Here, listening to the gold digger pod gas episode at number, fifty one Today I am going to share five ways to boost your engagement on Instagram and I'm gonna teach, how to navigate the changes that continue to be implemented every day with the app that we so dearly love. I cannot wait to lead you through this many training and to encourage you to really folk. Sign your level of engagement so that you can be algorithm one and for all your listening to the gold digger podcast with Jenna Culture, the life workshops, style, business podcast for creative girl bosses. So you can train from the experts. How did you do the work and tackle your goals along the way? Here's your health photographer educator

and back and she's lover agenda culture. This episode of the gold digger pod gas is sponsored by honey book. Honey book is the management's. After that I used to stay, organise, manage invoices, get paid an give. Every client and elevated unforgettable experience. Honey book is offering twenty percent off exclusively for gold. Digger listeners just go to honey booked outcome slashed while to get started and get your life back today, pay gold diggers, its general culture, and today, I'm so excited to talk about one of my all time. Favorite subjects: Instagram Levene: Oh me, you know that I love this app and I think about So much more than just tiny little square images, and so I wanted to update my Instagram episode, and

the Jews shares and things that are really working well on the app as it continues to evolve in change. Now, let's be honest I really just when we feel like we're getting a grip on what's going on on Instagram, they release a new up day and were all left feeling confused or seeing big dips and engagement in trust me, that's no fun! the Jews. Anything you finally, cracked. The code Instagram continues to switch it up again and navigating me ever changing waters of our beloved app. Has it been? the easiest thing in the world, but if you're anything like me, you're ready for a challenge ready to dive in and figure out, what is actually working as an entrepreneur? Instagram is when absolutely pivotal in my success, from sharing my portfolio with an easy squirrel, to sharing my life in a way that turns mere followers into eager clients instagram as a place not just for growing.

A business, but for creating a true community. Now, before I die into this training. I want to share a little bit about how I view Instagram, because it's a lot different in a lot of the other people out there that are teaching about it. Now, a few years ago we lost a really dear friend to us in a car accident, and I said it's really notice that when rose missing, or I wanted to remember him or here is laugh or see the world He wrote, hours, click on to a social media accounts and it really is it dawned on me that that was my way of feeling connected to him. Now. We recently lost my grandma and all of us got together and we had boxes and boxes of photographs of her and they started. Think about our generation I dont have box. Does it photos heck? I barely ever print my photos

and I really really clinics that, for us, social media is the way that we are sharing our lives. It's our legacy, it's our stories that are being left behind, think about it. When you're gone How are people going to remember you? What kind of things are they going to do if your life? me you're, gonna click to somebody's account to just remember them to feel closer to them. I realize, is that social media? It's not just marketing it's our stories, the way. But we're sharing our lives as were living them now, for me, these social media is definitely not just to highlight real. Yes, I post beautiful things, and I love that I want to remember my life just as its unfolding. I don't want to look back at my posts and say gosh, that was a really tough seize him, but you would have never known it because my feed looked absolutely perfect. I want your document. What's really

going on in my life so that I can look back and say this is exactly how it unfolded. Social media to me as such a personal thing, but is also an incredible marketing tool, and so, if you're thinking right now, what goodness gracious, I dont want to put my story out there on the web. I don't want to share my imperfections, hang with me, because today. I am going to share five different ways that you can really appearing agent on the up and challenge yourself to mark yourself butter through those pretty little square images, ass entrepreneurs are, we are challenged to constantly pivot guys if you're, not pivoting than you are definitely standing still and your business is going to reflect that if we're out is complaining about different changes that are rolling out and not just stepping up to the plate in saying I can take on this challenge, you going to be stagnant in your business part of being successful as being resilient adaptable and as

somebody who constantly is teaching Instagram strategies. I am earning just like you every week, I am stepping up to the plate. I am testing things out. I'm trying different techniques so that I can go Maxie you and share with you what actually working out there. So, let's I've, into the training. I'm going to walk you through five different ways that you, boosting engagement on Instagram and I'm so excited to lead you through this, because I truly no it's going to make an impact. So number wine is never post in real time and you, my boy I await why I'm being so serious. The only time you should be posting in real time is when you use instead, I'm stories. That's it! That's all I'm giving too. I am telling you to wait when you we're posting on the fly. You're doing a few things that I wouldn't recommend year likeliest

