Real quick. I recommend listen to the show on Spotify. We can listen to all of your favorite artist and podcast in one place for free without a premium account. Spotify has a huge catalog of podcast on every imaginable topic, plus he can follow your favorite podcast. So you never miss an episode premium. Users can download episodes to listen to offline wherever and whenever and easily share what you're listening to with your friends on Instagram. So if you haven't done so already be sure to download the Spotify app search for optimal living daily on Spotify or browse podcast in the your library, Tab also make sure to follow me. So you never miss. A sort of optimal living daily. This is optimal, living daily episode, three hundred and eighty four, how your insecurity is, bought and sold part one by Mark Manson apartments and not net and every person, most a narrator just a moloch every new year, Is the Pike S were simply red belongs to you that I think will help you optimize your life, and that includes topics personal development, productivity and minimalism, insane authors more

Manson who used to be a dating coach so is allowed. Relationship advice but frequently blogs about personal development also, but before and into it were now just three days away from another book giveaway arena. I saw my weekly newsletter. Mailing list will win a copy of a nice big book called one thousand little things. Happy successful people do differently not by mark, an angel another blogger from so. If you want to dance when just make sure you're on my mailing list. You can join really quickly by texting the word optimal to the number, forty four thousand two hundred and twenty two or come by Parker, start com and enter your email address there and what that was will post from Mark Manson? Has we optimize your life. How you security is. Bought and sold part one by Mark Manson of Martin, and on that in the nineties, chinese women didn't smoke more. If they did, they were so Billy judged for it. There was taboo my graduate College or getting elected a congress, people

women should leave the smoking to men, honey. You might hurt yourself or you're, beautiful, hair tis, pose a problem for the tobacco industry. Here you had fifty percent the Popular to not smoking cigarettes for no other reason than it was unfashionable or seen Impolite this one do George Washington Hill present of the american tobacco Company, said at the time the gold mine right in our front yard. The industry, cried multiple times to market cigarettes to women, but nothing ever seem to work. The cultural prejudice against it simply to ingrained too deep, then eighteen, twenty eight, the american tobacco company hired Edward Bernay, is a young hot shot. Marketer with wild ideas and even wilder marketing campaigns. Bernice Mark, in tactics at the time were, unlike anybody else's in the industry. Back in the early twentieth century marking was seen,

simply as a means of communicating the tangible, real benefits of a product in the simplest and most concise form possible. It was believed at the time that people bought based on facts and formation. If someone wanted to buy cheese, then you may communicate to them the facts of why your he's was superior. Freshest french go to milk cured twelve days, shipped refrigerated People were seen as rational actors, making rational purchasing decisions for themselves but burn it was more unconventional praised in leave that people made rational decisions most of the time. In fact, I believe that people were found mentally irrational as I do you'll also them on an emotional and unconscious level, whereas it industry has been focused on convincing individual women to buy a smoke cigarettes. Bernice whereas in an emotional, a cultural issue If we now want to women to smoke, then he had to shift that balance

turn smoking into a positive emotional experience for women by reshaping the cultural perceptions of smoking to accomplish this Bernice higher the group of women and got them into the Easter Sunday parade in New York City today. Big on a parades. Our cheesy thing is, you have drawn on the television while you falsely by my couch back in those days, parades were big social events, kind of like the Superbowl or something Bernice planned it so that these women, in the parade at the approach, the moment would all stop in light of cigarettes. At the same time, then Bernice hired photographers at a flat, during photos of the women which he then passed out. All of the major national newspapers, is then told reporters that these ladys were not just letting cigarettes but their alighting tortures of freedom misreading their ability to assert their own independence and be their own woman, who was all fake, of course, but Bernay staged it as a political programme. Because he knew this would trigger the appropriate emotions and women all across the country. Feminist

just one women, the right to vote a decade earlier, Women were now working outside the home and becoming more integral to the country's economic life, They were serving themselves by cutting their hair short and wearing racer clothes women at the top, Saw themselves as the first generation that could behave independently of a man, and many of them felt very strongly about this. If Bernard could just hitches smile equals freedom message onto the women's liberation movement, while tobacco so would double and he'd be a rich man, and it worked well Sorry smoking and go to enjoy lung cancer just as much as her husband's did. Meanwhile, Albania's went on to pull off these kinds of cultural coups regularly throughout the nineteen twenties, thirties and fortys, he complete revolutionise the marketing industry and invented the field of public relations and the process paying sailor. These two user product that was Bernice idea, creating fake, these articles are actually subtle. Advertisements for product also, his idea staging controversial

public events as a means to draw attention and notoriety for one of his clients. Idea as well pretty much every form of marketing or Bessie were all subjected to today began with Burmese but here something else surprising about Bernice. He was in Freud's nephew Freud's dear is where some of the first argue that most human decision making was primarily unconscious and irrational from was the one who realise that people's insecurities drove them to access and over compensation for. Was also the one who understood that people are at heart animals and are easily manipulated, especially in groups. Bernay just apply these. These two selling products, and he got a rich in the process through Freud Bernice, understood something. Nobody else in business ever understood before him here that in tomorrow's episode, you just part one of the post titled how you're insecurity is bought and sold by Mark mandate of Mark Macedon net I've.

The super fascinating and this article is on a longer sides on bringing it up into two episodes and will rapid up tomorrow. One last time We can have a chance to win a book on the first of the month right of the new year, if your car, my weekly newsletter, just come by old podcast. I com to join for You can enter email address there or text in just text. The word optimal to the number four for two to two and I'll do it for today, I'll be back tomorrow to wrap up this post have a great recipes. Thursday and I'll see you in tomorrow show where you're optimal life awaits hey. This is Dan from the optimal financed daily podcast, which is a lot like this show, except more focused on personal finance. Just in hand picked the best posts he can find from blogs and authors like we're, meet safety, Mr Money, moustache and more- and I read them team five days a week. So if you can join this part cast come on over and subscribe to optimal, financed daily to together, optimized

Europe and ensure life. You ve been listening to optimum living daily, be sure they hit the subscribed button to stay up to date on each new episode and heads all pod cast doubt come that's o l de cast dot com, free gift as well as actionable chips in resources to help you maximize your potential thanks for joining Remember your optimal life, oh waves,.