Here listening to the gold digger podcast episode number. Eighty, four, today, I am being with the incredible Australian, Kate Mckibben. She is. The this the secret blockers business and we are taking you behind the scenes into a recent launches? What it looks like to launch an online course how to but when you are ready to teach and some of the Tipps tricks and strong energy is that we have learned along the way you the tune into our conversation. It's a good wine. So without further Ado leds dive on in you, listening to the gold digger podcast with Jenna Culture, the life workshop style, business podcast for creative girl bosses. So you can train from the experts, have to dig in do the work and tackle your goals along the way to use your house photographer educator artist and back and she's lover, agenda, cultures, guess, I know you, you want to know something I know about you. You're, not here,

which Vienna sponsors and adds on your favorite shows you play little button to skip through them so that you can get to the point of the episode and trust me for and I get it. That's why I'm doings and being a little outlandish- and I am dropping all of our sponsors for the gold digger podcast Commune, a girl call me crazy, but I set out to make a show that was filled with free education, that our industries were lacking, and I am jumping back into alignment with our vision so they show is brought to you by are totally free guide, which is fine, every easy ways to grow your email list. You can grab it for free at W W W dad J K, email list dotcom, that's right! A guy! That's! get you started help. Who understand why email, this matter and tea due to know exactly what to send my big, this business regret is not starting. An email is sooner so this episode is dedicated to not letting you make the same mistake head to double,

W w DOT, J K, email is dot com and growing that list of yours today. Now What do you say? What's happened to today show here we go pay gold diggers, its journey Culture, and today I am just thrilled to be hanging out with my favorite Ozzy girl hate me kid in Katyn. I met Stan you airy when we were in our mastermind, grouped together and Kate started in founded the secret bloggers, business she's, an incredible educator and even more incredible human being and every time whither it just makes me want to go visit Australia so that I can hang out with her more. She is hull. Larry is she's, super talented and she is one of them. Brilliant strategic minds I have ever met so welcome to this show Cates. Thank you. That's like the Swedes Intro, well, I'm learning emphasised I just love that we can connect

even though we are thousands and thousands of miles apart and so to kick everything off I want for you just tell my audience it out, who you are, what you do and kind of how you got into the place that you are in today, yeah Shaw's. I basically just his tail people that I'm a super ned and I lacked, notary is in my blood, like my brother's, a computer game design. My dad is an internet service provider. Born and bred and add- and I just have always loved. I love the textile beings that how cool like the marketing offer an elite stuff, isn't I've loved figure it out and then sharing it so that kind of became my business seeker bloggers business really, although my first online business was actually is actually technically my third online business.

I always knew is going to sign a liner dabbled a few times. A different things, like my very first run, was actually a fashion blog, although not, but you know it from if you ever met me these days, they pretty much rock around interactive, pants and shouts, and perhaps I started a fashion blog back in two thousand and seven. When I was working Fashionitis aims at the time I am in IRAN that, like that took off really quickly that online shopping. It was when, in Australia, online shopping was just starting. To become something that wasn't just Ebay and those working in magazines at the time of finding about all these different stores start. Finally delivered to Australia, which is probably not something who is an easy? You wouldn't understand that, like we always just like, would radically magazines, Israelis, beautiful brands and like we can't get them and then finally, they can't just can't get, though

and then they are we. Finally, they started to deliver, and people were bits of we're really excited to be cautious about it. So I created basically a daily newsletter with collective daily by of stuff that delivered worldwide. So, like your os subscribed to daily candy at the time and remember them, and everyone is really is obsessed with them, but nothing on they delivered internationally like with like out, is a secure. I'm definitely get a guide in Minnesota one day and check out that lack of top up up up up up up, Sir

as I stated that, and it took off like really quickly have to really do too much motion of those very lucky. They don't like hustle Hod bit. I got your first year. Only twenty thousand people- and I M alice- and I was able to advertise- is coming to me because it was such a new thing that I was doing and I'll never quit my job infest twelve months and just do that full time which was really fun like filling. Why around the block business for nearly ten years and years, we ended up with a staff of five we had office and with some data coming to work, we're like ok, today's crazy manicure day would sit around all day, like penny announced, different ways and taking furnaces, and then other days. We like we're, making all kind of different which violate the craziest ice cream sandwiches. We could come up with them. We like the setting off the smoke detected in the boardroom, because we were burning marshmallows undertakings in guys

