I don't understand this has changed my ok I can do that is so you can do this. He might even JANET better- and I am obsessed with all things- business marketing numbers and helping you to navigate both domestic and the magical seasons of this thing called life of a small town not only to get three hundred dollar camera grew a successful photo bays, and now we work from when really seven figure online business. I teach you the tried and true secrets to building a career. You adore shy away from the real talk, no way money, hardship, Bro, loss and marketing are all topics we discuss here. I think that this is your one: stop shop for happy hour with a gallop. How mix with business school, pull up a seat, make sure your cozy and get ready to be challenged and encouraged. While you learn this is the gold digger podcast? I love

king sessions on the gold digger pod gas, because we get into the nitty gritty of topics that are on your mind and explore questions that you might have about your own business so chance. For me to sit down with them and teach to exactly where they are at these coaching sessions. Are designed to propel inclusive growth for business women everywhere from every walk of life. Let's be honest, this is just a small part. What I can do to level the playing field for entrepreneurs so hard to see J just, completed her first ever launch Sheila sure own course, and I cannot wait to hear how that process felt for her, and I know she has in questions that will be helpful for you, too. We discuss launching and scaling plus how to handle quick success and being in the spotlight view preparing for your first launch or wanting to fine tune your process for your next launch. This is the episode for you. This episode is all about horse creation and launches led by gold, digger so hard to see J. Let's start right now thing

still trends dot co for supporting gold. Digger trends is a knowledge of all hung from the hustle, where you can expand your network and discover the next big business idea before it explodes goaded trends dot c o slashed gold digger to start your one dollar two week trial run It is a start or grow your email list with a female founded email service provider, doing email, marketing right start a free thirty day trial plus get fifty percent off your monthly subscription agenda. Could your dotcom slash flow desk? That's Jenna, good! Your dotcom slush, F, L, o D S case, Some are welcome to the show we ve been messaging, Indians and staying connected through out everything you ve got going on in your life, but I'm so excited to have this conversation with you today. Thank you so much for having me, I'm so excited to be here honestly. This is amazing. It's going to be so.

It's fine so before I dive on end the nitty gritty questions that you ve created. Let's hear a little: about you tell me about you, your journey and entrepreneurship. What you ve been up to- and your recent success yes sure So I started this this actually with my warmest blog and it was called, or it is called earth and spoon and I started it a few years back about four years ago and I started in the middle and the stick of having my children? So I had just had my three kids. I started the man, I accidently, while my accidently, but unintentionally, pregnant mice and down he had just been such a I'll journey. I started my one this blog because I had it was my low hanging fruit at the time, and I had results with my health. Then I just have that because I decided to be a stay at home as soon as I have the kids and I just wanted to kind of

find myself again by using my brain and doing something other than changing nappies. You know- and I love being But I just needed that stimulate and so I started it and I found out in the process. Of doing it- that I was more in love with the business and marketing side. The actual wound I then began to pay my journey and I started doing that through Pinterest occurs when I have my blog. I was struggling with traffic. You know you put in so much work into content creation only to have like ten people in our region blog posts, and it was like this, your mom looking glass families can be life's. I did a lot of research and tested out Pinterest and within three months, my traffic increase by over three hundred percent, and now

have millions of monthly views on the platform, and so it's been incredible and I'm really passionate about helping other moms who want to get into business. Spoken to so many who feel like having a full time job after having children. Doesn't served where they're out in life and their exploring how to have online business, and so I feel like there might be for I now want to teach all of them. If I can have to make online business work as I love it, I think it's amazing is amazing to have that freedom. I agree. Much so much so walk me through kind of the past few months, because I've been able to watch Everything that you're doing so share a little bit about what you ve been up to I saw three months ago. I joined the KGB course, which is the knowledge business blueprint, and what have and was I started

an Jenna was our coach. We had you coaching, as for six weeks in there was about a thousand of us doing the course, and I was just lapping it all up and the moment the doors open. Actually, that's when the lock down happen and suddenly I was- trying to run my blog. I was trying to home school my kids and try to do this course. All the same time so was an incredibly crazy season, but I love that I laptop that information and that's what I did my pivot. I realize oh, my gosh. I have this tool, that's Pinterest and I need to teach other mom foreigners how to use it, and so I put together my correspond to profit blueprint. While I was doing the course- and I took your advice Jenna because you said to make her too the man while you're learning, rather than wait till finnish learning, and that's how I'm wired, like I like to put things in need boxes and you know to take things

