Here. Listening to the gold digger pod cast episode number two hundred and twenty six. This guy's has been featured in Forbes family circle, better, whom the gardens good housekeeping an HP tv dot com just to name a few, and her products are carried in over eight hundred retail outlets across the world and guys we're gonna talk about this cause. It's actually really interesting, but they kicker is, is that her product is a once a year purchase the Emily allay as the founder of simplified, a brand of planners and organizational tools for busy women. Emily could teach us about so many things and she but today I really wanted to focus on the one thing that she does so well and that is educating reliant, tell on not only why they need a whore product, but how to use it to its best ability which keeps them coming back for more now, you're wondering like how can I educate my potential clients about why they should choose you?

over anyone else. Emily is gonna teach us how to stick out among the masses to create a fund. Allowing around your business and out a truly her followers in raving dance. She is incredible at this. Never worry dive in today's review is from paternal bell and its title. Love love, love, it's a five saw review and it says I then was saying to the gold digger pod guess for about a month now, and during this time I have learned so much generous. Real and relate her gas have so much to bring to the table that I find myself listening to interviews that don't always pertains my current goals, but I always find worth. Thank you Jenna. Your podcast is as amazing as you are, Thank you so much for all of you guys leaving reviews. It is the number one way that you can help support this also make sure that you are subscribed so that you don't

is a single episode and if you have a minute to say, leave a review, it truly helps get gold digger out into this world and a really helps us land. Amazing Gus, like Emily, lay so without further ado. Ledges I've on into today's episode and your listening to the gold digger podcast, where we firmly believe- work doesn't have to feel like work, made millionaire and marketing guru. Jenna culture will help view redefine what success looks like it's time to here from the experts, listen in on onest conversations and learn the best tips and tricks that helped others pay their own way and craft their dream career if you're ready dig in do the work and tackle your biggest goals you're in the right place. Here's your host educator, photographer and Makin cheese lover, Jenna culture thing still linked in for supporting

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Oh Emily. It is about time that we got you on this note. I am so so excited to hang out with you today and I just messaged you, because you were in Hawaii Target stores, I'm shopping and I'm like babe babe this is going to be on my ipod cast an eye lover so welcome to the gold digger pod gas. Thank you very much needed lights, paint, a picture of who Emily lay is beyond the products on the beautiful and Capps a target. Tell me a bit about you, your journey, what you create a kind of how you got to where you are today yeah, oh goodness, I got started and business ten years ago I was climbing the corporate ladder and had the master, this degree and was doing all the things you know you're supposed to do, and I was just miserable and really wanted to be a mom

and my has- and I were newlyweds- The time- and I said you know what I am just going to start this whole thing and see where it goes and the years I got really specific and decided to embrace this weird sight of me is forever questioning why everything is so complicated. Always get in trouble like ok. I know what you want me to do this as a child, but why are we doing it this way? Because it's very complicated so has been, and I had our first child Brady. We have three kids now, but altogether too minute break I was born in two thousand a day, and I found myself just completely overwhelmed, trying to run a graphic design, business and love. This amazing little bundle of joy. That was, you, know much prayed for hoped for, and I decided that I needed a tool to kind of help me do life well, because in Had like every other woman out, there was beautiful

and tall and had amazing in meals, everyday, at six o clock on the table, essentials perfect, and I was like floundering with laundry Oliver. My bed and I told my husband- and I think, I'm gonna get really specific care, my business and make a planner and he was leg. Are you crazy? all that out there like. It is not all about this. If we have icon all that stuff, I said. No, I really think a tool to help women simplify their lives would be really amazing, as other simplify plainer was born. But now I m the sum the founder of a brain called simplified and we make organizational tools women who are very busy and simplify plainer as our signature products, and it is out, you know everyone, and yes, we ve been in target oh and office depot and stable and it's just absolutely crazy and the others My story is that my my twins

