Year. Listening to the gold digger podcast episode number. Seventy eight today, I'm hanging out with the inspiring Amber Lily Strum Amber has in through a lot of stuff in her life, and she has learned the way that you can craft your story into your message and to really take the hard stuff that you ve, been through in your life and tat it into something super meaningful that will change lives. I'm sorry excited to hang out with an amber today. One of the biggest questions I get asked is how do I share with really going on in my life in a way that won't turn off my potential clients, and amber. Is the expert in that, and I am so thrilled that I get to introduce you to somebody. So truly incredible? Her story will bring you the tears

listening to the gold digger podcast with Jenna culture. The live workshop style business podcast for creative girl bosses, so you can train from the experts, have to dig in do the work and tackle your goals along the way to use your health photographer educator artist and back and she's lover agenda cultures. This apple of the gold digger pod gas, is sponsored by honey book. Honey book is the managements after that I used to stay. Organise manage invoices get paid an give. Every client and elevated unforgettable experience. Honey book is offering twenty percent I've exclusively for gold, digger listeners just go to honey book, got com, slash gold, digger to get started and get your life back today. Hey gold diggers, it is just a good year and today I am just really really thrilled to introduce you

to an amazing woman. I know I'm sorry every show like that, but every single gas on this show is just an incredible. Human, being an Amber Lilies tram is no different from the rest. I met just a few months ago, and we were just like kindred spirits. There's no other way to describe how we connected but Amber is branding and business strategists, a writer speakers. She is a mother she has done. Really really big things, and I just so really honoured to give us the opportunity to share her story and its hawk through kind of what she does and how she got to where she is, which is an amazing place to be so? First off welcome to this show Jenna. Thank you so much. I am so sorry beyond honour to be here with you today, Well, I'm just excited we get to hang out and everyone gets so listen into our conversation listeners I like a their liking it out at our coffee dates, which happened to be virtue also before we

DR in endless talk about content in branding and all the good things. Why don't you just kick I fully share your story because your story is just going to touch so many different people and I want to know who Amber lilies drum is and how you got to where you are today all thanks. So I M a wife and a mamma of a almost four year old little girl, I'm a soul sister. I am a dreamer. I am a former individual athletes and collegiate athletic administrator, and I'm just you know someone who tries to be as courageous as she can possibly be all the time and you know somebody that looks like just putting on yoga pants rate just gettin in the chair and yet you know hitting record, maybe you're doing a facebook live or something, but it really has been that theme of courage has been something that has gone through, life all of the days really starting from the very beginning. When I think this is important part of the story- and I know that this is

a story that I promise that I will always share and so on share it right now. So when I was almost my daughter's aged three and a half fish, I was actually molested and that was a big moment for me and my life because from there it required me to go to the court systems and tell my story and stand in my time Ruth when there were many many adults who were we're. Judging me endowed me and disapproving in saying that I wasn't telling the truth would get. My parents always believed me and stood behind me, and I was so blossom fortunate to have their support in that way. Had to learn what the word courage meant and are really really young age, and that serve me in so many ways because it wanted. It really helped me stand in my truth to get the protection support that I really needed and know that needed and know that hey. If I could do that at age five, then there was you, don't really nothing in my life that I couldn't do, and so that was

the beginning of my journey in this life and from there, I became soccer player when I was about ten and soccer really was my first love. It was my passion. It was what I poured myself into. It was where I learned Domini, incredible lessons as an athlete on the field. I know Jenna, you were a diver and you know you know like that conversation you have with yourself when your training, when it's like the early warnings in your alone on the field or in the pool or doing whatever, you're doing trying to push yourself to get to the next level that played a significant role in my journey of really learning about my own limits and my own potential. And so I did that it became individual soccer player. I became the captain that teams, like I just kept systematically setting these goals for myself and challenging myself, and just saying yes to the next thing next thing, and so when I graduated from college, I had the opportunity to become the marketing coordinator for the delay one institution that I played out my alma mater and receive New Hampshire, and it was literally