off, and so, when you are like you need to implement as you're learning start coaching people right now. Economists, my head in the best way possible Sal's egg. Ok, I'm gonna do this- and it was great because I realize after doing it, it was accountability and pressure that I needed to actually get it done, because I ve been talking about having an online course for three years and then within six weeks of doing the course I had done and dusted just like that. So sure that that's when I tested everything out and then decided to create the course proper and do a proper launch once we finished the course and one I did the launch I manage to get fired students and roll new students other than the ones that I had within KGB, and it was a premium courses well, sir. I was selling it for six hundred pounds, which I think equates to about. Maybe Seven hundred dollars issue and real

wanna have a low ticket offer. I really wanted to just shoot my shot and give it everything that I could and just push with everything that's inside of me and during the launch it was crazy, was insane hectic. I didn't later. The last time I did that was when I was in college, like my husband I didn't sleep like. It was crazy and I remember the first day I got my first sale. I was sitting there recording a facebook adds video and then I get this notification. Was twenty four hours after I started the launch and Allison, to getting society, because, unlike I've invested everything that I have I've put all my efforts and crickets up to that point, and I was starting to think that The work that have done over the last three months is going down the drain. It was just crazy in my

and- and I remember sitting down to record and then I get this notification from paper saying you received five hundred and ninety seven pounds into your account and I just started crying and shouting we made it was so exciting. It was amazing. The feed of having someone purchase, something have you and it's got nothing to do with how much time you're putting into it. It felt like truly ass of incoming. I know I've worked hard for it, but it wasn't traded. For my time I was doing something completely different, and so that feeling took my breath away, Oh, it gives a goose bumps ages. There is a thing like that: first sale and understanding and seeing die like what you do is valuable? Isn't it just the most unreal feeling in the world? Yes, it is the best feeling, like once you have a taste of that I dont know if you could go back

we so walk me through. So these last few weeks you been serving your clients from this first launch and you ve been showing up for them. I know you ve been doing your facebook lives and walking them through different things. So where are you at today before we dive and to the questions s all right now, I'm in slap the middle of the course so have created the course, but what I do every week, I go over the course that have already created and just give it a slight rebrand and applauded into my platform just to make sure that is the final version in the final draft and I'm sharing it every week releasing more modules every week and then I do every week is, I do alive q and a where my facebook group with my students and I answer all their questions and just give them extra value and extra training on things that I think, would help them moving forward. But so are some our rights

what we're gonna do today. As you get to ask me any questions that you have an we're gonna die VON into kind of posts to launch evergreen offers all different kinds of things, so I feel free stages years ask your first question and we'll get to the coaching. Yes, okay, so my first watch for you, Jenna is talking about, ever green launches, or course it's because I've done first launch, and I feel like I got sick of here. My own voice, talking about the course I did it over three weeks and I was consistently telling people about it. I had no shame. I just went forward because I truly believe in it, but I see that being that on a consistent basis, is gonna exhaust myself and my audience and so wanted to understand. How do you care of launching evergreen course because do do you

only share it with new customers or do you share, with new email. Subscribers, perhaps verses your existing audience and how often do you share it with your existing audience? I'm kind of little bed yeah, not sure about the great so for anyone listening, it doesn't understand what in evergreen model is? Is it essentially something that can be continually running with little to no effort on your part? the more that passive income. That's a higher was talking about So most of our programmes are now in an ever green model, meaning that people can access them at different times mine's, based on where they are with me, my brand or in our email funnel. So one of the first things that I thought of winning sire question is that it

really really important, that you have that live launch under your balance, because you learned so much in that. Didn't you, like one, one giant learning ever never recommend that people go straight into some sort of automated funnel or operation, because you learn so much when your life there's just this energy and well sometimes it's overwhelming and frenetic- can also really help kind of guide. Your ship as your moving forward so when we go into evergreen. The first thing that we do is alive launch, which you ve already done so you ve already experienced that and that live launch is your way. Creating all the content that is required in evergreen model. So you now have email copy, you likely have add copy. You have all

of the pieces of the evergreen puzzle because you ve done it live, so I always recommend that first, because it doesn't necessarily make sense to go into an automated launch of anything without having that proof and understood ending in that belief of like yes, what I've creative works? Really, I do for you. What I would recommend is doing a second live launch, and I know it's probably not what you want to hear about what I believe at the second time around you are going to be more clear Lee able to communicate the value you're offering, because You now have students. I have experiences value right, so you now have p that have results, you have people that you have walked through your programme, that you have for this additional value in coaching for and with that,

