In my mind, I was like ok, if I just keep filling up my calendar. If I keep getting clients, there's no way, I will fail, but also didn't have any sort of clear direction of what success look degrades. I was of waiting failure, but not defining success, hey ninety genetic picture, and I am obsessed with all things: business marketing numbers and helping you to navigate both domestic and the magical seasons of this thing called life I'll tell Mama you D get three hundred dollar camera crew is successful, photo bays and now we work from home when one is seven figure online business. I teach you the tried and true secrets to building a career. You adore shy away from the real talk, no way money, hardship, broke, blossom. Marketing are all topics we discuss here. I think that this is your one: stop shop for happy hour with a gallop, how mixed with business school, pull up a seat, make sure your cozy and get ready to be challenged and encouraged. While you learn this, is the gold digger podcast we're creeping up onto four hundred episodes of

show and each solo show episode is a new chance to share what I've learned, what the journeys has been like. What's working what's not and ways you to learn alongside of me, to move towards success faster in your own life and business now use do these alone. Hence the term solo show, and I usually right my thought so that I can stay on track and give you the best most effective in actionable information about, but why not switch things up a bed? I'm tossing my interviewer had to Kiley the manager for the gold, digger, pod gas and she's, putting me in the hot seat getting enough you'd always brings our stories that I've never thought to share or methods and strategies that I've never revealed before in this episode. Kiley will take us back in time to my early days when I was fresh on the full time entrepreneurial seen still gaining my wedding and riding the learning curves all the way to right now. If you want to know how I invested in myself at the beginning, which early a marketing strategies I still use right now and which, in my view,

this fear is actually came. True. Keep on listening here, ego. Primarily peer. Is my go to natural, nontoxic skin care and is changed game for my skin it not to mention I can actually pronounced the ingredients for ten percent off your primary pure order, go to jail could you dotcom slash skin care, the secret behind my website, design is tonic. They ve created a collection of customizable websites that are super stunning and wicked easy to update, save twenty percent on your tonic site at tonic site shop. Dot com with the code, gold, digger, that's tee o and I see, as I t as H, o pete dot com and the code gold digger. I highly I guess, I'm passing the makes you a virtual, no well go to my cell

I urge that all much fine, I usually one listening to these episodes. After their record it, and now I get to sit across whom you I'll be virtually and turn the tables and interview you. I install whose he added declare volunteered s tribute for this, so I am I did to dig into the stories and the strategies of your early days, but first things. First, I would really to ask you my favorite icebreaker question all right. Let's go, what's already made you smile or laugh today, Goodness, ok, well, it's so silly by cocoa way, we go and wake her up and people the other day I had posted something on interim there like wait, you wake her up. She sleeps really good, but think it's pay cuz. She didn't sleep while for the first year so now, when I go into a room in the morning, shall pop up

and then shall hand, Meares stuffed Animal, and I have to give it kisses and hugs before I give her kisses and hug so she's, just like this little joy bringer in my world, which is the bad as the swedish thing, I'm sure we could fill an entire episode of us just looking at pictures of her and saying what we love the man is its the best sort of my favorite little humans and fashion icons. So same wait, I gotta turn in on you. You gonna answer your own question, because this is a two way before we die by nature to goods of what brought you joy today goodness. This is so unfair because I prepared be the interview were. This is such a hard quest shit. I don't know why I give my days have been so joyful lately. I have finally found a really good,

oh and a new normal, especially with work and with personal life, and things are slowly and safely, starting to open back up where I live, so it's just so cool to hop out of bed and feel like ok, there seems to be some sort of noise. We'll see returning to my world- and I love that a lot. I love that to sell goods If you turn around me the whole way, we did not include Obi WAN,

