Dave makes his return to the RISE podcast this week to join me to discuss how we scaled the Hollis Company from four employees to forty-four. Now, just how did we achieve that over the past twelve months? Today, we're telling you the five things we focused on that took our business to where it is now in the hopes that you can take some of the advice and apply it to whatever you're working through in your professional life.
If you loved this episode, you'll also love my two live monthly classes. Life coaching, for those looking to improve in their relationships, health, and personal life, and business coaching, for growing a revenue base, finding new clients, and marketing effectively. Find out more about the coaching community and how you can be a part of it ---> thehollisco.com/coaching
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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
guys it's Rachel, Hollis and I'm here is my friend, Trent Shelton was originally.
I live in the dream, man, we! U tell listeners, why we're hanging out together right now,
hang it now, because we are launching a new package straight up and I'm supermax seller add if you guys are not already familiar tramp, he has millions and millions of fans all around the globe who come to him for a very unique style of coaching yeah. Wearying rates of the point is realistic and put a stray from the hardened brick. Do those NATO
it's broken, through of which only you back. In Mostar we haven't people's lives and young for love that so, if you guys want here more you're, already listening on podcast platform, go subscribe to straight up with Trent Shelton. It's right. Let's go! Let's get it.
One of the cruellest things that I get to see as part of my job is the manifestation of the product or products that I dreamed up and created and feared out how to do like. So many of you as a business owner, you get these ideas in your head and it is incredible to get to watch them come to fruition and I started dreaming about one of our most popular products thus start today journal. I served dreaming about this a couple of years ago. I had been doing this daily practice based on several different people. I had heard about several different things and I gotta put them together into one daily practice, which was every single day. I wrote down the dreams I had for my life, but I wrote them as if they had already happened. There's something really powerful about claiming a goal as if it's already done, and I rode down every day- and it was how I set my intentions and then I would post about it on social and so many people. What are you doing? What is that? Where do I get that journal and I was like eyes: it's not a journal, it's just a notebook, I'm just riding down the same thing every single day, but what I think is interesting, as business owners or creators is often times. In fact, most of the time your audience will tell you what it wants from you and I kept pushing it off because I was like you guys. This is not a big deal, but it was an people kept asking for, and I finally just thought what, if I turn this into a product and I started to dream and plan- and I literally taped pictures to the wall of my office, of what I dreamed that my journal would look like in the intention behind it, and I wanted the covers to be really pretty, and I wanted it to be something that you could do once a quarter and then, as you completed, each journal. You'd have a stack of this evidence of how intentional you were about your life and we figured it out, and I mean you know some times we messed up on the shipping and sometimes we rest up on the interior, but we failed our way to where we are today, which is the start today journal in the hands of hundreds of thousands of people. So incredible such a blessing for me to be able to go on Instagram and see hashtag start today journal and see people all over the world using this practice as a way to
in the direction of their dreams. So if you are not familiar- and you want to check it out, you can go to the Hollis code, dot com forward, slash shop and find out all about my favorite practice turned my favorite product and, if you're not in the market, to buy remember that episode. Seventy two of this podcast gives you the exact step by step so that you can do it in whatever note book you have laying around for free you not to buy a product, but you should be doing this daily practice. It will literally literally change your life guys we
Recording today's episode
in Hawaii ended
is too hot to turn the air off Aloha alone.
Also, we didn't even say you're, not listening to me-
set of rights together. Why, dear confused because Dave's here? What on earth
but I really sedate it's been a while, since the alert
Austria is the honourable day
the Marshal Hollis Junior well
been a guest on rice, podcast
And I thought it would be fun if you join me
happy to be here, I gotta say: I've been waiting for this invitation for a very long time, as you pointed out, maybe to law. If this is,
first time you ve ever heard Dave Palaces voice that fills odd, who
you must not be listening to the world class highly renowned rise together, podcast, which is not what today
it happens on thursdays you're welcome to listen in there. If you want to learn all the things that we talk about with regret
two relationship. Actually, I invited the big guy over to rise this week, because I thought it would be really interesting to talk about our business
the the Hollis company. If you are not already familiar Dave and I are business partners, he left his job
about a year ago, little more than
to join me in taking over the world. That is correct. We tell a little bit about that
well. You would a very, very sought after talent and Walt Disney Company after a seventeen year career, the last seven of which I was the head of
distribution that had of sales on the movie studio side of the business
as your fifteen year journey in building this business was tipping into a place where
you did someone to come in and handle some of the operational pieces and do a little bit more of the kind of stuff that, frankly, you don't like to do. Yet
its accurate human hiring pieces, the accounting finance pieces, the operation of the operation you needed somebody come do that. I have to have a set of skills that Mary well with those needs. I offer you a huge, sound
We are certainly a massive baker, zero dollars and zero. Since I was here,
they come to you as I do and make out session. That is correct, and that was what was really an upgrade from that. Basically, every single measure on the board.
Surely it was this opportunity of common chase impact and chase pudding.
Wasn't people's hands that might afford them the chance to choose the life and my belief in the world
you were doing and seeing how close you word, everything tipping
to what it is inevitably now become the last year and a half poor, so yeah, and if, if you don't follow our best
ES or you don't have access to our books,
does, unlike a really weird way to say it. There
chance that your listen you're, like a great you worked together. Why is that interesting are compelling to us we ve
it's really interesting and compelling because where
we decided to move from California to Texas one
we had for employees, and today we have how many employees,
Forty four human beings without warning for humans who work with us full time, full benefits, killing it.
Kill him again.
I think it's the gate is the game. I realize it.
I said it. I was just gonna keep moving forward, but thank you for calling that out again, but we have grown to an incredible place,
twelve months, and I think it's important to tell,
that we don't do we,
due credit? We don't take out loans at everything that we ve built is in cash, and we ve built our company to a place where its
Sustainable and doing great- and I think, there's something really interesting about that and
For me, as a sort of a student, I read everything: Allison Podcast, you guys know this about me and all I ever want from the people that I list
two or admire is cash. Would you tell me how just tell me how you did that thing
and so we wanted to share the five things that we ve done in the last twelve months- that we really feel like are what has truly taken our business to the place it at that and will have to continue to grow to the next place, and
ironically. I don't think that its stuff, that other people talk about like we're. Not
and talk about ads are not going to talk about social media, we're not gonna, it's not that
dish all here's, how you grow and scale your company, but it is working
There is something to this end.
We just that we would share what we ve done. Five things
where the five things that have helped us take this company from forty forty four people in the last thirteen months, and no
take order. Let's go
I Rachel Hollis and I've built a multi million dollar media company with a high school diploma and the free information I found on the internet in the fifteen years that I've been building and scaling my company, I have become deeply passionate about helping other entrepreneurs to do the same so each week I'll be sharing tangible and technical advice and inspiring interviews with the same intention. Bees are the tools to change your life and your business. This is the rise podcast. What do I start with honey? Let's start at the top leaders, leadership leadership.
One of the most profound things I ever heard was that a business conference years ago you guys have probably heard me say it before. If you have ever heard me, speak
since you, maybe any
percent of this podcast, but I was at a car
friends and some one said every
single problem in a business.