I've testimonials and that's the big difference between the first launch in the second launch. Is that Social proof piece which will actually do a lot of the selling for you, so if you're thinking, Jenny there is no. I want to do another lines now. Our actions, as the Good NEWS is that this line is it weighs smoother and way easier, and you have the hope of students doing this. Going through their testimonials through the evidence Andrews through the fund. But you can strongly say I've lead people through this programme and gotten them results right, yeah, stow, when we think about it If I were to give you my honest recommendation, I would say: get these current students through it take a little breather for years. Self and give yourself some time to assess what went. Well, what was superstructure, for where was a second guessing myself. Where do I feel I didn't sharp enough what works and what didn't work

A lot of times when you come here out of a launch you're so exhausted that you kind of forgets like decompress and ask yourself those questions that will guide you forward and so I think a relaunch would be entirely appropriate just a few months after this first one. So I would say you know you're walking or students through for how many weeks five weeks is it in the course of six weeks, okay, so six weeks and then take two weeks off givers. Of all time space, and then I would say it's more than appropriate to relaunch now three launch is gonna, look different than your initial launch, because you are going in with the mindset that what you are doing in this second live launch is going to become your evergreen model, so you're going do things just slightly differently. So one of those things would be. I know that you did your weapon arm, you're want to make sure that when you records,

eleven with this second live launch that you include social proof, but that you are also cognisant that you not dropping in certain things that will become outdated. Should you go automated, so you want to make sure, like date, references or time references or day of the week reference says: you're gonna wanna. Sure that you're doing it, we call it a clean recording where we either have to edit out any of those references or we go into that live webinar with the thought process of being. I'm in a knock this out of the park. My energy is going to be so good and guinea uses moving forward. Therefore, I just want to be aware of not make any references that could make this content outdated? Does that make sense totally makes answer, even as your speaking, I could think about all the things I to remove nice

from my wedding our young guys in. So that's why I think a second launch is actually going to be your ticket to success, because now you're gonna go in with this. Just different frame, hang around your offer in the way that you are presenting it under seeing that war. You do in the second launch, is going to serve people moving forward, which is so cool, so We go into live launches now. We understand hey, there's a good chance that we're gonna put this indent evergreen model, which means it will be automated and it might be working for the next. Remind six months, even a year from now. So how can we create with that intense and how can we make sure that, as we review things that have worked in the past, whether its add copy your email copy that were being really conscious of serving people where there are regardless of if they're, taking this tomorrow or six months from now to the second I'll. Just gonna be your chance to revamp your first launch. Do things that works really well fixed the things that didn't work while and go into,

with a more evergreen, mind state and then to answer the final part of your question when you, doing in evergreen model a lot of times. The way that people run knees is through cold traffic. So essentially you are inviting cold traffic either onto your email address or into your webinar, and therefore There are new to your brand, their new cheer business. There are new to your model, and so that helps to understand. The way that you need to structure webinar to speak to this colder audience, they dont know how incredible you are. They don't know that you have four children. They don't know about your past with your blog and so it kind of help screen your content in a slightly different way than maybe you did in large number one, but the way that most evergreen models. Work is through ads

you are running adds to get people into that funnel, whether its through email, where you invite them to the weapon our or directly into the webinar. Where, then, you will share that content, educate them and then pitcher product? Does that make sense it toto? does it make sense he eyed and then the final argued ask one final part of the question- is: how often are you live launching tier current audience and we launch each of our offers. One did two times per year, so that's kind of one. We do the big open close the doors, there's the light alive lunch energy around that and that's what existing email less. So, though, likely get invitations to different things. That would allow them to join the course, but to time the year it gives us wants to update our course to check in with our community to guide students through it and said