one thing? I love about working, for you is how much of an open book you are for our entire team personally professionally were all learning from you as we work alongside you and so putting you on the spot about your early days. Those chapters thy you like touch upon boon of really dug into deeply I'm excited for. We want here that south we know the story, the windowless corporate office, the three hundred dollar craigslist camera and working or booty off to replace your salary with your side hustles, you could dive headfirst into your full time entrepreneurial career. But what did that day? One? being your own boss actually feel like like. If you could tear out a page of your journal from that day. What would it have said so never share this story ever before and when I thought of this question, I, like our aid, already doing we're doing so. People do

this about part of my transition- and I dont know why I've never Sheridan just never felt relevant by as Who is transitioning out of target? You know I was working on building at my photography business, while working fifty sixty hours a week at a store, so I was in the stores and the early Mckenna on both ends and why You are a manager at target. I was HR, but you also to lead the floor and lead the team. You walk a lot like, I would wear a predominant and I would walk like ten twenty miles, a day, policemen and all of us and my foot started, hurting really bad. I promise, if we accept that- and I remember one day I like kicked off my shoes- we do where those really interesting clog, like dance got, kicked out my shoes. The day, and I think this is really weird bump on my foot anyway.

Long story short, I went into the doktor and the doctors like you need to have surgery on your foot stat, and I knew that health insurance was about to be switching over to drew's, and I also knew that I had an impending wedding season coming up, and so that's her, frame of when I could have surgery on my foot was actually really small and so within a week of going to the doktor. I was getting sir reed. I got pins put in my fight there, just something wrong with it, and I ended up having to take a leave of absence from target for two months because I could walk and so as I was transitioning out of my corporate career, I knew like hey if I'm and even go back to target is only going to be a fair a few weeks before I then put in my notice to do weddings, and I actually ended up healing while in bad crutches working my business and figuring out. No I'm ready to make that leap of faith. So I ended motion

term disability early, just to be honest with them and say: hey, I'm actually not planning on coming back. Here is my two weeks notice, and so my transition was really weird because there wasn't a lot of closure. There wasn't a huge announcement. There wasn't anything like that. I left for foot surgery. And then I ended up never going back to that office and by the time they went back to clean out my desk, someone said already moved into my office took my pictures off the wall put their pictures up and it was the most beautiful example of how replace boy, you are in a corporate culture, but it was also like heartbreaking at the scene. Time, so I don't know you never knew that. Sorry did you. I never heard that in its a really interesting perspective too, because I think when you think about big transitions in big life changes you always assume There's going to be this big led up and fanfare, unlike official announcement of something happening. Sometimes it's not like that. No and I on crutches. I shot my first wedding on crutches

and I had an extra system photographer with me, because I was still healing and I know, acted out of the park, but let me tell you shooting on crutches, not fine by Well yeah. I was just a very interesting transition and it felt kind of weird because being honest, we're term disability and being at home and just working, I'm healing and and crushing around and then switching into this full time, entrepreneurship as justice, really in between season that, like you, said, was in a lot of like immediacy, fanfare or anything else. Just like our right. This is our new, normal kind of kind of like how we feel today a little bed. Yeah totally did you feel like at that time that you had to prove yourself right in the process or that you're trying to prove somebody wrong about your decision, I think, lie

my DR comes from proving myself right. I am one of those weird people that just wants to push my own limits to see what's possible, not because anything, a shiny, for example, yesterday's biking and I have been gunning D try to just by ten miles and under forty minutes for no reason like I don't know anyone else, I don't know if that's good or slow or what ends finally, one of those people that has just pushing leaving the corporate world. I did have a lot of doubt most sleep, from people that were more traditional ledges, didn't understand, I'm the first entrepreneurs of my entire family. It's just now a way of life that we were used to, or we understood and now my family, as so pro entrepreneurship. I think it was a mix of the two, but I always think that, especially in any a gram three as a dive deeper into what that means in terms of my identity, a big part of it is just proving myself right it's an and believing that there

is more out there for me and pushing that limit. You ve always and someone who paints possibilities. Like you can hear in how you speak about yourself in was possible for you, but you ve never once tried to talk someone out of pursuing entrepreneurship, which is really interesting cause some leaders will make. You fear it in an effort to make you work harder, but who was painting possibility for you at the beginning, like what kinds of leaders or resources or tools did you look for or look at too kind of guide this journey? Yeah? That's a great cry sin and wondering drew, and I always laugh about- is that every single industry has this like micro, culture right, we watch tops F and they'll like list of these titles and names and people, and we have no idea- may we are, but we know that their important re like we're like this is just as micro, culture and every single industry is like that and the photographer industry was just like that is well jasmine.