It was really really fun. But you know after us getting twas the end of that ten years. Those kind of veto wanting to do something a bit different in was kind of that that home market of how, like the publishing model of things, work who is really changing, and the advertising was getting hotter and hotter, and I just had a hated selling my soul, a bit too advertises. I just wanted to you to subdue off on content and not have to worry about, had it shoehorn in a particular brand that maybe we never these before or whatever sir. Yes, it s kind of when I was kind of describe it over a bit sick of it and that's when I count the idea for sacred bloggers, business, because it is really where those weird things where all of a sudden Manassas like right. I need to do something different Olsen. Oh my blogger, friends, side coming to make. I archive. Take you for coffee and pick your brain, because you know a lot

the mundane blogging for similar amount of time, but they didn't have. You know like attentive my what is likewise point we're going like half million visitors a month. They didn't have any kind of reliable income. They were real, mostly MR working full time and blogging on the side and like they put in years and years of so much effort and so much ha into their blogs and they won't getting. You know, like that's, really weird like this, not that hard like I've dinner. In doing this and is now they're always ignore you, like I don't like. I didn't realize the stuff that I just kind of took for granted, because I come from a publishing background and before that I worked mopping fairly well, so I kind of guess was uniquely qualified at an oral answer of didn't realize that people didn't nor the stuff that I just knew was doing and that's why so many people kind of struggling, so I decided to Yeah- create my first course, which is called for.

A bogus business was just the course named. To start with. I just can't put up a paper botanist like I wonder, for anyone abide, visiting, created or making high pitched kind of road out a bit of an inch Can we about- and I met up basically, what oh me inside, and I sent out an email to my database, which wasn't even like a targeted databases of people interested in online shopping, but it was still sizeable. So those not blog is in there. I guess here. We got like a hundred sales like from a straight away than us at all. True, we need to make Make these? How do I do that and like that was really fun process, because I discuss the stuff I love during as being are trying out different as a different tack and programmes and systems in setting all that. Often then, like the coolest thing, like watching people going through it and having always like big aha moments in getting messages from people which

like all my god, I've never heard this stuff before and seeing how we have seen people's traffic growing and seeing them starting to monetize stuff like that, so that I can, I gotta be directed to online courses and in the next three years I created AIDS lights, Yak surrogate eight in two years, and then I put myself on a course ban for you, Sir, a slick. Pneumonia causes and Yan. That's pretty much where we are now silly, sir, Now I don't off all eight anymore retired, some of them. I realized that, like a how to pinch, of course, for a while and lock up, he really good results have to update it. Like every twenty seconds. Pinterest changes to spend the money, yup sounds like now. That's interesting to me. I'm bit forget for with these things, no an ear people going, I've tried it this thing and it doesn't exist anymore, I'm sorry,

Sir, yes and I'm kind of going full Sakhalin kindly consolidating down to about two things that I offer that a kind the ones and noticing a yak getting the best results for that would mean saying, oh, my gosh. I can't believe you made a courses in two years that actually makes me feel exhausted. Just thinking about it, I know I just needed a big now like for the inmates of the terrain along my goodness, so you created a courses in two years that makes me exhausted just thinking about it. How did you start to figure out all of the things that go into course? Creation, because we know that creating a course and marketing and selling it in serving your clients the giant process. So how did you figure that all out war, it is to spend a lot of trial and error really cause? I think they're really wasn't that many people talking about it again back even three years ago. I know this is a quite a few too great resources for now, but