So my husband and I dealt with many many years of infertility and through the miracle, of IVF became parents to a little. And a little girl. We now have three kids. South Carolina Tyler were born in two thousand fifteen, and since then I have become an otter and been able to kind of right out my story and ensure a lot about. I know what we went through to become parents and also this in on the English within my life, where I've kind of chase perfection over the years and tried to have it altogether. So it's crazy! I don't a whole lot of things, and sometimes I'm like me pretty much fun and I just feel I don't know I feel lucky to be able to have a job that really, I feel like really serves others, but also is really helping. Me live a life that I'm really happy about. So young It's a lie, love that ok, so I have to know because I was just like you in that whereby world hated it

climbing a ladder I didn't want to climb. So what did? transition look like for you was it because you are starting a family that you transition now. Was it because you had the idea. What did that kind of pivot? Look like for you. You know my mom was a teacher and she always had flexibility as mom to be be at things for us, kids into also pursue her career, and I searched and searched and wanted to find something like that. I literally had an existential crisis when I was trying to divide my major because I was like I'm am choosing my wife path and choosing how available I'm gonna be to my family like this is a big deal and I ended up. Majoring, English. Getting a masters degree in nonprofit management, and I felt like going to the nonprofit world was the only way to help people in ways that I was spiritually gifted in and

I just wasn't happy and I was a newlywed and I knew that we wanted children soon issue and I told my husband, you know I've wanna be create if I want a job, it gives me flexibility and I'm just gonna start this little thing on the side. It's always really funny. We start little things on the side. Having examined the title for a business like dollar twenty hours a week and you will end up working a hundred twenty hours, we who and that's what happened it it just kind of through and I fell in love with it, and I worked that job plus my full time job at the University South Florida for two years and kind of got that thing off the ground and then finally took the lead to do it So I think the number one question I get asked from people is: how do you know when it's time to take the leap? So walk me through? That decision is taken

It looks different for everyone which is beautiful, but otherwise the time where you were like I'm handing in my notice, and I am going to go for it. You know from day one I was like Brian, my husband. I can do this like he's just agree that this is a good decision for our little tiny thing. We have to and say it's cool. If I quit my job and he was like Emily remember, we have to be so about this, and also we had committed to running a debt free company from the very very beginning we invested absolutely nothing in the company and just bootstrap did the whole way. And finally, we just got to a point where the numbers made sense and he was like you know I feel like financially. This might be a smart move for you to take a bit of a paper. From in leaving corporate Amerika, but to do something really passionate about to be available for you, no kids, one day, you know what

funny I actually found out. I was pregnant the day I quit my job stop lying in backward order, so I quit my job and men fragmented, like wind was the moves to anchor was good. Even someone did I just do so with a bit was a little scary, but you know you get your ducks in a row and you take the leap and it just kind of fell into place. By the way, I'm the kind of person like show me a challenge, and I will put it in the face, so I mean I stayed up at all hours of the night. I worked all the time. I took every opportunity and said yes to way too many things, but but we got it to a place where it supported. You know our law affair, we at least a bit and just continue to grow and grow and grow, and when we started to get varies, I say we images what does it? How did they get very specific about what the company was about and what we were doing? That's when it started to really grow fast? That's

Think is so cool too, because it's like, when you take a leap of faith like that, and you can like vast. All of your time men to you're not split between the ninety five and then your vernacular non both ends its like. How can you not Successful like this Success rate has two skyrocket when you are all in because your skin is on the line and it's like a make it our brain, and I feel like four people, their bold enough to step into that its. Me and you are about to do some really big things. Yes, absolutely totally, love that ok, so I have to know like what was Emily like when she was a kid where you always italian, a planner like me getting less working on your head, handwriting. What were you like? I was- I was there really good girl like, and I really wanted to impress everybody. I wanted to do everything we can. Busy I remember my grandmother used to always Tommy,

be still like, literally sit down to be still, but also you know, look like be still in and just calm down for a little band. And see what's going on all around you so is busy I was bossy. My parents say that I used to cut paper and, as such little shops and are living room and sell bookmarks, but like legitimately, like ok, guys pony, pushes the where's the money size and entrepreneurs are big early, I'm by yeah I just was it I don't know. I just really was a high you're like I really really set big for myself and kind when after him, and that, like nothing, whatever me down, and that was my whole life. I never let me this wants terrible. Another really felt it very much until I got engaged and got unengaged