My dream, I remember, reading the job description it was like. I got to manage the mask got programme, when the cheerleading team and I got to go on the ice and do all the promotions, and I got to have an inn- guaranteeing that I manage, and I got it like crack. This whole programme called it the cat crew- and I I just got to like really put my hands in the clay. And learn about marketing and branding and human psychology and behaviour, and how to get crowds excited and how to get people. You know turned around and buying tickets it with really short timelines. Going from you, no regular seasons too, then play off games and needing to sell. You know us The number of seats for Anti yea guarantees- and I learned so much- and I just completely immersed myself in that job. In that experience, then when I became a mom in two thousand thirteen. I had a near the experience of my daughter's birth and I just have this credible clarity- and you we're just talking about this before we hit record- I saw breathing and operating room, and

in my moment of true surrender. I surrender to love and gratitude and into the realisation that no matter what was going to happen. I knew my daughter was going to be okay and that I was going to be okay, and I was just so grateful for all the love that I had received my life up until that moment, and I truly surrender to just to our gratitude and love, and in that moment I could breathe and my daughter was born, and I was just I was a different person. It was I had this new awakening this to understanding this new connection. With what I had known, I had wanted first, so long yet was not allowing myself to step into so I love my job I love rose to my corporate life, but I knew there was more. I knew I want to be doing this. I knew I want to be having this conversation. I knew I want to work in my book. I knew I wanted to be helping others, but I

who knew that the only way to get there was by going first, I couldn't teach something that I hadn't experienced, and so I made the decision eight months after Ani was born. I was back obviously at work. I was working. Soup relate nights on my business, while my daughter was asleep. My has always working the night shift as a police officer. And I just like struggled through buildings website and figure out what the heck an opt in actually meant and had a like doing. Machine and how to do- all these things and how to create and offering a service that people actually wanted to buy that they needed, and I just went through this process of like really like notice. What the former version of me needed but didn't, have and started crafting offerings that spoke to what she needed and I just kept like changing adoration of that as I have grown in my business in May of two thousand fourteen, I had one client I gave my notice by the time I left my job I had for clients

and it's just been, you know it's just kind of groaning groaning grown from there and now you know I have all these programmes and I obviously do some higher. One to one, but mostly my mastermind, my cabinet programme, the podcast. I have alive event that I do the summit event that was sold out last year is the first thing we did it. May it was incredible, like my twenty robins moment and and now just this, last month in July we retired my husband from his police career his eleven year, police grayer, now he's working in the business of me full time and have team and I get to meet. Amazing woman, like you, who, literally I you have just admired I'll, tell you something I told you in person, but when I was relaunched, My brand, at the end of last year, there was going to re run with my photos and just like the look and feel my site, and all this end Emma photographer to say like this is how I want you know my stylus, like ok, here, brand muse, as you were, one of them Jenna that mean so much to me. Yeah you were, and I was just like who is this woman and where will you know like

This love the way you're just so truth in surrounding the listeners are alike ass we do too, and so so As you know, in a naughty little shall that's like how we got said today. Insane and it you know one of the cruellest things I love is out. Your story. Has I mean those in your understanding. I mean when I say that, as is story has so many places where you were the victim very, truly and very honestly, but those things we're, not your story, they are a part of your story, but they're not your whole story, and I think that there is something really interesting. I just talking to my mom the other day, and we are talking about how you know the more now you meet people, the more you realize that everyone is garbage and junk and hard. Stuff in their lives and you given this like sacred opportunity to either play the victim or to stand on top of that story and say this is not who I am. This happened to me, but it's not who I am, and I think that yours

stories just such a testimony to that and you we now have this hindsight in perspective of looking back and saying I can see. God's hand in all of this doesn't mean it was good and it doesn't mean it was fun and it doesn't mean that it didn't hurt, really really bad, but there is purpose in there, and I think that is one of your gifts in your superpowers is showing people how to find their purpose, so talk to me a little bit about what be being a branding, and business strategists looks like yeah, so I took it What I learned includes, I because obviously it's really all about building a brand that people have a heart connection to mean that's what the things that I love: Achilles, athletics and sports. Ingenerable college athletics haven't really special kind of like innocent. About them in a way out where socially, like amid major institution like you, an age where were not at the top top level above, we have very successful team and we have the

