Here. Listening to the gold digger podcast episode number one hundred and nine. Today, I am going to walk you through the one writing exercise that can totally help revolutionise your life, your business and your brand. That's right! I'm going to I'll give you something that is so powerful in owning your story, so that the next time somebody says they tell me a little bit about yourself. You know exactly where to begin. I believe at our power. It lies in stories that create connection and Day, I'm going to walk with you how to do that and how to decipher? Which stories are the ones worth telling? I also pay together an epic cheats so that you can walk you this through size on your own after you're done listening, you can a fine, that Jenna cut your blog slash. Why oh nine and you can taxes that download there, where you can get your hands on the exact exercise that I am about to walk you through. So let's

Taiwan in. Are you ready to tell your story and transform your business yearly Turning to the gold digger podcast with Jenna Culture, the live workshops, childishness podcast, procreative girl bosses, you can train from the experts. How did dig do the work and tackle your goals along the way? Here's your health photographer educator artist and Makin chief lover, Jenna Kutcher Yoga yeah, it is Jenna here and usually this is appointed to show where pod gas hosts talk for a solid five, ten, even fifteen minutes about some product that you need to purchase or some coupons, code and maybe you're like me, and the Jews fast forward through to get to the actual content, but fear not you done. We have to do that here. I dropped all of my sponsors in an attempt to get back to why I started this whole thing in the first place, which is to bring you the best free education twice a week, so

today show, is in brought to buy a paid sponsor its brought you by my free Instagram Guide, captions that convert that's right, I made. Totally free guy dissecting captions that don't just get likes and comments, but captions actually can your followers into clients, because what good is it now under your name, if it's not showing you results in your bank account so grand it's free resource and more at J K, instead dot com, that's right! We all of Greece, so hop on over to J K, instead an up lovelier instagram game in no time our guys, Raise your hand if you feel boring is your hand Amir K, good, because that I've only means that your normal and not an egocentric or self infatuated, human being so you're welcome here I mean everyone's welcome here, let's be honest, but fear feeling that when I asked you a question, if you feel boring yeah you're in good company, here's the thing have you ever scroll,

Do you Instagram and wondered like how are these people so interesting here? I am just punch Maritime Clark or working from the couch every single day in my yoke pans. Yesterday's shirt suggest me, or are you with me, because here's the deal I believed the lie that I was boring for so long. I mean in fact I still think I'm boring, but people are interested because you are interested. One of the causes about what I do my brand my business podcast is that I believe in the power of stories, and I believe that the ability to use our stories in a way to make an impact is one of the cruellest things about what we can do as human beings inserted today! I want to guide you through an exercise that can absolutely transform your brand, your business heck, even the confidence. You have yourself in the fact that you're not that

a boring and its ending. I ve done and continue to do in my business as my brand evolves, but it's something I challenge every entrepreneur to do, because this exercise is going to help you on those days were you feel, like you, have absolutely nothing to say nothing interesting to share nothing to add to the world do it so funny, because when I look at who I am or the brain that I've dulls, it's a pretty normal faint like I'm, a very basic girl, like I love, cosy, sweaters income in space, ideas, and I really do living yoga pants and, what's so funny it is that, for some reason people think I'm interesting, but then they look at themselves and they see all the basic things about them and they write themselves often say no one could possibly care about me, but you couldn't be more wrong. You guys and so today I want to lead you do this exercise, because I seriously think that it could transform your business your brain

and your life now. What I think is is we are all working and living and breathing stories, and while you might feel uninteresting, there are pieces of your journey and tails that will connect you to other people, and when you can understand and refine and home in on what these stories are, you can become a profession sharing these stories in a meaningful way in turning people from just merely acquaintances to friends and followers to paying clients know it so funny is that I believe that social media is a chance to grow platform, of course, but what good are more followers you're not actually converting them into clients, and you can't just convert them into clients off of the products or services that you offer because while those might be a selling feature, they're, probably not the most unique selling feature. I think that You are the most unique selling feature and why

member being college- and you talk about what is a? U s p, which is the unique selling proposition. What is it that sets this product or service? Brian apart and the more entrepreneurs Amy, especially creative entrepreneurs and more people, I meet ray. You: are human beings punching that time hawk the more that we realise that the? U S p in all of us is our stories. So. When was the last time that you actually like, sat down to write out parts of your story, probably like never right unless you're awesome and you have a journal and you write things down but Eve Then you haven't refined your stories in a way that can really create connection, and when I look our ability to actually connect with people. I believe that the best way to do that is through your stories, so maybe I gotta stop talking about what you're gonna teach injure start teaching it. Maybe you're wondering. Why is this quote awesome