I just I knew I was already on word press. I wanted something that worked on word press. I done based school, sir. I kind of had a bit of an idea of the lay out and, like the format that I wanted, and then it was just going ok. Well I wouldn't be reducing. How can I make this juices easily and elegantly is possible, so I just got that's good old, Google University and tested a bunch of different things, and I think it sooner like it's. None of the costs are created like the first time you create them a perfect in any way like economy keep taking them in changing them. I think I'm on my like six course web system. Now I'm pretty happy with this one, I'm putting aside the inner like, I started off with a freak course we're plugin for word press and I just had everything that goes. I kept really really simple. I was just shooting videos uploading them to Youtube, having them embedded in blood parties. Basically that would password protected like that's how I did it at the start. I was

simple, and I literally had that pay pal button, which wasn't like connected to anything I had to manually when people bought something and had to manually email them and say: hey us into Logan's, just give me a SEC, it was, you know, ending, I obviously the negro Ok! Well, now that there is a programme that would do that for me. Ok, let's get that unrolling. So, just like a step by step kind of adding in delay is, I think I was really just super focused on the content I really wanted. I deserve my very first cause. I call it like a kitchen sink, causing alert people do that with their first courses like agenda everything you ever Nord ever and it's like its mass and people like people loved it, but I found that after running it for a while it most people got too much three and then they were kind of done like, though, just like that their brain was exploded and they can take him. Thinking

sir. I can then he got a k owner a credit I'll, try and find that down a little bit I'll, try and pull some stuff out of it. Now Robin Dislike, add Adad witches, whereas joint stock is, I think, a lot of people again like when you do you first course. He kind of girl, It has to just absolutely revolutionise people's lives in every possible way. So you just overview You run a new over Whelm, and so then, once you kind of running a few times, you got a k will now I can see which the bits of really like those great value bombs, and maybe these bits it just inner distractions and then I've kind it became go through and simplify it down. I think that's pretty common. I do follow absolutely its common. I feel The first time that you go to sell any information. Just like you said all the doubts go through your head of. Like do. I really know this, I really going to get people results. What is every less,

Then I wish I would have learned, and you do you do keep adding an outing and adding- and I think so much of that is fear based because were worried. Like can I really charge money for this? Yeah oh comes out yet that I'm a good enough. I might just like a soon as people. I give you money for something S. Verses like these works, it's not like I'm buying a painting for me, it's like big, even money too. Hope them. You, like all. I have to come to your house and build your website for you that drinking, oh, my gosh, absolutely so one of the biggest questions at aghast- and I think you are the perfect first into

answer it is how do I know when I'm ready to teach, because there are so many people out there that are sitting here listening and they don't think that they're ready to teach. So how do you know when you're ready to teach? I think if you asking yourself that question than your definitely ready to teach like this deadly things like to look as far as like your audience and how ready they are to purchase, but if a lot of that like what he too little, my people is most of the least building and stuff that you want to do it. We ought to have a good launch even a first lunch. You can do that in the run up to you open your first products like you, don't need to

wait necessarily for there to be a certain magic number and then go and create your course. You can actually, even with the very smallest like what I find. The smallest actually seem to convert better than big lace, because those people, usually, if you ve gotta, be lasers, because you done some pretty aggressive list boating stuff, like you have done a letter like Davy partnerships will be doing what a facebook gods and you might not always be getting the best people so like, namely a conversion rates probably lower than someone just given great value and people are jumping on the least because I just breaking love them. So toys deeply all they like Dr Ready, they palms and as long as you spend a little time doing a bit of a pre launch phase. I think pray launch is just as important as launch like it's kind of like the planning, the seeds warming people up kind of

and you're going out. There may have been noise in getting people to kind of come over and see you as like this person, who's your husband or offers an expert and take your area. Yet you can build enough of illicit. Do not free lunch phase with out much budget without any budget. Really, if you cut a smart about it, if you are not wanting sensitive over, invest on as a brandy thing that yeah he's just really does come dance like do you feel that you can help these people in a particular way than if we do that? and you don't need to take people from zero to ten like if that's, if their wanting to weed out just as it easy example like. If save people want it like people want to make a million dollars or something just isn't it

