thing. It's really interesting in the health Ilona space, and if I look at wake, you sound like looking away other people are doing.

I'm not a super thin who offers I'm not seem pursuit birthday and I ve also really struggled with my way on enough. All that I am pretty much you know like, I know that other women well can relate. That kind of showing the runner EL, the in the hot them on this basis, in particular, is pretty scary to me, but also I'm, so I am committed to doing it, because I think that the more that you can see that no matter who it is no matter how much you think they have it together, their basically just kind of winging to that can be so powerful, even so a few days ago at this amazing girl, Amanda Booty and she is a fitness personality. I guess he would say, and we became really quick friends, and I told her is that a man I really want to photograph. You know retouching, no, posing no make and she was like all on board, which I was shocked. You know just because these people are like ripped in tone.

Then they're doing all these crazy things, and she was like you know- I'm out may have use wait right now, but I think people need to see that, and it was her most liked photo. She's ever had had almost twenty five thousand likes and it was- and I think for her it was so freeing because you know she wasn't posting photos of herself now in the sense of like what her body looks like great now, because it's not what it was. You know and choose body building and so and people Just like I respect you so much for this like this. Is so encouraging this is so inspirational and it's like, I could have told her that, but I think that that you know again, that fear is a thing that needs to drive us sometimes, and I hate pudding for

in the driver's seat. If it does, that mean that we're doing really big important things, but there are usually the best things that we do, and let me tell you this honestly that I would hire somebody like you who is strong, old and found solutions at work and are working towards solutions every day over somebody who has it not truly come. There's someone I you know doesn't understand what it's like to go through that struggle. So I hope that that's affirming, because That would be something that I would look out as fellow female who has struggled with body image and wait myself. That's really good point, then that's often thinker and I think, to like your clients while relate to you more like it. Have you ever considered doing like one eye when coaching or at a direction you plan to go or you trying to say more in the blog space, I loved him. Oh that traction linked my background factually and teaching and coating like yeah,

basketball actually women's navigable, but I was in college dieter a long time, and is this something that I've always loved to ing and that part of this you know doing it together in partnership with people really resonates of me and it's one of those big scary things to where I live. Could you do that for that work like how would that work? But it is something that I have like started. Thinking that while and it's funny can so my husband drew- is doing something similar right and it's been so arson to watch it all evolve and to watch him systematize things and create processes and how he's working with his clients- and it was so cute- is we're packing up today and he had out these little envelopes with all of his.

Rolls names on them, he's coaching all female entrepreneurs, savages Mosheim, and I'm u sending them these little packages before we left and it was just really cool to see his confidence level grow as well, and I think that an I teach us a lot too is so many of us are like who am I Dude Psych there's only people out there doing it's been diner units then better than I could do it or you know people just go to them. Why would they come to me but itches such a reminder that we all just have this unique voice in this unique gift. In this unique experience and people are going to choose the right fit for them, and so it's getting comfortable about notion in understanding that you're not give me the right fit for everyone, but like what, if you're the rights it for five people and what, if those five people could inspire five more people, and it's just that domino effect that changes a world, and so I think,

You of all people would have like an incredible career, helping women and men navigate our especially like through pregnancy and post pregnancy, and not condescend like as a female unlike terrified that I'm gonna only want to eat pizza roles and sleeping. What do you think you can now open so that some adds? No that's really beautiful dies. I hope you start getting the wheels. Turning on that idea, So, let's talk a little bit because I know a lot of people that listen are not full time at their passions, and so I first want to ask you this question that I I want for you to answer. Is candidly is possible, but do you feel less then, because you're not full time? Well, you ve really got question. I think at first the first three

