You're listening to the gold digger podcast episode, number thirty one, today, I am super excited to talk to you about how to create an own, your very own, elevator pitch. Now. What we're gonna cover is how who explain, who you are and what you do in a very short amount of time, so that the next I'm somebody asks you. What do you do reliving. You have the perfect response: you're listening to the gold digger podcast with Jenna Kutcher, the live workshop style business, podcast, procreative, girl bosses so you can train from the experts how they dig in do the work and tackle your goals along the way. Here's your health photographer

the caterer artists and MAC and she's lover Jenna Kutcher. This episode of the gold digger pod gas is sponsored by honey book. Honey book is the management's after that I used to stay, organise, manage invoices, get paid an give. Every client and elevated unforgettable experience. Honey book is offering twenty percent off exclusively for gold. Digger listeners just go to honey booked outcome, Slash goal. Bigger to get started and get your life back today. He guys it's gonna culture and I'm super excited about this episode today. I thought about this. It's late at night in areas like me, and this is something that so many people need help with that so many of us struggle with that. We often feel like we in the world just trying to explain what the heck it is? We do now

these days were social media and the way that we are asked to portray ourselves online people, usually confused about what it is we do for a living. I know some people probably think that I just hang out and yoke of ants in Iraq and cheese and snuggled dogs. All day long, but trust me if those things could pay them. Bills. That is exactly what I would be doing, but sentence I am here today to teach you in this free lesson all about owning your very own elevator pitch now want to kick off, this episode and let you know that we have created an epic freebie that you can get your hands on that's going to work use your step by step, how to create your own in its exercise that give you such clarity and how to do that. So few went to get your hands on that freebie go to gold. Digger podcast die calm, there's a space there where you can get the freebies from the episodes and it's an instant. Download and you're just gonna love. It's going to really just provide clarity. If you leave

it's in your like. I am ready to have my very own elevator pitch, so You ve no idea what I'm talking about. Let's start with that right, what is an elevator pitch well think about its exact, is it sounds, let's see, you're getting on an elevator on the first floor in your head in on up to that, happened. Somebody asks you. What do you do? You have sixty seconds where you can describe, who you are what you do, how you serve the world. It's just that. Short version that has captivating there leaves people wanting more that tells them and explain to them, not just what you do, but who you are now, if you ever followed me I'd love to always talk about airplanes because I happen to be on then, maybe more than I'd like to be and a lot of times and people on a small talk, I'm game for a little bit, but then I put my little face mask on and take us news, but a lot of you Tools they order you do or a travelling work or pleasure, and then, once you say, work they say well. What do you do?

I'm somebody there! I really dont like titles arriving there, our society uses them is a crutch. I think that we often villain blue. When we hear somebody's title with our own perceptions, and I think that titles become this safe place for us to live in their not Certainly my favorite thing by truth be told there gonna grow times, your life were you're gonna be ass. To describe who, who you are and what you do and you're going to need to be able to communicate that super clearly and efficiently in a way that going to resonate with your ideal clients, so widespread birds solid about five or so years ago. We an eye for the very first time actually told somebody I was a photographer now this sounds funny, but I am going to take a bite that some of you are out there right now,

I was in that moment now. The best part about all of this is that it happened in the dentists office and it was first, sign that I actually said. I'm a photographer without adding in the Astor Jargon of, but I work full time corporate job right now. In wanting to be a darker verna about this camera coexistence, I'm really trying to make it work. I just said? I am awaiting photographer I remember leaving that appointment, that day withdrew and getting in the cards and gas. What I just did- and he said why, like I told Her- I was taught over- I wrote that down on the occupation space on the form at the dentist office, No other minor seem like a big deal. Was a huge deal because, as I was transitioning from my corporate job into this life, as a full time, entrepreneurs I was released, struggling with feeling like a frog then having this sort of identity crisis, because when I was in court