They versatile and were kindly this blue collar institution, where we just work really hard and have had a lot of success, and so- what I noticed really helped us to be the most successful was culture was really like, celebrating community and culture and tapping into that and the places where I had the most fun in the most successes, where I created traditions that really helped amplify the culture there, and so that was just a huge learned, opportunity for me to bring back to the work that I do now with entrepreneurs and helping them create a culture that is based upon their core values and who they really are, and I say all the time that my belief that branding is that it's our sacred opportunity for us to be who we really are, and you know your brain- is a perfect example of that complete with yoga pensive cheese and dogs, and your beloved husband and all the things that you're doing like you are being you in a successful business that is impacting lies in a dramatic way,

and that to me literally like I could just weep. You know for the joy of that, because at that core of it. I was a little girl who grew up believing there is something wrong with her that somehow She was not enough that she, we know, could only receive love in a conditional way. You know truly, and I only learn how to do that to myself. I I didn't Now how to love myself, I literally did not know how to let myself until I was in my thirty's. Could those words could not pass through my lips saying I love myself. That was not true and I had a really work at that. What I have found that I tracked many kinds that have that same challenge and I in such a gift to get to help them find themselves through their sacred work in the world.

And to surrender into being who they really are and to have that moment of realization and clicking in to recognise that there is so much more powerful when they give themselves permission to be who they really are Fettes incredible, why it kind of act You're sizes, I mean, I think, that you know we are all so complicated human luxuriously may rigour like complicated human alert, eighty of white sorted exercises are things? Can you do with people see like give them that permission that may be they ve just been waiting for or to really like bring about passion for selves and their stories in their lives. What do you do so? I have a couple different things. One of the exercise that I love to do is what I call my brand story. Mapping process- and I really have them- connect the dots of their life together to help them see how they ve been led to this work and help them understand why they are the person that has to sir

in this particular way, and so we go through this process of like really mapping out and having them see the pivot points on their journey about when they chosen themselves when they abandon themselves. When they finally said enough is enough and how its all connected. And I really really truly believe that when we are doing the right work in the world when we are making a right living in very much like an buddhist principles when we are coming from the place of like our deepest truth, we will be of highest service and, and then, when we are coming from that place, then we will reach a true abundance. And action and also like we're gonna get into it like transcendence errands, you know of enlightenment and legal, whatever we're gonna go to Heaven. You know like whatever you're valise is it doesn't really matter? It's you coming into that place of true fulfilment,

then jenna- and this is what like makes me. The most excited is that we then operate in every realm of our life. More peace filled, more joy filled more service based. You know we are the divorce Britain the country goes down, our children are better taking care of the homicide. Regos, like all everything changes when we take personal responsibility for how we're showing up in all aspects of our life, yes, whom guy she s a hundred times, yes, like, I think that it so hard as entrepreneurs, because we so I ten were rating ourselves by what we're doing or creating or titles it so hard to connect all of the aspects of our lives, think we ve gotten so good at compartmentalizing things, and you and I talk about. This applies its like who, Today I am agenda the wife and my agenda. The dog obsessed mom like who am I today and I feel like a lie.

The times we don't get ourselves her mission to just be yeah and isn't a cool that through branding in creating an online business. You can actually weave everything together, in a way that is like the most comprehensive. You know, method of sharing yourself with others, because that's what our ideal clients are craving you know, really truly and by their tractors to us, because we are showing up real and we are, you know, sure, will those in rare moments, but you know that two Amanda booty that I was interviewing on my part ass earlier today, like she shows up. You know sister put yourselves they're in ways that are like well, you know she just goes for and share so strictly posts, and that gives people wings you man, So I want to talk a little bit about pivoting Spinning is something we voted, both a law in our lives, and I think a lot of entrepreneurs are really afraid dependent and when

a pivot. I mean like changing directions, are changing paths and you used to be a photographer while going all the way back. So talk a little bit about, like transitioning from than into what your currently doing. What did that look like? How does it feel, and how did you kind of make that leap? Well, you know I saw earning with photography in the winter after my daughter was born, and so it wasn't that long ago, yet my parents were professional photographers. I'm actually had work that was published in the powder magazine like a cover and all the so she was they vote prolific photographers. You know really do it anymore, but they did the whole, like you know they had the whole black and white film. In the unlike the actual film, in the dark room and the whole thing, and so photography was kind of like

always a part of my life, and I still have some photos. My parents took like all my walls here and it just like they're, so such sacred images for me cause they just tell the story of like my parents before they had kids and like the way than they live life, back then, and like the seventy, as you know it, and so it just is really cool, and so, when I picked up a camera actually my husband was advised him this camera. I one got it from his furs. Birthdays, like you, know, pretty expensive little care rougher, just like a birth they get, but he was really into doing. Like still. I photography, staff, and I said: ok, let's get this for you and then I picked it up once we had our baby and I just started snapping her and and I was realizing that my work was people are really liking it. Much like your story. People were like wow. Can you take pictures of my baby and can you do our engagement photo shootin, although smells like sure, ok, so then I broke. My first engage photo shoot for a hundred fifty dollars. I actually the camera above my husband on the day of the shoot, stopped working,