that was the first time I felt like things kind of fell apart and then it didn't marry that guy. Thank goodness my husband and I also went through infertility, and that was another time that I was like. Oh wait, like life is perfect in its hard and you know sometimes you gotta go through hard stuff to get to the good stuff oh for sure, and I think everyone has its it. We were saying before you know it looks different for everyone, but there's so much power in connection in that piece of things. And it's just like, I feel like every single story. Here there is that spot where you just are stretched. So much more in the valleys than you are at the peak Siena. Yes, so much more crazy! Okay! So let's talk about your planners because one anything that I admire about you so much, and I have watched you for years. Do this is: u educate!

people so on how to use your product and that's what we're gonna dig into. But first I want to know, like her How the hell did you believe in yourself that you could break at intervals market? What is so saturated there are so many planners other solely at angers. So what did you believe was different about what you are putting out there. You know back when I got started with the simplify planner. There were the big, cleaner companies Thus couple years the smaller brands have really really exploded, but back then it was like. You know the planters that we saw when we walked through the stores of our moms kids and look through them all those mayfair thing to do, but you know I was. It came out of a need that I have a problem where I went out of my head. Brady in this business that I was trying to run and I just went out looking for a solution and I went to a store and was like help. I need

a planner uneven organizer. I need something that is gonna help me get my life together and help. It makes sense and help me do it well. I wanted to do all the things and I want to do all the things really well, so I knew that if I found a planner or something it we're not me do it, but every plainer I picked up ahead like boxes to check about, You know how many gases water you had a day and your budget- and you know just so many things and I picked those planters up and all I could feel was like a failure like I don't reckon of water. I blew my budget sometimes so I knew that I wanted a tool that was simple and go back to that girl that I've always been where I've always said like wide as this to be so complicated. Isn't there an easier way of doing ex wires e? I thought: isn't there an easier planner and what, if a planner, just manage my schedule, my to do list and that's it

and so I got a binder and some paper and just kind of marked it up, and it was born out of that. But that being said, my mom is the oh gee, like she is ready, long organizer see with it teacher a mammoth too. There were two working parents and our how you know my dad worked and she worked and she you just made it look so effortless for us, kids. I remember when I on my own, and I was like I from her from and others and I have. I have to pay for toilet paper what world world. How do you make scrambled eggs? Because today is she just it? But you know we always

at dinner. Together, we were involved in extracurricular things and she just did it with ease and she had so many truck supper, sleeve and ways of doing things that she shared with me along the way that just inspired me and my own ways of thinking and also you know, she's allowed me to share with others as well, so much of a simplified life. My second book was inspired by her because she just found so many ways and at any no all different areas of life, to make it easier. So I had confidence. I really think from her and also just I've found ways in my own life to make things easier, more, automated, more streamlined. I can remember being a kid and a family member coming over and my mom was helping meekly my room ass, probably like I don't know nine or ten or something and my mom would make a big deal

like clean your room day and she would put notes in my lunch bogs be like Saturday, we're gonna make brag first and then we're gonna go in your room, we're gonna turn on the music could open. The windows is gonna, be so fine and at the end of the day we are you. Gonna have a brand new fresh space and I would get so excited about it and my roommates family member coming over and we were like under my bed digging all the junk I'd stuffed under there, and I remember saying to my mom: why are you helping her? Why don't you just tell her to go clean, her room and my moms? because we have to teach her like people aren't bore, knowing how to organise or knowing how to do certain things and- and she taught me- and so I felt like- maybe there's something to that- maybe not everybody's mom did that and maybe there ways that we can share and inspire in no other women to really just simplify their lives and make it easier. So they can spend more time on the stuff there really care about new love. That