world. I had these long titles, executive team, leader of human race, horses and things like that They just sounded so that shit and then to go for that too thing. I'm a photographer me, and that was really hard, and I was scared that people would ask questions at it couldn't answer. I was scared that boy asked me: where did you go to school for photography, your? What kind of gear I would just frees up and that I would be found out and it's funny even five years later, I still struggle with how to communicate, who I am and what I do so. I wanted this episode to be this chance to really help. You start thinking about what you response is going to The next time you get that question and also to provide clarity in confidence so that you can answer quickly efficiently and leave people wanting more. So, let's diving-

now. One of the things I want to focus on is that we need to focus on serving before selling stuff when we look at social media- and I talk about this a lot when I talk about how to share authentically on social media, allow times are notion with marketing is negative because we think it negative rethink negatively about like constantly selling as in marketing means that we have to be putting out these sales pitches, in India in so alive, the times and people ask us what we do. We automatically want to switch on that marketing trigger and say I'm selling dress or I can give you this if you give me money or whatever that looks like for you and so ass, we how we navigate through these questions, I number one forgets to be on how're we serving before we would ever so because you almost have to pre qualifies somebody as their requalify new to make sure that

you guys of your good staid and that their even interested before you go off on a tinge of that they might not be ready to hear now aren't you bring your dot com sends up an elevator pitch like this. It says an elevator peaches, conversation or an icebreaker that will hopefully lead in a deeper dialogue about the functionality and specialty of what you are company can offer in practice Youtube. We have just sixty seconds to leave. Exciting impact for and mean full impression with whom ever you come in contact with, so you want to make it counts. So, basically, as we did this conversation, I'm gonna work easier, five ways to build your own elevator pitch. I want to focus to be on keeping it short and sweet summing up with it, about two or three sentences of possible and insight. Having the focus be on you and what you do. I want to see

focus on talking about who you serve and how you serve them so how, in how do we do this? Let's walk you this together now the first part of elevator pitch. Is that you want to create connection If you listen to any of the past episodes. I am all about connection, because if somebody doesn't know why you shouldn't matter to them, they're gonna really have hard time of listening and remembering and even caring about who you are and what you have to offer. The first thing you want to focus on is: how can you create connection in that first sentence, whether it connection between where you live geographically, or something you love or maybe even just some sort of demographic tie that can connect you to that person. So how can you could eight! This tie between you and them and make them work.

Three member who you are or to ask more questions. I mean base Go? You stated everyone is out there wondering what what can you do for me right? That's the self inside of all of us who were wondering why? How can you help me here? How can you serve near? Why, in there can, you do for me, and so you want to play don't yourself in a way it tells them exactly that in answers that biggest question right off the bat. So what does it look like now? We ve talked about this in the past. You you first I wish will what is the biggest problem or their pain point? How can you solve that and how You communicate the fact that you can solve that in a really short amount of time be as you want to make their life easier or better, or more enjoyable by solving their problem or answering their biggest questioner serving them. In a way that helps this is so important because it's going to create that connection. That is

into want them wanting more that's going to leave them excited to reconnect with you connection, is huge and it's not just in this elevator budgets. All over are please says that were sharing our lives, whether that's in person or online. We want to be creating connection through Instagram through our website. Through the, e mails, sending out your email Emily's through our Facebook posts through interactions face to face the closed. An elevator page is that when you're focusing on creating connection you're going to have the tailor that message to the audience at your speaking too. So what The dentist may not have been my ideal client in terms of being a bride. Looking for a photographer, if I can create connection that going to tell her that I can serve? People are solved, the problem may be the next

thanks. She sees us sparkly ring on one of her clients, fingers she's, going to remember me, so it so important to know who you're talking to and how you can connect with them on a deeper level in a way that is going to leave you front of mind the next time they need your service or someone. They know needs what you have to offer No! No! It's! U is all about dashing credibility. You onto communicate that you are an expert in your area, so how Can you do that in a way that is going to resonate with them? Why, your uniquely qualified, don't you see, title was that they will understand you know, a lot of times you wanted to say like I want. Is a warder I went to this school or I am this often because of you to share it in a way that is going to resonate with them? So for example, I avoid there was