becoming a mom, I've been doing less launches, so we essentially launch each of my programs once per year. So one course per quarter is how we do that and then they go into the green model. Allow! Ok, that's really helpful to no good and glad. Thank you love that if you're ready to start and grow your email list or your list is already growing in your fed up with your current provider. You need flow dusk use my link to get half of your subscription. That's nineteen dollars a month for life at Genoa, good you're, dotcom, slash flow dusk, the theme, founders, Martha and Rebecca, saw all the issues in the email world and decided to do something about it. The result is flow desk and easy to use intuitive and beautiful solution. The email marketing I've heard it all before when it comes to starting and growing an email is no time to learn graphic design. What deal even say to list? How do I get opt ins? Are my sites

he even want to join in the first place. I dont have a website, let alone a list you don't need to learn how to be a copyright or in graphic designer website, developer to start and grow. Your email list flow desk includes beautifully designed templates, many with pre written copy that you can use and adapt for your brains, voice. You can create forms and pop ups for opt ins, even if you dont have a website yet plus behind the scenes, insight to track. Your progress and your email success you'll have unlimited everything, there's no subscription dear, it's all yours from day, one so that you can learn, grow, implement and marketeer list forges nineteen always of might no limits and no luck templates all the features you need grow and serve your email. Is your monthly subscription is nineteen dollars a month. If you sign up at JANET good, you're dotcom, slash flow desk, that's gonna, get your dotcom, Slash, F, o o d ass, Kay

Trains isn't a knowledge have from the hustle that gives you access to a community of industry leaders in virtually every field where you learn how to capitalize on emerging opportunities. You can also workshop own ideas and network with other entrepreneurs and investors plus trends as weekly live lectures where experts teach on topics such as growth strategies, S Theo, or how to send the perfect called email. They sure tat of exclusive research like dad on thousands of successful Kickstarter projects or the thirty companies defining the future of media and pop culture being in this mystery. The online entrepreneurs space were all looking ahead at what's next, especially now is the way that we do business and choke to work is totally changing. I love that trends. Is this pre new information in research all in one place, so that I can make it were informed decisions in my business articles that I'm digging. To re now include an impact analysis of Google's algorithm update because that's the Algarve, and that we all need to understand and thirty one tablets,

How do you say no in any situation, I'm enjoy the trends communities so much? I want to share with you right now. You can get your first too weak for just one dollar goaded trends, dot c, o slash gold, digger to start your one dollar two week trial. That's t r, and d as dot c o slash gold digger four year, one dollar two week trial. Ok, what's your next question? Ok, my next question is The same thing to do with. I think, I'm thinking about funnels in how to make continue, making my course evergreen. I wanted to know when you're gay in that car traffic, are you supposed to have another low ticket offer because I listen to a lot of online business, Dino Digital entrepreneurs and marketers, and I've learned from Russia brunson about the value ladder concept which we know to introduce people at a low ticket offer and that sort of slowly build trust and then ask them for the higher ticket offers later on

The journey I've seen people Daniel Leslie, who was on this podcast and she has her one offer and in a she's done amazing with it and so I'm kind of wondering do I need to introduce a low ticket offer because I have my high ticket offer, or do I just work with you? No free opt in. Then led magnet things like that yeah, I love This question, because I honestly think that the answer would very no matter who you're talking to you gave to great examples. Russell runs in India Leslie two of my very close friends, and they would probably battle on railway, totally have different opinions on that. I'll give you my opinion on it and its level to get our leave it. So one of them things. Are I recognise when it came to value ladders is. I was in a very similar situation to you where my courses were hundreds of dollars and a lot of people that just wasn't accessible to them. Now I D

That decision. Ok, do I create additional offers at lower price points, kind of as like being gateway or the entryway into the brain and then potentially up selling people. Or do I just stick with a focus on those bigger lives launches each year, end be honest. I feel equal constantly refraining our thoughts around this, so I'll give you a quick ample of something that works very well in the last few months, because I think it's really pertinent to what you're asking so we ever programme the Sir Graham LAB it's about a three hundred dollar programme and and we went through codes. And we recognise, like a lot of entrepreneurs, are just not even knowing how to show up on social we create. A lower price point offer called instead essentials and that one was for nine dollars which is pretty low for one of our products and weak it is essential to almost be like the implementation piece of the

two lad the Instagram LAB is the full blown strategy. It's the whole webbing. It walks you, through everything, on how to Marguerite Self, on insecure and beyond, where instant essentials were like this sixty day blueprint plan with different things and promised did you going on your Instagram journey in trying to get you started in posting and are lower price offer, actually really really well. However, then, you have to new, that additional work to bridge the people who have taken advantage of that lower price offer and figure out how to funnel them and get them into that higher price point offer, and in doing that, you want to ensure that anyone that is taking advantage of a lower price point offer is getting massive results at a great value rang. So there's like so many, We should be thinking about here now what I would say right now, knowing you knowing how driven. You are in knowing how incredible you're at implementing what I would instead