I think, would so cool too about what you ve done is. It would have been really easy back in the day when you're getting started to walk through Target see the few brands, our killing a and b, like it's already been done. Even that wasn't done the way you wanted it to be done and dusted. Written it off and I feel like so often. People have these dreams and there, like somebody else is already doing something like that and they don't pursue it. But it's I mean it's kind of crazy. You ve turned this into your career, yet it is crazy So true, but you know it's a dream like this is the stuff I care so much about, and I also, I think that there is a secret source that we have, and that is that I have a team of eight now and for a longer roses me and my living room packing boxes, but I I tell them all the time. The day we run and plainer company is a day we practice up. This is way too much. Work for us

just be slipping office supplies super us it's about so much more than that, and so we in views every single thing we do with more value than is required of a plainer company. You know from things like we send monthly free coaching to all of our planet purchases from our website. We send them video coaching for me every single month about everything from male bearing to organise in your home and declaring that kind of thing, but taking it a step further than any other proclaim. Our brand, I believe, has ever done, set us apart and continues to set us apart that when you purchase a planner from us you're, not just making a transaction you're becoming part of something

and we're going to walk you through those twelve months of what you're signing up for otherwise a place. I could change your life, never especially if it sits on a shelf. If you just kind of use it it didn't find, it will be a great like day manager, but if you really want to make a change in your life, we're here for you and we want you to be part of what we're doing so, I'm so let's break down, because one day, I'm so curious about is like the pressure of having a once a year, products on you, we have to create this ball new planner every year, and you have this certain period of time. It's almost like your racing against the clock to get any people's hands or for the new year happens, so tat, a little bit about that, because you ve kind of transformed it so that that's not entirely true for you, but, industry that is kind of a lie that you could easily believe. He asked so I always tell my team. It's like we're sewing food recite tomatoes, like idiots

buyers its expiry, then it's worth absolutely nothing. Women's expired. You know is hard and every couple of years we try and really shake it up. I gosh maybe four years ago hired Whitney Hawkins whose are creative director and she brought this really fun flares. While our designs look like, and then just this year we heard just a Bray who brought the whole nother side to what we're all about so just continuing to grow and like push the envelope and get better and more specific and broader reach more people. I really think that's how you do that because it's scary, like an cash flows, a whole other things, especially trying to run a debt free company when you're trying to like really bankrolled that's hard. It's it's superadded hard. If really really hard times. We ve had to walk there trying to stay committed to being that free, but also having this once a year

I see year product So what is your like crazy season cause I feel like it? Would it be fourth quarter for you mostly. We have three big time a year, so its second third and fourth could not a quarter of the year as when it's a little quieter and that's when I tend to write or do other things like that, but we do a spring launch in April and that we do a fall launched in September and that we do by price. I Burma days are really really really busy busy. Time goes were gearing up four January first, which is what everyone is really really focused on planners and rushed arts and all that thing to Graham for supporting the gold digger pod yesterday today. Danger urge everyone, even the best students and top professionals to use grammar, leads to do their best work into accomplish even more of their goals star. The new year by easily improving yourself in your communication at school work and

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person you can post on a job board and hope the right person will apply, but why leave it to chance when you can post your job, where people go every day to make connections grow in their career and discover job opportunities post your job on linked it most linked in members? Aren't checking job words regularly, but nine out of ten linked in members are open to an interested in new opportunities like yours, with most of the? U S, workforce on Linkedin posting on Linkedin is the best way to get your job opportunity in front of the right people, people with the right skills and background for your role here, also ready for something new. That's actually I found my new biogas manager and again truly say it was the best way to find a person who will help. You grow your business and why and

higher is made every eight seconds using linked in signed the right people for your business. This year are linked in dotcom, Flash gold digger and get fifty dollars off your first job posed. That's linked in dotcom, slash gold digger to get fifty dollars off your first job posed linked in dotcom, Flash gold digger terms, conditions apply Olga. So let's talk about how you stand out from the masses like. Are there any tricks to making it I do not actually need your planner when they have so many different options out there. Any tricks abusive. Well, I think it's all about building community, you know