There is a game me an excuse not to do a lot to some of the things that I probably could have done so yeah like, and what, for example, is falling into your head? We'll just I guess it's moving. For example, I did launch this digital products in December, but I probably could have done it sooner, but I sort of most is the fact that it wasn't full time as like all. This is just the same thing that I'm doing like not giving it the full credit that it deserved, and so now, as I'm really can, are going full steam ahead on both on the data on the blog. I don't know if they feel less than, but I think I'm when I'm, my big fear is about lake, if I keep devoting more and more time to it are committing whatever it is that I can commit to it that I will permit it will take over my life to the extent that I won't be able to give to myself- and my download the way I need to, and they don't know that that action

grounded in reality, ban so yeah thing. For me, it's more about like the fear about what it could be verses, and I'm feeling like I'm not good enough, because it's not full time yet so interesting. I had a really good friend who's, a photographer and choose almost more afraid of success. I think, that's why, when I say it out loud, am totally like well, that's interests to planning for it like blow up, and you d like disintegrate, like in a good way like like get crazy and then all of a sudden near overwhelmed gas, but it you can't even taking any steps to go in that direction. You know right, Unlike you go into why next month, I actually have been like keeping that may arise. That's tomorrow. Right now we leaving very soon. I don't

to do it that way. Other people do it, though I mean theoretically, I know that, but definitely I've noticed that like when I start thinking too big a kind of stop myself flake, because I'm afraid of that, like blowing up in like losing, may soften having and not having control of it anymore that so interesting, and you know what I think is so unique about that. As I it's like you're gosh, I had the best quote the other day I wish I may know, but next year, but it was something about if you owe near limitations. You'll keep them like give you focus on the things are, limiting you they're always going to limit you, you're, never gonna lose them, and I thought those such an interesting thought because it was told in contacts if somebody being like I stink, remembering people's names Walt. Ok, you definitely knocking. Remember pupils names now have any motivation to do it, and so it

so interesting when it comes to business is while some of us fear failure more. There is a good majority of people who are afraid of success, and I think that the fear is not rooted, necessarily insects, size, but its rooted in the criticism that comes a success. The naysayers outcome with success, the competitive factor that comes with it, and also that at some point, you're going to peak and then it's only downhill from their does- that make sense, definitely make yeah they I've. Never experience that I've always just been like balls. The wall. I gotta do this, but I also in anticipate a lot of the downsides that some of this can bring in. So I think it comes from like which side of the

fullness spectrum, your arm like if you're so thoughtful and you're, almost planning things out in your head prior to doing them verses if you're, just like going for you figure it out after. Oh I'm like the over thinker and he's gonna shoot, but that you know demand an AIDS. It's like things that are logical, brow you, definitely on the everything inside the programme of the spectrum and an AIDS. It's like us Logical brain can totally go there, be like you, I can do as I can build as a b, so amazing, and then that kind of lake that voice that comes in my head at night. When I'm tired and you know not feeling as confident as the one that flag will. What happens if that this outcome, will you be able to handle it, and what will that do you sure you know time with your daughter and all of those things in I'm definitely home itself back in that regard, I think I see no really, me without because in some ways I get it it like really intimately is.

I remember that when I left my full time job to you full time, Photography NOS twenty three- and there was so much fear that I would go out and fail and then have to go back in the corporate amerika- and I remember it like- was my safety net of like having a degree in having an experience also became this like like place. I never wanted to go back to like that would have been my definition of what failure looked like, and what really helps me so much when it came to the mindset was whenever I had fears like that. I would have to sit down and write the fear really big on the peace paper like at the top of the page, and then I would write down. Ok, so let's say my business fails. What are my next five steps, so it would be updating. Terrorism may apply for jobs

in our view, for jobs and hopefully get a job, and once I started writing on the action plans and make okay. This really isn't that scary. It was more a base and what people would think of me verses. What the actual plan was going to be sure that happen. So let's say your business were to blow up in a good way What, without look like, will guess what? Maybe you would have had enough of a job so that you weren't working to jobs may Maybe you and have enough of an income that you could higher and assistance. You could actually spend more time with your family and kind of like thinking that through in a different way- and I think again a lot of times and we have those doubts there actually like deep seated fears that are just way more with in us. Then we like to bring to the surface, and so it's more about like letting other people down or having to tell people that it didn't quite work out. But this fear of success just doesn't even make sense.