focus on right now is a really solid, follow up email funnel from a freebie, so I would focus your efforts on in. Really strong, opt in and potentially knowing you, and I know that you could do this having two to three pinterest related, Opt ins, so that you can kind of wit test and see what's working the best in terms of getting new people onto your list from there? What I would focus on instead of creating an additional offer and trying to kind of figure out launching that in the sales on that and almost redoing what you ve just finished, I would focus on eighty six to eight to potentially even ten email sequence that is serving people adding value, getting them results and that is kind of those gentle nudges. Those breadcrumbs in

then inviting them into what will become your automated course. Does that make sense yeah I've already implemented, like I think my emails one might be ten or another hanging based on my master class? But what I wanted to ask? What do you think is a timeframe? That's reasonable, wicked I know that for some people that might be super overwhelming, I think mine was overs. Seven days but half of those email was to do with them showing up for the master class. If I'm honest, yes, I I wanted to kind of get a feeling from you on what you think about that yeah. So what I'm thinking, is I don't I want you to do too much too fast and not be able to actually look at what the data is telling you, and so my fear, is. Is that if you start creating another offer, and then you go into relaunch this with ever green and then your creating all these different funnels and emails and adds you're, never actually gonna get a real

big picture and you're not going to be able to have the time or the emotional bandwidth to say what is the data telling me right now? You know so for me I want to take a page outer Dania Leslie S, book of like keep it simple and like really pay tension like making something awesome, and I think Russell would agree on this, where he is. I constantly hacking funnels to figure out like what worked in what did it work now One thing that I think would be really incredible to test out and is something that we ve been testing is I've Russell students mean GMO crops created this five minute, perfect webinar formula in rustles, bookshops Craig secrets. Reading and listening to it. He talks about you across his five minute weapon, our method and basically, what it is its taking that our long framework in condensing it down into a really short webinar and what we

in testing and what I think good work for you, as, if you're sending out six to ten to even twelve emails, is at the bottom. You could have a p s like Do you wanna just get the quick and easy version of how dangerous can work for you, click here, the short five minute webinar. That explains that you have a course for sale, and it also explains why Pinterest can work for them and that way, if they don't have caused, I was just thing from a mom standpoint: I'm like science, yep and showing up for an hour long webinar is tough right, like selling, is ok and then, when we think about your demagogic, thick if you're doing your each mom workers, they sometimes just want the cliff know its version right here and so instead of creating another offer another front all these things. How can we guide you're exactly audience from

meeting you understanding what you do all the way to just at least knowing that you have an offer out there. I'm not saying you got a hard sell it. I want. There awareness of your course to exist within emu number four and then from their emails for through ten are, just gonna be serving serving serving and again just saying, like hey here's, this weapon are you can watch and hopefully, at this point it'll be automated see you know you could make it so that they can just click and watch it rate when they're ready. You know what I mean, moving some of those obstacles for years. Specific audience, which is moms is something that you definitely want. Think through with each step, and so we have done Please just been taking steps of saying, like you know, sir, We will need the full webinar to understand and grasped the concept, and here the offer some people just want the quick and dirty version so that they can dive on into the course if they feel it's right for them, and so I would say if you add,

Ten emails that went out. I would probably say that I would extend that time frame a little bit, so I would make it anywhere from four ten to twenty one days, potentially as you spread it and give them action steps to be taken so that they can actually see that what you're teaching is working is so small wins. I know we talk about this in our Facebook group. All winds, Congo, such a long way, because it's that proof of concept for themselves to say: oh, my gosh, what she teaches works- and I capable of following through on it okay, so are you saying then cause you mentioned that I should problem we create another one or two opt in as in freebies yeah, pantries related with their all be pointing to the same funnel yup gap. Just do the same for our whole yeah yeah I gotta get yours injure on all, yes, create your funnel with the frame point that they might have