Star is an entrepreneur and she was somebody that I looked up to as a photographer, and there is all this light. Interesting movement happening in the photography world, then where I feel like their position. It's happening from being you need to be professionally trained. You need to have a studio me. You need to have all this lighting equipment. There is kind of new age coming through where it was more creativity and more room to grow and more people who were just picking up a key out of passion, and so it was interesting because I wasn't necessarily looking to learn entrepreneurship though I did throughout the process. I was looking to learn How to create these moments that, like I myself, was falling in love with a lot of people? Forget that when I became wedding photographer. I was also a bride, so I was planning a wedding I'd gone through that process in when you're in a process. You learn so much about yourself what you love, what you hate. What you appreciate

did what didn't sit well with you, it's kind of like when you go buy a car. You don't know certainly have a ton of experience in that, but you leave that experience understanding what you like do, what you didn't like and what you desire as you move forward, and so I think, bride. That really resonated with me of like what kind of experience to I want to create I was just in a really interesting life season, where I was learning photography under seeing what it was like to be the client and then figuring, how do I make money to get myself out of this were position and into a place where I am in control of my own destiny. So I think it's just you know there were men, tourism there is things Pinterest was recently launching, which is crazy at the time, and so there's a lot of inspiration, but the world was not like it is today where you can just get education with pressing a button. It was very, very different at the time yet so, let's talk about that because

you're, always so open about investing in yourself in your business. What was that? First, big? Here's. My credit card take my money. Kind of thing at the beginning of your business did No they to describe this question on re end. How you why? So I remember the exact moment in the exact thing, and I the reason why I want to describe the question was because I wouldn't recommend what I do know that yeah, that's part of that right Still I remember when I worked for target I had to drive. It was like fifty isles down this stretch of highway and someone on procedures. Wedding sight had reached out to me about advertising on their platform, and this was while I was still working at target and it was egg cells. Save it was. I twelve new dollars a month, and I remember the time it was like more than our rent of our little condo that drew nigh we're living in as newlyweds anyway

to have a listing on their site where brides are searching out to find, if vendors and at the time, I'm. It was like my only way to connect with clients like island in a village of twelve hundred people, most of them were our parents- age retirees- I Didn'T- know anyone. I was six hours from my home town. I was three hours from the college we went use it wasn't like I had connections are this network and the funny thing as is that at the time I do realise, like I'm just being sold to, I remember the woman she said to me. She said you beside it looks like anthropology, and I remembered you seem like oh my gosh. She cared for which it was just a free, Wordpress blog by it. Anyways I had to sign on for a year and the one smart thing I did in this process is that I took the entire cost

advertising? I said: ok, how many weddings, when I need a book ASA this advertising to make this large expense worth it, and I think it ended up being like three weddings how's like I think I can do that, and so I in this listing on this site. I started advertising a within a day. I booked my highest paid wedding and covered like next, four months of advertising recycle came onto something. Neither you know why I wouldn't recommend this is because, Don't necessarily think that you have to pay to play when you're getting started. I think there are different ways now that you could do that by it worked really for me because I advertise for the first year of my business, I shot twenty five weddings. And I serve those clients, so well that, after that never paid a penny to advertise photography again, because I had one

word of mouth and I built those connections and I loved on those wedding parties in those parents and said that was a thing. But I just remember that day where I'm on the phone with her and she's like okay. I need a commitment- and I like salt, this pit in my stomach, but I also like it with numbers to understand our. I am willing to hustle to make this worth it. I am that we didn't Scott. That question you that's great, What time did you I was gonna crossed? It can say I'll, explain so, looking back at everything, it so much easier to draw conclusions about what you learned when you ve had distance from that learning moment right. So what do you think was your biggest learning curve. Beginning. Like did you have some expectation, verse reality moments early on yeah, you know it funny, because I think so many entrepreneurs can relate to this. I to be a photographer, which meant I wanted to be behind a camera and shooting what I didn't recognize about the photography