As a result of the psychology at the top, so good
Every single problem in a business is the result of the psychology at the very top either, because
that leader does not have the skills necessary to take them or their business. Where they want to go or
because that leader has put someone into a position of power who should not be there
but either way, it's the leaders fault. We have
different leadership- styles hundred percent, which is by the way, I think part of why this works as well as it does. But, though,
that you'll have led and just have done it basically for the last decade and a half has really been with
super dirty nails rolled up sleeves and having gotten right under the hood understand all of the working pieces because at one point or another, during the entrepreneurial journey, you were the one doing the thing that now someone else the team is doing absolutely and I came
into this job, having had a different kind of
because of having had leaders who had a lot of times more.
Fourteen in the field that I was managing them for than I myself as their leader, maybe even dead and so
it's been really interesting to have a need
to be a little bit fluid in this leadership journey of my own. In moving away from this, like kind of corporate experience that I had for a twenty five year, bit of time and entertainment to now what this,
business start up, amusing air quotes has really
yeah. I time I think what is so interesting about this, because I'm sure
you could listen, anybody or by a book, and they would be like. Oh yeah. Leadership is the key to join him in your, like blah blah blah great. How does that apply to me? It applies to you
cause. If you're listening to this euro, your leader and you have
influence of some kind, whether you're running a team, whether you're running a family, whether you are, you are growing your
business or you have aside hustle, you are the leader and that me,
what ever less seriously? Listen to me? What
ever it is that your business is struggling with whatever it
is that you need to know to take you to the next level. There is so much stinking power and understanding that you, yes, you are the problem, but
You are the problem, it means you are also the solution that is so empowering to under
funny when you tell this to an audience full of dudes when I eat when I'm speaking on stage and I'm talking to mostly men and I'm, like you know, there's psychology
Do you like cause they're like cool? If I'm the problem and also the solution, will you
Rachel Room full of women. You and me. I, like, I immediately watch their body start to like fold, for they have this shame that go to this dark place of like yep.
I knew it was my fault like now
dude. I am not saying this to challenge you or make you feel shame. I am saying this because there is so much power in knowledge and we
fundamentally, just believe that if our company is going to continue to grow and flourish, it will be because
we as individuals.
Continued to grow and flourish that we will fight for what we like, hey, what
doing a good job, communicating with these p,
ok, we need to work on that or hey.
Is this this person's doing this? Every ok? Would you know what I mean like if there is
and find me answer, but only if you're willing to be a humble enough, neither to fight
for the solution, instead of fighting for your ego
mean for me, one of the things in the last year and a half
unbelievable imprint, for the way that we are approaching the business is the work that I have done
outside of the company on how I think about failure being a thing that is for me
now, I'm bringing into the company in a way that when we run into problems, we celebrate
fact that we get to learn from them, as opposed to feel defeated for having run up against them, that just
mentality in and of itself, especially to small businesses running as fast as it is that's growing as fast as it as it is that is having
new team member join every three weeks as it as it turns out in real time work
I make mistakes and the mentality that we have in making mistakes is a thing that can either stunt the momentum
that we have or can be seen as the thing that
get to now
learn and move on from what now a better sense of what to do in the future when a new problem shows up? I also think that
something really powerful when you as a leader, take full ownership full ownership of so so. Here's like
an idea like someone on your team is not performing the way that you want them to an
you can put your finger and be like this person like they're, just
failing they're, not kidding their mark they're not doing what we their whatever
it's like. If you take full ownership of that, then you forced herself to ask the question. Ok, how am I as a leader failing them as a team member,
how am I not being communicative enough
how have I not been clear on their key?
performance indicators. How have I not talk? What what
Do I need to take ownership of, because if you,
he pointing the finger at a member
team. I think that, in
Inevitably they just get more and more lost. Instead
finding a way to clarity like if you will, if you
will fight yourself on like how am I not leading them well so that they can perform the way that I'm hoping that they will give
if you can exhaust yourself trying to
make sure that they have all the tools that they need all the clarity that they need. There's no misunderstanding then,
You can have a real
awareness of hey. You know
this isn't the right person for the job, as opposed to,
the situations where you
get to the end of, like, I think, as leaders we have all had that's where you get to the end of an employee and it didn't work out and they're leaving or you ve had to let them go and they
this conversation where they're like? Will you never told me what
was that you want anyone like Samuel had again so orchestra. Like are you kidding? You know. It's interesting, though, is like in
working together for the very first time in our life, we ve had to come
it too radical candour in like real
pushing into an waiting into hard conversations on an every single day basis, because we have too many grey thing
go. Do it's too
for us to not get weighed down by something or less
things, said unspoken and let it start festering and so
our commitment to dealing in real time with the things that we wish, the other had maybe
in a different way as we grow. This business is also
trickling into and have a real effect in the way that we're in real time. You see somebody in a meeting operate in a way
isn't in line with what you expect you find
the poem aside, not the big room,
have a direct conversation, because you care enough about who they are and what you expect of them, so that you can
snippet immediately that, like that kind of stuff
is in part, especially if you're fast running, growing, quickly kind,
company that if you have a discomfort with confrontation
If you have a discomfort with giving people
you'll time direct feedback, you, you
have to get over that worry yeah. So I feel like it with
He members a kind of breaks down into a few characteristics, either
the person has the skills that day
need to have,
and they know exactly what it is that you want
and they want to do a good job. That's like an all star right. Then there are people who
what's so badly to do a good job.
Know what it is that you want them to do, but dont have scheme
They need the training
or you have someone who has the skills
knows what it is. You want them to do, but has no desire to do a good job that persons
I'll be out goodbye, but I think
like knowing asking yourself the question: what are the characteristics that my team member has
I was reading is a great book by keep Cunningham that he said.
Second, there isn T many said we only have two types: people, honesty. We have a players and we have be players who are getting training to be a players. We don't have
key players and we there is also another great book on this topic, powerful by Patty
cords, the head of HR, basically for Netflix, and they have the same mentality of we only want to work with high caliber,
employees are high calibre team members who really want to be the best who want the training and dang
someone who has a strong desire to to
work hard to improve a you can't you can't
I've that you can't
heat, some one to be hungry. You can't teach someone to be humble that is so powerful why
The thing that I think is important when it comes to leadership, and I- and I want to see this specifically to those of you who are leading an online.
So obviously we have an online community. We have fans all over the world and in that instance, were leaders of a different kind, so
there's one leadership or your leading the team of people who get paid by you, and then there is another kind of leadership or your leading online
city people in your church, whatever here's
a reason that I think our leadership as it pertains to the online community has work
so well and will continue to work so well, we are in it. We are doing it
with you like right now. We're talking about business were on a occupied cast talking about
owning and running a business to a bunch of,
fellow business owners to a bunch of
boys side hustles to a bunch of people who are interested in this topic. We
in it with you before we have this podcast. We just spent the last hour and a half having
be talking about the different things we need to improve in our business. We don't teach on or two
about anything that we personally are not also doing like we're,
When we're telling you need to work out for thirty minutes every day you see us every day
on social media working out. When we tell you that that, if you're going to be in a relationship with someone, you should reach for an exceptional relationship. You are watching his every day together for seventeen years working on having an exceptional relationship. Every single thing we preach. We practice.
