« RISE podcast

17: How to Start & Grow a Small Business with Christy Wright- Speaker. Writer & Ramsey Business Coach

2017-12-04

On today’s show, I have a one on one with the #1 national best-selling author of Business Boutique, host of the Business Boutique Podcast, a Certified Business Coach and a Ramsey Personality, and friend of mine Christy Wright. We discuss everything from how the best opportunities in your career are not going to be posted but a problem that you solve, how you don’t have to be the best to add value, and that the first step of starting a business is easier than you think...Here’s our conversation Show Notes: -Click the link to purchase "Girl, Wash Your Face"- http://bit.ly/2AuASfO https://www.businessboutique.com Lean In: https://www.amazon.com/Lean-Graduates-Sheryl-Sandberg-ebook/dp/B00HTMBEKW 3 words women need to stop saying: https://www.businessboutique.com/2015/10/3-words-women-need-to-stop-saying/ Christy Wright's Favorite Reads - Business Boutique: https://www.businessboutique.com/book/?ictid=K8RS84256 -The Art of Work: https://itunes.apple.com/us/book/the-art-of-work/id943965970?mt=11 - Steal Like an Artist: https://www.amazon.com/s/?ie=UTF8&keywords=steal+like+an+artist&tag=googhydr-20&index=aps&hvadid=174233763742&hvpos=1t1&hvnetw=g&hvrand=7340389240976819303&hvpone=&hvptwo=&hvqmt=e&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9031202&hvtargid=kwd-40646764436&ref=pd\_sl\_6l2oi7ew1h\_e Talk Like TED- https://www.amazon.com/s/?ie=UTF8&keywords=talk+like+ted&tag=googhydr-20&index=aps&hvadid=177280130062&hvpos=1t1&hvnetw=g&hvrand=7996988230785530372&hvpone=&hvptwo=&hvqmt=e&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9031202&hvtargid=kwd-62975194854&ref=pd\_sl\_3q7n2lnjhr\_e

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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
guys it's Rachel, Hollis and I'm here is my friend, Trent Shelton was a rigid I live in the dream. Man we you too, listeners, why we're hanging out together right now we're going about? because we're launching a new package straight up and I'm super examined seller add if you guys are not already familiar Trent. He had millions and millions of fans all around the globe who come to him for a very unique style of coaching yeah million words of support. Israel is, I can put a stray from the heart and breaking through those native mindsets breakin through a you backing list. Are we have people's lives for love that so, if you I want to hear more you're, already listening on podcast platform, go subscribe to straight up with Trent Shelton Short: let's go get it.
One of the cruellest things that I get to see as part of my job is the manifestation of the product or products that I dreamed up and created and figured out how to do like. So many of you as a business owner, you get these ideas in your head and it is incredible to get to watch them come to fruition and I started dreaming about one of our most popular products. The start today journal. I served dreaming about this a couple of years ago. I had been doing this daily practice based on several different people. I had heard about several different things in a kind of put them together into one daily practice, which was every single day. I wrote down the dreams I had for my life, but I wrote them as if they had already happened. There's something really powerful about claiming a goal as if it's already done, and I wrote down every day- and it was how I set my intentions and then I would post about it on social, and so many people are like what are you doing? What is that? Where do I get that journal and I was like eyes: it's not a journal, it's just a notebook, I'm just riding down the same thing every single day, but what I think is interesting, as business owners or creators is often times. In fact, most of the time your audience will tell you what it wants from you and I kept pushing it off because I was like you guys. This is not a big deal, but it was, and people kept asking for, and I finally just thought what if I turn this into a product and I started to dream and plan- and I literally taped pictures to the wall of my office, of what I dreamed that my journal would look like in the intention behind it, and I wanted the covers to be really pretty, and I wanted it to be something that you could do once a quarter and then, as you complete at each journal. You'd have a stack of this evidence of how intentional you were about your life, and we ve heard it out, and I mean you know some times we messed up on the shipping and sometimes we rest up on the interior, but we failed our way to where we are today, which is the start today journal in the hands of hundreds of thousands of people. So incredible such a blessing for me to be able to go on Instagram and see hashtag start today journal and see people all over the world using this practice as a way to
Aim in the direction of their dreams, so if you are not familiar- and you want to check it out, you can go over to the Hollis code, dot com forward, slash shop and find out all about my favorite practice turned my favorite product and, if you're not in the market, to buy remember that episode. Seventy two of this podcast gives you the exact step by step so that you can do it in whatever note book you have laying around for free you not to buy a product, but you should be doing this daily practice. It will literally literally change your life don wait until you're, not scared to do the thing you want to do you just do it scared, even if your shaken and you're still let us speak up, stand up and just try anyway, welcome to the day is podcast minimum Rachel Hollis, and I built on
multi million dollar media company with a high school diploma and a Google search bar each week. Shared direct, tangible advice born with the same intention. Bees are the tools, the tools to change your life You guys I've a sneaking suspicion that today's episode will be the most popular of this season of DAS, because I am thrilled to welcome my dear friend number one national best selling author of business boutique, hosts of the business boutique podcast, a certified business, coach and Ramsay Personality Christie Right,
You guys are not already familiar with this absolute power house. You are about to get such a bad girl crash. Christine specialty is helping women row and scale small businesses. So if you ve been dreaming about your own Etsy shop or you want to grow and scale the business you already have, this episode is going to blow your mind and make your heart explode. I'm not even kidding listening. Christy for those people all who are living under a rock who do not know who you are we love their of your bio in history, Sir? What I am I work for day Ramsay, so you don't owe me a lot of people probably have heard of him and basically one of his Ramsay personalities, I'm a speaker, an author, but what my heart is is I just love helping women turn there ideas and Hobbes and passions into small businesses or even aside business. So I work with women,
anything from a nazi shop or part. I'm freelance accounting business, all the way up to women running large organisations with me now, ten fifteen, twenty two members, and so I really love helping women in those early stages of business, where you really want to do something in your excited. But you don't know what to do and that's it I found is the most for putting part of business. It's not having to what to do. It's not knowing what to do in women are willing to work hard there willing to take steps if we sit on the steps- and they love check, listen to do a so that's kind of really what I boil it down to through the business boutique, which is the title of my book. Also the tide. Podcast, the event are on Academy, it's all the business boutique brand, but whatever way that you interact with us, it's really just to give you the steps you need to chase your version of success and start your business that you wanted to reach our goals of that and you were inspired your mom and a small businesses that right.