I know you know that, like I know, you're smart, to know that, but I think it would be a super interesting exercise for you to sit down in same iguana, my most affair. Write them down and then just write about like ok. If that were to happen, I'm a smart woman like what are my next five steps I think that when you have the action plan in place, it's almost like that fear like just shies away prizes like oh, you could figure. This out, you know, I love that so much, I'm actually like tolerating that down Rina really doing that. I didn't love that, and I was thinking to lay curled people going through this post. That's a healthy eating and live as probably like. There's some similar factors, wine, a change in wanting to have this different kind of life, but that there are like these fears that you don't certainly menorah there and being able to just at the mouth and come up with a backup plan,

again. They are away from it all much food in New Tricia. From like what I have found myself. She working alongside it drew and I also worked with a nutritious nutritionist last year. So much of it is psychological near a correlation In that we ve connected with food? And you know I was a gymnast and there is a clear diver and then there was a runner, and I was just had a terrible relationship with food and it's either been like a punishment or it's been a reward, and so Finally, I would like our aid, like we ve got to change it. Was it necessarily about what I was eating? It was how I was thinking about her, how I was treating it, and so, if you're, looking at these fears in your business, you're absolutely right. This is stuff that you know. If someday you are coaching, people on it sees mental block,

that are keeping you from progress and the mental vocs dont really exist. When you acknowledge them and say like I am stronger than them, and so it would be so interesting, and I think you do so many times like the people. What are your biggest encourages, like even the messages that I put out there? Sometimes I'm the one that needs to hear them like a girl, you're talking yourselves here, I love What are you thinking right now you're right on and like it is when you say it out loud economist its? a scary right, click. Ok, it loses its power lake. Absolutely amazing! Are you part of like any sort of like groups, whether it's like blogger groups or the rising tide society, or anything like that

I just started following line, but the rising tide. Thirty, this last January, I think I learned about them from you actually think you guys, and then I have a girlfriend you her name's data from them. A troll nurture, and she- and I can just boxer back and forth, like an unofficial support, flash you know by your support, free to their best little own mastermind, so I've I've started to be able to kind of connected people. That's actually another thing that is challenge when you work full time our when you're not fully into this world. Is relation and feeling like you're doing all this. Things in feeling very alone and, as you know, like most severe, will actually you and drew our pretty well do that now you have this in commenting and talk about it, but I know a lot of a lot of us and I met

for you as well, when you go out into the other part of the world. No one knows what you're talking about like like a black cat like what do I make it right now? That's what you always wanted now, but it is very, very isolating and so having those connections has been, and you know that leg these things that I'm going to our so comment that it makes me feel so much better to know that I'm not the only one that certain having these doubts in and being able to have community support. Israeli awesome one, I think too, for you like time, is your biggest restrained in incense, where your biggest resource that matters the most because you are working for. Time from home. You're. Also doing this blog, your also mom like how well what is that balance? Look like or a lack of balance if that's more accurate. What is out look like for you, because when I built my photography business, I was working fifty to sixty

or is weak and then going home responding. The emails late at night- waking up doing it all over again. Working on the weekends you know is crazy, is really really hard sounds about right? Yes, though, I I do try to maximize the I that I have in the evenings- and I guess the great thing now having a child is that she does not care air. If I need to do anything that she really grounds me in that like when I come home, I pick her up that fire time together and then we make dinner, and then she has bath set. Really, compartmentalize things for me and it's like, because I know I only have a certain amount of time each night, I'm pretty efficient knowing what my workflows came back to the beginning of our conversation and it's like. I know I have certain what workflows that fit into those time blocks, and I'm kind of fear that out