in a snowstorm, I drove the best buy and bought a Nikon never shot with, and I am a farmer does exist. I want to have so when I bought this camera. My husband is like super techies he taught me how to use it was like just get it and like the least I know the one setting I need to change. I didn't know what I was doing, but I crushed it. I this incredible shoe of these. Like this couple and Then people are just started looking me so then I just started looking and also- and I just our during weddings and lots of babies and engagement and kids and families, and I was just really enjoying it, and I was doing this while I had my corporate jobs so going on and I was kindly fitting into the nooks and crannies and also then launching my coaching business in the spring of next year, and so I was like circus allaying in doing all of the faint needs it But then you know once I got into my coaching business, I realise how much I really truly enjoyments. I think I did photography, probably for like another year issue and I'm over this one particular moment being

a wedding and just feeling like I don't really like this and feeling because I'm someone who lives in total truth integrity all the time like that's like into my fibre, I can't I filling carry and Blair ALARM like, I literally feel like twenty four hours a day, and so there's like anything, that's out of alignment inside of me, like I'm, very, very, very uncomfortable, and so I felt like. Oh, my passion is their most sacred day. And I dont feel all in on this, and it was a very dramatic within myself. You know, like ok number, you can do this so shot the wedding. They were super happy, but right after that's it I just decide. I wasn't it anymore weddings, because I thought you know if I don't like love this- and this is

air most special day, and they have like trust me to do that. Then that doesn't feel good to me, and so I just I just can't you knows just transitioned out of that very naturally still did like some day, because I love to do baby shoe to suffer my daughter and all that I still like loving at the camera. But now it's like all its love, verses, being something I'm getting paid for and so just feels much more fun, fulfilling to take pictures of my nephew and my that's friends, new baby and all that and then you know really focus on what I love doing the most, which is my coaching staff. So, except for that, at the wedding I just really like kind of those naturally transitioning and being pulled by what felt good along the way, were you ever afraid of, like, changing that identity. I mean we can dive and identity, but times a million, but

Is that every scary transition, or did you just have faith like you like? I know I can do other things like if I'm leaving this behind, I'm ok to like take that out of my business and still survive will to thing. So when the photography, if I'm being applied the honest, I always felt like a rod. I always felt like I wasn't really that garee and that I didn't really like you understand the mechanics of photography. I just felt like an artist, and so the parts that were hard for me were like the technical settings of the camera and when there is clear z lighting or something like a heavy, is a flash or totally please. Never. Never that's off was hard for me and all round me and then made me feel like a fraud, and so that's like what, he's around identity right, and so it is kind of satellite like shoot my way through it and unjust, learned the best that I couldn't. I really liked whittling took lessons with this guy like one summer,

I was doing the shooting, as I was like. I just need to learn more uneasy. Looking at my work and he's like, what do you mean you don't know how to shoot? Em like I don't know, I just get confused need to teach me things like hey, you know more way than you think you do, which was really powerful in I, like you, dont, have to like like wrestle this to the ground. You do already understand it. What you're doing so. I think that's one really important piece of say to people is like we are so hard on ourselves. We are here, our selves than any other person ever possibly could be, and when we give ourselves the grace it's just like it so much more freeing and then the other piece was. When I launched my business, I launched a business as the brand love coach so's. I brand love coach, Stockholm and I remember my co workers being like oak, regulations are you're making this transition in their give your cards. I have these little cards. I made up on MOO com descendants, like a logo and grandma coaches, all heart out so proud of them, but the truth was was beneath the surface