She actually started a little bakery when I was six months old to raise and support me, and so I was raised in the business literally at times, like I words when the night there, and I would gather two and three in the morning when she had the bacon, so I had a front rosy to this incredible woman that in a didn't, get dealt a great hand of cards in our she didn't plan to be a single mom, didn't plan d, have a plan, you know she just kind of was scrappy and resourceful and make it work. But what an unbelievable example that was for me of being persist. And persevering through challenges- and we had allowed challenge, as you know, is a struggle with her being a single mom and running a business, but certainly what made me into who I am today sort. I tell people all the time as I didn't make it. Despite the struggle and made it because of the struggle and- and I think it's just such a powerful example to women that maybe listening right now- that single moms or going through some type of challenged in their life, which we all have different stages and thinking. Oh man
harming my kids, you know, is my business taking away, as is making me a bad mom, and what I tell him all the time as it doesn't make you. Bad moment, make sure better mom and in fact, your your teaching something powerful to your children through your examples that that's that's what it has been for me with my mom Of course, I'm I went on to get my own education and business and become a certified business, coach and so on, but those early stages is really what kind of started at all. For me, I loved hearing how you got your star as essentially what did it becoming you as a personality for for the Ramsay Organization and how it was you kind of see, an opportunity or a an area that needed from some one to fill out and you raise your hand, and I think that the thing that so many women hesitate to do as stand up and say like Y all figure this out or I think I've got an idea. Can you tell us that story yeah? two. So this was back in two thousand and nine as though, a long time ago before there were rumours personalities or other speakers on this platform or anything I just Abrams. So everything was done by
vandam, his daughter, Rachel crews, which I'm sure, but many people now was educating college that may of two thousand ten and he's gonna come on, our team is kind of the face of the youth brands and teens and young adults in that kind of thing, and we really have a full plant and poor, but she was just gonna be in that market. Somehow, and I somehow the spring of two dozen ten, some people in our organisation had worked at an arrangement with a conference where the signed Rachel up to speak at twenty different dates. That summer and in it will be a great arrangement where she would speak and deliver keynote addresses, and then she would get the reps in the practice of the speaker for this market. So somehow, spring, because I was over the Youth Department and really all I did at the time was develop products, so babble studies and piggy banks and that's kind of what I did and will become I worked with youth. I inherited this toll arrangement as whole ordeal of Rachel this conference and also about two weeks. Four Rachel was supposed to go on the road. She
This graduating college, coming home. The conference sent us the travel schedule and it was awful. They, but all the flights through expedient, which furthers the cheapest fights possible. You had two and three connections. She was in a day state every single day and spending sixteen to eighteen hours a day in an airport or on a plan which was just stupid like goes is ridiculous, so Dave looked at that schedule and in all events, the ears of wisdom and experiences like I don't think so. She's not doing this, and so he pulled her from ten of those dates? He said she can do ten she's not doing all twenty of these, but because I had inherited this whole arrangement that spring somehow, even I didn't set it up. I kind of taken over the liaison
had to be the one of the bearer of bad news to the conference a day by the way. So sorry, I noticed, starts in two weeks, and I know that you think she's coming four hundred and twenty events, but she's not so I'd not really thought it through. I just thought through that point, delivering the bad news and did the guide, the conference's names chase. Really nice guy said see. What am I gonna do like. I've got her book for twenty events I don't know what I'm gonna do and I said I'll do him and he said: can you speak I think there are two of never spoke of him alive. I just I just Emma Problem Solver and the funny thing is. I went on the road that somewhere I went to all twenty seven myself. I went to ten and spoken and went to the other TIM with Rachel did her av and then that fall we created speakers, group in it was really out of a need where we saw we're getting about three
thousand request per year, while today, Ramsay too can speak that he could not do and so that we are paying more speakers. You know to help these people and I M so they created a speakers group. Unjust, slid me on and there are no no up like. I was just because I'd prevent us that summer. But you know what I'm tell a lot of women I work with, regardless of what type of business therein or through corporate Amerika or small, Business is some of the best Opportunities in your career are not a job, that's posted, but a problem they solve and when you solve that problem thing becomes your job and back shall send our talks about this and lean in and so dont look for the best position, look for problems to solve and prove yourself and show your value and then over time. That thing could become your job. They could big become position. You create for yourself and am, and that certainly what I've done. It certainly cover up
active that now, even almost ten years later yeah. I think what I dig about this story. I feel like. Forgive me. I think we talked about this, and maybe maybe I've just had not had enough sleep with all of my children, but the idea that women over you know, a man looks at a job. Description like this is just a study that they ve done. A man looks at a job description, he's like like half those things, and so he will apply for a job, even though he is not fully called I'd women tend to look at a job description or an opportunity, and they want to feel like they are a hundred percent qualify for the thing that they're going after before, though, even try but I do want to look at the specific things that you did, so you didn't just raise your hand, go
sure I'll figure it out. You also. You were the one that had written the speeches right, so you re. What were the things that you should have had in your bag of tricks to go? You know I'm qualified at least enough to be the one who raises my hand right right. Well, I think there's I kind of root issue here and it's interesting because he not just got off the road tools we were talking about, and I was speaking in Portland Oregon and I was speaking for Dutch brothers coffee then it was their annual training was about a thousand young leaders in there and we did acumen. Afterwards and they all asked me or not, all of them this theme that I just kept getting asked about my confidence. I was asked in a given a out aspects stage. I was asked by the leaders: do it well that come from what? How do you get that about wow? What a great question if you could buy that needed so that all day long, but here's ears kind of
My answer to that which I think is the root of why I was willing to raise my hand, which is what you're asking here. Why did always raised my hand what it? Why did? I think that I could do that when a man may look at a job, description and think could tell me, do you know lodgings women don't for mean it's the nation a factor, certainly I'm an extroverts at the little bit. It's a little natural for me. I did watchman growing up some a product of multiple different variables. Bell tell you the one thing that I think can occur did the confidence I haven't. My life is that I'm willing to try so what I mean by that is, you not gonna, be confident and futile have any proof to stain on if I've never welcomes. Today, in my whole life and given a speech, I'm not gonna be confident, emigrate. Speaker. If I was that's, that's a little bit arrogant and not self aware, because I have no proof they are right, but I'm here to try and about willing to try and be scared in those first few attempts that first stage the second speaking Gatesman Zone, then after
your five events or three your five years now, when I walk on today, That confidence is so authentic, because I have proof? Yes, I am a good speaker have years to prove it, but all that points back to First Initial Willie MR try the willingness to raise my hand and say I could try yeah try to give a speech. I've never done it, but I could try or speak up at a meeting a different idea and actually using my handwriting Rachel Lens and giving you this exemplary manner? This is audio only knowing your him crazy, but waste are hidden, meaning and say what have we done differently or challenge the flow of the conversation you know the cut. The flow of the meeting come station is go in one way and you think you know what I don't think this is wise and and to have the confidence to Mr Hannan same you not We should do something different, and it's not that year have to be the smartest. It's not that it's a guaranteed when it's just simply the willingness try, which means the willingness.