you're having an editorial calendar and having task less than that when I have had enough, probably from about, in thirty or aid and tall ten. I usually work and then allowed to himself it is therefore my lunch hour. Then I usually work on weekends and as much photography as I can and does a lot of multitasking, which ass it is not the way that I prefer to work but trying to find it. You know times like little times throughout the day, that I can do the work and knowing what I'm going to do and just kind of hit the ground running when I get there, it's how I'm sort of managed to get by so far. Eight now how're you generating profit through the block. I know you have your new products. Is that the biggest profit generate? Are you doing collaboration or ads, or anything like that? Are they really interesting irritation? I can't wait to hear what you falsely adds them in good health, though, and again,

like the really my path here was like I don't even think of myself as an entrepreneur until I get a year ago, I didn't I really ice He did not know that you could do any of these things and maybe a year in and then I saw. Figuring it out, and I purposely chosen not to put ads on my site so far, and I really I've gotten feedback from people that come to cite primarily my readership this women? You, commons, hey United, love the clean white space of the of your site, and it just feels so com and I really want it to be a place that fake a little and over time, out from your regular day where you can come in just absorbent for me I feel really gotta leave feeling really got so I decided at this point not to do as though, sometimes I feel like I'm leaving. You know some of the advice out. There is like take modernization. Appertains opportunities everywhere you can so I'm always thinking link is that the right decision

I do some sponsor postponed. Super super super picking about them and they wanted to establish my content first and so now I feel pretty confident in the quality of my content that I am looking to work with the MAR sponsors this year that really well into the brand and its I've started. Do a little bit and then yeah them product that I just launched a real food vexed and that's just since January, so that I can have the primary revenue stream at this point programme. So I'm first she's gonna play devils advocate for one moment and say yes, people probably like yours static, but are they paying your bells right? So I think that a lot of times like I agree, I totally thing it's great to not have sidebar ads and stuff like that, but I also think that

I would never do adds that are just like pay per click because you're not in control of the content of them, but I definitely think that there could be an opportunity based on your readership, to pick and choose. Products or services that would fit really well and go right into your sidebar without taking away from the aesthetic, so you could almost be in control of the imagery or the way that its displayed and a very strategic there. Our. So if I were, I used to run a wedding blog northwards wedding and we ran it first, three or four years we sold it actually stages, couldn't keep up with that, but we did sidebar ads and generated. You know it wasn't. A ton of money is maybe like a thousand dollars a month or something for like four add spots, but then you definitely want to get results for those people to. So you want to make sure that the

are. You know exciting that there may be offering something to your readers, but ya? Don't let the fear of, like aesthetics, hold you back, because you can still take control Linda and that would be sending that you could create like a little media kit or media guide and then say here numbers. Here's our readership, here's, how often were posting if you go into my website, there's like the menu their summits? As I work with me, a workman Jenna our partner with generous and thing, and a kind of shows you how you could lay out a little mediocre, and then you could be the one approaching brands at you really genuinely love in use and seeing if it's organic fits the second thing is sponsored posed and I think that that's how a lot of bloggers are actually generating revenue right Now- and you know I just have this conversation with someone else, because I as wall and very very picky, I get pitched

stuff every single day. I mean multiple times a day and I say no to ninety nine percent of it, but everyone so others that one sent of something that I'm already using and loving, or something that so organically fits into my feed its right. You know it's a right fit inside so funny because of any. Whenever gives me heck for monetizing, say an instagram posts, it's like first off. If you got the opportunity to make some money and posts on your instagram. You take it, I'm I'm pretty sure you'd say as a number two if it's something that are already use and love and that had probably share any ways by the Heck nigh like, I think it's a right like when worse, serving ninety nine percent of the time that one per cent where our sleep generating profits that we can continue to do what we love there's absolutely, no reason to be apologetic for that at all, like it is feeding your child. Plenty can break out, and so I think that,