I really wanted to be Amber Lily Astronomy, my business, but I was too afraid- and I was afraid of what my colleagues were going to say. Thinking all year this associate, I thought I'd direct, our like you ve reached really. I was pretty I hate in that industry and now on this, and I was walking away my coach thing to member the her saying, you're, going from being a somebody to a nobody amber shoes, I like, Nobody- knew me online- I had no brand anything built up. I just launched this little square space website, a brain come, and I had my one client that I had my four and it took. I think two months into doing that and again like, Hungary alert integrity, alert. I had to change it. I was like this isn't working for me. I need a pivot, and so I pivoted I got a photo shoe I relaunch, is ever relation. It felt like a million and one dollars, and I just realized, like you know, at the parts in me there

concern about what my old colleagues thank, like. That's gonna kind of you to diminish over time, and obviously it has hands, but I wouldn't have been able to know that right or if I just stayed safe behind brim of coach when it wasn't Billy in alignment with how I wanted to be operating in my life and business drew nigh. Just have this conversation shouldn't in like village, you're gonna totally relate, but we were talking about his business, thin kind of how is putting himself out into the world and it's funny because, unlike Bay, like you, gotta share, like more of like you in your transformation, and I mean you look amazing. You have a six pack, but like a why, and how did you get there and he's like? I just feel so uncomfortable doing that and, unlike that's because you're invest like your three friends who always give you crap for having a six back like making fun. If you like you are letting three people's opinions, to genuinely support you. They just like to tease you rule

dominion over your eight thousand followers or whatever. That is- and I think so many of us have those you know, critics in our head and they might not even be real. It might just be perceptions like were worried about what people receive us as, but I think so many of us are held back because of that like how did you beyond that, because I know from you is just really hard and, like I know my sister's going to read this and she's gonna roller eyes, but in reality she was liberating with me. But in my head, this story- and the narrative was very good friends right and we create this experience that then really stops us from being vulnerable and from sharing what is coming through and really I mean, I believe, is divinely letting guided. Why would that download becoming through for you if it weren't true right now, and so I think for me- and I wasn't really like in a place tat- is to say those words back then you Noakes, I didn't have the full fate than myself. Yet really had to like just put one foot and for the other, but what I knew was all of the people there,

you admire and all the people that you're you know putting our near. Your vision, border you're, in obtaining things about them or something in your saying cheer photographer, like I wanna, you know, have my photos you be similar, like energy, of which I was not going on. That means that I probably one of the personal brand you know, and so there's just like really putting two and two together on that and then Having done insane courage and just saying you know what this project feel so much fun I mean, I'm a graphic designer I've been doing that self taught through my corporate career includes athletics. I was like designing all the posters and I did all the marking collateral and the whole marking division of that department. So I learned I do that and when I was working on my logo, I had so much fun designing that and then you know taking the photos and building a website and all that it was like. If this feels this good, then this can't be wrong Crazy allotted Henry Phillip, we pushed down are gifts because we are worried that we're not equipped enough trained enough, or whatever and it's like, if you look at your men

doors. A lot of them have figured it out along the way like they never had permission they gave it to themselves. So what has it been like? You kind of settled into yourself like how do you feel different mouser brand different? How is your business difference? What an awesome question! Thank you. So I have this little piece of paper. I cut out imprinted my little color printer of wonder, woman and I'm so great father that movie came out now like this past summer, because it has just left like I mean I remember sitting in the movie theater I went on to times and literally, just weeping specifically at that. Like battlefield scene, I don't know, if you did, you see the movie, I haven't seen again, so it's so powerful. So just add that to the less by perfect, there's this battlefield scene, where they basically say to her. So, like the

No it's. This is world war. One and the Germans are on one side and then the you know the other acts are not really agree with a history stuff. The two competing forces are across the battlefield from each other in its amass. You know, there's like a mother holding her child and cranes very, very emotional scene and the guy that she's with says that you can't go out there. You know it's: no man's land you'll get killed and she yells back at him and she says well, if nobody's gonna, do it than I am. Someone has to do that. Someone has to stand up for what's right. And she goes up and evolving. She has her like little medical things on issues like ricocheting, the bullets and she's got her. She held in their election cannons at her. Remember this moment where he goes she's taking off the fire and then they Often they, like you, know, sort of like flank her and support her. But she literally like goes through all of the fire. This woman- and it's like deeply emotions like makes he cried- is talking about it because it's I think about what.

Ben like us and the women before us and the women before them and how difficult it has been on Their journeys, like my mom, could not have had this business. You know to make sure that I had when I need it and it's like greasy, and I just think about that, and I think about it- the child went down and she sold it to be there for me to protect me to make sure that I had when I need it and it's like crazy and I just think about that, and I think about like my the legacy that we are leaving for the girls behind us for our daughters and for their due there's an all that and how, like I, just really Leave that were like all these late workers on this crusade. To really you know, lead with love like to really bring more love into this world, because that's what the divine feminine actually is about and that's what our energy and our businesses are preaching. Like we're preaching love, because the more people can honour and love themselves, the less they're gonna wanna do harm to others.