And I think there are so many people not just in the personal development space, but all over and all sorts of different industries who
tell you all the things you should be doing while there
absolutely not doing it and it's the
the three with the four wing in me that will anyone whose inert on any aground will understand what that means, but
I have a visceral reaction to doing things.
Making things creating content that is not aligned with what is happening in my real life. I fun
mentally. I got it gives you in the audience feels that I mean the thing is like lead: the leadership peace there. The effectiveness is the fact that it's a thing that the audience can sense. I hope that transparency and intensity like it it comes through and when it also just creates empathy
like, if you want to try and have influence you have to actually have some empathy to start, and I think that as part of a big part of it. Yes, I think that if you have the sort of that,
mine community in the way that we do it. Just something. I'd love to encourage you with is like me: you might be able to full some people, but most p
Oh will will sense. It, though sense that it's it's crap there's so many people trying to do kind of like fake, often take now on social because its popular like. Let me
have the sort of fake vulnerable moment and
man, your audience doesn't want. Stylize version of your office
history they want you we're we're
just sit in being friends with an and learning
think that all the nature of the world now is like. We don't want that.
Expert, we want the like man, I'm in it with you. I was speaking at this teachers conference last weekend, incredible conference, so incredible
and there it was a husband and wife were throwing it.
Hope and weighed king. Oh, my gosh, I'm so proud of myself out their names really cool couple
and I was talking to her- they they built this conference and they too have a new baby and
things that I might we Europe.
Full time teachers the gear for
the element of school teachers. That also do your teacher. Yes, my car and I was like how in the world are you even man like that feels impossible. This is so much work to do this thing and she was like what we can't teach teachers if we're not teaching.
That's good like how dare we like. We can't share this information. We can't show this wisdom if every day, I'm not also tired from handling all these kids or degrading these paper.
You're doing like how am I supposed to effectively lead you if I'm not doing the, whereas leggy yeah girl love, though I just wanted to bring that up, because I know a lot of you are doing similar things like we do
the world doesn't want your perfect fake,
why you they want you saying what has worked for you. What does this look like? How did you make change, and I just I want to make sure we touch on them
Love that, let's talk about this team of ours, a player, a players. Sorority said this idea: the two books, I'd really recommend on this topic are powerful by putting the cord the road less stupid
by keep Cunningham are really likes,
and if so, many great books on this five dysfunctions of a team like you could
nine million books on the kind of people that you want to hire.
But what would you say are alike for our hour, a players,
What would you say those like the characteristic? What's a through line? They all
and have have similar the south. But the first thing is: they have to believe in our mission as much as we do hundred perceive
If they're not on fire in the morning, for the work that we're doing, I cannot
and still that as a leader in them, and I cannot manufacture that with pay with vacation with any other thing. They have to feel the mission. So if you have a
If you have a thing whatever your thing is, if your people aren't on fire the way you are for selling that thing or making that thing that
personal yeah hundred percent. I think
put it in all of our em when we put job postings apple.
Really clear on that message. We intervene.
For we make sure like
It's not even just like you have to want to help women or people
change, their lives
also as specific as, like
if you are not the kind of person who would want to go to a personal development conference, you shouldn't work. This isn't the place for you. If you are not the kind of person who wants to read Nonfiction books wants to.
The podcast I got, those are the questions when someone gets to me, we're all say was last book, you read
and when someone just sort of blinks at me, like an owl like I don't care how qualified? U r p,
but who are hungry for change and hungry, for growth are
to that. Well, their constantly getting a new book at the library there constantly listening to a new park as their working on themselves and the kind
people who are working on themselves are the kind
people who will understand and be able to engage with an audience of what
in all around the world, men all around the world who want to do the same. But if you, if you,
get that I don't care how good you are like finance,
you're, not gonna, make sense here, because when David I rolling on Monday morning and make everybody jump up and down and want to talk about what our you're gonna feel so awkward
the things I think that was a real superpower for us in this last year. Was these self awareness to appreciate our strength.
Their weaknesses when it came to
actually hiring great people and
like? We have a weakness in that we are people, people we like to kind of get to know the
personal side of people, but have
necessarily have the strength seeing the functional practical. Do you
They have the skills through the job.
Betting. That is required to get great people on the piano being software about that we went out and got recruiters. We have ahead Hunter, we found people who could find people and
Was a mass of game changer cause as much as we ve gone from four to forty four. There are eight p.
For that we hired who don't work here any more than a year. That plant, which is also another point when you
having made a hiring decision that
does not serve the long term vision of the company. You have a risk,
stability as a leader two makes
action, and it is
by the way, an indictment on that person not being a good person. They could be a great person. We had some great people who are working with us that just didn't fit either
the competency there was necessary to do the job well or they just want
like on board for the vision of where we were heading and it becomes
a liability for your business because of the way that it might distract other people
or sends a message to the rest, the team that you're willing to create some kind
damage for not wanting to have a hard conversation, have a hard conversation and get the right person in two of the best quotes on this topic or Bobo. Quick. Let me say this: you know
you always know when it's not gonna work force
I heard Gary. We say this once he was like. Oh, I fired that guy the first week, but he worked there for another year,
because he was like in my mind, I knew the first week. He wasn't the right person for the job, but my favorite quote on this is its
not the person you hire that destroys your company. It's the one you dont fire
so good, so guy
so the question that I tend to ask,
What I hire this person today, yet
yeah you're a year and that person working at the company the company's ground. The missions changed a little bit from what it was a year earlier. Your now
in a meeting with this person thinking about the year? That's in the rear view in the year. That's coming ahead.
Would you hire this person sitting in your office if the answer's? No, you should
as soon as you have a back up, I mean. That's all, that's even add something else too that if the answer is it hell? Yes, it's a now
or at the very least, if the answer is that hell, yes, I'd hire them again. It's you
better, get a plan. Then you better.
Get a plan, you better get some training, you better get an action for them.
To take so that they can improve, because
It is not fair for them,
M as a person for you to string them along. If you, if you're, not
help them grow, and if you don't think that they're gonna work,
you either let someone goes so that they can go flourish where their meant to flourish, or you do what is necessary to help them become who they need to become the oh gosh. What does that quo
I think it's Chris whole again, sir, it is
Logan, he says a boss,
if you have a great career, a lead,
cares if you have a great life or something
that's good, like a leader, will help you have allowed.
Cares about who you are as a person and what's best for you as a person, not just what is best for the company, but they're here
to be a plan for for what that is, I think,
Some of you are listening to this right now, and you know that that person,
your team, is a cancer
is a negative, is bad energy is?
drama, maybe they're not drama. Maybe there are slacker, maybe everyone loves them. I think it's Pat Lynch Yoni calls it the lovable slacker. It's like
my gosh yeah, they dont, really work that hard, but gosh. We just love
love, Larry so much he's so funny and he has been with us forever and we keep an
that does is send a message to everyone else on your team that data
If the work is heart or
like a slap in the face of those people who are really kill in it. For you, it's a slap in the face, you're, a players that you let us see, player Coastal long, because
she's a nice gal. I think too.