essentially I mean you have almost twenty five thousand dollars on Instagram, I'm sure after this episode airs you'll, be you really close now moreover- and so you have some incredible to offer in now. It is. If anyone approaches me to do is sponsored posts, I have quite a bit of rules and basically, what it looks like is. I have to be in control of the imagery warehouse if it my aesthetic and I have to be able to write. What's from my heart about the product, I'm not gonna use a pitch, I'm not gonna use. You know their language because it's not gonna resonate it'll be a much more effective out. If I can actually they're sending organically with people. So how does that sound? I'm totally nodding again. You can't see me at Lahti. And I was thinking about what a trail laser. You are actually for a lot of us, and I mean this Still, the wild west in so many ways it is hard to know what the right decisions

our when things are changing all the time and like there's literally no protocol for Ben. I think why resonated with me that you just said was just about. You know you have a vision, you gonna have a vision, and I think a lot of us also have visions that we can articulate Two brands- and I think that spend my that's chirping me up it's kind of lake, it's not about control, but it's about being able to maintain that create a vision and then stain true to my voice and to what we really serve the audience. Its first as they you know, a lot of those pitches aren't really serving the audience if they're coming at it from the brand language. So I really love that direction and it something like it. When you share things on Instagram mine, everything gets spare me. I think you know first of She's been sharing all this with us all long for free, but also You know you do it in such a way. That really is fair again seem less,

so. I think that those are both really interesting things for me to consider, and I think, to one of the biggest things that nobody knows. Nobody talks that I'm really glad we're talking about this is that a lot of us are going after what we want we're not waiting for people to come around and say you know: what can we pay you a hundred dollars poses a thousand or whatever? Where are the ones going after like when drew, and I were planning for Hawaii? I was like what brands do I want to take with me, like white staff? Do I love in my everyday life? I am only packing things that I use that I love I'm not begging things that I'm gonna put under a photo and then take off a second later. I am bringing things because I'm choosing to bring a suitcase and that's it you know, and so we reached out to those brands and said hey. We love yourself, I'm going on this trip

This is how many followers I have. I am not promising you anything, but I would love to offer chimney to share this with my people, because I love it and you know how much stuff we got That was such that we love that we value that we treasure that we're gonna share because we love it. You know, and so so funny, because I think that whenever we see things happening for other people, we assume that they just happen or that they were not the ones to do that to reach out to whatever and that's not true Sancho at all, and so, if there are things that you find yourself like you know, even if it's like Tupperware flat, where or you know, certain ingredients are certain spy. Sesar reach out to them. Tell them what you have to offer them. You have an audience. You have a vision, you have the ability to create beautiful imagery, the ability to share their product more than once

you have something to offer them, and I think so after we but little that in ourselves- and we don't see that, but you how many brands are looking for beautiful images, and it could also be a really awesome way that you make real food whole life like even more profitable this year. I love that think what you just said about reaching out, I think, being proactive verses. Reactive is really key. For me, because, like I get pitched you know every day and most of it it becomes like a game of just reacting in saying, like oh most of its, not a good fat. Maybe this is a few things are good fit and I feel like I've, been putting a lot of energy toward the verses actually creating like. What do I want to do and who do I want to reach out to in creating the

fortunately than being proactive, yes, and it was so funny said the other day I met Rob Dear deck, whose from Jean Michel Robin Big on MTV his escape Warner. Anyway, you up during those years like the most incredible like brilliant businessman, Father OZ, in like just incredible man and one anything's Reseda with me. So much ass, he said was he said if it doesn't bring me energy. I say now, and I think that is really struck me, because he had such a clear vision of yes and no I've never seen. Somebody more clear I feel like I'm. I was hanging out in that grey area who flag will this could be it really good our unity. It like. I really want to help this person out and it really give me the drive to find that clarity and say what is my biggest school and is working towards it. Or is it hang me up from it they think a lot of times. We have a tendency to say yes to those hang ups word when we