lapping on a soldier really quick and not paying attention to the details or a few lines are Strader four dollars or right now probably rushing to type a caption or just a falling back on emerging captions or weird song, lyrics and you'll miss the opportunity to present the moment Are you going to be present in the moment now, you're in you know the one that you are so eager to photograph sitting about let's say you are out of coffee shop and you have the most perfect logic, and you like this is so Instagram about you. Take that photo and Are you are sitting across from your friend typing up caption, trying to hashtag, inadequate, really quick start doing that be pressed in the moment that are so beautiful you wanna photograph them take the shot, and put your phone down and when you have little bit of time, edit the photo captioning thoughtfully. And hashtag intentionally. This is not

only going to give you the ability to be more present in your life, but is also going to allow you to be more thoughtful with your feed. I can tell you one thing for sure: I have not sit in real time in years. Honestly, I haven't, I don't, do it like to actually take a step back from those moments in really ask myself what story I made calling am I doing it. Justice Emmy sharing, What really happened in my hearing my heart in this poster, am I a lease making it interesting? There are so how many beautiful things that are happening in our lives and Instagram issues. One tiny snapshot, but if you can chew, HOLLAND yourself to just create a little arsenal in your camera role than on these days that you're, really filling stock or feeling like you, have nothing worthy to share you're going to have a look a portfolio that you can choose from and shit intentionally guys a lot of times. We forget that our camera roles, their filled with old photos,

there are moments we, eve, the lie that if we don't share- and now it didn't happen- and I This is more than ever these days the other we could drew, and I went to a Garth Brooks concert with some friends and I but my phone away, I just wanted to take in the music and the moments and I'm honestly, let's be honest, concerts, never translate well on social media inserts just better to put your phone down and be in the moment, but as a looked around that stadium, probably overhead, The people were just sitting there on their phones, the entire time snap chatting cigarette mean facebooking He really was such a shame to me that somebody before missing be awesome performance. I was happening in front of us because we were feeling so compelled to share. It goes back to the fact that we believe, that lie that if I didn't sharing it didn't happen in that's putting ridiculous amount, the pressure on us to always be documenting our lives number one.

And is never posts in real time, and I seriously challenge you to think about that today. Take a step away from it, be a little I am to add a little strategy to things so that you're not just whipping up captions quick. A little strategy to things so that you're not just whipping up captions quickly. Editing or slapping on a filter and calling it a day you're going to see a boost in your engagement because you're being more thoughtful with the content that your sharing in the timing that your sharing it and you'll also wearing browning points of your friends, because you're not constantly on your phone when you're with them- number two is an easy one. Do not be a one hit wonder ice. It is all of it I mean it honestly breaks my heart, because I know that the people that are running these accounts are probably believing a few lies guys wiser everywhere in our lives.

If you believe that people care more about your work than they care about you than we have to shift the way that you're thinking One of the biggest mistake said I see is that people are just constantly sharing their work. It's easy and its comfortable to hide behind your work, but do doing so is not going to help. You create true connections. Online It is so important to show more aspects of you than just your business people they, after first know who you are the NAFTA like you and then You have to trust you before they will ever consider hiring new or buying from you when I first I had a blog, that's all I had it was before Instagram even existed, which makes me feel ancient, even though it was an all that long ago- and I remember my blog- was just constantly my work. It was session after session after session, as is getting started out as a target, for

and I remember I asked a question. I said what are your favorite posts agreed it was resounding it the amount of people that said they just wanted to see personal posts. They wanted to know about me who I was but I was doing- and I want to ignore that feedback says like there's no way like I m so stinkin boring. I live in a tiny town in I rarely. My house. I am wearing yesterday's yoga pants. I never wear make up what would I so we have to share. But the funny thing is: is that the more that you open yourself up to people, the more that they feel connected, you the more that they trust you the more that they refer to you like you're a friend even if they ve never actually met you and so number two is due do not be a one hit wonder I can promise you this year are going to get way more engagement, you're gonna, get way more bookings or sell way more products when people

actually know who you are because they're going to. See that you're an expert at something passion is going to be so clear- that they're going no. They need to come to you, but there are also going to feel like you're, an old friend, someone that they can trust and before any one is going to open their wallet. They have to I see you so one the biggest ways that I can encourage you to not be a one hit wonder- is to choose five facets of your life, that make you? U rotating through these five categories, each and every single weeks that your feed becomes multi dimensional in interesting. I call this agenda. But you're five. I talked about a multiple times on this podcast, but share things like city. You live in your pats, your hobbies, You're travels your children, your spouse, keep it as personal as you feel comfortable, so that others, They like they know you now. This has helped.