To fail and fall and learn and make mistakes, since I think that's what it comes down to. Confidence is built by having wins, but you can't have wins acute, don't try and so mean that we are talking about solving problems, but when He said I need to speak, or else I will I'll do not know if I could be a speaker, but I knew that I could try and then, when we needed to write the speech- and I am the first draft that came across desk from someone else, my company, that road it that was not going to act with teens and my expensive teens. I thought what trot a right. One yeah. You know I M so was always this attitude of. I was willing to try it didn't mean that I was fear less, not not by a long shot. I was very scared when I walked in the first stage of the I've, been scared many times when spoken up in meetings, but I still speak up Well, that's what I tell women again again Don't wait until you're, not scared. Do the thing you want to do you just do a scared, even if your shaken and you're still let us speak out at setting it up just try anyway. So let me ask this: then: am you you say it's a willingness to tribe,
this failure ever play into your mind, what are you going to do? this massive fear of failure- and I think social media only seem to amplify that four people so now, if I fail, not only does my clothes circle no, but maybe you know the popular grow from high school knows because you see on Facebook. So, as failure ever come into your mind, yellow silk, so ass, a hundred percent and in its interesting because you're talkin about research a minute ago, but real search shows that as early as childhood, Girls are more risk averse, then little boy, so little girls breaks sooner when writing their bicycles. The little boys do and when they have a mistake or when they have a fall back. Is attributed to outside factors like our man. It was something else could have been me: Brianna Iraq, exactly whereas little girls internalize it and I'm a failure and- and in fact they show as earliest age. Six little girls never want to make the same mistake twice: ok, let's
fast forward here Rachel and look at the implications of that in business as men and women, ok, men have no power. Unfailing, failing getting back up and going again because its outside factors could have been me. Women never want to make the same mistake twice. So if you'd ever did, when did someone if you ve ever had a product flop or a launch just being embarrassment you make, mental note, I'm never gonna do that again and the reality of business is there is risk will fall and when you start to realise that failure, is possible and it's not funny like that's all, just acknowledge its, not fun, and I dont wish that. But when you start to realise that it's a normal part of the journey and it's just necessary. In fact, I tell people, you can't succeed unless you fail a long way and you just forces you to do it anyway. You know that it could be a failure and afterwards you're still embarrassed it hurts when people are mean on Facebook. It hurts it. Doesn't.
The giver outgrow that are outperform, that, if you do, you probably lost a little bit your soul and the thing that gives you the edge of caring so much about people, but I loved the quote by Michael Jordan and try to not screw this up Michael Jordan, whose DE arguably the greatest possible parable types he set in career. I have missed more than three thousand shots? I have long three hundred games and twenty six times. I've been trusted to take the game winning shot and I missed, I have failed over and over and over again in my life- and that is why succeed. A brief, as in other sports analogy, is known as the home run king. He was also known as the strike out. Can't you I have one without the other, and so, even though I would love to give your listeners a perfect formula to overcome failure or to avoid failure, I I want to give you the comfort of knowing its normal, and just want you to do it anyway. I want you to follow the horse dust yourself all back on and write again, because the only
you're gonna get there is, if you do that in all of the people we follow, see and admire. They have tons of failures. People like abroad, Taylor, Swift and Day Ramsay. They got a track record of failures. You don't see that yeah see right now are the successes, but they are built on a pile of failures. Absolutely so good, so for any who just heard that now there there inspired your bula like I'm gonna, try it even if it means that I'm gonna fail. They ve always wanted to start this business, either side, hustle or full time thing or whatever it is. Where do they start?
hey our next women's conference is only a few weeks away and if you have never attended before this is the events that will change your life rise is a three day: women's personal development conference, where we laughed until we pay our pans, and we talked about- are things that we cry and we find community and we create the road map to changing our lives or our businesses or whatever it is that you're working on. If you want to find out more your curious, what it's all about, I highly recommend you go check out the instagram and see what our community says. You can hear it straight from them. It's at: let's rise, dot, co and, if you're looking for the next one, it's happening in Toronto on March this through the seventh that's Toronto March. This, through the seventh check up all the details at the Hollis cold dot com. If you have been looking for a nudge, if you have been looking for something to kick start change, I promise this is the thing. Ok.