in two thousand and sixteen was the end of two thousand sixteen. I had just release my first book grace on perfection and I had been on forty eight aeroplanes. That year an infant twins I was in Forbes magazine A gives a big. It was a big big. Brigadier company was growing too fast and I remember I had just finished reading: shot a Negro s book president perfect and such a good book by the way, if anybody has already out, I was laying in my bed and I was crying and my husband came in and he was like what are you crying, maybe be happening, no tierce, we're not cry, and I said I am so overwhelm: then I'm so unhappy in this field, anything but simplified, and he was like ok. What are we gonna do about it, and I was remembered the story from China Starch about an older pastor and the younger pastor discussing

churches. Yes, I love, you know the japanese right, I've told the story so many times in everyone's always like, but you are so good, but order. Pastor is talking about his kind of medium sized church that spin around for a long time in this younger pastors talking about this, a mega church is growing and growing and growing, and he keeps saying this church has grown so fast it. So it's packed it so far. We keep adding things and- and all this in that the older pastors has no you. To claim that, like you, you did that and he has no. No, we did it happen it. He said. No, you kept putting out the chairs that you are responsible for the growth of what happened here. You cut putting out the chairs

my husband and I was like we had grown, really really wide and my vision was to grow deep and what that means is. We were in eight hundred retail stores around the world Bio carried an eight hundred stars around the world, but like painful painful painful personally, to deal with all of that to travel so much to be to have a team that was spending ninety percent of their time, answering questions and working with retail store owners rather than the women we were trying to serve. We had this like middle person in my husband. I both knew he was like you, gonna cut wholesale and it was forty percent of our revenue,

still, and it was forty percent of our revenue body and I we were smart and we sat down and we crunched numbers until my fingers hurt looking at what our profit margin wasn't plainer sold in our online store and then what our profit margin was selling it to a retail store like that type of a retail store. The whole target things different now sentiment but like selling to retail surrender. Wholesale meaner was about half what it was an online store, and I remember you know just doing some his deep digging and looking up at him and saying what's wrong here, isn't necessarily the finances of it all it set. This isn't what we set out to do like we're, not serving our community in what we are best at and what we love to do is connecting with women creating community serving them well, interacting and engaging with them, and the only way to do that is to cut this middle man now and to go back to that

to stop travelling so much to stop being spread so then, so we did it and we made a lot of people really sad. I had some really hard conversations. I was afraid my publisher was gonna. Just drop me. They did it thank goodness. They were intrigue, but Thou art thrilled with what we did. We grew our company over and beyond, where we were that your back thirty percent. So it was just crazy and it was such a good decision because I really think the trick to you know to keeping people coming back to keeping them needing this particular product is engagement and committee and connecting with them and client experience and not just being transactional. No one cares about being transactional if some of them by something for a meal they will never come back and with our as being the type of product it is. We want them to come back year after year and are returning customary is really really good because of the way we take care of people, and I think the way that we build that community now when the target opportunity came along.

I declined it up. Ur smell together that allow whom I did they, the company that offered us the opportunity, is called echo and that stands for american clip company. They created the paperclip, so they been around a lot. They own the brand at a glance which is the planters I used to use, as you know, a cat or young at all, and I

so honored and just flattered that they came to us. But I said I don't want to get back into this whole. We have a middle middle ground place, and so I declined it and then I got to know the people there and they came back to me they're like no. We know what you're doing we get, what you are doing with community and building community, and so we would have helped you do that we want. We want to make the work on your and minimal in terms of you guys are we designed the product we help with a marketing and that's it. They manage all the relationships all of the video production aspects in all that we just get to be. Acted to the actual customers via social media, we're in store events and things like that, so they helped us reach more people with a line totally different than our signature line in our shop. But you know they helped us interconnect those dots with community.