world. Is that aids? Ninety percent everything else: it's client communication contracts. Males, editing, blogging, marketing, accounting, literally everything but being behind your camera and think that happens for a lot of people, because we're so passionate about this thing. But entrepreneurship required there's so many different hats and it's not for the pain of hard, but that doesn't mean that you can't continue to pursue your passions, like you said, I would never turn someone away who has its desire to pursue those passions, but I want to ain't that understanding that Entrepreneurship is usually like ten percent of that thing that you love the most blanketed with all the other hats you have to wear. It took me a very time to figure out systems for other areas where I wasn't as passionate and nowadays we're so systematic with everything we do, because that gives me

clarity and allows me to have that vision, but back then really struggled. Where I mean I those like filing cabinets, and I was trying to figure out mailing systems, and I mean it just you know it's just steep learning curve, and not many people understand all that goes into it until you're, really in it yeah. So, with all of those things on your plate wearing all those hearts. I think you jump into panaritia thinking, wow, I'm gonna be so free and I'm gonna make then goes Billina organizing. I can't wait, but then work starts really take off your life and I know you believe more in work, life integration now by winded, a click for you have valid wasn't really a real thing it was interesting. We were on a walk, their night with our neighbours who we ve quarantined wealth and every single night we gonna walk with them and my neighbor was like have you

Lisbon this balance, because I'm just nowadays, I can shut down in a moment's notice and say no. This is more important than I laughed ass. I was like. Oh my gosh I really really really struggled with balance- and I hate sometimes teaching about that season, because I think it lot of entrepreneurs, disease and a lot of leaders and entrepreneurial space. Always talk about that sees that led them to burn out, and I I caution that, because a MIKE, I don't want somebody listening to this, to think all I need to do is working self the bone hit, burn out and then disappear. If welcome, because I dont believe that has to be the way I remember it so vivid even to this day in my head. It was this Sunday afternoon, I'd shot a wedding on Saturday we spent than drew's parents house, I worked all day Sunday, instead of just being present with my in laws and then I went to shoot on Sunday night in that,

There is one sign of having no boundaries when you're working seven days a week. I remember I just felt weary, like tired in your bones, weary and I not this session and I was just super animated and I mean I love my clients. I loved what I was doing. There is nothing wrong with any of that, but I remember when I fell into the car, like I literally just kind of like collapsed in a pile of of meat send it drew. I said: do you think good tell and yes, I do think they could tell why and as a cow exhausted I am, and I remember I like- fell asleep on that way home just so, tired in hit me that, like I'm saying yes to everyone, but the people, I love the most, my husband, my inlaws, my family, and now was when I realize, like some things, got a change. I don't care. If I have a six figure business, I would weigh rather make fit he grand a year and have freedom time in and memories, and so it took me

read for years to even understand that, but once I did, you can see you, where I just started to cut back in, started to really free up my time and focus on time more than money. Yeah, that's interesting. We are kind of sold that narrative that the burn out the way like you just have to make a diverse burn out, and then you have not much like no. No, no, please don't do that soon was that this was an honour, approved questions list. What does not methodology? Look like for you now to establish boundaries and balanced like do you have a quick cheat? She that you run it by before you say yes to something. Yeah I mean so one of the biggest things that I have learned over time is the difference meantime in money. We talk about this, a law on this show we talk about time being our currency and I think that