doing now, we're actually saying no to the things that will actually moves forward. I think that takes us. You know right back to the beginning of the conversation, those things that need to be doing, that Ngos should be doing and your choosing things that are filling your time. Absolutely and it's not. Time wasted, but it's also maybe not getting, knew tat big picture where you know your headed like that place in your gun But you know you're going with your business. Definitely yeah. I then I love that, like yes, clear vision of yes or no and make does it I think we know that in our God. Thank you, sir, but maybe there's a lot of ways to justify. It recognise other thing I ween about whether you know I really hope to get there or you don't like out process by this year, really focusing on that perfect okay. So let's go over the last question in museums over before, and I think this would be really good data,

see you before. We talk about Elizabeth governed by magic in Bavaria, ok, so you were wondering about exploring the next product or service and perhaps turning a pod guy. So when you think of all these opportunities that you have in the day, directions you can go, and you also think about your time and how you spending it nowadays, what excites you the most for what fires you up the most when you think about your business right now,. I think that such a good way to put it because there are so many opportunities in very many different options, and you know I like I have new ideas every day. How you get agenda? Can we do for the ideas do not like that. When I think about let's take a cent their point of all the ideas. I have it's really about building and engaged

community, and I know those like the very buncher cliche, but I think that there are so many women out there and then bat like again most of my community as women, that our feeling alone, and that our feeling like they want to make these changes? But they really have a hard time how to do it in their relayed everyday lives, and so that's it, the cornerstone is that I want to feel connected to them. I want them to feel connected with me and then to understand those can. To understand their struggles and to serve them like opportunities to learn and to navigate these challenges. So then, the questioner like what is the best way to do that is through rewriting of the athletes, our ok, so you mentioned that year, focusing on growing your email address and are you gonna shift? Are you doing that, though,

but if, when somebody opted into join your email straight right away, the thank you page popped up with a button to a facebook group. So it's hey, I assume you're in the community. Are we getting my emails, but I would love to invite you to a bigger community knows: is just gonna be one facebook group? that is open to any one. That's on your email address, and every week, you're gonna post three different things: you're gonna post, one you're, going to ask a question one day a week to you're gonna postal linked to the content that you're producing and then three you're going to either have some sort of conversation starter, some sort of invitation for people to engage So we do this in our courses. Soul say like one: what's your biggest goal for the weaker, what he hoping accomplish: breakdown ability purposes, at the end of the week, we'll say like share your biggest winner, like let celebrate alongside each other and you can

after this community in a way, that's not gonna an attentive worked your plate because really, if you're just posing a three times a week, that's great and you want to create a community. So that has not run by you, but it's a true community, where people are meeting in gathering and maybe sharing things about. The recipe is giving you feedback sharing their own recipes, but also it can help generate sales. Because when people by your real food fix or if you make another product they can share about it inside of that group, so can also the way that you're driving sales, because you can have it again, as I think you pages- only buys a product like. Thank you so much for buying the real food fix go share about it in the group like tell everyone you now our INA, not that sales but, like you know, let go We in the group. Let me know your purchases so that I can follow up with you or something like that and that so to prove alone is gonna help increase yourselves, but it's also going to get people hearing about

your products more and more put you in a situation to serve people a little or authentically in a little more one. On one, does that sound, I I want to be totally honest yoke and they think that sounds great and then I might also be very honest about like what you my this is back your conversation disobey so I have like this resistance round faced by groups, and I like, when you say I'm like that totally what I should be doing and then I am radiantly run into my resistance, which has lake. I will that it's not even, it's like. I dont want to feel obligated to people but I can deliver for. I think that's. Where is my big fear and what will be able to deliver its committee on Facebook? I know it's, illegal logging is a lot about anything. Yes, yeah yeah, I think you're in me. I've made a bigger thing in my mind that body