Me so much in so many ways, because when I created the janitor five, I start I do understand that there is going to be a float, my feed and on those days where it felt like gosh. I dont know if I've anything to share today. My life is so uninstall gamble. I would take a look at my feet and say: hey I haven't you a wedding photo awhile ash share a wedding photo hey. I've been shared, my dogs in awhile, less pop those back up into my feet and so became this cycle, and people started to think of me when they saw things like macaroni and cheese and rescue dogs. Why? Because it became part, my brand. I wasn't just running a business anymore. I was running a brand and I can tell you one thing friend: when you a brand you are far more likely to be able to pick. It successfully if you're passions change or if you go in a new direction. I M ample proof of Ass, I started is of targets. Firm then became an educator, then we came upon castor in each.

I may pivoted. My audience is ready to pivot with me. Why? Because they try to me they know me and they can see my passion and feel it if I was part of that picture. If I was just hiding behind wedding images and suddenly I'm like hey, I'm in a launch a podcast nobody's, gonna care, because all they can see as my work? They don't know me, and I truly I believe, as artists. In order for people to truly appreciate the art that were putting out into the world. They have to appreciate us and the perspective that it is coming from Saddam, Two don't be a one. It wonder, really think about five facets of your life. Ask your friends and family. What five things do you think of when you think of me, if you're struggling to come up with them and then serving strategic about how your sharing those every single week think about it of you have five categories. That's one both for every week day any can take the weekends off the social media and know that your content is helping. You grow a brand, much bigger than the product or service that yourself,

of the game, so if you are one of the people that has been complaining about a lack of engagement is the name of the game so you are one of the people that has been complaining about a lack of engagement near likely struggling in suffering with algorithm. So it is does mean in order to show up in the fields of your followers. You have to prove that your car, Ten is worthy, so what's happening, is when you're hitting Publish Instagram is looking at your level of engagement, so I'd say you have one hundred followers on Instagram and lets say in the first hour, ten of your friends are liking. Your post and three of them are commenting now, let's say You're like me, and you have a hundred thousand followers on Instagram and let's say you some content and may be only six hundred people are liking. It that person An age of engagement for me is much lower than your level of engagement, which is about thirteen percent, and so you, to my friend are likely to show up in the Algarve.

Higher than I am, which is surprising. So trust me. When I say that it would be a really bad move to buy followers or to purchase bots to common on other people's things, because that is only going to hurt you. It is fine our better to have a smaller number of people following you, but a more engage audience than to have hundreds of thousands of people following you that don't care about what you're doing so how do you use call to actions to help your engagement? You have to encourage people to like and comment on your content, which feels weird right like we all know that you can do that on Instagram, but how can you encourage pass long, an invitation that invites people to engage with but you're putting out there because a more engagement that you have, the more likely you are too Have your posts be seen on the feed, which is awesome, soothing

it social media, it should not be our sales pitch, it should be. Our invitation are handshake, and I truly believe that every single post, you are publishing now it's too have a call to action. Now there are for small calls to action, and there are big ones and you want to go into makes it up throughout each posts but as your sharing? I want for you to think about what action set people could take on your post in order to who's, your engagement, so you could ask a question like hey guys. Just finish this last book and I loved it, I need more books suggestions. Could you just comment below and let me know what book he read recently that you loved you could ask people too, double tap if they agree like I do this all the time double tap if you agree, makin. She's shapes our way better than the classic noodles, because they are. But then people are in courage to may think. Oh yeah, I agree, I should double tap. Have people

egg friend below. If your sharing some sort of encouragement or message or even a tip, the other people could benefit from ass people. Or to tag friend below to help them out whatever? This looks? Like four You just include an invitation to engage with you in every single to boost your algorithm odds so, each week as aims, handing out my content in advance because I dont posts in real time I'll, take a look every single posts and I'll ask myself what sort of cod the action can I have with in this post that encourages people to take action now when it comes. Don't do this. I want free to understand one thing, not ever one is going to take action every single time? In fact, it would be crazy if that was the case, but it varies. While percentage of your followers are going to because they know you, they like you and they trusty right those the people that are the most likely to be up to the plate in answering your invitation and so as planned.