sir size and what it is it's all about- writing your main brand or just personal stories These are the stories that you are curetting from your life and experience that is going to create connection with your ideal clients, her with strangers, while crafting this directive that can make you sound interesting even on days when you're working out of your pj's and eating leftovers Susan. I realize, is I sometimes the ability to crawl into that Poland say I'm so basic, I'm so boring. Nobody cares about me. That is a thing that can connected with other people and so anything about what connection Ashley looks like. It often looks like understanding that you can say me too, like I am here, from home my yoga pants me too, I am I'm eating. Last night's leftovers me too

and so when you can start to figure out those connection, points that can allow not just your average consumer, but you are ideal client to say. Oh, my gosh me too. That is where you start to create these brand connections. There Remove the pricing question out of the way, and so when I started to develop. My ran into building are real I said, I had to be very clear on what we're recognisable brand stories. My question is this: if you weren't poster post without a watermark without a credit without your handle on it? Would people be able to recognise that story is coming from you? Were they be able to your words from a mile away with they understand the narrative that you're telling, so I want to know. Are you ready to walk through this exercise, if mean, I hope, you're saying yes, ill Frida audibly say: yes, I'm ready! Ok, because I see that so I was

first ask yourself: what am I most passionate about in life now, if you're struggling here thing now, if you add an entirely free day or free weakened with zero limits, what is it that would excite you, tells me that, whatever that thing is it something that you are passionate about in there is likely a story behind that Pash it one of the best ways that we can start crow lifting your narrative is through digging deeper into the archives of your life, to find stories that help tell more about you about what you love about. Why you love it so, whenever I would get a wedding inquiry that I could explore a little deeper. One of the questions I would ask is: what are you most? passionate about life because I don't know about you, but if you ve ever set, with a stranger you're asking questions device something that you can say me too? Oh, my gosh, I'm with you so when

here I ask people what in life? Are you most passionate about it at least gives me the opportunity to draw from my personal experiences or draw from my own stories, so that we can find this connection point beyond the product or service that we're offering. So, whenever I would go to concepts which I dont really do much anymore and we'd sit down New Starbucks, I would ask them questions about themselves well before I would ever asked them about their wedding or what they needed it out of winning photos, because I believe in the power of connection and I believe in the ability for stories to practice. So when I ask you or what are you most passionate about in this life, I want for you to just started thinking. Think about the things that fire you think about the things that you love, studying or learning about thing about the articles you pop open on social media think about what excites

it was so, for example, is no secret that I love dogs. My dogs are sitting right next to me right now. We foster dogs. I stop in pet every puppy heck. I wish there was this app. That would tell me why the nearest pedal dogs, ours that I could go, find them and give them a kiss, and so on. Story. I could talk When I was a kid wanting to become a vets and my mom I'm. She set up this day for me to job shouted the vat, because my mom is amazing, and so she found a vat in our little local town and she said hey. My daughter wants to become a that. I know she's. Only ten years old, but can chicken job shadow you just to see if she's passionate bout it by after watching a cat get fixed in a troll get dissected. I really quickly rise at me. My true calling was just being a puppy Cutler and not a veterinarian. Title and in job that I take far more seriously than the operating table now. They share something like this these kin,

when the doors for more new animal lovers and it can help paint a picture of Hu Jia a wise when she was a little girl. So can you see Just how, when you look at, why your passion about maybe it's cooking and you have a story about cooking with your grand other why that was important or maybe you are passionate about clothing and you watch project runway on repeat all of these things can be ways to create connection, and dark crafting a narrative that makes you appear to be more humane than just a business or a brand. So next part of this is that I long for you to think of a transformation that you have experienced in life now, if you like,

your brain. Like honestly, I don't know if I've ever morphed into anything new. I don't really know what my transformation is, that people asking it sent here, but absolutely every human being has been through a transformation in their life almost a before, and after people love to hear about how you started in one place and then transport. Armed into a new location and new position, a new mindset. Whatever that looks like I mean think about it, who doesn't love seeing those before and after photos in then learning about the transformation that took place. I mean that as one of the most effective ways to market anything and as consumers, we kind of love to see like hey, they started here and they finished here and here's what they did to get M suited give this story major the power in terms of a business a tree.