There's two other things are come to mean that we can move out of the team one. We
built a team that we need a year from now, our eighteen months from now, instead of the team we need today, which is a thing that requires really in
sitting in your company, and it is a hard thing, sometimes when you're not necessarily already sure of we're all these future. Every streams going to come to justify that bigger than you need today team, but we ve got out
some, I think, great people that were a little more expensive because of their having a little more experience and because a bet, they're gonna, get us where we're going instead of now
into depend on a two junior team- and I just want to say I want to be really clear on that message because they think
me as a baby auction per nor would have heard that and I would have been like. Oh that's, right, eminent go gamble with money. I dont have bedding that a good high
is going to change everything. We are gambling with house money, one hundred, so we waited until we had a profit that we could afford to gamble with on the bigger players,
there's. This is no credit, this no layaway asses. Now you you get anything out of the house money, one or two percent, but once you have it play Beggar YAP.
Once you have it play play to what you want your business to be two years from now. If you actually hope that it gets there
We said it today, a high level, a player. One
high level a player higher, is worth
Young new level without in terms of revenue and
just a media. You can see the results, this
thing is if your struggling right now like how the hell do I get that great person in but you're still a person whose, like trading, you know now,
goals and dimes as you contemplate what kind of health plan you
put together or not whether or not you should afford them. Big,
asian or not. We have unlimited vacation. We have full benefits. We try to put together
work environment that says look we do expect
you to come in here and crush it, but we're gonna leave at five p m
we're? Gonna? U no hope that you can have a life that leaves you full and
feels like your full value is being compensated for, whether it's you know in pay, but also in the benefits that come with it and the kind of environment that we create. So one a tree, our team, the way we would want to be treated with them- and I think we have are compensation
like our salaries, are our insurance. Our foreign k are unlimited, get like we,
intentionally tried to seek out what we want to be bought like we want people to see are listings would be like wholly crap, otherwise, I'm the pragmatic practice
a person in the do. Oh here and my pride,
criticism, sometimes has meant that I was alive
too concerned with
this line item on the balance sheet in it.
One sided way. I was like
well, I don't other. We need to give them. All of these benefits are not sure that we need to make it that attractive, like we're. Gonna make something great and they're gonna want to work here because of what we make not because of the ban
the package you realize you get there
person, and it takes one great person with the right set of benefits to make
all the benefits pay for themselves. In a minute, so we
had unlimited vacation for like what six months no month nine months, I,
don't know that a single person has even taken like a week.
Honestly, he, but without take it, help the attic vacation either
If you get through, I hire when the right now is when you get the right higher because of the EU
using a third party. That's going to help. You met the right way or you have the right set of criteria, and you know how to hire the right person. You get the right person in you have a benefit,
like unlimited vacation. Your now
can, I have someone is taking advantage and by the way,
a culture that would have the one person who may take advantage feel like,
There is no way that they possibly deviate from the way every other high. Achieving the team is ultimately shown up. I think I get so many questions about this. For my friends or entrepreneurs like Hauser
how's your unlimited vacate like how does that work? Aren't you and on
see how it works is that people
tend to take like hey, can I do too
There is a risk, as I gotta take my kid to that,
doktor. Whenever it like, its people die
it is not. Nobody knows
no one's head three and a half weeks. Vague notion, never
so just in case you're wondering is
huge sign of, I think, respect for your employees and it has not affected us at all.
Hey our next women's conference is only a few weeks away and if you have never attended before this is the events that will change your life rise is a three day: women's personal development conference, where we laughed until we pay our pans, and we talk about things that we cry and we find community and we create the road map to changing our lives or businesses or whatever it is that you're working on. If you want to find out more your curious what it's all about, I highly recommend you go check out the instagram and see what our community says. You can hear it straight from them. It's at, let's rise, dot, co and, if you're looking for the next one, it's happening in Toronto on March this through the seventh that's Toronto March, this, through the seventh check out all the details at the Hollis cold dot com. If you have been looking for a nudge, if you have been looking for something to kick start change, I promise this is the thing. The third thing,
our five things is a focus on what the audience wants.
Which sounds pretty simple, but at the end of the day, when you're thinking about like what the eye
and wants serving them well is
The secret is. I think that every single thing that we do every everybody is like how. How are you guys doing this? How are you silliness end
this gonna sound. Do she I'm not this just real talk.
Entrepreneurs here? Let's we'll talk this within very successful last twelve months,
and everybody in similar industries, how are you selling this many books?
how're you selling this mini journals. How do you have this money and how to? How did this many people come to your vents? What what are you
How is that
see here my answer because they want me to say: oh well, we have a facebook
add budget and or we did an email drip campaign or no
one million set. We
since the audience every
single thing that we do is
in reaction to what you, as our audience, is asking us for everything. The clue the clues for what we should work on in a five year plan live
in the comments section of Instagram live in the direct messages live in our customer service emails. When somebody asks over and over and over for the same thing, it is the clue
we follow and the question that we answer with a product that we put in the market. Yeah I mean that that's girl wash your face. Events like
This burg, like how did you know that I'm like because girl what
her face was.
The questions I got most often from online community. You know,
I'm struggling with my marriage or
the way. I look, or I mean it
this thing or that thing, and I thought what I'm just gonna write a book. That's a response to all of these same questions, the twin,
questions get over and over and over. We would like
did you know, look no way. I knew it was going to do it it dead, but I knew that it would resonate with women even when I'm in I'm thinking back one day. First read it for the first time: music. Oh my gosh, oh my god, you should not, but you shall not with the zau like this is too much. This is too vulnerable. This is too much information. I was I I I just really.
Feel compelled that this is what I'm supposed to do
So the reason we say that to you, especially those of you who are an relationship with a community. All mine is
listen to what they are asking you so
and by the way, this isn't just people of an online community. This is U bakery sore owner. This is you
hair salon owner this is you must massage therapists, this york,
Customers and your clients are asking you the same question.
Over and over, but you think that
What they're asking is so simple and so obvious that there's no business there
and the reality is the things that we think are so simple and obvious? It's because we're an expert on them.
You know what I'm saying like we're talking to some friends recently, and I
trying to encourage him to do we do you know you know I do my online coaching and spend knowledge
I've been incredible for me as a teacher to learn to communicate through live video, but it's been like our
Community is in ridable twelve thousand
students all over the world. It's amazing amazing amazing. It's been such a blessing for the community. This year's, when such
lesson for us as a company, and I was
to convince a friend of ours to do it and he was just like
What what are even teach on- and I said, do you have like ten questions that you get an he was like of yet
course any such lane about this? I mean I get hundreds of emails on this things and thousands of questions on that and I was like dude. That's what you teach on it.
But the audience is asking you to supply them with, so we think of that as sweeping of services to things wine, it is making sure that our company is truly built around
what you are asking us to build. You are asking for solutions, and I think it is our job
our mission to try and come up with solutions that work for you that meet you where you are with what you ve got. The other
to us when it comes to
service and- and this is really
social, or even I think of this, like we just went to Russia, we went to a restaurant.