glancing bride awards eyes at the best photographer, but people might not what those awards are, or they might not know, or does it actually mean so it's What are you saying I'm with three time winner of the Wisconsin bride awards, I can be luckily say I've been greeted the tart photographer in this, state of the council, which is basically like the great armies for wedding photographers in Wisconsin, say it in a way that war flip the switch so that it resonate with them, because a lot of times when I read peoples by owes or when they start leading off with something that I'm just so unfamiliar with they ve lost me. So if you it's: U procedures school by mining, be well known outside of your industry. What, if you said it's like the Harvard of Photography schools so the thing that is going to help. People understand the importance of that

establishing credibility now if you could use numbers that would help people undressed and in a deeper way it gives tangible evidence and I also understand the scope of what you do so I could say you know, I've served over a hundred wedding clients and last five years, and I love giving. Images that become their legacy, something that tells people ok. I've been, windows for this many years or I've been able to help this many people or ice served this many individuals in this way, and so you I want to make sure that you establish credibility, and I think that this is where a lot of times we fall flat is because were worried about sounding like were breaking bug If you have sixty seconds to do this, I mean you got it Ghana Humble brokered soon, so that people really look at you as this experts, so important. So number two is

savage credibility. How can you do? How can you show that you are uniquely qualified? What kind of numbers could you use and how could you translates entitles them? might not resonate with your audience in a way that helps him understand this scope of it. All number three is one of my fate things to do whether we're talking about marketing, email, marketing, social media, you want to leave people wanting more so called right, like you to have this opportunity to give them some information biggest goal should be that you want to leave them wanting more. So the goal that you want people to become interested so injure more that they have to know you or what you do an interesting, so injure said that they have to know more about you or what you do. Don't you want to keep an intriguing, almost like a cliffhanger, so that they cannot wait to be a part of what you're doing or so

there are excited to ask you clarifying questions once you done, so it's kind is all about packing it in with a giant punching a short amount of time. The goal is to confidently communicate, who you are and what you do while ours though, leaving them entreat now many times when I came to tell people what I do is I was interesting in its honestly really charging. Because I do so many different things in a lot of them It's true gets really frustrated because we'll meet people and what kind of have that awkward? What do you do conversation and a lot of times. I just say I'm a wedding photographer, because in such a way easy way to help you blunders what I do, but that's just one tiny part of what I do I am in online educator. I am a podcast here, but depends on who I'm talking to and how we can communicate those things so that people

your stand at all, and I remember a year ago we went to the doktor and again you have to fill the form occupation and I just drove tug refer so, of course, when the Archer, clumsy and says: warlike, also call your wedding diver in Ireland. Believing that day in true, is like baby. That's All you do she doesn't get. It doesn't know that you do all these things using your killing it in, I do like honey like it's, not her job to know or care. What I do like her job is to make sure I'm healthy in good. You know, I'm! So when you share what you do you want to make sure that, for, though specific ideal clients you're, giving them just enough to give him a taste into establishing. Credibility, but your also leading into account Precision that is going to have them on the edge of their seats, excited to see what you are taxed waiting to,

what you're going to send them or share with them or put up all mine and so leaving them once more, such a really cool part about this pitch, moving on moving, we do vast is just so exciting and good, and I love it all so much, and I hope that, as we are doing this, your wheels are just turning on how can communicate all this scenario four is awesome in it is give them an invitation. Now I am a giant fan of call to action. I talk about the importance of them in social media, but one is the way is that elevator pitches works so well, is giving them an invitation to take it a step further. So a lot is higher than we communicate who we are and what we do. We just put a dead end. There were just like on your website or in your posts

you never want to leave you with a dead end. You always want to give those people an opportunity to go a step further. So when you give your elevator page. How are you giving and extending a warm invitation for those people that are the right thing, for you know you have to understand that every single person in that? You tell me who you are and what you do? They're, not all gonna care enough to do this extra step, but those feel ideal clients that do those are gonna, be those people that are eager to continue on? So how can we go a step further with you? Why would they do if they were to learn more. How can they connect with you in the future now it he directed to where they can go like a website or freebie or your podcast or whatever, It looks like to get more for me: or whether