Information on how you got to where you are, can open up conversations and allow people to see more of the journey that you have encountered, and so, when I think about the transformation What I think is so important is really sharing the struggle the before and after the visual side of things, and why you learned in the process. So, for example, new likely heard mean talk about the story of how I worked in a windowless corporate office. At my job, and if I like, my soul, is being sacked out of me, I then purchased a three hundred dollar camera from Craigslist. That ended up being my one way ticket out of that job and open up the opportunity for me to become entrepreneurs that three hundred dollar investment in a heck of a lot of work is what helps me get. This seven figure empire growing, the one that I am currently running. As that story of trains

formation, while it can be a super brief story, it starts with the beginning, the windowless corporate office. It then talks about the vehicle but are used for transformation which, for me, was it three hundred dollar camera firms Craigs List, and then it brings you to the outcome, which is the current seven figure operation that I am running too. Name, and so when you started thing about transformation, there are transformations that happen in our lives. All of the time another example- this would be if you ve ever gone through a period of grief, and so you can talk about what your loss was. How you started the process of healing. And where it led you to grieve conserve a really powerful role in our lives, if we can start to acknowledge a story that is woven in between those really hard days- and I know for a lot of people, grief can be that little fire honor, but to get moving into really focus on what matter in so transformative stories can be. Is so important in your brand. Being,

is now a days. We have this habit of looking at people online, seeing their websites looking at their social media and thinking that they ve always been there. But if you can get really good crafting the narrative of transformation. You can show people at all different locks of the journey, how you overcame and what was on the other side for you, and I think there is nothing more inspiring than owning that transformation and figuring out how to super clearly communicated in a way that resonate so now that you ve had your transformation story and you ve worked through something that your passion about. I want for you to think of three stories that have the potential to connect you with your cream clients now a lot of times. You have stories that are about our work and we get caught up as entrepreneurs in marketing marketing, marketing, marketing and selling our products or services and

I think those are incredibly valuable and obviously necessary. I also believe that you have the ability to help us connect with our dream clients in giant ways. It is also important, really figure out how you can connect beyond what you do to create a more human experience that will give people a reason to follow you and or trust you even if they. Dont want currently need what you're selling so one of the biggest ways that people are missing. The opportunity of storytelling is that their hiding behind their work and trust me I know it's a safe little cosy warm spot to hang out, but we start the trick ourselves into believing that only people care about while we create an instead of focusing on having people fall in love with us, as the creators were out there trying to market in cell and put our products and services in front of people in a way, that's not gonna resonate

so for my challenge, for you on this? Is I want for you to think of three stories that have the potential to connect you with your dream, clients, and one of the biggest questions I get is well what? If I am not my ideal, client trust me friends, I get it. I am not ideal client in many ways of the sentence, but when you can get clear on who you are ideal client is there are likely going to be connection points can connect you, even if you not just like them. We confuse a fact that stories have to resonate so deeply that he work. This is exactly like me, but what if we could just invoke this sense of me to even if it's in the smallest of ways so long for you to think about stories from your child that have helped shape you into who you are I want you to think about stories that help share more about what makes you you or store Is that help share passions of years be on just what you do today

You wanna write these stories and carefully craft them in a way to make sure that they are the most sinks, Do you sell rich fine and a simple stories for you to tell, because these may become your very own brand stories Let's be honest, we all have this love hate relationship with Instagram. We find ourselves scrolling where hash, taking our way into oblivion, trying to crack the code on how to it more followers and were straight up exhausted from the rat race. I get it That is why I want to help you this show is made possible, with the help of my totally free into resources, to help you write captions at convert to use hash eggs that actually connectivity or dream clients, and so much more hop on virtue, J K, instead dot com and get your hands on my resources created with you in mind. That's right!