if he had had her graphic at a logo. For that's literally all you have to deliver the iron don't even have to show all that often so, like my ipod gods Group. If anyone wants to join re gold, digger biogas, cupids, Facebook, com, slush groups, slashed gold, digger pod and we are like fifteen hundred people in it, and I pay when I think about it, but I'm always thinking about these. We will, but also these who bore opted in just like an email is in a sense, and I want to know more about the gold digger pad cast, and yet there are still discussions happening every day without me being in it. So it's not generous group. It's the pod casket, but I want the coolest part, is that you're actually giving people a space to find community the community that we talked about that. Sometimes it's lacking, but it's also, I mean I can serve you in so many different ways: Facebook groups,

as like. I get so annoyed if I get added to like ones that I didn't join, but you're not doing that is after people have opted into your email and too you can survey, your audience, you can create poles, you can have them help you make decision. So even when I go to teach web owners, all post, like four different topics and people will click which, when they like war and then make oh my gosh. This is great. I almost didn't go in this direction, as I thought I knew, and I had no idea there's just so much power in them for so little work and so little return, and you also don't have to battle algorithms with it, which is pretty amazing. I love that I mean really is I mean when you say it like giving people space, community than it's not about me and it's about me delivering anything show, and I think that this kind of this topic about something

five been mentioning that I want to focus on. It doesn't have to be there so much group wisdom that doesn't have the means for me, but that definitely helps me to think about it differently, so you're not moderating that group here. Just coming in in your posing a couple, I am and the near propping, and when you but you don't feel like you have to be. I don't even have notifications turned on for any of my group's ok. I have like five groups so one for each of my courses and then like a mastermind group, and than this so. The coolest thing about it is, like my students, all start to help each other out like they're, just the cream of the crop, and it builds a sense of community. I mean I've had said Hence I have never met each other that meet up because they discover there in the same city, and so there's this common connector and another thing to about Facebook group sets really cool. Is that you can go on and do Facebook live so instead of going on, it's like a big fan page or your personal pagers can be

so awkward Keziah like I totally no my college and made his watching this and my denies them inside private groups, as you can go on to face that live inside of those in a dress. Those people specifically- and so it's been really helpful in terms of doing Q, unaids or even just like, get to know. A better and its once a month. Maybe Not even I mean they're zero structure around its like when I feel like hopping honor I've seen the exciting to share or in launching something- and I want people to be a part of it, and so just is almost like an email is, but it just is an email is for the community. In this sense, it fosters at community, it connects. People together gives you another opportunity to serve without the pressure of it, and it gives people a space to share, and I think that you can learn so much inside of those groups from people what their liking, what they're not agreeing where their struggling, what their questions are, and you can help address

for so much more specifically feed. I would challenge you to think about that and then again, added benefits are the social proof. When people purchase things when you have something to launch, you have people to launch it too, who in a new way and just the opportunity to maybe humanize yourself, a little but more on your brand. I wouldn't do it, I'm telling you invite me to be in its back absolutely anyone there once a champion this programme I enjoyed or email is, but I think this I am I value- does make it seem so much less of a big deal. You know because we make things vaguely also as I do well now. I love that only I wanna be closer to my people and that such an obviously low low states can a way to do it. So I learnt that good awesome, ok in closing

We are both before we hopped on the episode. We talked I'm a bit about Elisabeth Gilberts, a big magic. To tell me what your favorite part of the book is, because guise of you ready Elizabeth over, also wrote you pray love, which is also just an awesome books. She said she seems like such a remarkable woman, but big magic. Is great great book. If you are so me that struggles with creativity, if you can do yourself a creative if you have so many ideas. You know how to do it. I'm so tell me if you like the things that gold nuggets of wisdom not really set out with you in that book well, and I first picked it up. I don't even know Why picked it up, but its very different than most of her other bugs the sum titles, big mandate, creative living beyond fear, and so I think that definitely can repeat my end and first despair. The bike that I love is just really.