did you serve them and give them information on how you could potentially partner up extending? That invitation is probably the biggest part, an elevator pitch? because of you to say: hey, I'm gonna, and this is what I do period and a statement time. What if they're like? Oh, my gosh, I want to work with you. Where do I go? How do we do this How do we get in touch? How can we work together? I want to leave that question on the table, because some people might not be ballsy enough to ass. That's the truth. So how can you build this in two that little elevator pitch or extend that invitation and one way that you can do? This is even just say, like hair, all of my information on my website, if your curious about learning more and

They could ask why? What is the url? That's easy, or I share all my wife, my adventures over on in scram, and if you want to hang out that's likely or I'm gonna be scrolling great than they can ask you what that is, then you don't feel weird being like hey follow me. Action could turn Instagram like that's weird and awkward, but if you can present things way that leaves them entreat. You know I serve almost a hundred K pool overran Instagram. It's my favorite place may favour app spend time on gay people are going to say. Oh my gosh, where do I find

Are you right, so you want to make sure that whenever you're leaning off this conversation, you want to extend this invitation. Eric me, a gentle invitation that doesn't have to be this hard sell, but you want to let people know that you're interested in connecting with them more and to double on number four give them an invitation. What would it look like if you actually personally followed up with people? Did you think of that? Probably not a lot of times. We love to just put banality to things like we're. Like our boy talk to them are I gave him this idea done, but what would it look like if you actually followed up with these people afterwards, what it's a job in her view or your speaking somewhere or you even just meet someone, and they take the time to follow you. What would it look like if you just followed up and said hey? It was so great to meet you connect with you. I hope that we stay in touch. A good example of this would be attic.

Ass for Jim, that we went to when we are in Maui. Now we wherein Hawaii or meaning all these people and a lot of times it was in passing so a lot of people. Or in an out surveyed me in Hawaii, further weaken and they'd be gone, but we connected with a ton of people that Jim and it was really because we're connecting with them on social media at some of those people, you Not all of them, but a good percentage of those were like hey. We actually want to keep in touch with you or we're gonna be coming back to Hawaii, soon, we'd love to reach out and tat when we get back so how You can close the deal on that relationship in a sense that is going to leave you connected with them after you deliver this little pitch on who you are and what you do The number five now this line is sending. It took me a long time to learn so, hopefully, today I can say

use some of that learning curve and put it out their number five is this? Do you need to defend who you are or if you feel like you're, on the defence in explaining what you do, those aren't your people save your breath. Times I feel like when I describe what I do. People just don't understand it It leaves me and there's really talk position, because I'm super stubborn that I want to clarify, or I want to keep on rambling or I want you, cut out all these facts so that they know like no I'm seriously widget guys like you, dont get it. But what I've learned is a really big lesson in restrained if they dont get it. If they are not interested, it's o

Kay, I found that if I am in a place in my business or in my life tat, I need to convince people their likely, not my people anyways. So when you can speak clearly to the right people, you're gonna know that your message is going to resonate that that connection at your creating is going to actually create something. Bigger than just that, sixty second relationship for so long, especially when I started out as a photographer. My goal was to get every engaged coupled to sign up with Jenna Culture like I wanted to be the wedding photographer for everyone and the impact it my business in my life, in the way that I presented myself in such a giant way, because I was out there trying to convince people to hire me. A lot of you if you'd, just starting out your there you're in that moment, you're like a man Jenna, I'm here right now in his exhausting because one

you're out there trying to be everything to everyone, you're likely not being anything to anyone, that's freakin hard in its time here at its draining leaves you wondering. Am I really cut out for this? But if you want the defence, if you're out there trying to defend yourself for trying to help people understand like hey, I'm really doing big things. There, probably not gonna get on board. Even if you waste your breath and go on and on and on and try to convince the biggest shift in my business- and I teach us inside of my courses, boys when I took This desire to be everything to everyone, this this desire with