A man. I mean it's one of those things where I think can relate is like a lotta days. It's like who am I to do this, then it said same exact. Moment. If I'm not gonna do those who is- and I think that a lot of times we forget- and especially when you have your head down, then you're just doing our work and I think both of us are just in this place where we're being pulled in a lot of directions, and so we have to be very intentional with our time. But I think that a lot of times we forget, like those lives behind this screens, like the people reading the posts, the people in power acted and yes, we get YE males and really sweet things, but a lot of times. It's like you're, just publishing to publish, and I always have to check myself at the door and be Ike. There is purposes there's like there is intention in this and if there's not, you shouldn't, be hitting publish anyways yeah and I always knew no, I closed my eyes before. I even think about what I want to write and I tap into the inner

of my tribe, and I think about you- know what what'd they need to hear today. What do these hearts? What are they craving and what do they need? and what did I need you, nobody, I am the former version. He is my ideal client and she felt lost and she fell confused and she felt like insignificant and she felt, like you, know, she's, pushing a bolder up the hill. With this big vision in this mission and this, knowing, but literally having no idea how to take the next step, and so it is my honor to get to show them how near this is how this is, how I did it at least, and you can take a page out of this book and a page and gentle spoken a page to somebody else, s book to create your version of that and also I think that the it's like I am the champion. And of others missions? It is a gift for me to get it see into the hearts of people, and I think, That's a gift of my mother, and so the made a very young age. Was this deep understanding of compassion and empathy, and these

fearing so they went through at a young age. You know I forgave my abuser at a very young age because I realized. My mother help me with this. Like me. Holding that grudge were is only gonna, do more harm to me in my life and it wasn't it hey, who isn't it help anyone and so I had to release that really really early, but I think it also I mean really operate in life with a deep sense of compassion, and I think the world just needs more compassion and if I can carry that forth in my business and really help others recognised that there is a place for compassion in business and in growing something that's profitable, and that makes a really big impact is a really important part of what we do here in real, yet the Corbett. Why we do it? Can I ask you: when did you start becoming comfortable in sharing your story? Really a question, so I kind of sprinkled it in. I think, within the last, like two years, my best seven a business for three years so probably

here in two operating my business. I mentioned it here and there on some interviews of their illegal, really deep interview, but last year November. I had the opportunity to stand on stage and share my story at this benefit for an organization called Haven, New Hampshire, that I support here. My family supports financially and You know it events and things like that, and I got up on stage- and I told my story publicly like all at once for the first time and it was hard I had to read it because I was emotional sharing it and it was too hard for me to just try to add limit, and I got on stage, and I it was a very full circle cool moment, because not only that, I share my story onstage and inspire other people to feel courageous and sharing theirs. But I wrote a shack and I made a donation from me: business from the women in my academy and every and

that goes towards supporting charities at a really important to me, there's a percentage that goes towards them, and so I wrote this check and I said, and as I finish my speech, I am so honoured and excited today like and as this moment unaware like the little girl version of me with also heading that check over mainly issues the young and the whole room of people were, you know, they're in tears and they are moved and they started writing checks and giving donations, and we raise like I don't I'll fifteen thousand dollars or something that night, an event that they thought was gonna, be like a fool a thousand dollar night they were like? I don't think you know, and I'm like no, no! No, this is gonna, be a big event tonight and there were teachers raising their hinting I only had twenty five dollars to give, but I'm just so moved. I why

do that and then, as they progress, I was gonna re to leave in this moment, won't stay with me all the days of my life there, these parents, that came up to me and they said we support haven and we just want to say thank you for sharing your story so courageously tonight. Our daughter, Caitlin was partially must set, and we found that out when she was twenty five years old when she unfortunately took her own life, and they said you know they just said. Please promise me amber that you all never stop. Sharing your story, and so I share my story,