Here in Hawaii collapse away Delhi if
were in Cairo and you want to go visit, this clap away market which we love, but they opened this cute little CAFE in Delhi and we ve gone there like four days in a row litter
four days in a row we snuck away for lunch. You mean the same thing every day, part of it
the food is bomb but
really a big part of it and, if you guys know them, whoever owns that. I want you to extend the this out. Part of it is Paula, Paula,
her customer service real unreal, I don't
even know polished up she.
Is either the owner of all of
up away or she
everyone's dream, imply she's, the chief engagement special, it all my guys, this restaurant. So the reason I don't know her job is she's like hostess like she sitting she sitting people she's grabbing food, she's
leaning tables she's chatting with
customers. She is
so fine she so engaged like either. I just I lover, and this is the thing
is like what does customer service look like to you
how do you care and love on the people in your community? So for Paula that looks like making short
in care of asking us? Howard
he's going C, and if we want hey, did you need more cause? I don't know it just like you.
Genuinely believe that shit
he cares about you in her space,
and that is what we as business owners strive to do. Is we want you to feel like we genuinely care,
and appreciate that you're here. What's that's interesting? You, like with the coaching,
you know going into the private facebook groups and asking the students. What would you like me to teach on in this topic and then having the,
Jeanne session be a reflection of the actual comments that come out of that Facebook group says. I saw you
I hear you when
people saw you riding aspire about our work over and over the things that you are trying to manifest in your life. It it gave birth
this started a journal and when even that happened and then there were still questions about well how
do I use it. You heard that
back in Meda, Podcast episodes episode. Seventy two of the very podcast we made videos. I haven't epithets having she's really great example of service as well, because one of them
is that we are very mindful of, but please here we are very mindful of the fact that we have members of our community who
do not have an extra dollar to spend here and so its image
Orton that we are not just teaching,
or not. Just sharing information are not just cleaning products to be blood. The money cause. That's not that's, not look we're in a business, for
for people counting on us for salaries and insurance? We we have to make money. That's the way
It works, but at this,
in time winner.
Possible, we have
be able to give away and do as much content as we can for free this podcasting,
Listening to. This is like episode, one hundred in whatever all those episodes are free, ride together, podcast free, the
Hundreds upon hundreds of episodes of our life, shame that we ve done every day free by them.
Like we have. This conference called rise, it's amazing being in the room. There is literally nothing on earth like it, but we knew
not. Everyone was able to make it to that experience in person, so we made a documentary it exists
on Amazon, Prime, if you remember of prime for free and not for four dollars and ninety nine dance, it's like being able to give people
an experience or with like the episode? Seventy to you,
by a journal. Ok, here,
the important thing to do the practice, because the practice is the thing that will actually afford you a chance.
Changing your life. What am I what
two about our conferences. We have rises a three day conference as we go forward. We have our first business com
consider this far were really excited about. I
would challenge anyone to find a three day. Personal development conference, where the least expensive ticket is two hundred bucks. I get
does not get, doesn't exist and weak
charge more. We can charge twice as much
three times as much for that ticket
and then go up from their, but for us its low
I was that business owner that really struggled financially and it was
huge deal for me to scrape together a hundred fifty box, and I was willing to sit at the highest highest highest seats in the big.
Arena in the world just that it could be in the room, and I wanna be mindful of serving
at every level, not just at the ones
you have the money to spend, so I think that serving
pay dividends like it comes back over and over and over and out
this too, because this is crazy. In a tradition,
publishing world, where you're selling a book convincing
publisher to make chapters of a book available for a podcast like this one. Where, for both
stop apologizing and grow wash your face. There are around five chapters from each book that exists to stand alone. Episodes of this park asked
The reaction was, we can't give this content away because
You will disincentives someone from buying it and
every single time we pushed the epoch.
Airing would coincide with sails going up
sampling your product finding ways to make it accessible unavailable to them without having to pay will
of them as long as the products good
a reason to want to actually purchase. So some of it
counter intuitive, you have to work against a little bit of the way the world has potentially traditionally worked, but
finding a way to make your product available inaccessible to your audience in a way that, as they experience it has them saying hey
I actually want more. I will pay for the whole thing. I'd like to come
conference after having seen the documentary it all work,
toward the greater good as long as they have inability to get it yeah. I
and we ve seen that time and time again is an and that's that
experience in my own life is when I
pay the hundred fifty bucks to go to that first conference. I guess how I'm wired. Maybe this is everyone how I'm wired is like some day
some day. I'm gonna be VIP some day I wanna be down there on the floor next to the state. I am in a word and it like gave me a carrot. Too
it gave me a light at the end of the town. Give me something to work, for it was such a huge deal for me to be able to work my way up to get to
next place and when people get
fresh air will be like man, I you know, I don't have the money to go to and unlike what would that make you angry you're, getting real get angry, just add the word yet
I don't have the money yet
Dang, I'm gonna! Do these three things and the next year's gonna be my year. I think that there is this. This
perception that happens even in business, guys where you see someone else as successful, and you think it means that now you can't be successful, you see
of this scarcity, and it's why more business owners? That's why more leaders don't give away content dont, give away this? Don't Gary,
he's my favour on this topic? Gary VS, like
give away everything for free
and his his rationales pretty twisted, but it's also real he's like I give way everything for free cousin. Ninety nine percent of you will not do what I am telling you to do. Isn't that
it's a little here!
oh you're. So word none other! No! Don't worry about
because the one percent of people who go out and use your product are gonna love it
you're gonna love you for being the kind of leader who believes in your product, so much you will give it away for free. I mean the word. Service also means impact in the way that we're thinking about it and if you can think about how the thing that you're making available will impact the person's life
better way in a way that it lets them transform. Whatever might be
change to the way that you get excited about it and whether, frankly, they get excited about a good example of this. I think of in terms of impact is start today journal. So I'm sure you got
Let us talk about it. It is this journal that I made out based on something that I had done for years. It is in my it is a core.
It is a key stone element.
In my life like doing this practice, every single.
In writing down things, I'm grateful for claiming the ten dreams for my future and
what's the one go, I'm folks on first, I have done it for years. I've I believe in my core that I'm living the life I'm living because of this daily practice. So here
what impact looks like to me frankly started journals? Are selling like hotcakes like thank you,
Thank you. Thank you. Community. We have the most incredible group of people you I'll buy. Em. Thank you is what makes it possible
our team to keep growing and expanding, but
all the sudden I'm doing book signings now.
And women are coming up to me at the book signing they ve got their copy of grow wash your face, they got their copy of GM say and they ve got their started a journal, and I, like
a nerd, I'm gaiety, I'm a dork and
so so, my god. Yes, I will sign the certainly draw I'm so excited, and
open the journal
the first time anyone's open the journal, and now
look at me, sheepishly cause this journalists from holiday collection and its June, and
like. I just
gotten around to it yet, and I
Can I tell you that there is there is, I would say, about half the people who buy start today are hard core,
they use it every day we can see what like eighteen thousand hashtags, that people are so into it. They are so devout because
understand how it works for them.
And then there's another group of people
with all the love in my heart.