you don't need to help them make a million dollars, but maybe you can help them make their first ten thousand and set up the foundations for them to them. Biotic continued to grow like I know a lot of people have this stories like I'm not the best in the world at this. Therefore, I can't teach it like, but essential, a few steps down the road than where your audience. That's all you need to teach. You just need to help them in our help them with little bit, and then you can help me with him. You probably girl, but account with the next. Maybe they'll go in and online from someone off afterwards. It's not you don't need to take them. The entire word ab only. I remember this story that I heard ones. I think Russell Brunson shares the story, but it was about somebody who went in taught like a college class. As an they literally had no expertise in the subject matter and they later found out like they got caught, and seventy, as

How did you, teachers and ease, like I literally just read the chapter one chapter ahead of where the students were so that I could at least teach them that, and so I think it so funny when it comes to teaching online courses in just teaching in general, is like you said that you don't have to have a through Z figured out, but if you can teach somebody a b and c they can at least get started, and you are at least moving them forward, which I gives such a huge thing in just such a reality. Check that, like you're, not gonna just arrived some day and some he's gonna be like, and now you can teach you just have to start teaching right exactly like it's. I thank you. I really want to do it If you do, then you just have to conquer yet, MRS Scary,

yet zone knew, but what's the worst that can happen like you can do a lot of people with their first launches. Maybe they first launches as amazing as they want them to be, but once you ve got that course created than it is treated like an experiment. You just gotta play with that, and it's so often it can just be changing. Are you marketing message or in a different kind of women, are even doing a weapon. I like a lot of people, won't do them on a first launch because you got for me. Oh things going on in that's a whole other thing to learn, but you know it's just finding some tools or finding some stuff immense. You know you'll sales on one day you hit that kind of sweet spot and then like it's easy than its that's when the inner, that's when eager. Eventually, you kind of figured out that this is home. Talking to this is how I can help them in at that. Assists gravy lackeys, it's great. They come to their love. What you're doing and you love doing it and everybody wins a man. So, let's?

Some of our listeners are to set a place in their career where they know what they're doing. They know how they ve done it and they know how to get to where they are. What would you tell them to? Darwin than a minute gas that its email building yeah yeah. That's the I think, but you can start from absolute scratch and have a kill a launch if you got a big budget to pump into Facebook, adds but Facebook ads on that super reliable either, and I think that list building people can do that like right now like if you thinking that masons just getting started and another one do this at some point, I think if you just focus on least voting is going to really really like benefit you down the track, and particularly the lack about this building is economic use it as a pre validate a video clause. So if you create a little inner,

there are two checklist or workbook or you know either free challenge or something like that that, in a similar topic to what it is, you're gonna, you're, hoping to teach and it gets a good response. That's kind of like your first like tick, it's like gap, people like this and even better. If you start getting people emailing you back on my god. That was amazing. Thank you so much which happens a lot like some people might think. Honour noted ever do doubt that you will get those emails when you're, giving good value and again that just kind of me it's a little side. And I think that you are on the right path and once you can have that sort of initial validation, and that makes it so much easier and so much less stressful Van Gogh. Ok, now I can go and actually take them. The next step of this journey and ton diet paper that absolutely and I love this building. I think that a lot of times the creative industry are the late adopters. When it comes to growing and email list, I feel like

nowadays were so focused on Instagram followers and all these things, but if I could choose one thing would be to focus on growing my lists, because that something you act really own, whereas we know social media is just rented space. So what have been Some of your best opt ins. Are giving samples of different options I people could creates just regardless of what there and you already said, like checklist stir. Be downloads, do you have any other ones that you think of so one of my vessels is actually I used to sell, and then I got a vice from an old creatures like if you wanna have like a kill, opt in and make it silent. People would pay for. I actually have. This is called the blogger, planner