I share my story because there are people listening to this park ass right now, Jenna that need to hear this and they need to see somebody who has no thrived through it. And yes, there are lots and lots of hard times. I haven't eating disorder for fifteen years. I was me like trying to diminish myself, and I understand that you know, but I did the work, because I knew that there was so much more that I had to live for, and there was so much more than I want to share with people and when I chose to rise, it's like look look at so many lies it intact and because I chose to, rise, not crazy. You I mean it's just something I think is really hard, because I think a lot of people have gone through really hard things and knowing like, when its appropriate to share how to share in how to like I mean it it's one of those questions that I think will always ask ourselves, but I think that there is so much power when you're just like this is part of

a story, and I am at a point where I can and share- and I I want to get this right, but I remember somebody saying- and I can't remember who was, but it was like- don't show their wounds, show your scars and how their definite situations in my fate, like you, needs time and space Roman. The ability it a process it without any. You know, turn all opinions, but I also think that there are sending so beautiful and powerful when you can do it and know that it's changing lives, yeah and also you just get the better, sort of like your own, continued healing, because it's a continuing process, I could never stops rate like a scar is always kind of doing its thing. I've got lots of immense surgeries. I had a c section, got all kinds of crazy scars and my body and in

so like heart scars, and I love that- and I think you know I did. It is important to say this. I did therapy. You know I committed to that therapy work and I've done lots of coaching and dissolute, I don't like person all healing work around that trust in my life, because I needed to you, because there was allotted dysfunction that came as a result of it because it was like me separating for me and feeling, like I couldn't be who I really was, and I think when it really boil down to it like we're all just walking each other home know this journey is really about coming home. To who we really are. That's. What I say is my tagline, for my work is helping others come home and helping them respect and learn to love and to try softer like wayfaring, Rachel Canfield, says, and to tap into the tenderness of being yourself, it's so powerful on it. So

hard to even put words sewer. Isn't it it's like I'm sure you're like I know exactly what I do, but sometimes it's hard to. So how would you recommend I mean like I know for me, my brand is to spend this giant evolution same for you. How do you recommend people just approaching, I feel like ok. I know that my business is just a business. It's not a brand yeah. What kind of tips would you give them as places too starts to x. Splore and discharge really thinking forward as to what a real brand looks like. I love that, so I would get curious about you know. How do I want to make people feel you know and and really tapping into that so it says that branding evokes right because you- and I both know by bringing in and of itself it's not something you can actually touch? It's it's a sensory experience, it's like how people

we all as a result of engaging with your products and services, your digital persona, all of those pieces, and so how do you want people to feel I feel, a blister. Do you want them to feel like they really get it that they understand? You haven't been motivated young happy like what do I do, feel relaxing and feel safe like what do you want them to flee? We what funds make you happy and if it doesn't work, that's ok, but at least you just through spaghetti at the wall, and you tried see if it would stick. I think the biggest mistake that so many entrepreneurs makers they hire the designer they hire. They put all this money. Should I tell me a brand and then they don't even know who they are yet and so you happy what funds make you happy and if it doesn't work, that's ok, but at least you just the rules beginning at the wall, and you try to see if it would stick. I think the biggest mistake that so many entrepreneurs make, as they have here the designer they hire. They put all this money should I call me a brand name

we even know who they are yet, and so you have to allow yourself to play because you- and I both know like that's where the magic happens. That's where and the design creative artists part of you? Even if you don't, I Dennis eyes in earnest of Europe on this? I guess you probably do since you have such a maze and creative audience, but I just like getting too natural element to play, and then I think the other pieces like tested out on social media, no started Instagram feed play with it. How does that feel start telling some of your story start being created with the way or using photography too? that's it whatever. That is for you, maybe you're somebody who is like. Oh, I love doing Facebook. Wives, that's really fun for me, then do that you know but give yourself. A little poured all little platform, the kind of test, the waters out and Elias Creative Spirit, a sore and in the process. You realize that you actually start telling your story and not just words, way, but also in a visual way, maybe an expert.

Essential way depending upon what you're products and services are and from there you know, you start to get more momentum around it. People start to understand. They are to have those good ellingson them before you know what it's like. The thing lives. It breeds that exists absolute, We have, I think, to a lot of times. People feel like a brandishes is one thing like they're going to define it today and that's what it's gonna be and in order to stay on bread they must now her change it or However, in its like? No like just as you are always evolving is your brand and it's like you, ve gotta give a spy, he's in room to grow and evolve and change along side of you, and you know I feel like break and today people make them feel like they're like trapped in Munich. Me like this is my Brandon, I need to stay on Brandon Nita. Everything has to be this color, this writing or whatever that looks like it's like no, like you're, creating this

brand around you? So just as you can change, so can your brand for a man, sister, so Why are you working on re now? I know you're working on a few big things so before we sign of ours levity here like what can we expect from you next? What are you excited about? So what our motion say that about is my mastermind programme, which is gonna, be its operating and sort of ongoing capacity, but I am in this month, mid month we have our in person retreat coming here to the New Hampshire Seacoast, supporting New Hampshire right on the harbour? And it's just I just love in here. So much so you know, and I know you're totally downward doing that to and bringing people to where you live, and I just love being able at poor back into my state and my economy here and like helping businesses here by bringing people into show them how amazing it is in this place and chosen to work and live, and so and then, of course, I just love being in person. I love you know just connecting with the hearts of people.

