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337: An Excerpt from the Book Szen Zone by Gary Szenderski

2016-11-12 | 🔗

Gary Szenderski is a branding specialist, internationally acclaimed as an expert on the subject. Mr. Szenderski frequently speaks and writes on the topic of emerging brands and companies in transition – Brand or line extensions, new product launches, market development, going public etc. He also conducts planning and marketing seminars for owners of large and small businesses facing expansion and other change related issues. In addition, Gary is a published author, often quoted marketing expert, and instructor at the University of California in Irvine, teaching marketing.

Episode 337: An Excerpt from the Book Szen Zone by Gary Szenderski (Mindfulness & Happiness).

You can find his book and learn more about him here: http://szenzone.com

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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
Real quick. I recommend listen to the show on Spotify. We can listen to all of your favorite artist and podcast in one place for free without a premium account. Spotify has a huge catalog of podcast on every imaginable topic, plus he can follow your favorite podcast, so you never miss an episode premium. Users can download episodes to listen to offline wherever and whenever and easily share what you're listening to with your friends on Instagram. So if you haven't done so already be sure to download the Spotify app search for optimal living daily on Spotify or browse podcast in the your library, Tab also make sure to follow me, so you never miss, sort of optimal living daily. This optimal living daily episode, three hundred and thirty seven and exit from the book zone, Bulgaria's end Durski and I'm just a moloch, some fellow only and don't worry, I'm not going you old, old or o l de ashore for optimal living daily. And is worried you from some amazing authors with their permission easily from blogs, but sometimes from birth.
Looks like today I got my hands on Zan Zone from Gary's and Durski he's an author obvious but also a teacher, a speaker and branding specialist of but for a while now and found it to be really unique. Psycho collection stories or antidotes with lessons which is a great way to learn: Caesar we're stories, and they come back to you in certain situations. But anyway, I've had a book. A couple months. I think- and I we now realise that he teaches branding right down the street for me at the University of California Irvine or just crazy and really quick out say, if you like, to show please hang around until the end. There just might be a little boat, if you do so tat, was here and exit from the book of the many stories in it as we optimize your life and I felt the book zone by and risky Josh a good reporter, with an eye for news tempered with real empathy for those who found themselves reluctantly in the headlines, he was a kind of person that people felt take a talk to
as rapporteur, the served him well and so in the executive producer told him that he was in line to become the evening news anchor. He was pleased, but not surprised, Shush learn the news by working a b for the daily newspaper when one is morning for newspaper. They know that the broadcasters in their market would jump on whatever it was that they could uncover and get printed into the morning edition Sharswood office I also heard the radio news reporting on something that he had discovered reported on, but they had taken to be there exclusive. The fact was there Most of the radio and tv stations routinely. We gather news from the morning paper wench. It was hired away to work on one of the local tv independence news programmes. He felt strangely disk. From the real is less reporter and more of a talent, But again, his empathy proved to be a valuable asset and when people would tell him stories on camera, they did so with a real desire to let what they were feeling be exposed for the last few years. Joshua workers sympathetic magic into numerous. Words, including some local armies, although still quite ya.
By comparison to other seas and news professionals, jaw should become the her apparent for Richard who had command The evening news anchor chair for over eighteen years. This, Richard has suffered from some medical problems which produce a chronic and raspy cough that clipped his words and so does presentation his usual crystal three of the days and porn stories in issues of losses, intensity, everybody The station and in industry knew that it was only a matter of time for his step down for Josh. It can come soon enough. Josh patiently waited, and it is normal in death coverage of the days stories of the people that created an were affected by the goings on of the world. Meanwhile, Richard raspy coffin all had grown big ratings, which seem to give him a new source of energy and pride, richer wood, that, as oldest anger in the market, he still brought in the biggest audience. These negative producer shrugged his shoulders. When Joshua inquire about the timing for taking the reins to use, it since the first hint that you would take command.
A time he resisted other offers and opportunities and had unwittingly sunk into a holding pattern fuelled by what he does to be high in real expectations for its future. Richard amazingly continue for another six years and when Josh's time finally came, he was asked over by someone younger and untainted by being the guy waiting in the wings. Josh was told that lost his edge and seemed to be to pass for the position which I should expect it, wanted to happen. Never did. And in that waiting he lost opportunities and inexplicably his drive waiting for expecting something happened can freeze a person into a stall his why expectations need to be tough. By frequent reality, checks something you're waiting for something promised negotiate It is obvious and unavoidable. Think again, nothing is for her until it's already happened, setting expertise genes is normal unnecessary, but rely on them to take fruition can be dangerous and risky. The new jobs,
promotion, new contract. Says or whatever we think is inevitable- may simply never happen. The reason exploited is often de materialise, is that they require actions from other people and, as we all know, No one can ever predict the actions of another when we hope onto a desired outcome to long we can becomes In a waiting posture and we become less creative, the best we can do to stay focused on our goals, yet remain open, two possibilities remember that, even though we can't control the actions of others, their actions might be exactly what we need and that's an outcome. We can live with, but never predict Zeinab it. The bank of the unknown, must clear and expectation before added to your account You just as into an exit from the book zone by Gary's and Durski. He gave the Bogan more stories, adsense zone, dot com and then is spelled how's. The last name spells that's s, Z and doesn't linking this
so description at old podcast, our com, I highly recommend shaggy out his and his books and our hinted There might be a special reason to listen through to the end. I'm gonna give away a copy of his book. I have I hear her see here. It is Is he going to someone random? Who was all my email list at midnight tonight pick someone totally random and email the winner, so you joined and being that raffle is totally free. Just come by old, podcast dot com and enter your e mail address there. We can join really quickly by tech the word optimal to the number four for two to two super easy it soon. Free, and you be underlined this book and more in just a couple weeks and that's effort.
I hope you have your great weekend and I'll see you in tomorrow. Show real optimal life awaits hey. This is Dan from the optimal financed daily podcast, which is a lot like this show, except more focused on personal financed, just in hand, picks the best posts he can find from blogs and authors like Remit, safety, Mr Money, moustache and more- and I read them teen five days a week. So if you enjoy this punk cast come on over and subscribe to optimal, financed daily to and together will opt. Why is Europe and into life you ve been listening to optimum living daily, be sure they hit the subscribed button to stay up to date on each new episode and heads old pod cast doubt on that's o Elsie cast dot com free gift, as well as more actionable resources to help you maximize your potential thanks for joining
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Transcript generated on 2020-01-24.