which I am happy to give way to people? This is what they wanted, but it's like its two hundred page PDF final act. All online edible on its part like day planner set up specifically for bloggers and online business earners, but it's also pot. I call it the like them make it happen, workbook in its really about helping people, get really clear on the goals and breaking them down into actual steps and then set of slaughter. In today's plenary staff as well, and that uses outlet for twenty nine dollars and their nose like why. Why don't I just didn't, know assigning if you a thousand of them every year as a bit imaginative,

could give away like tens of thousands of them, unlike really help people get that first kind of taste of what working with me is like, and you know, start to see, because just kind of going through this purses warrant only take like my courage and clients and stop through, so I think giving dot away like something so value people is that only go. This amazing accompany you giving us away, and then they share it and they can get such good value for that they set festive step in the trust. I guess, but then again I kind of advice people to have with their list Buddy Wanna have vastly your like one thing: that's kind of sight why that can be like a big thing that you ignored for as it was voted, but then you can have a few little ones. Underneath content upgrade kind of things and those things in this be super simple one page like select checklists, I find

socialists are really good things that you know you just type them into word doc and make him look a bit pretty and save them as a pdf, because they're really ensure effective. I think, when that related to the content that people are reading, sir, I asked bicycle have like one big overarching one, which is just like crazy, crazy, valuable and you can just Europe from that everywhere, but then at least once a month in your blog content or something come up with just a basic content of great, but it is still something like valuable people, Hungary, guy one extra information- and you have that in theory promote that inside the relevant blow, pursed, alright, alright, alright, we now interrupt this show to drop you some knowledge, Kate night talking about email address and maybe you're like I don't have any Melis or I do and has ten subscribers or maybe you're like what. Even send people. If I had one, don't worry, I've got your back. I have

three training at grow, any Melis dot com again, its grow in email is dot com. I want, for you too, dive on in, if you don't have an email, is your friend? The time is now listen to how Kate and I are you- using email is in our business to not just law, courses but to serve our audience, is again but a grow and email is dotcom dive into my hour, long free training. I promise you it's good stuff. Now, let's dive back into this episode. He already absolutely I think that one of the biggest lessons I've learned is like give away your best stuff for free. I know it sounds crazy and I know nobody listens until they really learn that by its just, like you said like, if you give people such good free content like they are going to be willing and ready to pay for it, and you

It's almost like little breadcrumbs on the trail of like here are different saps, but your courses are the actual how to see the biggest result in so I think that you know a lot of times and people look less building there, like. I don't even know where to start, and I think the best place discharges. What do people need just like you said when before asking all these questions in your like, this is actually quite simple. Many realise, like came. Maybe not everyone knows this, that's exactly where you start yeah yeah, exactly any people a say

a guy, I hate, but you I don't know what the fishing should be, so they would go back. Look you, Google Analytics and see what you most popular content has been so far and see it as something that you can add to that, because if you can just add a little content upgrade to something it's already getting like you know, maybe it's going good ass. Your traffic will maybe it's being shed on pinchers like crazy or something like that. Then you know that's kind of like that's you first step, because those people already getting your traffic that Europe get. It can see that people love that softening Maso homicide, and it can also be my plan to save my dear something bigger but you could do is while absolutely so, let's break down a launch new, and I can do this together, because I've never actually talked about what launching a course looks like, and I think that a lot of people are curious. So, let's first talk about the pre lunches. Because I'm gonna be with you. I remember my first time

like all just like you know, get things ready for the week before the launch and that'll be good, but just like you, the pre launches like way longer and way harder than the actual launch itself. So what are some things that you do during the pre launch phase, Sir relaunch phase? We see a lot of related content so for six weeks outweigh sharing on Facebook. Lots of you have led a content to the topic of whatever the outcome course wants is full and then, where creating Facebook customer, they saw some terrible faced terminology veto wearing rating by I've, gotten audiences that sound from these people. That rating those articles