Away that we were unable to do on our own. So I think for us we just always have to go back to that places like where we do this in the first place, and if it does it mean that the notice, We just say no worry and I think what is so powerful. What what you just said, I mean there's so much You just said, but I feel like when you are like it sounds so good on a resume on the eldest son you're like world like this is not what I intended to build like. I wanted to simplify other people's lives, but also my own that in its like a note, some of the people that teach like being in all this stuff. I like the least boy. No yeah agreed word teaching people what we wish. We knew we practice, and so often it's like holy cow takes this like a moment of like raw bottom are like rhino

to something that snaps you awake again is like none, and I know this is not right and I feel, like I hate that part as an educator, because so many of us have those Reno rock bottom stories new, like I don't want to hit that point, but sometimes, but I'm still going to carry to take a step back my gosh okay, so one other thing I think you are beryllium, like absolutely brilliant- is educating your clients on how to use your, or product, and they think that this is so smart, because so many people, just like you, are talking about focus just getting that initial transaction, but your follow up and follow through in the way that you serve. People is what keeps him going. As we all know, it's way cheaper to keep because in the end to fire and new and so Can you share a little bit about like how you educate your clients to get results using your products? Yeah?

the ways we do. That is with the monthly coaching that we send our we. Obviously we use social. It is an email and all that, but my team there so good their smarter than me and day will often be like ok, Emily. You have this cool idea for this cool thing that you want to do that. You wanna put out there. Let's say it's a product like an ancillary product, the planter and they'll be like put it. We just made it for free and how like wait. One guys running a business here of unwilling, though, like a lot of things, was the simplicity challenge. So we do this big simplicity challenge in January every year, and it is one step every single day to simplify your life and by the end of the thirty days you will notice a market difference in every single step, takes zero dollars and less than fifteen minutes, and I thought it would make a really cool book that we could sell on our website, and my team was like

No, what if we just made this for free- and we put it out there- and it was just another way that our customers, who are already producing our products can be engaged with Us- can continue to implement these else where teaching into their lives- and I was like, of course, you're right and so it is women. We do a lot of things at no cost to just continue to connect and engage with people in and educate them, because if you educate them on how to use your product they will get there. Tax reward out as I, and not only are they gonna come back. They're gonna tell all their friends, you know. That's really really valuable. I love that what has been like your biggest learning moment in educating others, because I think sometimes, when we create it's just so cognisance for us a Manila yeah does that members did didn't make sense to you. Have you had any like I opening moments about your products through the waves

are using it where you're like a. I never thought about that before yeah I mean well one of them's, pretty big. When I was writing grace, not perfection. I had an amazing editor and I saw work with her now, she was reading recent perfection, which is, about organizing and simplifying and all that stuff and did the first draft. She came back to me and choose like. I want you to revisit this whole thing. Oh god, she's like. I want you to read this again and I want you to consider that you are a single mom. Twenty one years old, you know working part time to support your family and also take care of your kids you're a much different place than you, Emily. Who comes from a family that you know you have you have a husband who works? You have you know we are educated, you have you

These things. What's pretend you're someone completely different, that you get a different season life and she wrote out all these scenarios think about it. If you were an empty nestor whose kids have left us think about it, if you're that woman who lives in a great big city and wanted to have kids had never could think about it, if your them, and how does this make you feel it houses applicable? And I'm telling you what about rewrote, I'll say it was such an eye opener to me- and I wanna play- I think about it multiple times, every single day that, if need a design or right or create and preach to yourself and come out something from your point of view and who you are and whatever,

get a lifestyle or season of life you are in, but it we are creating for lots of people. You know if it's not lots of people. There are so many different types of scenarios to consider and seasons of life, and just all kinds of things are so we really when that happened. I took a step back from the business and said: how can we be better like how can we do a better job? of serving people who aren't just like me. You know, and it was almost about selling it- that I never really thought about it in depth before I considered it, but not like really really and death. And we did a lot of things are we started doing surveys and a lot more meeting greets and book signings alike. I got a really really our customers who they are and they are so different that is buyers me now, and it makes me want to do things differently, and that was a game changer a total injured or for us who love that you think it's so powerful too, because there is so many