So this is something that pending on what the industry is depending on their stage of business. This gonna, sound kind of general but out, but I'm keeping general because, depending on the type of industry it may vary. I want them to identify the low hanging fruit yap and do that them to identify the quick winds and do that so see? Some people may have this big dream business that I want to create an app and the app is going to? U no help. You organize your pantry until you are either whatever that may be the Cadillac version the long hanging a foot. What can you do today to help her in and get paid for sea. I get asked this question all the time Rachel people say how do I make my business and official business? I had this little side business, but I want to make it an official business and you can tell their sang it like this. Is this proclamation. I might argue, help people, and they say yes, and so are you paid? Yes, oh yes, my congratulations during its that simple. So
someone wanting to start for someone wanting to take that step, I would say, identify what that first step is for I want you to back out of that. What is one baby step you can do today? That's the low fruit. That can be a quick. When, were you get this competence, this momentum under under your bout- that's gonna motivate you and push you to take the second, maybe step and the third maybe step and so on. You and push you to take this It may be step and the third maybe step and so on, because so much this journey- and you know this from experience Rachel, it's so much about momentum it. So About one in front of the other. You never are going to get discovered. I'm sorry! No one's coming to show up at your house and go here. Your opportunity in a box like that, it's just the daily grind. That's not really glamorous! That leads to the place, you won't be in the business you want to have, but just fine that baby step. So maybe, if you want to have an online community, the first step
simply buying a url or writing that, first blog, if you wanna be a professional speaker, it's going down to your local communities and are in speaking for free, maybe if its launching a huge line of clothes, maybe it's simple, as you know, sewing that dress or putting up one outfit on an Etsy store. It's not fancy, and it's not him seven, it's on anything, but you know that have parades in your honor over, but you know what that baby steps can a fuel the next one and the next one, and so on, and eventually you get to where you happy, but it's gotta be that daily grind to get star. So just picking up a first step for you? What is the low hanging fruit? What is the quick
and it's gonna, give you confidence and prepared for that. The most important thing you can do is get moving so as as an entrepreneur or something and I've been gosh have owned a business for thirteen years so real long time. Thank you. Lord were still tracking along here by one of the things that I feel it has happened in the last. I don't know handful of years and I think social media plays a huge part in this is kind of making entrepreneurial I M making owning your own business glamorous or Pham Ready and the two things that it does it. I think that it it makes other people women especially afraid to start anything because they think will what I'm gonna build is so small compared to what I'm seeing on social media so ranges to start there? I'd love to hear your wisdom on every season matters every
season, just that one dress on Etsy matters and it's how you build on top of that season and grow from there. That is how you determine the kind of company. You're gonna have right one think it goes back to what you're saying if you look at these celebrities, sir people that are hugely successful and think that they woke up there and they didn't you They were a begin and so on. One of the things I teach it my event as a give yours permission to be a beginner give yourself permission to launch the one point: o version. That means, as you do it before it's perfect, as eighty percent ship is better than a hundred sent perfect and not shift, and so you just want to get some things out there. But I'll tell you one of the one of the things that people less and- and I bet this is true for you to Rachel, like what you ve experienced in your thirteen years and business people reach We underestimate the value of market feedback. So they think what I've gotta have this perfect product before our law orange
but you don't know what perfect s exactly you need to do, is launched an imperfect product and the market will tell you hey: can you this handle here. Could you add the speaker? The leather falls apart. I really wish that it had a pocket for my phone on the outside of his purse. The more we'll tell you and you iterate and iterate and rhetoric, and then after, years and years and years you have a almost perfect product, never done in writing if you're never done listening to the market and that's how you stay relevant because the moment you put something out there, and turn your back and think that you're done, you put your feet up your ass Ada you're gonna become irrelevant someone else's going out business you, and so that's the real value, I think of being a beginners because you're putting something out there in saying I know it's, perfect, a normal, a beginner. I'm just started, but you're gonna, aren't the market they're, going to tell you what you need more or less of an. And in those early stages to a business that teaches you more about business than any text book or com.
Which, of course, could because you are in the grind and you're learning how to deal with customers and how to manage your money and if you're gonna learn them by doing so, get out there and get moving a colleague I quoted to parenting, like I don't know, remember before. You started a family Rachel. If you had this thought, but our member before I had kids, I thought so ready, I'm just ready. This is the right stage of love, my god, I've got this. I know what to expect I've read the books watch, my friends like I'm ready, it's like what freak in Chad, but you are never getting ready for how to Iraq your world and its the same trim business at your, never ready, so just get out there ready or not. You're gonna learn the most by doing so get moving and let the market teach you and let the business teach you what you need do better and how you can serve them better, because that's that experience is priceless. Absolutely it's also worth saying too. If you spend, That time of obsessing over what the product is. The thing that your design, for now. Nine months from now might not be relevant.
That we see this all the time you know I I work in lifestyle media and we have all- of these huge brands, is clients, because I am able to sit in a room with these big partners of ours and talk about. I have seven hundred thousand fans on Facebook and I have that without a budget, so I dont pay for those fans. I just paid attention to what they were spawned. It too so put a picture of this or I would talk about that are. I would share back in the day, arrests beyond cupcakes or pot rose and when they liked the pot rose recipe more than they like the cupcake recipe I did more of that You paid attention, yes, and it's so baffling. We are gonna to different conferences. I asked to speak quite a bit on social media and I will I'll be sitting room with hundreds of women and I'll say, like guys, you jack, pay attention to what your audience likes, and you do more of that thing, and people like feverishness, taking notes like oh my gosh, of course. Of course, with
since your audience, but because you're putting the cart before the horse and buggy, you're trying to have a business that looks like hers when your business is still in its infancy. You you can't even digest that doesn't make sense to you. So I went in what into what are the things I've been telling like wrestling with. I know you're you're, a content machine as well as I am in some always taking up some Iphone. Look like this idea of them rustling through and one of the things I'm kind of working through right. Now that I'm going to put out, I don't know if I'm doing it's a story or blog album to do something on it, messages out there to business owners that You can't be the best dont. Do it like you, don't or something that no one else offers there's. No, as for you again would be the best in your business in your service in your industry, then don't even bother. I could not disagree more, I'm not the best business coach in the world, but by got em, adding value to a lot of people's lives and and there's an you, our whole world like what a ludicrous idea. Now you want to be the Oprah Winfrey and
and that's your goal then, maybe, if you can't be the best, don't do it so that might work for you, but if you just want to help people yeah just want to add value. Then there's a lot of coffee shops in this country that aren't Starbucks yeah. There are a lot of people in technology that are not working and apple. There are a lot of business judges that are not? You know Gary Vainer, Chuck or social media experts or someone, and so I just feel like that we get. This idea had that, if I can't be the best, if I'm not so perfect a different that I'm that this has never been done before, then, there's no point to try to MIKE. Oh man, you're you're, missing market, you dont have to be the best to add value, and I thank God has something unique that only you can do, even if it's not going to be on the Forbes one hundred lest in others there is that an important impact that you can make you guys willing.