motherhood, actually really softened me a lot to understand that, on a deeper level, a level that maybe I couldn't have understood just with my own life experience. For me it nowadays. It's like slow mornings with my family and, if drew says, eighty want to go and buy cried in the middle of the day. I say yes and it's interesting because I found, is an entrepreneur is that if you give self eight hours in the day, you're going to take a hours to get yourself. Do you give yourself three hours a day? You're gonna still find a way to get what needs to be done, and I learned that when calmly was a little girl, a tiny little avian unlike well, I'm getting like eight hours of work done in a three hour now time and so I've, just kind of learned to trust that, like we can get down what we need to get down into operate from space, that nothing is urgent and that's really a lot, and I think to when I look back. You know with wedding seasons and shooting and being a photographer? I had their site

deep seated, fear that everything was temporary, that this wasn't gonna last that I couldn't sustain it and now I think I have this innate believe. That's like I. Smart enough to figure out my next move, and I don't have to you know, work like its canoe disappear tomorrow that we can figure out how to continue to move through the seasons and pivot when its needed, and I think that that's a beautiful realisation. Most entrepreneurs are wired that way, you're. So smart, you can figure out. Those next step you don't have to work today like tomorrow might not come here, you don't need to be a coating expert to get a gorgeous strategically designed website that can adverts for your business. You, need tonic site shop, the secret behind my website, design, get twenty percent off at tonic, site shop, dot com with a code, gold, digger before tonic. I didn't really know what an acid a great unique website before my business. I didn't know that someone could leave my son,

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That's the code, J J, ten at primary, pure dot com. If you want to learn more about my favorites and how I use them had degenerate good, your dotcom slash skin care, so I've always kind of thought of workers a goldfish will bear with me. Have you ever seen the goldfish that are put it like outdoor ponds and they grow to be just like enormous, like our work will fulfil the time the pond we put it in Sofia requires. Do the work in three hours yeah. I love that. Ok. So let's talk about marketing. You ve already touched on your first, but investment was away to market yourself and you wouldn't recommend it. But what were you doing in the early days to market yourselves and find new clients and get in front of people? Your ideal customer yeah So one of the things that I think is so important, especially in early days is just continually showing up and I think now it

as we think that marketing is like a media, like you put out an offer, it's like that. If I build it, they will come mentality. That is just not true and, when I was starting out. I was really bored and it was kind of back in the days when Facebook was more squalid in its nature, and you see every life update from people and I was at the age. So I was twenty three and we had just got married, so we got married quite young and we were living in an area where that that was actually quite common to get married around that age and so I was seeing a lot of people getting engaged and I should actually find the template that I sent to be bogies, I remember sending it, but anytime, I would see a status updates of somebody getting engage that I knew I would slide into their messages and you say: hey, oh my goodness. Congratulations on your gauge meant. I was just a bride myself, the of

these questions about the processor. If there's anything that I can help you through, we were able to plan our wedding, our entire wedding costs under twelve thousand dollars. We had two hundred people, it was very like just I mean we served if that tells you anyway, but I society. Now, I'm starting out his wedding photographer, and I would just love to talk of photography reasoning you in need of, let me know- and so I think it very, very bold, and I think that that showed a level of confidence. And also invoked trust. People knew that I had just been in their shoes. They knew I had just been through that exact process, and so looking It's almost like, I was guiding people in opening the door to serve them, whether or not that was as a photographer just as a friend, but I think that boldness sometimes is lacking nowadays were more apologetic about sharing what we're doing, or while our passion about her, what we're working on and sometimes that boldness

is necessary and I want to prefaces with saying do not just slide into the dm's of people that you haven't two in a decade and trying to sell them, something that doesn't work in that doesn't feel good, but instead focus on serving people from a place of hey. I've been where you are, and I could walk you through. This is that boldness is that method, d still cs in how you market and show up and serve today, You know that's a great question honestly. I think that I've softened Alai both from motherhood at Andrews in business. I think that I now approach, selling from a place of I never like people to feel apologetic. If it's not the right offer, the right time are the right investment for them. Does that mean, like I don't know, people to see something and think while because I can't get that I can't be successful. That's like my greatest fear in marketing and there's a lot of