quite often I'm not even necessarily riding new articles on my right, one or two new ones, but I'm just going back through some of life, the best the gold nobody's kind of stuff and sharing that is well on inside each of those parts. I have like an invitation for people to get on the white list for the course is well gusty kind of get them back next step of investment. Then we normally run some kind of challenge so will be promoting that challenge. So they re like four weeks of content promotion and then I know every time timings a sort of different for that's and we always play with this stuff like it's, nothing is ever set in stone, but then I always like to run a challenge. I'd come alternate them like every second launch I'll, do some power challenge, because you just get that really good engagement in the challenge as well, and people get really good chance to nor you and to connect.

If you, because you're sort of like in this Facebook group with them in actual fact chatting with them in giving them really good value, sir, it suddenly be like promote content, promote challenge, run challenge. Then it's kind of lunch time after the end of that. What about you has visionaries them? Why are we do that? Just like the same thing, so I'll do different content upgrades for about a month out and then we'll start pushing either the challenge or we'll start even doing podcast episodes around subject matter that is kind of pointing people to the webinar is, and you love weapon hours just like I do so. Let's talk a little but about what the actual launch looks like in kind of how we navigate through our lunch weeks. Yeah sure say: one thing I just changed: I don't come, they were not taken me this change, but I always use.

Do the weapon, as you know, like in the middle of a large, is collected dead bit like workers, but quiet yeah, as they have started to really busy at the end of truly busy, and then this colic crickets in the middle you I want you to do Let us then, because ivy like I guess we so I need to talk about any of that gives you like a bit of a sales varies somewhat noise while, but this time round I did them right at the start, which I think was better. I think I like that, like the first weapon out was the data caught opens that's exactly how idea you were doing it differently yeah. I don't know why you suffer I think We do know. Why is because the very first time I did a launch the weapon, wouldn't it be ready for the first day of doing all the other pretzels like it gave me an extra weak ticket.

The weapon already and then I've just always done it that way. Since a now, I did it the other way and make this mixed. Where was all doubts is not funny, I think a lot. If you pull don't know how much content needs to be ready for a launch, so you have email copy sales page copy. You have to have a weapon, our presentation, you have to have the Worse itself done, you have to have add copy, so there is just like. So I mean we have contact coming out of our ears So now what is launch we look like for you, then that's when you're doing your weapon hours, how many webinar, as do usually do I know, but if for over three days, so I can try and due to different times like cut onto other times iron. U S timezone ends, but the thing I really liked about having these the weapon us right at the start was because one of my

being australian. Have problems is the internet down. Here can be super unreliable. I would it pretty much always have at least one where the internet just died, made weapon got kicked off, sir. The beauty of having them at a star is, if that happens, or if, in some other tech thing happens, and you not kind of hitting the benchmarks you wanna hit, you ve got a bit of space to do a couple more weapon us towards the end. You can just like keep running Facebook adds kind of thing and adds mixture times to make up sales. I kind of like that. You now have like this, like almost like a plan b like adjusting case, because otherwise it so much said, Sir much bit into a launch. Something kind of in earth is bid often doesn't work properly Can I I've garlic wait like another six months now that today it is crazy to you like. I usually do for live ones

well and I think that people are just so afraid of them. I know I was just so afraid of the technology I was so afraid of being live. I was so afraid that things would go wrong. My screen when be shared, and I think that a lot of times those things do happen, but then you realize, like it's not the end of the world. You're. Giving out free content like your audiences brazilian you're gonna be fine. Have you had any like horrific launch things? I mean the inner Shutting off would like probably give me a heart attack yeah. I lost like twelve hundred people once because the internet died a signal. Eyes, and then you know, as a posting links on Facebook and Instagram is like we found. We ve got it back up again come back, and I think we got me like a hundred people back, so that was proud of it so crushing, but eagerly keep bounce back. It's fine and always