Were buying themselves. Some self esteem shelf dusty, yeah, not self esteem shellfish
You're buying the thing that makes
you feel like you're, making change when you're not really making change. It
going and buying workout clothes, because you say that you want to get healthy and so you're like all the first thing I got to do is buy a treadmill and no no. The first thing you got to do is go move your body. The first thing you've got to do is go drink. Some water and the reason I bring this up, is like
the question of impact right now, a start today journal it's not monetary, its.
My girls are out there and their buying. These girls are spending their money and they're not doing anything with.
And it doesn't matter if we sell a million journals, if a million people are using this tool to make their lives better than I am failing as a leader so than that,
The question that I have is a leader is: how do I better help you as an audience? What kind you'll see it now, you're gonna see this content start pop up? What kind of videos do I need to make sure that you understand exactly how to do the journal? What
If community do I create so that you have some accountability and your using that hashtag in your focusing on the gall like it. If you want
I'm talking to you right now, men.
I care this Martin bang it on the carpet. I care this much to fight for your life. You
care enough to show up for your life so there
to me. That's what that's. What impact looks like it's not enough to sell the product you actually have to give a crap if the people that you sold the product to are used
and making the change that you told them that they were buying. That is good leader
in did like the invite our money,
up a team of eight players was to service
ok, focusing on how you actually are serving your community is three and the fourth key to this success of the last thirteen ants. Keep it simple stupid, keep it simple, stupid, keeping it
simple, focusing focusing focusing on the things that actually drive and move the needle and not being distracted by every other thing. So we sell for products
This big company
credible revenue growth, incredible, profit growth. We
only sell for things, books, journals, coaching live
That's the only four things we sell and the
section to that is that we do have like pvc is a really good example. Curiously,
if someone that is allowing us to have access to a new audience, so be it.
Section of stepping away from our core for is only
their strategy and that its because we're trying to infiltrate anew
granted people here, but I think this is what I said.
That is quite a bit encroaching at the beginning of the year. Is
Do you as business owner? Do you know?
what are your highest performing products, whether the
is performing units what it! What did the services that you offered a clients that art the the most
profitable for you not that make the most money that make the most profit
it's the eighty twenty principle right, like a
percent of your profit comes from twenty percent of
the things that you sell: eighty per
of your profit comes from twenty percent of your customers. If you are not familiar with what I'm talking about look up the eighty twenty twenty principle, there's like fifty seven books you can read on it
but the idea is if you, if, if it's true- and it is that, if you look right now at European now, you're gonna see that a certain sense
of what you sell, is making you the most money, and so then
Caution is how
Do I zero a row in on my highest margin? Products, headway,
zero on my highest margin services. If I go
all in on one thing or two things
How does that change? It certainly
changes your intent,
JANET changes, your focus. It changes how
time and energy your team is spending or you're spending doing fifty seven different things like not to know
we only sell for things.
I mean we use it as a guide for our senior leadership meetings that happen once a month where we're setting one of the five priorities of the organization that we're gonna pull.
Up on a White board in that main room where everyone sitting, so that everyone knows what were rowing toward as a group and if someone throw something out that doesn't align with our four things that we sell, we don't
up on the board. It helps gate the creep that ultimately could
men in as a distraction, now
There are times when someone's gotta new idea that has an adjacent, see that one of our four things that we say not strategically. This would make sense, will, of course, but we
to stay. Laser focused on just doing our core, because it's where the majority of our overhead expenses sit
against its the majority of what the audience is asking for and consuming with, and it's the majority
what we are trying to build year over years? We think about how are we gonna take the twenty Twond
target that we have and have it end being a bigger year than two thousand nineteen. How are going to create
war sustainability in the business, how we gonna expand unit, potentially something inside of that category of books or expand inside of a category of events. This last year we went from
rise event and a business
and to what shortly is gonna, be s announcing a handful of rise events and business events. So it's not to say
we're only gonna do a single thing in each of those categories. It's: how do we folk
on those categories that we know are a core competency of this team and create a portfolio of products in the sight of
each that we can offer as a service to the audience yeah? I think it's important to note that distinction. When I say
we only sell for things I
say we only have for products in when I mean cause. We only self
Being one of them, but we have many books. I have many books you're about to launch a first book, so it's
That there's only one skew of that product, but it's.
That we as a team or as individual groups amongst our team, need to know how to sell only four things, because if you know how to solve one book, you can sell any book, the other
thing: that's really interesting to just going back to this idea of services. All four of these products were asked
request of this audience
every single one of those things was something that the audience asked us and we're alike will shoot. I guess we can figure it out. I think it's important
note too that, while the product-
that we have might not change the count.
Of those products does
salute we have to become fresh and new and clean if you
to rise. Two years ago and you're going to rise to day, they aren't even in the same solar,
They are so different, but by the way, the differences that you're going to see and rise in Dallas in Dino July of twenty nineteen is
election of the feedback from the audio, and yet it was in Austin Texas in two thousand, seventeen in LOS Angeles and two thousand eighteen in Minneapolis in two thousand nineteen, every time,
there's been an experience where the consumer is feeding back hey. You know what he would have made this just a little bit better we're taking.
You're taking that with the creative team and
creating a curriculum and teaching materials that are going to speak specifically to the things that they wish. They would have seen the
twenty twenty events are going to,
different materials, a nineteen events in a great way. Why, and I think,
idea. So this fall we're doing our first rise. Business com
friends- and that was a real
intentional decision I made because and then like a hut, not fought, but like convince the team to like
along for the ride, because any time you step into a new arena,
miscarry? Like oh shoe, you know is this: is it the obviously it's a?
big financial investment and what, if people? Don't wanna,
We are interested in learning about business from us and we are talking about small business, but for me
Was I just
I kept getting those same questions from you is an audience about business stuff where I kept speaking
business conferences where I
talk about really basic things really basic. You know
marketing plan or how you know what's up
social. Let's talk about margin and
I could see these people like dear and headlights, where are they
paid, you know five thousand dollars to come to this conference and I'm like oh, my gosh. Oh my gosh
you literally, you don't know anything about business which is
ok, because that was me right back in the day. How going to conferences were how I learned, but it makes my
blood. Boil that thereupon
but who are saying come to my business conference, spend all of this money with me and then
you got a pat on the back, you gotta go to a networking of that you got to.
Inspired, maybe be by some speakers, but you left without,
any idea of how to grow the profit in your company tangible
tangible, like I I
for years, because I was too dumb to realise like wait, a minute. I'm super inspired and have a great new quote from my wall, but I dont
actually know how to make more money in it.