Back in a hot minute with more of this interview, but now a quick word from a sponsor, I'm a bad mom. I need a drink. I'll start tomorrow, Each chapter of grow, wash your face, begins with a specific lie. I used to believe that left we filling overwhelmed unworthy ready to give out as working mother, a former foster parents and a woman who was dealt with insecurities about my body and relationship, try and speak with insight and kindness of your best friend I want to help women unpack the limiting mindsets that destroy their self confidence and keep them from moving forward my butt girl, wash your face, is available everywhere. Books are sold and the audible version is narrated by me. I hope you'll check it out. How did you know that Barnes and noble is releasing an exclusive edition of Girl wash your face and were calling it the hut,
third edition. Guess who needs that you I signed two thousand copies of this book. You can only get them on Barnes, a noble and it. Clued a bonus chapter for Ladys, just like us we're getting their hustle on. Also it cost the same as the book everywhere else, but you are not going to want to sleep on this one supplies. Will not last so you need to pre order. It now, hey I'll. Do me a favor wire listening to today's episode, take a screen shot and put it on Instagram order into stories and tag me. I love hearing what you think and seeing what you're up to and it helps the tribe remember to go us into this week's episode thinks so much. The other thing I thought of what you were were speaking just a minute ago, is the idea you said like: are you helping people are getting paid for? Congratulations. You have a business. I think that
said my experience, and this again I feel it is a social media thing is people are building and I'm using air quotes like you raised, hand early right, but I'm easier because people are building business says with no financial thought to what is happening age years and years and years ago, and I underline that planning company. I went to a conference in this woman Tatu Class so Guide called, but are you making any more by a greater were I know it. I wish I had thought of that, but it's like Oh ok, grace you have all these fancy. I mean I'm phenomenal lay so like all these people Oh my celebrity clients in the ok, your great great, but are you making any money and then my s shop is beautiful and we have the greatest Instagram feed ever and it looks like, but are you making any money, so I would love to hear I'm sure this is something that you guys cover at the business boutique which, by the way so
She travels all over the country doing one day, events that are so empowering for women who want to start their own company and do their own thing. My older sister melody. I was telling you went to your house and was so on fire when she came back. She owns a bakery. So I'm that just as aside now, if you guys are super inspired by what she sang, you need to go check it out but I'm sure within those days is pursuing needier your summit. You touch on but girl, are you making money, and I would love to hear I'd love to hear some wisdom on that further listeners sir, what I'd love that title like that's a faint has now does cuts to the heart of it. We do an entire session on stage for the way that our events are structured. Are I have identified five main pain points when it comes to women in business in the market that our work with, and so we make sure that every single main stage session covers those pain points. Having a plan managing the money is a big bees. The bit mark
in selling time management and then the technical business side of things like business licences and trademarks in that kind of stuff, and so the money management is an entire session and really what I spend the time talk Rachel is super simple. It's not very technical, it's not getting into accounting principles. It's really like hey, listen you are a card yeah. You need to get paid for it. It's pretty basic. I mean, of course, that talk about like Supper Bank accounts, but that, at the end of the day, women have a love. Hate relationship with money all these squirming feelings about money? Oh, but I feel guilty. I want to take money from another MA. Am all this up in? Our emotions. Are. Get in the way of our ability to be successful in business because we have ideas around money that are absolutely false their sabotaging our chance of success. So, for example, we have no change of value, I'm giving money and am receiving it
I am receiving a lotta. Yes, because we understand that that is an exchange of value, I'm giving money and I'm receiving a lotta Starbucks once more money more than the coffee. I want the coffee more than about money, that is an exchange of value, theirs, Business is so personal, my feelings bobbed, because it's just an action a value, but when it comes to our business because our businesses so personal or our heart, our soul, our ideas are. Products are creative work, our services out there. We start to feel because we're not selling the thing we feel like we're selling ourselves, and we feel very uncomfortable about that. So we spend a lot of time to not to talk about money but time that sales, because those are so connected- and we have weird feelings about both but I'll just give you some tips cause. I know we like to keep this tactical women an idea in their head that profit is greed, and what I mean by that is, if it costs me Ford, wars and cost of goods in ingredients to bake a cake for you
in that charge you forty five dollars. We have internal red flag, that goes, oh, my god, I'm taking advantage of it. A forty four hours. Yes, forty one dollars community math services. I can't imagine that I just agreed with you. I was like a ha now so right, forty one dollars, so I'm taking that profit margin, forty one dollars, I'm taking advantage of you and what we don't realize is number one. That's of course no accurate, because you got overhead, you ve got team members. You ve got your writing time all these things, but then that profit has to do, even when you get down to the true net Often in your business. You still have to. Taxes. Out of that, you still need to save to reinvest back into your business. You still need to pay yourself for your hard work. So We have this idea that profit is bonus, fund money and it's not that profit is a necessary element in the financial equate. Of your business in by the way if you're a listener right now and you're running a nonprofit, you're thinking this doesn't apply to you and want to correct you really quick.