Person and taking things off line, which is just you know. I mean I like the online things incredible, but being a person like a home other level, it's like I can. We see you as a member at loses summoned a green us because they just want to be in person when everybody. So so I think that's the big yes and then really just getting things moving with the tea Minos were expanding as bends. Now here were growing our team and just getting things kind of operating like a well oiled mission in an allowing need a really get into the places and spaces of coaches

the where really want a coach in an even bigger wake. As I am a coat, I love the coach. I love to get in there with my clients and help them break through the step that holding them back up. I'm get that clarity in that direction. On what inspired access up to take. I just love helping them, connect the dots so doing more of that coaching in that group capacity and then also just content creation in having more spaciousness to do content creation, because I want my business when my daughter is eight months old and my hasn't was working full time, so I've only actually had in poems support between my daughter and you know the business for about one month, and so I ve been doing this whole thing all along as a full time work from a Mamma, and you know running the business at the same time. So that is a whole new world. Like you a unlike ready, we then on the car you know and be like ok she's on pre school. What are we doing now? Do

some videos and podcast often just really allowing the creative juices Dakota like come in and marinating help us create what's next month, so excited my gosh. Theirs is so many things and suddenly I love about. You too, is it's like we're doing a lot of things, but, worse still seeking balance in that, and I mean it's like when one thing is firing, one things on the back burner and that's like the beauty of it is like you can do anything, but you can't do everything and we like to do you everything. So it's really figuring out like how does this actually work and like? How can I do increase all the things I want to create while still chasing balance, and so I feel like whenever I see what you're up to. Unlike yes, I'm with you- and I think it s like remember to remember why you wanted this at the beginning. Really was all about family. For me, I wanted to be fully present for my people, and I all

one make a huge impact. You know on the lives of others through, you know making a huge impact on my own life, and so I just like every single day reconnecting reconnect to that, and when I look at the list of stuff, it's like will that doesn't fit on the plate today and we're gonna move that back and also I created, struck yours inside my business in my offerings in my programs that really work for my life as a mamma of a little one, and that me in that light. Launch cycles are kind of like right at this moment are not really what we're doing. We just have an ongoing sales process, and my programmes really support that, and I'm very proud in all my online programmes in the groups. I really love that, and so I think that's just one last tippets like is your business actually working with the EU is your business actually of morning you're priorities, or are you trying to fit into a formula or structure a model of like what some else- is doing that. Doesn't actually compliment you, how you

operate best and what your life needs you to be. You know doing in honouring absolutely anything, that's what is so cool too about education in this sense and having different gas interest, as you know, with your podcast, it's so awesome to give people different perspectives, and I think my biggest take away that? There is never a one path. There is never one way like we have all gone, very different directions, and yet here we stand, and you also done have to know it all to teach like you just have to be one step ahead of the audience and willing to open yourself up for that, and so what you to hold demonstration of all of that. Oh my gosh, so we're in everybody find you consider all gonna hunt you down now I can't wait come on over, so the website is just an released from that comes to come

over and then I love Instagram so much so I'm just Amber Lystra. I do it's the stories every day of my zany life here on the lake with my family and also obviously on Facebook and released from and my palm cast well done as the first official announcement as they shift that I'm making it's called the Amber Lily assurance also Oprah wash out. Girlfriend recommend step in into the opening of the name and owning of me, and I'm just so excited about this next chapter and launching this next season of the podcast. So find me over there. Oh, my gosh guys go stock, her one may amazing. Just reminder an example that you can use your story to change lives in that you can come in to yourself in your own and really make the giant difference in number you, my friend, are doing just that. Thank you tell us how much I love you and I appreciate you. Thanks for listening to gold, digger

I've been to show notes for this episode and all past episodes at W W we ve got gold, digger, podcast, dotcom. Thanks for listening and we'll see you next time you gold, digging dream teeth. Are you.