I later than the big turning point for me was I had gone to a conference and there were some one there who had mortgaged their house to be in the group who got to come to this conference
I got socks him afterwards, a mortgage, their house to come to this thing,
and the reason that I am freaking out is because at that level, when you're paying this kind of money, this is
was to be the high level. This is like. You already know how to do business and now
go one level up and as I am,
coaching them from the stage, because I just happen to call these people- and I am quoting
and from the stage that I mean
you- don't know- fundamental Basics- margarine there yet grows ay, but there, but there like so many people there obsessed with the idea of keeping up with the Jones. Is you know there? They aren't? I can see the jewelry in the jacket and the genes and you ve got your fancy bag and everybody around. You thinks that you're so that you ve got it all together, and you know what you're talking about and the reality is like
This person should not have done that. That's a dumb, this sort of lasted Schaeffer, Eminem Mortgage, my house, to go to a conference MIKE I can't even fathom, but the part that makes me angry is
the person who, through that event,
How dare you not care?
how dare you not care that your message is not get that that they don't know how to do these things sorrow,
enough on attending it? That's why we did the conference was. I was like geez
I don't know like the
and see whatever, but I know how to help people make more money. I know how to help them figure out how to increase profits. I can teach you how to do social media. We have some of them,
greatest friends in the world in this arena. Who can
gotta do sales of each how to put together an email like it's. This thing like remember
the what I said earlier about people key
ask you the same questions in your. Like all. That's too soon
or the other thing that people think is. Oh, it's been done before,
people have done a business conference, I guarantee them and on a busy commerce like we're gonna do well for sure. Sorry, I
Are we not sorry, don't apologize irritating ends of Andrew actually putting a conference in front of people little do something that other conferences have an actual, I feel is confident as you do the reason I brought it up with the idea of we do the same staff, but we're gonna refresher and make it knew. So we make sure we continue to serve the audience. That's where that tangent came from our leadership team
service to the audience, focusing on the most important things and the fifth thing in how we ve scale this business in the way that we have in the last thirteen months we
really lean on our individual strength to complement each other,
and we ve talked a lot about at least on the rice together podcast this, like difference between who you are as a creative and a dreamer who I am as a practical, pragmatic operator and as much as
At times, creates friction that
action produces some amazing fruit when we're able to push the emotion of the friction. Aside to this amendment, to get past the friction to realise that there was for it won't yeah. That's it's like a pineapple yard.
It's like a previous hooker pineapple Aloha allow a brilliant
circle. Here let me give an example, so I am very much a start up kind of leader.
A startup leader, meaning I have
every job in my company. I I
from the bottom up, because I started with just me day:
is very much a corporate or big company
kind of leader, is that how you and when I came out of a team were at a thousand people in fifty two countries working as profession,
was of a trade that I
had not grow up, doing so
I led them by keeping the politics
and the bureaucracy of this big corporate entity from disrupting them doing their work and when
would come to me with a problem. I would ask,
what there are in our recommendations were, and we go with something that they recommending here. This is a small team that has
new problem showing up on every single day basis, and if I waited for them to have the right set of suggestions
We could consider as options to deal with the problem. The problem would grow too big to fast and it would disappear
disrupt our business, and so I've had it,
said at the beginning of this conversation totally rethink the way that I leave when we first,
working together, I think there was a bit of like for both of us like mine,
way is better than your way, and what we ve discovered
is that if we take the best parts of
both of our ways, is what is where the magic
happens absolutely so. A good example of this is like my way is the leader,
to do everything.
Dave's way, because he was coming from a bigger business, was higher high level
Alan and get out of their way and then
answer in the last year has been a combination of both of those things
leaders, half because of the type of team tat how fast we're goin. We as leaders really have to be in the trenches with the team
but also hiring high level talent and using a specialist to do that using ahead Hunter too,
find a head of HR
and then having that head of each are just kill it for
ass in hiring is really how we sought to see incredible growth, so they
I think too, just like the way that we attack whether it's. How should we
tickets for an event on sale, what kind
ten. Should we create? How should we, sir,
this audience. Well, the them
The content itself is created.
But then how the content that's been created, makes its way
who has brought an audience, is possible because of partnerships because of
advertising because of whatever might end up being you ve been.
Just on as it should be, creating
very, very best set of tools that this audience is asking for, and my job ends up being. How do I get him in their hands? Yeah
and so like. If you only were
focused on great content creation, but dont have a person is thinking about delivery.
How's anyone gonna get it yeah at the same time, the same on the other side of that coin. If I, if you're only thinking about how to get something in people's hands but you're not worried about the creative,
It doesn't matter. If you get in their hands, it's not going to be a tool, that's going to actually help them in any way, and they won't come back for more because they were malnourished when they received from you. I well that the other thing I was going to say is because I come from the blogging worlds. I m soup or content focused, I'm just like content content create content, and
because you come from a big media company, your thing,
How do we take the content? You are already producing and slice it and die said Anne and make sure it's getting distribution on every platform instead of just Rachel
on yourself into the ground, creating unlimited content for ever and ever a man that how do you make the content work harder was more. My question has the content? Great was your question. Something else you did. That was, I hated
but was masterful was, and I think this is like from Disney.
The strategy behind
packing and layering content, so works together, whereas I
came from a world of like launch. One thing then wait: six months launch another thing:
and as much as the first six
you're on board at like nearly killed a host of having two
figure out how to stack all these things and make sure that there was synergy between
launching a book and then launching a movie and theatres, and then it comes out on Amazon and how does that? Coming on Amazon Drive to the book on
MS on, unlike poacher yeah, it was your. Do you owe stressful the figure out, but that's gotta know what that's called stacking is what I call it has that's
bomb? I think the biggest piece of advice I would give is if you can do a little diagnostic to identify what your
particular set of skills like Liam Neeson is. If you are the creative, then
do, you have an operator right if you're an operator
you have a creative. If you,
creative or an operator you have an entrepreneur like there are different personnel
they types that every business needs to get from where it is to where it wants to go. If you
and your leadership are all exclusively creators. You are
not going to scale yeah I'm if you are all exclusively operators, you are
gonna scale, and so the
like secret. Here, the fifth of our five things in how we leverage the unique set of skills that we each bring in a way that complement each other and have
the one in one equal, three or five. That has been a killer unfair advantage because of who we each are and how we ve each taken. Our previous business expired
and brought it to this one. I do think it has been really how far I wanna be careful with how I say this, because I might have heard this wrong and made bad hiring choices years ago. But I do think-
has been very powerful for me for the first time ever in you as a business partner and then with
one of our key leaders, I am working closely with p
who came out of incredible business, like our leadership team comes from spanks and sole cycle in.
This incredible companies and so forth
First time in my life, I'm really closely surrounded by people who came from profitable businesses
and as a creative or
artist. It was hard for me to ask people to pay for any
like. I spent a lot of my years in debt
and struggling struggling, struggling financially, like I've told the story before the first rise. I went forty
two thousand dollars in that forty two
thousand dollars. I was not money. I had. I had to work so hard that you're just to break, even because I've gone so into that office. You can't see me I'm doing are quotes very successful event because it was afraid to charge people too much money.
Because I didn't want, I, like you know an artist will give it away for free and artists will. Will
No because they don't want they don't ever want, like the the beauty of the art or the craft or whatever, to be hindered by adding a dollar amount to it,
and there are a lot of you right now who are in that Bowe who need
What I have and maybe dont have access to it we get. So let me be this person that speaks it over you
that matter, how altruistic your endeavours are. It doesn't matter how much impact you want to have it doesn't matter if what you-
We're trying to do is straight from your heart straight from the Lord straight from the bed.
Places on earth every
you do not make money.
You will not be in business, which means you are not going to be able to impact anything with a business that does not exist being
our people who came from
companies that were successful was so empowering for me because it's like? No, if you create a great product, not a good product, a grey,
product if you serve people well, you serve your community. Well, if
charge, a fair price. You can have a great business,
Don't have to keep up the given away all for free. You don't have
go into that you don't have to struggles.