strategies and tactics that people use that make you feel that way, and I don't I don't like that feeling, and so, when I sell today I genuinely want into feel like this invitation that to the right party at the right time with the right dress code. If that makes a totally yeah, and so I think that I definitely still all by nature like. If I have something that I believe manner, something that I've been working hard on or something that I am so confident can help people I will unapologetic great share it, but when I what a salad or pitch something I just one people to know hey this, could accelerate your process or help speed things up or simplify something, but it isn't going to. Detrimental to. If you succeed or not, and I think that I've just softened we're time, because I get pitched you just as much as everyone else and I know, that certain pitches led me feeling like disappointed or disheartened or like

failure and that's not the feeling I ever want to give other people. You touched on it a little but in always started alluding to fears, did you have or what worries Fears surrounding entrepreneurship early on lake was selling always kind of a sticking point for you or what are your fears that may be turned out to be true or not true at all. I think I'm this fear and I'm learning more, as I said as in any Graham flee. Wise just publicly failing. I think that that, It is a giant fear and its but even necessarily about failing it's about people Why should you fail? I've been digging into that I mean the way my brain has been wired lately. I've just digging in the thoughts and asking questions are on all. Why do I care? What what does feel like has been really really I opening for me, but you know, because

I was born in the season of leaving corporate Amerika and jumping into entrepreneurship, because I was sharing everything with proclamation in exclamation points. I really wise nervous about humiliating myself for letting down people that did believe in me and I recognize, because my trying to think of how to say it like understood from a sample. Removed from emotion that if my business stated fail, all I would do is up de mer. Razumihin go apply for jobs and get another job and just say hey. You know I worked corporate Amerika had this idea. It didn't quite work. I am ready to get back into corporate Amerika. That's not a failure that's just an experiment, and I knew that logically, but emotionally I didn't feel that, and so my this here was that, and I kind of buried that fear by country

doing to work more and work harder. So my first wedding season, I shot twenty five weddings, my next wedding seas and oceans. Twenty seven weddings and next, when I shot thirty weddings now is when they hit burn out and I think that in my mind I was like. Ok, if I just keep filling up my calendar, if I keep getting clients, there's no way I will fail, but I also did have any sort of clear direction of what success looked. I great size avoiding failure, but not defining success, and that is the difference between Jana then engender now. I love that thinking of it, in terms of you have to define success instead of running away from. Failure. Yeah yeah. I love it. When you talk about this stuff, this is often for me. This might still looking back on you, early days? What still exists like what common thread still exist in the janitor brand today that were part of the big

getting story of the business yeah so might honestly, it's all woven together because me, of course have grown in changed in and our lives have changed and entrepreneurship is afforded us just so many different opportunities and things, but it's fun. Because, even when I scroll through my own instagram just see a lot of the same threads. I started talking about body image five six years ago. I really loved home, do core and sharing about that. I've always loved makin cheese, and that has not changed and, of course, just Sharing my heart and I think, there are a lot of common threads because my business has not just been about the product or service at I offer, but it's been rooted in who I am, and it

journey is just really evident in the way that I've grown the way that my brain is grown in the way that my business has grown, and I think that what wonderful and what I appreciate when I look back, is that my messaging hasn't necessarily change the way that I we can show up hasn't changed. The way that I share. My heart hasn't changed, and I'm really proud of that, because I think that in life like we can only speak from our own experiences and we can only show in the ways that we know how, in the ways that we serve the world- and in each season ass. My business has shifted and pivoted and changed in Aberdeen flowed, I'm still at the heart of it. And I really love that so they're so That still exists from the early days today, but I need to know: is there anything like any practices are strategies or mindsets that you and Susie Astley left behind and vowed like? Never again, I will not return to that now.

A million, I mean the big swine that comes to mind when you say that is saying no to other people, and I know that this sounds weird and counter productive, but listen to me. I was there so many people reaching to you, giving you the shiny opportunity allowing you to speak on a stage or be featured on their instagram or whatever and when used or to peel back the layers and say what is your motive? What's in it for them? What is that look like you recognize is that this shining opportunity for you is really a way for them to grow and I'm not saying don't help. Other people grow. That's actually the art What I'm saying, by There were so many things that felt so important and shiny and, like a big break that word, masks, opportunities for other people to grow, and I would leave you know flying.