to free ninety nine and it is waiting for you over J K. Instead, dotcom go dig on in an all see over on the Graham, so what ran story. Well there there stories that we weave throughout our copy you throughout our post, your outer Bryant throughout our email. So, for example, I love to share the store about how drew and I fell in love because it helps people see deeper into our relationship to understand that I value marriage and to introduce drew as a leading character of my brand. I want people to care about drool, because I care about him other stories that help give me my brain diversities include stories about our miscarriages sharing personal stories about body image, including stories about my journey is an entrepreneur or so are we to think about white stories. Are you finding that you're telling most often so if I were to catch you cocktail hour, and we started talking what would be

story that you were excited to share. I know a lot of times we struggled to think about what those a b but they're, really obvious there things that people ask us about all this time. The things tat we love to, talk about in one thing that I think is so powerful about this exercise that we can work through together is when you can actually take the time to write down these stories. You can remove any of the fluff. You can remove, move any unnecessary elements. I mean how many of us have been around somebody who's, trying to tell a story and their alike. And then I was out twenty first Street and seventh street none another. Now what was it was a laugh he had street and you're like ok, this really doesn't matter, and so, when we started here. I had a teller stories in a really captivating way that is where you hit the sweet spot? And so what I love about this challenge is that it gets as writing downers stories, reviewing them getting really clear on what the purposes in terms of connection

man getting comfortable in sharing them in a way. So I often tell about how drew nigh. We met my freshman year. He thought it was from California because I loved Abercrombie and fetch, and we became really good friends now he was dating high school sweetheart in I was dating other people. I was out there try to find my husband, I guess and drew nigh were hours each other's person, and we had the same double major. So we took Oliver classes together and after three years of best friendship. We finally kissed one night while watching home alone, and I remember there were fireworks and I couldn't sleep and I was just so excited that it had. Finally, bend and we talk a lot about just the narrative of drew an eye because it helps you people get contest. It also helps to connect with my potential client. So if I'm working with brides, they want to hear about my relationship. They likely want to hear about my marriage because hi I'm playing

role in their future marriage, and if you want them to know a little bit more about me, so that when we start talking about our, relationships. They have the ability Did you say me too? Oh, my gosh so But one of the things that I get asked about the most is like: how do you create this brand that allows people to feel like they know you? I felt One of the most common comments that I get is China. I feel like we would be best. Friends I feel like we could sit down and have a margarita. I wish we could just hang out- and I get that because I have become very, very good in comfortable at telling store is, and so, when you can look at how you can start telling stories, I kind of want to share will where you gonna use. Ie is because, when you can see

down in right. Five really good brand stories, you're going to start to find operating, eightys to use them and to share them so that they become so recognisable so that when people read these words are like, I know who this is coming from and they feel a connection beyond? Just what you do so, if you're wondering okay? Well, where do I uses these? he'll be theirs stories at you. Learn that you practice and that you tell often These would be the stories that you would share cocktail hours when your meeting new people at workshops, if you're kind of throwing yourself in to the pack in trying to get to know people. These would be the stories that you share on your website in your instagram captions in your email copy, and you want to weave these stories through, because when you have three to five stories that you can tell him that you can tell very well it'll, give you the confidence and give you a

True recognisable, bran envoys second help create connection now. I know that it is easy to feel boring, but there are stories that you can tell that can make. You share context, passion and perspective in the most powerful ways and when you can sit down a really take time to focus on telling your main stories so well that everyone is excited to here. What's next and when you can remove those unnecessary details and focus on telling them in the most captivating way, you can absolutely click next Shin that is going to help convert clients in the cost. Mars. So one of the areas that I see people struggle with the most is when it comes to captioning things, how many of us go to put out an image of our work and we get stuck behind fluffy adjectives. I know I talked about this some show, but I hate words like beautiful gorgeous. Swoon worthy, I don't know. All those words that we try to use and what I do to challenge myself is

am I doing this story? Justice, because I think that everything were putting out there, whether it's a blog posts to Facebook, posted interim posting email, whatever that is issued his serve a purpose, and while we love beautiful three, especially as photographers, you want to make sure that you are telling a story but this does not mean that every single captious me five paragraph essays, but what does need is that it should serve as a challenge to tell stories that are going to create connection so thing, said, I know about my ideal client, they value quality over quantity and a lot of them are obsessed with their dogs, and so we can talk about our pets all day. My brides are obviously getting married. So we can talk all about planning our own wedding,