in May that whenever I saw somebody say they got engaged on face, but that I wanted to be their photographer. When I turned out and said hey, I need twenty weddings, twenty brides and grooms to choose me. Twenty in a sea of hundreds and hundreds and thousands of people that get engaged everyday, I need twenty in an entire year. How can I speak to those twenty in a way that will never leave them guessing if I'm right fit for them? How can I put myself out there in a way that those twenty bridegrooms are gonna, be like China is the only option for me when I switched that. Oh my gosh, you guys my business changed so dramatically. It gave me so much clearer It gave me so much freedom to be myself.

Do share my authentic south to speak. Super candidly to these twenty people. Now we talk so much about attracting are, but the whole idea of repelling goes against everything that is with as people please. I know that you are listening and you are a people pleaser, and so I want this number five to really just What I want you baron aid on it. I want for you to really think about this. Now. I have a further example of when I felt on the defect. Then drew, and I had a good laugh after it was all said and done we. My biggest regret and so or in my getting shaved ice. We start talking to this couple and they're just flown in. They were probably in their fifties. We start talking and they asked us like hollow

my biggest regret and so were in my getting shaved ice. We start talking to this couple and they're just flown in. They were probably in the fifties we start talking and they asked us like how long I've, even in Hawaii and were like a were actually here for the month.

And the second question was well. What do you do that allows you to do that? We got assets so many times a near there and of course we start to describe say, said well, you know five years ago I started my business is of tunnel fur, and I've been super fortunate to be able to not just be a dog refer back to be an educator and we ve been able to take the month offers a sabbatical on then the lady goes well deserved. Afford you to do this, I q you make enough to do that which to me, I wanted to say that's none of your business but of course, now I'm on the defence, and so we got in the car to that conversation and just laughed cause relic, if only they knew, but it also showed me restrained just to smile and be polite and say yeah. You know we're very fortunate in we. Ve worked really hard to get where we are and or making sacrifices, make this

That's happened, but it's worth every penny, so I live now that we ve gone to the five all quick review them and then I want to give you some action items for this week. So number one was create connection number two is established credibility. Never three was leave them. Wanting more number. Four is extend an invitation and never five is, if you needed a fund, they aren't you people anyway, so focused on your tried. So I want you to imagine that you are going into a cocktail party. Now you don't really know people. There, you have some sort of connections to people, but you're a little nervous. If, if you like me, cocktail parties making wanted throw up a little bit because they usually require real finance and conversations with humans which are not so great acts and so used to talking to my dogs all day? So you gets this cocktail party and you probably working on the outskirts, maybe grabbed a glass of wine and praying that you can have conversation.

With one or two people and not get pushed into an awkward centre where you feel like you're back in high school in the middle of a dance, and you need to bust out your best robot impression you're not going to get into the middle of the room and gravel microphone inserts dreaming about what you're selling right, because it's out marketing straight up sales, and that makes most of us feel queasy you dont, want to just get out. Therein say: hey here's. What I'm selling hears? Why won't you bye, bye, bye, bye, bye? We ve all seen those terrible commercials. I do that and they just turn you often. We turn them out in a hearty. What you're likely want to do is maybe pool aside a few people on go around and say hey. This is who I am and this what I'd do it and you know what do you do and how can we create this connection together when you think about market

no one for you to think about it more as a conversation and lessen pitch, and so I want to share a kind of a brief overview of what my elevator pitch would be. Should I give one- and obviously I also need to do the exercise that were giving away free in these opposite show? No, so I go digger POD cast our com. There is a link with all of their freebies at your hands on from this episode, impasse episodes and it's gonna, walk you through. This exercise is gonna help. You have clarity and savage credibility with it. A short amount of time. So here is my elevator pitch: hey, I'm gonna put your I'm a small times, content girl and I have really big dreams. I'm mostly known for my obsession with macaroni and cheese, yoga, pants and risking puppies, and I always love to keep her room, I'm a wedding photographer I'm a marketing educator and applaud cancer.