Because nonprofits that have no profit are called closed, their out of business area business. Hasta Hamper nonprofit is a tax status. It is not an indication of nobility worthy worthiness or even the EU are not exempt from the responsibility to run your business like a risk simple person is, everyone has the same responsibility and all concerns in them in the business of serving others, whether non profit or for profit you're in the business of hell, people and when you serve them, market. Well, they will give you as can combine, says they will give you certificate, It's an appreciation with president's faces that the law is the market, gives you serve them well and and so you have, I got so boxes for our good will have. It looks like it's such a big barrier and it's so frustrating because it's not accurate. Well, it's something we talked about when we got to meet at too is what is this thing?
I mean what you and I are just doing our darnedest till I get to the bottom of all the world's problems or still shoreline around this line. But why is this thing with women who are so feel so apologetic for wanting any thing for themselves who the The thing that I'm in countering over and over and over is women who are just doing So what like incredible and business there find a crush on whatever and they don't talk about it. They make themselves small They don't tell you what they really do or what they really accomplished or they'll say, though, give another reason for it. They'll say things like: oh yeah, I mean we owe you know when we did ten million last year, but like oh gosh, where I hope so many people or my kids able that date. They find all reason s for you why their justified in having a business instead of saying maybe happy. I don't really like this right,
and I love what you're saying here, because you see this at every level of success influence career whatever. It's not just the women running two million our businesses. There are women that are making thirty dollars a year that are still downplaying themselves in in meeting some boardroom. So here's here's what it comes down to you, I don't know, have you read lean Industrial, tells chamber, guess: yeah, ok, so in the Bin, the first be chapters as an older book. But what I love is there such research in there and she talks about how a maiden understanding types which are very real by the way like I'm, not gonna, going Nina rats or anything. But if it's a reality in our world that there are gender stereotypes in when a man acts assertive or speaks up, he said favourably, by men and women, and when a woman acts assertive and speaks up, she seen negatively by both men and women so
so this is something in our psyche where we are subconsciously, making ourselves very small were downplaying everything, because we are afraid of how we're gonna come off. Lord help us if we come off as a b to everyone else, So we want to make sure that never happens now. I do want to give Kramer here, women what I've seen- and I was just talking about this- to a leadership group last week- as in my coaching enemy, migrant that many women air, on one of two extremes: either they make selves so small. They play every thing down. Oh it's just this, this outfit o this whole thing. I got it on sale, racket, target or not. It took seventeen hours. It was nothing it took no time I mean basically no damage. We downplay everything which is just not accurate, and a whole other rent for them. They are born and brought in one side that we are on or You got, the other side were
These women I got a whole other rent for them. They are buying and broad and Karen banners, and they like I'm feminine Nazi. I am going to veto, take the and third dirt, Losing credibility that were because do so aggressive and over compensating treat me like a man and cosmetics and they're not aware of their environment, going with their going into so I gave you simple. I think that women would just be so much more six ass for making him and what impact looks like to them, whether its swaying meeting our growing MR gaining a client there be some were successful if they didn't go to one of those two extremes and they just sat very happily in the middle and fears of the middle looks like to me. It means You have the humility to understand that you may not be the smartest or the most experienced that you don't have all the best ideas, and you certainly are coach aboard. Have things to learn like any one should have by the way a man or woman, so a humble spirit coming in, and you
so are aware of your environment, where there may be gender stereotypes, but You care more about the impact, then you do about being super restive, improving or point treat me like an eagle, etc. But you don't use these words. That dismiss your credibility, and so you still speak up. You raise your hand here to raise my hand again, but your shoulders back and you say thing with confidence with authority. But with kindness and humility, and when you can blend those do you can sit there right there in the middle, where you are seen as a company authority on whatever the thing is, as, as you know, a trustworthy source on whatever your thing you're working on, but also humble and like a ball and Portugal, and so I think we need instead sit there in the middle. You can make the most impact, so I wrote a blog at the years, No, I just reposted three
women need to take out of the book vocabulary, so we're gonna get technical here if anyone's taken at your three words, I want women to stop saying all time: ok, number one is just going over to gag unseen number. Three is sorry when its sell sorry outside your saying just cause. I grew in a meeting ITALY like oh, I just think we might need to try something new. No instead. Take that word out unless, in its is so much more powerful Think we need to try something new or I mean I can't he work a different schedule. You sound like a teenager, yet I got mean and so can't he work a difference. Georgia or can hear and then I'm sorry, I'm sorry, I have a question. I'm sorry, your desk is in my way. I'm sorry. You just ran over me, and you know that. I'm sorry stop me ass. I put your voice. Your presence for your seat at the table, for your very existence for your business in your golden drink, stop being sort. You have nothing to be sorry,
or if women with just remove those three words yet right there instantly there ability would increase and again it's not swaying on the extreme of being a jerk, but when We downplay- and we have this false humility, and this pitiful presidents were not just doing a disservice to the people around us and how they perceive us we're doing real damage to our own sense of self. Yet that is creating our hour, but leaves about ourselves, and that is dangerous because you will become what you think about you will start to fulfil. That will become a self fulfilling prophecy. Man there's them. The word just is something that I have had to teach myself. I dont say it often vocally, but I, used to say it all the time and emails, and then I realized that saying just is it's it's an in it in and of itself. It's an apology. Lad, but just at. I owe all the time with clients. I would start an email and say I just wanted to follow up on that,
proposal and idea. You ass had any thoughts robot even in that case, I'm asking permission to have sent you an email in the first place, wife, if we're in an exchange like were obviously doing business together. So rents is one of the things you really do have to catch self, you do yeah the though the one word that all add cause. I thought I was like. Oh she's gonna just list on my words I want to add the words should yeah. You know like we have stop shooting all over our cell. I should join as I should be. That should have gone there. I should have said yes, I should have said no whatever it is. Stop stop him like a thinking that you somehow missed out your somehow, not enough you're. Somehow, because you should be like her or do that or go there, and I love that because of Rachel that such has a word and that's not at all what I thought you were gonna say I gonna, take it a different direction because it as soon as you said it