slightly different entry point by its all, pointing to the same does that make sense has I don't understand this has changed my ok, I can do that. You can do this enact the things you is. We don't want over complicate anything the biggest thing that I, Think of instead of feeling like some things, that sales pitch, we wanted to feel like it's the wrong invitation at the right time with the right offer, and so there are two ways to just let people be aware that you do have something extra for them, while still giving them value, and I think a lot of times people separate like I'm in a serve. Nerves serve amendment a cell really hard and it's like. No, you can actually kind of serve and invite, at the same time, without feeling off you're, just kind of speaking to the two different people, the audience part of your audience is gonna. Need that longer warm up that longer run my needs

party audiences ready to start getting results today, and they want to take action and so its thinking through both of those people as you create and you can right to both of them. At the same time, without repelling the other. Ok, nice are it. I will definitely factor that in so much to think got out by. I definitely need that time off. Do you guys and why we need to do what launch per quarter, because there's so much work that goes in pre launch than the launch itself is is very tax thing, and then we need that deed. Impression of like what worked in set, so we ever go right from lifeline straight into automation. We always wait a month or even to because we need that time to kind of Rio. Says, look at open rates, look

and understand you no feedback. Why did people not purchase? What are we not communicate while the first time, and so decompression is a very big thing that people need to understand about launching and they need to plan for as a kind of look at their year or their month or their quarter? Attic Lincoln, yes, yes, yes, yes is their room for another question: yes, go ahead: girl, ok, So I wanted to ask about quick success on came because doing this launch has really open my eyes to the possibilities, especially doing it with Facebook, add psych think. I had over to him sign up for my pinterest master, and it was so many people signing up at a short amount of time and there's a buzz around the course I mean people are paying me and thanking me for help, and it's a little Timmy dating because you're really putting yourself out

and you know Europe I'm getting a little taste or of what it's like to be known and seen, and I can see that if I continue with Facebook gods, as I keep reinvesting from you know the sales how quickly this thing can grow. And so I kind of wanted to hear from you like. Do you have any tips? how to handle that. Have you felt that way when you first started like I just love to kind of here, any tips from you yeah. So every MAX Russell runs in in traffic secrets. He talks about Facebook gods and he's like it's basically like pudding, lighter fluid on the sack of woods and lighting, a plain to write it. When you have some sort of success, and you know that you have a system that works than investing in adds. Is the number one way to scale in my opinion and

odds are so incredible right because it's like you can hand somebody a dollar and, at the end of the day, they could give you back to, and you would continue doing that over and over and over again, and that's how you compound your success now, adds can also bring in some unexpected intruder. Is into your business and your gear world and your wife and that's part of the nature of it and it never gets easier, at least, if I'm being honest, because with ads your exposing yourself to brand new people, people that don't know you, they don't know your heart, they don't know your background, your history, nothing, and so sometimes it can be. Disheart the biggest piece of advice that I can give you two have somebody, else. Moderate, add comments for you don't even throw yourself into the pool of reading strangers criticism about anything that is probably not pertinent to your offer, and so we

kind of have a method on my team that someone just watches our ads in. We always just make sure everything is running. Well, people are being served. If there's any questions are being answered, then all so just being in control of what we allow to be caught did on, especially when its paid traffic, the other piece of it is you can really. I mean Facebook is just insane the database that they have in the user habits that they track. It's kind of scary, but also amazing, from a marketing standpoint, but you can They choose audiences and to note audiences that you really feel are in alignment with you as a person and your heart and your inch in the way that you show up in serve, and so pretty amazing, because when you can start to target the right people, you can to see how your work is impacting other people and that impact are always always always trump. The criticism

One thing that I would note from a facebook add standpoint is let's say, sahara, that you have like five hundred pursuing bat in adds. One I would recommend ten. Out of ten times is, let's say: you're gonna you your second and launch coming up, I would write and using one five hundred dollars right now to you. Gain, more people on your email is through a free offer, and number one mistake that I see people make when launching is that they reserve their ads budget for the launch itself, and I think that's great that I understand that thing but when you break it down at the end of the day, if you are putting an even ten dollars a day into your ads budget and your promoting a free offer, you're gonna confer at a way cheaper price. Then, if you are trying to get cold the audiences to sign up for a webinar like I'm telling you

when we promote our freebies, those oftentimes convert their under a dollar, sometimes even as cheap as twenty thirty cents per opt in that's how much we are paying to get one new subscribers or at least. However, when you go into alone even as strategic goals we are and as good as we are at Facebook adds it can sometimes come. For seven fifteen, twenty thirty dollars to get someone to sign up for a webinar and that's been confirmed they show up and or purchase so any amount of money that you have to invest into adds ads the best thing that you can do- is to invest before your launch and get people, to your email less, because it's gonna give you time to warm them up to serve and to make them a warm audience by the time you go to invite them to that webinar warm on chances, are gonna, be women more likely to sign up, show up and purchase, and so that is my advice when it comes to.