Serve people weekly through all differ mediums. Been fortunate enough to serve over a hundred couples in love with wedding photography that What's your story, enough antiquated, translates images into family heirlooms. I have this giant obsession with marketing. I love to teach other entrepreneurs how to run successful, authentic and profitable businesses through marketing that serves, and I teach online courses ended A million dollars and sales, and my first year I also love serving up content on the gold digger pod gas, which is a workshop south podcast that serves free education twice a week and helps inspire other entrepreneurs to chase their biggest dreams? If you want to connect even dive into my website agenda to darken, so there you have it that's about sixty seconds. And it goes through all the different channels of my business and you likely dont have as many facets and so I'd love to challenge you to really dive. Even

deeper into that service or product that you offer so that you can even clearly our clearer communicate it better do people in that time very. No, since I have all these ever avenues that they serve, people through a little harder, and I get a little bit more out of breath when I go through it, but I hope it a kind of shows you like hey. This is how you want to navigate this, and these are the different ways you can establish a credibility, so I might have created connection over the Europeans. Packages are risking puppies. I met of lost Yvonne what it actually do, but if I even led off without connection creator that could lead. The two further conversations. Maybe I created a connection you're saying I'm small town girl, because a lot of times people that live in small towns like no way out, because your town oh my gosh, I went to the same school kindergarten. Do talk great, no way me to write their your creating connection so again,

don't you want to eat off of titles, because what say I say, I'm a wedding photographer in this person is already been married for ten years or their nowhere near Getting marry a courageous, Lawson Ghisola, for she has nothing to offer me right. So that connection part is, in the first part, this in part is establishing that credibility. So I've served over a hundred couples than love case. That says: ok, well, you need of it. Doing this for a while or you do a high volume, and you ve done this for no hundred different couples. I also establish credibility through saying Hamlet. Else. We did in my online courses in how we serve people that way, and also explaining who it is I'm serving, so I'm serving people that want to run successful, authentic and profitable businesses through these courses. And am also explaining or what is the gold digger podcast. It's a word

shops, style, pie, gas. It gives re education twice a week and helps inspire other entrepreneurs K. So I hope that when you see that you can kind of understand, like ok, here is a star in it's almost like a buyer legacy. Most like that about me. That is a bio. That is brief. That's too the point, but that really explains that all clearly notice that he didn't say I'm a photographer. I just I love capturing moments in time and I I love being behind my lens will die you're photographer. I would hope so. So what do you do with your photography

serve people and tell their story inauthentic way to translate images into family heirlooms that hopes a little bit right. So that is my elevator pitch. I want to know how you are going to create yours. This is such a good exercise. If you ve been struggling, how to answer that question, what do you do? This is going to walk you through step by step. So remember each of the big key points that I pointed out and don't Did you grab your freebie at gold, digger podcast, dot com? I can not wait to hear your elevator pitch. I would love for you to share them, feel for join us in our private facebook group for the gold digger podcast insiders. Again, the link is at gold, digger podcast outcome for you to join us, and I would love to hear your

elevator pitch type it out so that you can practice it so that next time you get on an elevator, you can run through it in your head and say: did I make it? Did I communicate it? Did I get through? It was a clear: was I confidently? and you're just going to see yourself sore so that you are hiding behind awkward titles or feeling that fraud syndrome every single time. People ask you what it is you do. I want for you to feel confident and excited to share how You are out there serving the world, and I know that you are doing big things, so you can communicate those in a way that is going to Creek faction. You are going to be able to serve the world in a bigger way

so my friends and seal next time keep on digging those biggest calls, and when I meet you, I will be excited to hear your own elevator pitch thanks for listening to gold, digger dive into show notes for this episode and all past episodes at W W w dot gold, Digger Podcast Thanks for listening and you'll see you next time, you dig digging dream teeth. Are you.