Of you need to hear that right now you don't have the access that I have is a creative to this incredible leadership. Team were like no Rachel, it's ok,
charge money for the thing
without too is mind, set relate hundred pariah. If you,
I believe that the thing that you're selling is
valuable in the way that you're asking someone to pay for it. They
believe it either hundreds. If, if you can't,
Vince yourself, no one. You have to work on a great product if in our work- and I think that you have passion for that's a completely different conversation for maybe a different day but
You know, hey this product is absolutely had an effect in my life,
believe in this product than you
need to have the mindset that says not bringing this as an opportunity to also affect the life of this person that I am in community with, would be me letting them down.
Disappear. I wouldn't be doing them justice if I didn't come in and offer them the opportunity to also experience this product yeah and you believe in what you're selling that much it doesn't feel like.
Asking someone for money. It feels like you're doing a favor for someone because you're introducing them to a product. That's gonna!
them change. While I think for me it wasn't that I did
believe in my product. I one hundred percent believed in my product and knew that it was powerful. It's that I didn't believe other people would see value in my products
and so for me them the powerful reminder was. I think it was Christie right who told me that she said you, you walk
to Starbucks. You have to the very and you're like. I would like a lotta
and the breeze does like. Ok, that's for fifty
You take money out of your pocket or you put your credit card in, and you pay for fifty and
give you a latte, that's a business.
You have something I want, and I will
to pay you money? For that thing
every day, all day long people all over the world are paying money for the commodity
or the service or the thing that they want? So you
have got to realise that your business, your service, your product,
it has value and that same person she
she buy stuff all the time, so is
I once is no to buy.
From you. It's now
an indictment on you, she's doesn't want your products are the way. There's plenty people that are making at home.
Coffee not going to Starbucks and it doesn't make Starbucks any less profitable, thoroughly they're doing fine. It's that they do.
I did, however, that person is that they prefer to make up
out of a partner house. Instead of going to a Starbucks, yeah
same way. If someone says no, it's not about you necessarily. Maybe they can afford it. Maybe they already have an alternative, that's better! Maybe they don't need. It
there is someone who does in
person not needing it doesn't mean that another person doesn't exist here. One of the one of the questions that I keep hinting about this park. Hasn't, I swear, I'm gonna. Do it guys cause your eyes? Keep asking? Is this
idea of the fear of success at so many people struggle with the fear of success with which, not
I fear that I have here, which is why I have the podcast eggs. I just want to make sure I have all the research and do all the things before I offer my advice on this, but
You know that saying we always say it's not our quilp. Everybody says it, but you are the five people used around yourself with most there
you want to know. What's changed the business for me as a leader is having you as a leader. Having are our leadership team
like I said, having these people who came from different backgrounds suddenly then gave me just a totally different perspective. Another the people who are around me are like
This is what it means to be in business and by the way, look
how, when we are successful these forty four people now have jobs like
that that single mom she supporting her kids.
Because you stood up as a leader built a company that can pay for her health
currents in her salary like that is a beautiful thing,
you did as a leader, but it took me,
having a dick
mentality around me and the reason I mentioned that is, if you ve heard
Our conversation you're like dang like
I dont. Have I don't have that leadership team out have other people around you. I just can't encourage you enough to
the library and get some books. You guys go, listen to other podcasts about business. Go go. I have a
a top ten list of the leaders that I admire, how they ve set up their companies and I've read every book they ve written. I was in all the things I gotta conferences of with. If I can, if you feel like,
are. You need
more business owner
need some different kind of influence in your life so that you can grow and scale your business which, by the way, is one hundred percent. What you need then go find it
If this conversation has been interesting or in sight for powerful, for you don't stop, go, go, go, get some books go
wash them Youtube. Videos keep.
Fuelling yourself. With information go girl conference. Will you wanna go to conference? We have our business conferences, this fall you're, not interested in arms.
This conference, I think Dave RAM
Does incredible. His country leadership team does incredible business conferences. There are so many amazing resources out there, for you don't hold onto the excuse that, like
well, I just don't, you Know- must be nice for you, like, I don't have any of those people in my life
SK uses, are deducting,
I mean. I don't think that's that's a word, but I do know not a word now, but it's it sounds like a duck. Dev seductive. Why
how either what did I just make up a word yeah, but you make acting is not a word. Is still not a word. You, Google, I won't. It's not subjecting its
still not so bad thing seductive? I think we ve, I think we have crossed
the time threshold on the old podcasting. We start making words. I get really excited about this. I love that you do ok, then I'm just gonna ended on this.
Excuses, are seductive right?
The directive is a word or seducing seducing, an seductive. You guys do
I'm saying the excuses,
are easier to hold on to their attractive there,
justification for why we're not where we said we were gonna, be united.
Episode. A couple weeks ago, like hates
six months into twenty nineteen guess what guises July it seven months into twenty nineteen. How
Oh, are you as a leader fighting for the best
As you know, you can have
fighting you, you have your site out. So how are you fighting to increase the profits from aside hustle so that you can
make your copy met so that
you can help your family so that you can be put
after school, you have the ability- and if this this isn't
thing episode you I just want to encourage their sole many great resources out there for free. Please do not stop here, let's go class for why
more thing anything you want. We haven't done an episode like this on business together on our business, what it means to work together and how we function as leaders, and I would just love it if this
episode was helpful or interesting, which all screenshot this episode and sharing on social and tag mandate because
the. There is not really an easy way for us, as podcast creators, to know what Yaller loving and not, unless you posted on Social. So
if you love this, will you throw it up on your end? Ceramic sure you tag David, I hashtag rise podcast.
And tell us if there's something else if you're like dude. I wish you'd go more in detail on this topic or I wish you guys would talk about what it means for you to work to get. I don't know, but we like
said everything we create is from you guys, we'd love to know
exactly what it is. You're looking for.
Ladies and gentlemen, did I mentioned I have a book coming out. Here's a thing: it's called
get out of your own way, sceptics guide to growth and fulfilment and we're
the priest cell window of windows. I am
were excited about having written a book for both men and women, about the
Twenty lies that I once believed that were keeping me in my own way. I have written this from the
selective of someone that is totally differ,
from Rachel Hollis, even if the format is somewhat similar to grow wash your face, I wrote it from the
respect for someone, who's been skeptical of tools like this book or even the pot Castro listening to for ever and ever its
through that lands that I'm talking about the ways that I was getting in my own way and I think in uncovering
truth behind those lies, not only
help me get out of my own way it I'll help you get out of Europe's. There are two ways I want to say. Thank you for preparing this book. I have created an e course any course. Yet
in the sixty minutes each course called finding your. Why it's a fantastic resource,
it's available, absolutely for free right now for having pure the book and if you
to get out of your own way the book that calm right now and follow the problems not only we get to eat. You can hear the first thirty minutes of the book
and get out of your way comes out March. Tenth, I'm super super excited about it, get out of your own way. The book dot com hit that link follow the problems, and I appreciate your support.
Transcript generated on 2020-02-13.