This event in paying my way to fly their in speaking on a stage and then getting back home in being like without worth it like, without worth being away from drew or my family and I've just really learn to discern like what is the best opportunity for me and a lot of times its bedding myself? It's doing my own work, it's keeping my eyes on my own paper and you know four for five years, I flew once a month dearest different opportunities, and now, I'm like I just want to be home in doing the best work that I can but like having fun. We dinners and putting my child, the bad and and all of that and so rich protecting my I says like fiercely maybe to appoint or people don't understand. That has been the best. Being and saying no to opportunities that necessarily feel shiny, but our really doll in comparison to what life could look like.

You just said no and state is really where I find myself today like I just want to be home in doing the work now. So I am not upon stages- are speaking at conferences are leading my own that stuff to me wonderful and its spilt for other people, but it is not for me the joy of missing outright right. Yes, I find a lot of joy and these difficulties, so can I put you onus on the spot for a second, because I think saying in theory sounds great, but it's still something I struggle with, because I feel like I just. I hear their record asked with so much empathy knowing how much work it takes to have the courage to ask for something sometimes Shia. So do you have like script or how do you even approach saying? No, when you know the person is coming to you from a play, of a genuine need or interest or desire. So I do like a threefold.

Today. To this I mean, let's be honest, like We get the aims and emails and requires outrages, and, like so many amazing things like that so many incredible causes and non profit, and you know things to do so. Poor and join in even having just saying. No is a thing he says absolutely, and so what I always try to do is is to help them gain. An understanding of why am I know, is a no and I think a lot of times when people say no, it's like this. No, never like it just feels like a slap in the face by now I've got very clear. I like saying ok in this season. My greatest focus is acts wine see this as well this opportunity, isn't in alignment with what I'm working towards here is some one that I think might be a great fit. I'm happy to connect you if that's something you're interested in and I'm cheering you on in wishing you the best in your success, so if I can

explain my no just in a very clear and concise way. Just sharing why it's on in alignment, if I can some sort of connection, whether that's too a person a resource away for them too. Learn or get what they're looking for and then also Encouragement. I feel like that a great way to say no without like taking away not if somebody sales in and helping them to understand it, and I honestly feel, like people, respect tat so much more. When I explain like here, is what I'm focused on right now, whether its time with commonly or you know, focusing on serving the masses with information like this You will understand that so much more than when you just say. No, sorry, it's not the right fit. Does that make say yes, it does and if you'll excuse me, I'm going to go right this down and maternal later. Ok, so if you could boil down your methods, everything you ve learned, this is a very loaded, deep question from day one worth three

sir strategies have always proven to mean: oh bring ease. Ass, when pursuing a goal, whether that's hitting assails goal or getting engagement on an instagram photo, are creating something new You hands like three non Nego double steps, your strategies that are always part of your process, the s I do so there, Research is starting with story, so everything has a story whether your sharing your client work, your sharing, a photon instagram, your writing, an email, you're selling products, whatever that Is there has to be the story behind it? We ass humans connected stories more than sales pitch is, and I think that It's really important, especially in these days, where we're not connected in the flash were connected online to allow people in that story too. A part of it. I know you just like me. We love reading and I love reading stories and reading books that are filled with

stories, because it helps me connect, is something that I might not have understood or might not have been exposed to, and so I think it always has to start with the story. Why are you doing this worry passion about it? Why are you sharing it with me? Why Does this matter? Why should I care about this and what action should I taken? I think that that Story is the first piece the second thing that I have carried through since day. One is this belief: that I am my own publicists. I do not have a publicist, while I'm sure it will be a lovely thing to have never had one, and yet we have to. Speak about ourselves in the way that a publicists would break up on you. A lot of times were firstly as women, we think that humbleness is like this beautiful trade, and I think that humbleness is incredible, but where humbleness turns into meekness or appalling ethically showing up or trying did not take up too much space. That's when you're