exercises are mine of like your ideal, client, avatar, and all these yes and weeping guys like pictures of languor Incarnate outlying are really it's like. None are no like. We have to take a step back and like truly truly understand the pain points like it's, not just let it lists, like its actual. The things that we have the ability to solve, if we can understand them not just from- what our life experience has given us, but for other people, coming from, and I think that is so powerful and I think to I love. You share that, like you had it out and meet people again because yellow terrorism, online businesses. We have this like veil of separation. We have screens between Us- and you know you so easily get disconnected from your consumer. So I think that is so oh, so so, powerful, totally hello. Ok, so

let me now. I have to be totally honest. I suck at using planners and its holier, because I actually byline planners for my team, my dad? getting all of these planners, because I get sent so many different planners to try. Yes and I just fail miserably- and I don't know if it's just my personality, if it's like the fact that I think I can keep things in my brain, which is not going to ass with as much as we can, let me any tips are like any piece of advice for someone. Isn't the plan offers that wants to become one? Yes, ok, gonna- give you an example in its laundry because laundry is the bane of my existence infringements Ed. I hate doing I dont. My husband is an immaculate, close folders. I feel like I have a little Well, I got, but I do a little load of laundry every day and when you do a little bit every day in Ukraine, a system or a routine in your life, and you just it's hard at first

Senor like this is weird, you know, do laundry every day, but when you do it and it comes part of everyday life. You find you don't have that total overwhelming moment of vetoes sixty lost you on Sunday. And so I have found that with a planner, you just have to work it into your life. The same way you would, you would work in like working out everyday day with no United order, like brushing your Dave every day. You know if you work at it here, life as a systemic really works. Now I also think A lot of people believe there's a one size fits all solution and it probably could be easy to look at a plainer company or a person who works for a player company and say Ok, I have to use that plater every single day all day or I have failed, and I can, use any other system with it. I just have to use it. If it doesn't work for me, then I have to move on to try something else. That's why we all have you? No thirteen plainer sitting on a very open about the fact that I use. I call too because I have to-

my brain works really well. I like that. I can add, like repeating events and things like that, and I call it so I have this system where I use. I call all the time and Sunday night I sit down and I transfer everything it's my planner and then from then on out I'm working out of my planner and any changes that get made get made just right there, unless I'm on my team needs to know which is following my ical and it works for me, I've been doing it for years. I figured it out just because I tried a lot of different things, but you didn't tell me something that works for you and not. I don't think we have to figure that there was like a one size fits all. Perfect solution, it just ass. We work for you and your family. You know, I know I will get there and I think they will become a necessity that they get the budding money goes it's like. I will like start a planner at our yes, so gung HO and all right, everything in their activity as and then enthusiasm, shelf and unlike shoot, I,

brighten and to failure- and I feel like this is the time of year when people feel that, where it's He sat all these ambitious goals for January first in the new year in a few weeks into year or like well crap, I just failed again. This year is already bombed. What You tell somebody that's feeling that way. Right now. Oh you gotta give yourself so much grace I mean can't tell you how many times that's happened to me, it happens to me, are you can sort of gold At the time of the year, yes, we're all talking about at this time of year. Yes, we're all excited about it, but, like you can start anytime, there's everyday can be a fresh start, an plus I just I do. I think you have to have a lot of grace with yourself were I'll, do it lots of things, you know I want to know what does a day in the life look like for you by unjust, so curious about kind of what your routine is in. What it looks like with three kids in this building. Heem walk me through. You know

It's different every day, we're just now into good routine. We moved home, we ve been in Pensacola now for a few months and we have family nearby so my days like a lot different than they used to. I also em, out of the season of having tiny, Ok, I'm all day long and trying to run a business. Thank you either way. Kids are all in school. They all go to the same school, so there at school from eight three minutes, one guy I work for it is weak. Well, I try. I will try to work for it We could try to take Friday is like give me Where are you now have lunch with friends? Are things like that kind of keep myself going? I work at night light because it's quiet and a lot of times taken brought off means have to do that. My husband is super involved in lives in a nearby lives, nearby works here. Why does he does you in the back?