and I love that, would you are we put out what we believe about ourselves and projected onto other people, and that is the root of these mommy wars, which I won't get on my mommy, more setbacks and all that stuff about women in shaping the women, but I would say get out for other women as well? You should get it epidural. You should have do what you should have. You should breastfeed bodily them to stop thing should have for yourself and others are just as we move that were removed. Yet a lotta man we're solving all the world's problems. Today, Christie, I do ass. This cause. I know your bag. I, unless I'm totally making this up in which case will read the question, but your big book nerd like me, correct you every guy, your big radar, so I would love to hear and a book. That's really had a huge impact on your career or, and you can do as many as you want
for those women who are starting out besides crises book, which is the business betaken. You shoulda hit that right now. What are some other books that you think are really helpful either to you or to women who are her doing their own thing S, ok I'll, give you some of my favorites in the last few years, especially with work with business, routine, of really kind of impact that one. I love the book, the art of work, a Jack Owens. It's a great book. There's another book called steel like an artist by Austin cling on and this book. By the way, it's really small The whole thing is designed graph, like a graphic design bucks. So it's not just text on pages, but it's just Did you permission to night? have to be the newest best idea. It shows you how to take great ideas and make them your own, and so you permission to like ok on how this pressure on my shoulders like had the news Best thing has never been done before a great for anyone listening that wants to
be a better presenter, communicator insulin, Sir there's. Fantastic book called talk like TED by car. I'm Gallo and this book here it to sales businesses to meetings me. You don't have to be a professional speaker to benefit from this book, but he talks about the traits de most. Zestful TED talks ever given breaks down what these communicators did and it just brilliant and it's all things all of us can do it's not like something that was evening to them and skills you can learn. So that's a offence to go in and then I'll tell you right now, because I'm on the road so much and I M in a life- is he had just time to sit down to re I've gotten so into podcast, another ass just about books, but a brilliant into podcast, because
in Malta task and I have pod castle, I'm gonna Rhine when I put on make up when I cook anything like a cook. What what's related to seven course me alive related rely. Did I brought that agreeable? Making your listeners thing? I cook I dont like once every six months, so I'll give you some method replied cast to you, because this is something like. I said that you can really just help supplement, especially if you're looking for help in a niche industry. Porter failed us fantastic on social media. Everyone knows her, but I thought it out there TAT Flynn love him. He's got the smart, passive income. Podcast inch helps you figure to create multiple streams of revenue and your business, and then I've been really into Chris Docker lightly and he it's the. U procure its UK based podcast, but he has some really people on talking about membership sites and courses and how do monetize your content, so for any one kind of an online business,
sir online personality. Those are some that I think would probably really be good niche podcast. That can help them in their their specific type of business and your podcast jam Ipod failed. I got a good one. Why good listeners? What are they going to get with eighteen into your podcast? What sort of their unique perspective that you guys are often. They're sure what I'll tell you gotta, how it structured, because we do the first hour, no fifteen or twenty minutes or so is me teaching on a topic, and then we always bring in an expert on this topic, so mean I'll teach, marketing a certain angle of marketing and then we'll have Donald Miller on, for example, Tubman Story brand the hour were filled up by social media and then we do success stories of women that are doing this. So it's it's gonna, like you, bring on people that in a women entrepreneurs that you ve worked with a lot of women at work where a large just telling their stories like there, the fuel
what this whole branded as it's not about me and having all the best ideas, a truly like John. If they can do it, you can do it, I'm gonna, to give you some tips on how to do it, but watch them. An example for inspiration, because what I've seen at our events and what I've seen with all the women I worked with is Rachel what they think they need and what they actually need are two different things. They think they need answers and tips and tools and resources, and they do sure when you come to prevent you're gonna, get that you will get lots of answers and notes, what they really need as someone who believe in them is someone there looking the eyes and go we can do this. Not only can you do that you're going to do this and when you do, I want you to write me and tell me your store examined a featured on podcast because we have got this unjust speaking. Life over people and an end just sharing those stories, Inspiration that I think that's what is the difference anger of when they walk out of the room from an event or put the book down or turn the podcast up. Determines whether or not they're going to do the thing
can you can have all the information the world, but if you don't believe in yourself, you're not gonna take action on it, and so I think that's really. The difference make our love the success stories in then. I answer some questions in that kind of stuff, so it's a good variety to keep it interesting for an hour but I am in a kind of organised topically, so I'll do the podcast on fear had cast on Time management podcast on marketing that type of thinks it's coming. Great. I just want them to get the help they need to chase those dreams, love that, to chase those dreams smiled if they listen to every part of the world or no podcast, I just want them to get the help. So, whatever help that is for whoever they get it great. I just want them to get the help me chase those dreams. Now that I know that Live your life speaking at conferences, but I'm curious. If you go to any conferences yourself that are not Ramsay He hated, I'm just to learn more gain, wisdom or kind of see how other speakers are doing, what they're doing I gotta tell you, I'm gonna Sonnet Bertone Robins can sort out my work on areas of third pillar, but it was wearing that trip to Nashville and the Greeks just
You did it. You have to see it. You have to remember. I have. I have heard amazing things, and I listened to recent podcast with a Porter felt TAT her story and she talks about working with tony rapid drugs like going to the conference and working and sowed. That's my that's newest one, I want to go. I want to go to that. I wanna go to score you're familiar with that, but it's basically am for public speakers and presenters. Davis is just brilliant speaker of had him on a pipe gaseous, several fantastic books, but just to help you become Our present turn that type of things have got a couple on the dock it to sign forcing awesome. I just wrote down some so good. Now I've got a plan. I'll pay, you for sure, are gonna get credit of all the pockets interviews. I've done. I have taken the most notes with you, just for myself her personal things I need to follow up on in my own life, so I feel like that is the great man. Who you are every Ireland have. I had the pleasure of talking to you
so I am you're a nice, but where the other guy you know, so I ask everyone who comes in the pot cast the same five questions, and I would love to do that with you. There really easy Sippel once ass a wet time to get up in the morning. About one hour before, I think my children will wake up their regularly sleeping till sub. When I wake up at six, if their waking up at six owing to the five, if they make up a five m First of all, there is a need to start before they do you not talk about this. I ask if not you just stop from behind its just diapers and crying and crazy, and you can't catch up psychotic before them. Yet are you a coffee drinker and if so, what is your order Yes, just got crazy. Lately, where I started add a pump hazel, not so does living on edge ages the normal normal copy with companies, and I now pillow cream and sugar at also love soy chain.