people are on your email is sir, it's not the end of the world is Jeffrey. You ve, given them that great content, and even if it does cut out five minutes before you actually start talking about the particular interests are they still gonna get. You want emails, and things like that. I think it is one of those things like that. For the first time you do at your legs are terrified that something is going wrong. I'm is always something that doesn't go to like you, just even with the most bulletproof plan, with the best tools and the best software and all that stuff, like I've, had a launch once whether something happened to that is. Like one of those big said, a hack things happen, so my emails, what sending and then so we have to like push running quickly that recent everything, so it would go the following week instead and I was just yet rally, I think the biggest thing I've learned about any being doing launching is really really important to have someone supporting you, even if you can't afford a tame right now like, even if you can record of.

Brand or get your partner on board to help with you know even saying to them this, like going baby, I'm going to be stressed out of my mind, and for the next week in a half, can you cook dinner every night? Is that ok, like just dear you, just kind of have to allow yourself to just be crazy person further, while why you sort of being put in all these different directions and finding any support that you can get always really get absolutely drew. I mean drew cooks in general for us, but like we have a system now now, Do you want to say, like launching good, so much easier? The more you do like you create systems, you know what you have to have died, you kind of no the flow of it and how you're going to feel during the week, and so I remember when I did my first launch. I was crazy person. We were like creating content, as we were going for the emails. My brain felt, like total mush, I'm pretty sure I cried like three times

it's funny down like now? I love launching new things and I get so excited because I know that the programme is going to help people, but I a hundred and ten percent agree like having seventy support, even if it's just having somebody webinar supporting unlike fielding questions for you are in three questions. While your live there, just so much beauty- and I know one time I got kicked off of a webinar and I like was like okay. This is either way. Like crawl under your dusking cry for three hours or you get right back on and you pray that other people jump back in, and you know it just is just like lie if, like nothing ever goes according to plan, but that's like the beauty of a two year and I think people with kind of look around and they see these people launching anything it looks like everything is so flawless and, like everyone is like a definitely look like

smooth on top London. It goes like runner. Inertron ends, yeah, like you said, we won T get the systems in place in there was another big again, it's just took me. Wait too long to land was that if something works, do it again? Like my first few lunches, I think I was just doing everything from scratch every time so like I was completely us- doing only challenges and was weapon as an own. You imagined on I know I'm an idiot both my college, I kind of music thing people will remember, they'll be born of eight or ten year, the page, twelve twenty. When someone sets me us talking about conversion rates like oh, how did it converts last time you did it, unlike what do you mean what I've done it before another? Because that's what you do and

as like making life out for myself. Sometimes, but you know you learn these lessons and then everything get so much easier. Absolutely. I think that for me we do so. I have my photo lab programme, so we launched two times a year, so that's open and close enrollment gazettes, it's more of a hands on it's a big investment, and I want to really offer at times and photographers actually have timed like learn and invest into their businesses, and so the timing on now and is very specific, and you know I have battled without two words like do. You have to do an entirely new webinar, every single time you go to launch, or can you use the last one in one of the things that I would give us advice for anyone, that's launching anything or starting a programme

is that a lot of times it takes people a few different times to hear content or to be reminded like? Oh, I never did take action on this and I thought I would or oh I do need help on it, and so a lot of it just has to do with timing. Then you can always make things better, but like cates I'd like you, don't want to scrap everything and start over, because I would say the amount of time you're preparing your lunch content takes way longer than people think so when they like. Oh you just made six figures in a week. It's like no. I made six figures off of six years of learning left in one year of putting it all into a course and three months of writing content every single day. You know what I mean, launches are ninety day process that, like we have like in Assad, it's pretty much like the justice recurring, Toft kids. We have is a three month like kind of quarterly thing, and it's like month, one we do this assistance month. Do we do this? Is this and unnoticed in three months later? It's back with.