being a disservice to yourself into your dreams, and so it's funny when you get he spoke memories I'll get these memories from eight nine years ago, when I was first starting out- and it would just be me celebrating. Oh my gosh- I just booked another wedding, gosh only three weddings, I've, oh my gosh photos I generally as four hundred vans on Facebook, and it was like these constant little micro celebrations that were, in turn, these gentle nudges, to remind people this is eugenic, is this is what she does. This is how she serves and it like subtle marketing, and I think that we have to remember that, like if we don't believe in our selves enough to share and show up who's, gonna believe and ass thou be numbered, sue and number three. I think that has to be about connection. How are you connecting to people? How are you connecting your community. How are you connecting to your followers? We look at breathing nowadays with algorithms and engagement in all these things, but at the heart of it has to be disconnection, and when I look at those

early days. I was so connected to my clients, because I had just been in their shoes. I was sharing tips we did by wouldn't get when free suits from men's warehouse in and how we waited for the J crew. Bridesmaid dress sailed to get our bridesmaid dresses and, and it was all about connect. With people in meeting them where their ads, and I think that that can get hard in harder as you grow in as you expand and as you hate new heights, but at the heart of everything, is connection, where you see these human beings is real heart that are beating instead of just numbers in subscribers and downloads, and all these things, and I think that that has to be at the heart of everything that we do as entrepreneurs, because the second now we lose that connection, we lose our heart with the people that we are they're trying to serve the most as

one on the inside of this operation, you have guy, I'm just gonna say I vouch for all three of those things. I can just see it in all the work that our team does gather that you do. You know every topic that comes up at our team, chats their led by those three principle. So I thank you right, those sound. Those just came to me. So it's not like I'm getting up for mapping those. I like the real heart, be behind entrepreneurship, and I think they can span, no matter which area you pivoting shoe or where you change your flow, and I think that's beautiful her. So since we're talking about your early days. I could just love to hear to wrap it up, but why you are a beginner out right now, because While you are an expert at so many things, I know, there's gotta be something that year like starting, in stopping and trying and trial and error out right now. Well, potty training.

As the one big, but in all seriousness we are trying to put you in Kyoto by you know. What's interesting and I want to say this as honestly as I can right now, I feel like I'm. Beginner redefining success for myself I think that I'm really just being thought for about why level of success is worth it. What is that look like. Why do I want the things I want? What's the route behind them and I've just been kind of a big like getting to know this version of myself. I think that you know. If I look at them, a few years. I was you know we navigated loss with miscarriage, and then I was pregnant for a year and awfully sick for a good portion of thy, and then I was a new mom and I feel I am coming home to myself again and again and again in each season and in this season of live, especially with

hold it in and with everything going on with the movements in everything happening. I think that twenty twenty has been this year of Paul is an evaluation and awakening, and I feel I am a beginner discovering who I am, and what matters most to me as we continue to move forward, which is probably interesting answer, but the truth so defining so us and who you are and potty training, that's it you're. What it's like to be a moment to see? Oh, it's like one man you're chasing around a naked baby in the next minute year on an interview with someone like this has been so much fun, but before this fails funny that I'm the one that gets to close it out, but is there anything that you want to speak on or touch on that? My questions? Didn't you out of you today. I just want to know.

Of people like this format cares. For me, this is so much fine, and so can you guys go comment on gold, digger pod cast on the Instagram account today and just let us know did you like this format is. I would weigh rather do this and sit down with you at the might. More often hecuba, I'm down for it. So you have. Let us know what you think. Thanks for reviewing Micaiah lease for this opportunity to interview you how much fun I just love this and I love working for you and she didn't even pay me to say that I'm technically maybe I just think until gold they tried to gaining, if your biggest I'm over here, giving you a virtual high five, because you just finished another episode of the gold digger part gassed, do not go by weight.

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