And I know that I think the fear excise is just. Is scary as the fear of failure a grand and my twelve lying, I would like you see people that our sex this will that our chappie or you see why six asking costs people- and I think so many women. It's it's not even know what? If I fail it's like what happens. If I do this, you know, and so I think it's ok, to grow slow. I know we said this in our KGB grew by like slow growth, deep roots, and I think that as you can see new grow, I think one of the biggest blessings in my business was that the first having years was just a very slow in organic grow, and I know when we went viral. It was almost terrifying because it was I who are these people. What do they want from me and they are caught in a swimsuit standing next to my husband. What do they expect from me in

so I personally love this slow, organic growth a bit more, and that doesn't mean that you can't use adds to help supplement that, but I think you can be really thoughtful with what that add strategy looks like and once you go through this second launch- and you know why another webinar and get a really solid in clean, recording, then you can start investing in that evergreen style of launching with confidence knowing that you knocked out of the park in that it has a good conversion rate that will make your investment worth it. Ok, and would you say, Do I need to have more than one live webinar for the second lunch so that's a great question. So one of the methods that I believe in and I do is- I do at least three whenever Do it lived launch because the first one always have some sort of snafu, whether its technology or nerves yard.

The time is off or I get to the pitch way too late or something happens, and then usually. My second line is our clean one cause I've taken notes from the first one. I've had a little bit of time to reassess fixed remove any slides, fix any typos and then the third world It is kind of like that safety belt, just in case the second one didn't go is great. That way, we three and how we judge, which one goes into evergreen, as that will take a look and we'll see the conversion was for each one. So if sixty people show up and you sold wine. That's your conversion percentage! You want to go off of how many people showed up how many people purchased that's gonna, be conversion and you're gonna want to pick the one with the highest amount of conversion, and that will become your ever green one. Okay, gosh this is so much gold I always grieve more. So how do you feel about everything I

No, we covered a lie like how are you feeling right now: feeling like I can do this, I think, help me? You help me take a lot of the pressure off and yeah, like. I just feel like. I just need to finish off with this course. You know take a back seat. Examined everything again and implement all of the things we ve I am so thankful. This is really really helpful for me. I'm so glad to hear work and everybody find you in connected you. I want to make sure that they get to watch. You walk the walk just like you do so well, so where can people connect with you and learn more about you you're sure, You can find me on Instagram at the hard twisted J same as Facebook. You can also go to. My websites are hard to ESA data com and then from there you can find out about all the projects and things. I'm calling so here you there

raising. Thank you so much for coming on and is allowing us to communicate together and to share this of the world. I really am first and foremost that you are served today, but I also hope that for everyone listening and they got some value as well a girl I don't even know how to thank you. You have been incredible and this is gold, I dont think even understand, or you probably Duke, has gone ahead. I've done what I do for you, keep hearing you on I'm so so proud of the work that you have done. You are the example of somebody that takes learns, implements and gets results, and I think that I just like the wind celebrating with you, I'm so excited to see what you doing you so much. I really appreciate it. Well diggers. I hope that you enjoy today's episode. I genuinely love doing these coaching episodes and if you want to be coached on this

show you can always had to gold, digger, pod gas dot com and submit yourself for one of these episodes it. It's just my joy to connect with people in that learning and growing and scaling phase and hopefully help take them to the next level. I'm so so grateful to so hard. For Seeing as listen in on this conversation and hearing her honest questions, genuinely hope. You love today's episode as much as we did take a minute happenings Graham, let us know what you thought. Let us know you wanna be coach on the ever. So it and what your biggest takeaway was from today and until same gold diggers, key binding your biggest calls and thank you so much for listening to another episode of the podcast, I'm over here, giving you a virtual high five, because you just finished another episode of the gold digger podcast did echoed by weight. In fact for anyone else, if you want more head over to gold, digger, pod, guess, dot, com for show, notes and all the discount codes from today's sponsors and if you're looking for a new crew

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