Back against their month, one going through in planning Irving out and limits checking on a male and updating them in its just? It's not await a conscious pull it out. Like idea, I put it out of my inner rear and on the first one- and I was very lucky with that, but I think spent it does it have. Any people realize the pre work and the pressure that because into it. Absolutely so. Where are you going right now, because you ve been launching courses now for a few years, you're, probably refining your systems? What are you working Henry now or what is sending that you're just working towards so right,

Now I am working, I'm calling it Kate me given three point o, because you know I had like my fashioned blogger hat and then I've had my things like the last year. Less threes, I've come to be known as a person who helps log is too monetize like. That was really that thing that I was really good and that was inner was getting people really great results, but I think again the markets changing I little must be to a lady. I kind of always come up with new ideas and admire my feeling really pulled towards not such not helping book is any more but time expanding out, because what are the stuff that I talk about the stuff I really get excited is like really Nettie stuff, like I love noting out and playing with email, automation, sequences and helping people ecosystem, rising things in automating things and basically creating like digital staff for people and stuff, like that in website, optimization

and all of its civil natty stuff, sir I'm kind of working towards really simplifying afghan over the next like three six months and then be rebranding to changing the name is gonna, be like a ninety nine percent sure than you know me

boss, I'm still just negotiating undermine the movement, and that all me is comics means it is kind of focus in on the staff that I've really really love, which is hoping to simplify the scariest, the stuff of other people find really scary, but because I've got like aside like a supernova brain, I find it really easy and really simple, and I love just helping people to translate that kind of marketing speak into an old person spake and be out as apply to their businesses and not just bloggers, like people only course, creators or it would only stores or anything like that, Sir, over the next year's next to a three six months, I'm gonna be as rebranding. I just really focusing on my two like favorite course offerings that I have and ones my membership site, which the musical blog squad, which means there probably have changed, and that is why I am not yoga

changes to that still. If anyone has any fantastic idea, let me know, because you are even tat, is I get a community that its everything is either not just with love. As we talk about this go to we talk about social media, we talk about setting up, opt ins and creating a blogging website and content of marketing, of course, but not just for bloggers for everybody and then my other one is again until everything the names just changing on everything, since the course which is currently blocked boss, which is all about ass. A really implementation, focused course on creating an online course, Sir, like really getting into the behind the scenes. Tat kind of set up softened is making us

easy as possible with a template somewhat. Not that's, probably gonna, be called course boss. After this shit, I love the uncertainty. We use a Phillip, we are all floating in a pool of that been nobody actually says it. So I'm really excited that you're saying all this spit. Why didn't you gotta like it's your I resisted? If aid is lacking and build up a brand and whatnot, but I think that people that my brand resonates weekday resonate with me and if I am feeling cold to shift my direction a bit, then you know the right. People will come with me in the people that maybe I'm no longer serving anyway, because I'm my passion is kind of pointed in one direction. They probably that's. Turley cool

for them. If they dont connect with it and then they will go connector. Someone else's message lack it's some useful thing, their confidence in that anything that takes a lot of. He bore a lot of time to get there ya. You hang on these net for ten years now, figures our EU if you're gonna get you getting without let or if it eventually, sir. So it's all good musing, oh my god! Kay. While I cannot wait to see what can be given. Three point all looks like, and I know that my listeners are going to want to connect with you as well, especially when it comes to the nerdy staff, because we now it help when it comes there. So where can everybody find you online? Well right now seek a book? Is business dot, com, Instagram and Facebook, or sacred bloggers, business It will probably be changing, but there will be redirected so tat, it be fine if you are listening to this a little bit later on, but that's where I hang for the moment,

amazing guys that you have to go, find this beautiful arcy girl and just give her some support. It is an amazing for all that launching is but is also really confusing, complicated and scary world, and so, if you are thinking about just starting to teach, especially on line, I cannot encourage you enough to grow your email list. I do have a free web on this subject are growing, email is dot com because came nigh, are living and breeding proof that email lists are aware that a man came thanks for listening to gold digger into show those for this episode and all past episodes W W W that gold, digger podcast dotcom thanks for listening and you'll, see a next time you gold, digging dream chaser. You.