I'll stay with you through the thick condemn those people. Are your tribe, their stepping up to the plate and answering your invitation and so Z planet, your content for the week. I challenge: think about small call to actions that you can use an bigger ones like inviting people to download it freebie or to attack and a training or to email you about their next event or wedding or whatever that looks like, but every no posts should include a call to action, whether small or big, and those will increase your odds of showing up in the algorithm and remember, friends is not the number of followers you have it's about the level of engagement, so don't focus on the file, Let us focus on getting the right followers who are excited to be a part of every post that you are publishing

hey guys. Are you enjoying today's episode awesome I thought so. I wanted to interrupt. It really click to extend an invitation to you for my free new master class, all about insects, and how to convert your mere followers into paying clients. The three simple shifts in order to land more inquiries into your inbox trust me cracking the Instagram code is anything but easy, and so in this training, I'm going to teach you how to whisper your message to the right followers so that you can quit screaming into the void all share my exact process of getting followers off of the Epp and into my inbox and the number one thing I doing

each post in order to speak to my dream, clients now there's a lot of instagram education floating around, but none of it matters if you're not seeing a return. So let's get you that return of your time, your energy and your sanity join my free master class. Today, at W W w dot J K instead grow Dotcom, that's J K. As in Jenny Culture instead grow, and I will see you guys inside the training, I'm so excited to dive a little bit deeper into my instance strategies and to spend some time with you on line again. It's J K instead grow dot com grow. A beer spot seas are limited and I will see you guys. Super soup number war is hashtag unintentionally. Now did you, You know that if you are using hashtags, you are twelve percent more like led to receive engagement on your post,

it's me. I will take those odds and put them to work. Thank you very much gone another are the days where you should copy and paste the same list of hashtags for every single post, thanks a lot shadow banning it is time that you get intentional with your use of hashtags and really Think about what your dream clients are searching for, so that you can end up in front of them so West, about the shadow ban for a moment, because it's a really really big topic of conversation when it comes instagram in it, something that I love to address at the best of my abilities, the shadow. That is something that has been happening for the last month as Instagram continues to implement changes and is actually locking down on how they can continue to monetize their app. So what happening with shadow banning is that if you are using hashtags, you might actually be getting your posts scene then those hashtags which is known as the shadow ban. So let's

hush tagged, rising tide society and that for some reason, a part of the shadow ban, which is not. I could see my posts in that, but anyone that didn't follow me they wouldn't even be able to see my post show up in there there's been a tie theories and conspiracy theories out there about why this is happening, but here differently is it you can avoid being shadow band whilst still getting your reach out of hashtags make sure that every single time, your posing in your using hashtags, be very clear about the hash. Sir using so instead of copying and pasting a bunch of exit use on every single post really say what is this post and what categories does it fall under next? I want free to click on cash that you just use and make sure that they have a top posts area. This going to show you that its relevant hashtag and that its working, if There is a high sugar. You click on that doesn't have a top posts area. Its

likely a shadow band, one and you're going to want to delete airless hash eggs and remove that one from the option there. Also websites out there that you can check to see if you're getting shadow banned. But here's what I want to encourage you. I haven't paid too but attention to it, because, even if engagement, dips, I'm still confident that I'm reaching the right people with my posts and aims still using call to action to make sure that every posts is getting interacted with. So when it, I'm so harsh eggs. I want briefly to really think about those. You have thirty, opportunities to use great hashtags and personally I love to hedge. My boots and use Oh, why tags I get used, attended two and more arrow tags. So, for example, if I am sharing a wedding photo that I took my youth house take wedding, which is a really wide tag and hashtag Wisconsin wording, which is a more narrow, specific tag to reach both. Fraud and narrow audience when you think about it. Thirty

upper is a time in terms of getting in front of your ideal clients, and so you want to think, less about industry. Specific tags likely your peers are searching for and more about tags that your clients would be looking for. Someone I think about my wedding clients, they're, probably searching Hashtag with really wedding, photographer and strategic Wisconsin photographer Tags, Wisconsin pride, Hashtag, malarkey bride, whatever that looks like, and so I want to really be specific and strategic in using tags at my clients are likely looking for and law as worried about showing up in my peers feeds or the hashtags out. My peers in the industry might be looking form again, hashing intentionally really look at each posts and say what time pigs with work based and if you need help doing a little bit more research. Look at other people in your industry that are really killing at on Instagram and see