only when the same home he works nearby, and so we have a lot more flexibility now than we used to, and I feel like. I have a lot more help than I use to anybody who thinks any, buddy out there is doing life alone. If it looks like they managing too much alone online, it's probably because they have help. I am so grateful to have our families close and that really make solid. If in the world, but I would say, may day goes I get up. I get the kids ready. We have that time in the morning my husband takes them to school, and then I start my work day and the whole team of eight they're all remote. But I get us all the time like how the world you haven't. All remote team might cause. I hired rocks donors, not err just women of integrity. I have now I idea when their working I created this possessed. Have flexibility is a mom, and I give that same. You no benefit, I guess to my team. I expect them to choose their family when they are faced with a decision and they get their work that we have a meat.

Once a week on Mondays and that's when we just kind of regroup and talk about. What's going on, we work out of a Sana, which I love us on our project management system and that we have a massive text for outgoing all the better. Really works. I work in an office in my house all by myself and I really like it because I have just been writing, but it's a lot of fun and you know it changes every week, looks different terms after go up with kiddo things and sometimes work needs me a lot more, but I really am glad we ve stuck to this idea of having me have flexibility asthma that's what I wanted me love that I have a fully remote team as well, and I kind of love it I think I would feel trapped if I knew people were like coming to my house every day, office hours like that here. It's me right now. If I were to go to the Halloween Party of the bill, I gotta go nobody s question,

I love it. So what are you most excited about? Forty thousand nineteen, like what are you just pumped up about with this new year, there are so many things. Well, I have a new book now I have a new but coming out in November. I am super excited about it. It's a little bit different the end the other two, and I don't know if I can share any I'd, buy Azure Emily begins. I will tell you this. About becoming the woman. We were all made to be the women. We were all. Maybe it's about. Looking back on that, little girl selling your bookmarks in her living room, who was loud and bossy and what happens when she gets quiet and then what happens when she's steps into the woman she was made to be not just for me, but for each of you and all those little girls ease to be

so am I makes it. I didn't see you as a means, and that is of course, that I can now these you enough. This is so exciting under so thankful that can actually it's been superfine need she bought you just follow online for years, and it's like it just feel like you, don't like a warm friend and such a blessing to. Where can everybody find uconnect? You check out your planner. It is not too late to get one for this year if you're feeling behind you are not welcome to team and I could you can start give us the Far EAST Follow us odd, Instagram, Facebook at Emily Way and simplified, and also on our website at Emily late. I've Maison. Thank you so much for the sharing your story in everything, and I could not wait for this new book. Thank you. This is so much fun.

That Emily, I tell you, I have watched her walk the walk and talk the talk for years and it was just which one connecting with her today, because the truth is, is that there are so many please in her career, where she could have turned and said someone else's already doing it or what do I have to offer that's different, but the truth is that she continued to stand in that role. Knowing that you Creating a solution for not just herself but for women all over the world. I absolutely love how she shared. How she grew to beg, I mean how many people would admit that I think so. Name's, only watch you bought mine. We see them absolutely killing it. We don't realize. It sometimes are killing themselves behind the scenes that they grown, something that has taken over envious. Someone who teaches simplified living. I love that she was honest about bat. Like we

to take a step back and say no to things that seemed shiny in order to get back to the heart of our mission, I also loved how she talked about really thinking about who you are speed. Into its, not just as ideal client avatar, but is really getting the heart of the people that you are creating for and where they are approaching life from, I think so, often we kind of mock up this imaginary person that our heads we create for them. But the truth is that if we are truly going to create something that is going to change the world, we have to figure out a way to help change the masses, and we have to know each other rightly have to connect and add that community today is Emily's twins birthday, and so I would love for you to do is go find around social media. Emily lay wish we're kiddos, happy birthday and let her know how incredible she is the is today episode was nothing short of amazing. Thank you. So much

for turning into the gold digger podcast until next time, gold diggers, cuban digging your biggest skulls Thanks for listening to the gold, digger podcast die into the show notes for this episode and all past episodes at W W W dad gold, digger, podcast dot com. If you love the show share it with a friend the merrier thing