Then you acknowledge that you are creative person and opening his like one of these stories that I've told myself my whole life that I'm not creative, and this is two years into the blood when only taking firm pictures of refuge weaken but in general, I listen to that topic ass. They you did the other day about ten great you that you're, not you know creative photography, kazoo, look at what people are doing. Are able to recreate that put like that, such a creative, a bit, the need to be able to study and like identify things that are working in their re created, but it's like it doesn't fit into the box that you think is, but the tyranny means, and so I think it is only matt- and I like force myself to say, like I'm a creator percent me, I've been so that soon really help all three and the other a mere chamber quotes are, let me see if I can find them so one is.

Frustration as nine interruption of your process. Frustration is the process and I think that that really hope soon I'm going through and thinking somehow, I'm train. I should be able to do this and not get frustrated that, like creativity, is the process of being frustrated and like finding funding. What comes of that so large and then I think as to whether the final product is crap or called do, whether critics, love you or hey you or whether their credit, I have never heard of you and perhaps never well do whether people get it or don't get it and I mean like reading that to myself lately, because you know right, like doing this. Writing in branching out. It's really happening to think lake do this, because I really love doing it, and I want to share this and it's not gonna, be I'll come as I know you know, I love you, do it. The last one is done quickly.

Things get interesting as soon as things aren't easy anymore. As soon as it gets painful, or boring or agitating. Quit when you see something scary or hurt, fall, if you do, you miss the good part. The world part the transformative part, the part where you push pastor, difficulty and enter into something raw, unexplored and latest just I totally have to read that to make up all the time to remind myself that this is why we're doing it and and so yeah such a great resource one. I just want to encourage you to like it soon. The blogging world I feel like the journey ages, continues to avoid all, even though your blog itself doesn't feel like its evolving, inciting it's more the process behind it, the heart behind it, the vision, the mission that are changing more than the actual visual of the blog itself and so

while the aesthetics might stay the same and clean this in the media in the design might stay the same. I think that you're feeling this tug dish area, more into share your story, and I would love to challenge you to think about it as a way to preserve your leg. Is do you for your daughter and as a means to tell a story that maybe just maybe someday shall go back and read, and while of course you want passed down your recipes and you want to share all of your incredible, like nutrition information, there's so much of your like this have right now that you are going to be so glad you documented and that you shared- and I also just now in my heart of hearts that people are going to fall for you even harder when you actually get out there and do that stuff. So I really am looking forward to watching your brain and grow and evolve with this new vision You know, even if it's just baby steps, you're still moving forward, and I just I think

that you are on the cusp of so many things, and hopefully I just pushed off the ledge imputed hither and thither tell me for being so. Where can everybody find yoke? Is it so important work and everyone signed? You are mine, so food whole lifetime com and then I'm real food whole life on all the social channels, but indefinitely fondest of Instagram, so Dorothy high I'd arriving in just thank you so much for your honesty and your vulnerability in sharing. You know some harder stuff, and I think that you know this is such an incredible. I mean it. Wasn't the common they should? I think either of us were expecting not in a bad way, but I think that it got to probably the most important things in your business. You know not what product or what to create networks but

foster community and how to create a legacy and how to really sharing connecting a deeper way, which is kind of awesome early Phil Ass, an thank you so much and I thank you and guys if you want to apply and be codes to by yours. Truly, we are doing once a month you can go access any of the information we have in the show notes. You can also check it out, be ip dot. L, why slash GDP coaching so again, it's be ideal. He dot alibis, slash GDP. Coaching you can apply to be coach by me alive on the bad guys and Robin thank you so much everyone go check it out. She makes some really beautiful recipes, but also the best part is. Is that it's under thirty minutes in one ban with ten ingredients or fewer? And I think that is something That all of us busy entrepreneurs can get behind thanks for listening. To gold. Digger,

I've been to show notes for this episode and all past episodes at W W w dot gold, you're podcast dotcom thanks for this and you'll see a next time. You gold digging dream teeth. Are you.