what kind of how shakes very using and check out what those hashtags look like to see if they might be, if it for you and for your work we had truck in along in on to number five, which is built your community. It easy to log in and mindlessly scrawl. But what would it look like if you, logged in? In spent twenty minutes encouraging people you follow or people who follow you? What if use a timer, and you logged in with the intention of fostering community now It sounds crazy, but some of my dearest friends were found on this silly app. So here's my Tipp it people are taking the time to engage with you. Take a few minutes to comment back, thank them or ie then hop onto their feed in return the favor by liking and commenting their most recent post. Trust me, It will not go unnoticed in its going to encourage people to continue, engage with you in the future, and I have to

the honest and share, something about. I often feel so guilty about this, because my following Has consistently continued to grow and the level of engagement grows, because I'm being really strategic with my call to action to my hashtags bad this also means. I really struggled to respond to all of my comments. In fact, some days, I just feel so overwhelmed that I can't even log. Into do it I mean, if you guys, could see the way my feed looked. It would be astonishing to a lot of you because things are moving so quickly that it's impossible to read. The mom says and this is something I feel guilty about. I've really started to take more action and set a timer for twenty minutes every single day to login, not to look at whose just in commenting on my stuff but to really engage back with my community and to encourage people like how fun is that you're gonna feel better about yourself. Instead of scrolling mindlessly unthinking gosh, I don't have the perfect house in the body, or I wish I was in Jamaica,

they now, whatever that looks like instead take that energy import back into building a community. I promise you people will notice and the more- the EU engage back with them the more encouraged and invited they feel in terms of engaging the next time you ask for them to do so. So I may recap quickly before we close out this many instagram training number one, never post in real time seriously, be intentional. Take the time to look at your feet to plan it out to kill, read it, it doesn't have to be perfect but to be really thoughtful about the way that you're sharing things and be more power in your real life, so that when you sit down to edit to write a catch, and to use a hashtags you're doing so so intentionally that you're going to see results. Number two is, don't be a one wonder, don't hide behind your work, friends, you are so valued and lived, and I want to get to know you and if your

we photo of yourself in your bio. You might have just lost your client because they are likely it trying to figure out who you are and if they're gonna like you enough to hire you choose by vast sense of your life that you you and rotate do those five categories each week so that your feet is multi dimensional. An interesting trust me when you can create connections beyond just the service you provide, which are Klein's, expect from you by the way you're going to create real They meaningful relationships and build up the trust that is required for people to pay. You number three as use call to actions. Remember that your social media, especially your instagram, it need not be or sales pitch. It should be a mere handshake or invitation to go a step further for you and be confident that a small percentage are going to take. That invitation, but, though, are the right people. Those are your tribe, the ones that you should be serving everything a day so invited encourage them to engage with you really just get right,

strategic about how you're using call to actions in every single post so that you can really engage with your followers and beat the algorithm once and for all. Hashtag your posts intentionally had your bad. You got there The opportunities to use great hashtags study a little bit about the shadow ban, but really, if you're just being specific and making sure they, each post falls under the hashtag that your currently using you should be good to go. Lastly build your community. What would your life look like if you just set a timer and spent twenty minutes, encouraging the people that encourage you and real clean, engaging with your followers and returning the favour. Trust me. People are going to notice it they're gonna fall even more in love with you and feel more invited to engage at you on a more consistent basis. Social media continues to change on a daily basis, but it is our job as marketers to learn,

pivot when a new change impacts, the way that we are reaching our clients online. Trust me have fun with. It share your story and create true relationships both on and off of the app if you'd, like to learn more about marketing on Instagram jointly for my live. Free training convert Instagram followers into paying clients, even if you don't have bows to start With- and I wanted dig a little bit deeper into the ways that you can transform your mere followers into dream. Inquiries. Sharing three of my biggest secrets- and I want to show you how it's not just about the number of followers, but actually transforming them into inquiries that lead to awesome dream paying clients so join me, Jane, a instead grow dot com. Again, that is, J K, as in general culture in sir grow,

com to sign up for their free training spots are limited, they're moving fast. But I cannot wait to teach you and thousands of other in Sir grammars how to convert your mere followers into paying clients. I will see you inside of the free training, and I cannot wait to hang out with you soon, thanks for listening to gold, digger dive into show notes for this episode and all past episodes at W W W Tat gold, Digger Podcast Dakar, thanks for listening and you'll see a next time you gold digging dream chaser, you.