I can tell stories about when drew, and I planned our wedding what I would do differently, why it was the best day of our lives, etc, etc, and so, when you start to create those little pieces of connection, it really helps people to feel like they can know you like you in Christ you and man that is huge. So when you go to write a caption earth story, what I would love for you to do is remove every single adjective every single one of them cut out the fluff okay and a lot for you to read that story, and is it strong? Does it make sense? Is the stage being set are falling in love, that character, that main character are receiving the struggle, our hearing about them, overcoming every celebrating the victory, and so when I Oh, to write things about my clients, a challenges me to pay attention. How many of us were just so focused on the way things? Look that we forget listen. I know I've been guilty of this

past, and so when I go into a wedding day, I am challenge to listen to the vows Listen to the speeches, listen to the little nuances, the way that people talk about the couple list. Into those little words that are exchanged between the bridegroom, and I want to remember those things that when I go to tell a story, it is captivating, it helps fill in the blanks and an image could never do, and it also tells my clients that I was paying attention. So, if you're listening to this and you're like the agenda, I suck out writing ok. First South join the club, I don't know very many people, I think their excellent at writing, but what you can

Who is you can encourage your clients to tell their own story once you start to harness the power of storytelling in the way that it can play a role in your brand? You then can extend the invitation to have your ideal clients tell their own stories and trust me when I say this. Sometimes their words are more power. More than yours could ever be, and so, when you can set them up, first success asking some really unique questions about how they met in fell in love or what their most passionate about or what was their fear before they hired. You are bought from you and what, Did they overcoming that? What is something in their life that they just can't believe happened to them when you encourage them to

tell their story. They're gonna feel liberated, they're going to feel excited, they're gonna feel connected, and so, if you are truly struggling to write, have your clients right for you. There is something so cool about giving people the opportunity and platform to tell their own story, so Monti click run through this exercise, because I truly believe that this one exercise could totally changed your bid this change your confidence and changed the narrative subversives first, you want to write a story about something you are passionate about in life. Now these could have to do with your work or what you're hoping to make a profitable business. But this also could just be something that you're really excited about. Like a said, we love dogs. I could talk all about dogs all day and night, and that is going to connect me with other people who also love animals. Next, I want you to think of a transformation you ve experienced in your life

again. I always tell the story about high works in a window s office and my corporate job, and I got a three hundred our Kamer from Craigslist, and that set me free. Yes, I tell it sorry often because it shows up our of transformation and it also shows people what's possible and that's why that is one of my favorite Brian stories to tell with transformation. You can also talk about hard times are hard things you ve experienced in your life, how you overcame and there you are crafting such a powerful narrative because you are creating a likeable character, putting an obstacle in front of them then showing how they overcome in what that in result, can be, and then lastly, I Rita just think of three stories- have the potential to connect you with your dream: clients. Let's say you create a product worsening. That's like home decor. Maybe you could talk about her story about how when you were ten years old, you beg your mom to let you paint your room, rainbow shades or something like that and really craft aside.

A narrative about why you love what you create beyond just talking about the products or services themselves. So you want to think of three stories: have the potential to connect your dream clients beyond what you do and really sorry to figure out ways that you can share them. I have chaired the J K, five, the genetic at your five method when it comes to social media, which is cycling through five different categories that help give your Brian diversity that help make you have connection points beyond your products or services, and that help you serve your audience before you ever go to sell to them, and so, when you think of the J K five, how could it be to have these brand stories that you can tell in different ways over and over and over again to create that ray and recognition and to inspire people to really connect to you now? This is an exercise that I would love for you to just sit down and crank out. We have created.

A resource so that you can do this. If you go to Jenin, cut your blog dot com so one, oh nine, you can get your hands on my brand storytelling guide, where I will ask you these questions and give you the space to brainstorm and trust me, it's going to take a little bit of time, but once you create this you're going to know what to say and how to say it and when to share it so that you can create connection so that people I don't even eat your product or service today have a reason to follow you, because you become a likeable character in their life through their stories you're telling there is so much power in our stories in a lot. For you to recognise that, I want for you to embrace a fact that you are not worrying that you are interesting and your stories deserved I told- and I want for you to start looking at your social media as a place where you can write your legacy, where you can

share these stories in a way that create connection that create community that create a place for ideal clients to find you so again grab that free down Jenny Culture, blog, dark com, slash one, oh nine and till night, some gold diggers key binding in your biggest cause. I cannot wait to hear your stories make sure to beg me when you share them so that I can connect with you in an even bigger way. Thanks for listening to go, bigger dive into show notes for this episode and all past episodes W w w that gold, digger podcast dotcom thanks for listening and you'll, see a next time you gold, digging dream teeth. Are you.