Lattes. Why chuck mocha like I like a lot of sub, but it can't, but it needs to have some kind of deserts. Sweet. Four thousand elder saying so when I went to when I was a national, and I was me with some other members of the Ramsay team, you go into the lobby and you'll. Have this amazing coffee shop and what's the was the woman? Is it Dorothy Dorothy Dorothy, okay, so Dorothys back there and they're all like have you had Dorothy make you a cup of coffee like now, I'm good, I'm good and I'm crazy coverage and grant had like seventeen cups already and lived from people like just past do the lobby? What do they have a major cup you ve been over there and you have so. Finally, like I don't dorothys feelings and then she said, would you I mean? Do you want like a pumpkin role, All coffee or it was like bees- are seven hundred how her coffee, so you got easy access to the good caffeine she's, so good, so find what you travel a time. So what is the one item that you're like I have to have this when I travel it is it's all that
and life? How guy swell I mean that I feel I have a long list of things. I can't live without the most practical and probably boring and not fine is my Colonel batteries so, like my phone dies, yeah all the time it's of sad bone, I need a new phone, but it just you know it's dead by noon, and I don't even use it all the time. So I have, additional battery that bring with me, because that's just not peace of mind that it's not gonna, my phone socket to die, but also have certain like make up steps. I'll. Give you a super girly answer to. I don't know the name of it. So that's terrible Gov give it to you afterwards, if you're putting your show nuts but there's a high, lighter that I use on my face. It is so amazing people ask me about an old hand like white vitamins. Are you taking better now vitamin video? I cannot live without bad, so that's probably the best and then there's some conceal or that I use that the girl did.
For a video she recently she goes our love. This conceals because they use it on car accident. Victims of is that my conceal Irma Highlight, or I would fare you, don't even look in fresh, even struggle it added. I read something the other day I was reading, and did you read ten ferris tools of titans No. Are you sure got that it's fantastic its? He did all of these interviews with it split up into three categories: healthy, wealthy and wise, and so the first Ino chapters like doctors and olympians and everyone's talk about health. Everybody gets like two or three pages of just the most interesting tidbits of of what they have, so you can read a few pages and put it down and come back, but I was reading his a bunch of different people who travel have said. I'm like I gotta get into this, and I want you to tell me that you do it. Let it old motivate me, but that the big thing is
as soon as you land a matter. What timezone your on, even if it's like eleven o clock at night- and you just go to the hotel Jim for two seconds that you'd you go, do cardio like you. In ten or fifteen minutes of cardio as soon as your in that place, like reset your body from having flown all day and honestly, like twenty different people, have said that its their thing, and so now Try it so Filmore Dragonettes, because I'm now heard this before I let my either it was like everyone from like triple age to like I've pro wrestlers too, like people who were in financing is the key it just like works all every I don't even know, but I'm like I got that made the lobbying to try. I will tell you that one of my favorite things to do in a city is gopher run, but can't get to explore all make up roots. Take my bones and just go, you know, go find really cool place it s. I do love to run, but no I've heard that like just get the cardio it even if it's just fifteen minutes awesome
and that was gonna be my next question. You said Wade perfectly, which was what's your favorite physical activity like what's your work out, so I loved her Ryan, my husband and I met no running groups that that's kind of a special thing we do together as well, but it was death is heavily my core like activity, but as- secondary. I love cycling, I'll do spend classes, but I really love biking like long like twenty thirty mile by eggs with a road. And then I love hot yoga where'd you just leave sweaty and wrung out an exercise in all that good stuff, so those are probably my two second favorite ones, but but running is always more because you can t go he's running shoes like you just go anywhere, you should have been a trail around your Edward runs out of their awesome ass. The last question is something I ask every single guest on the podcast. The progress is called Deus. Das is a platform from which you speak, and so I ask everyone. What is the one thing you have a platform? What is the one thing?
you could tell women listening to this. If you could look them in the eye and shake them by the shoulders, if you just wanted them to get one thing for me, one bit of knowledge. What would you tell them. Well and has to have a story, because you know me I always have stories, but I I wrote, I wrote something a couple years ago- and it was twenty five years- to say no, and it was this thing. I've been working on for months and my design department was designing and all the stuff in one when we before I launched it. I saw a tweet. A very well known author, with, like a Brazilian, comes bigger platform, more followers, more books, everything in me and was also identical thing. But I've been creating not wasn't if it was just totally coincidental, she happy me adding copy her but anything in me said give up. There's no point: now someone has already done what you are trying to do and they did it better with more of an impact and morbid influence and am, and what
felt God save him in that moment that I would leave your listeners worth. Is there room for you too, even if there are their people doing the thing you want to do, even if it's exactly what you want to do, even if its, cookie cutter of what you think your call to do. That doesn't mean that you can't do it that does it take away from what God wants to do through you, and so, regardless of your dream or your business, I just want encourage the women think, there's room for you too, there's room for your voice and your passion in your talent. No one This world has your set of unique experiences in strength and skills and perspective and style and boy. No one has yet you have, and so there are people, in this world that now what you have to offer right now today and so dont get distracted by someone else living out, they're calling just step in because God has something for you. There is room for you too. I love that girl. Thank you. So much
I just wanna acknowledge how much I appreciate your time, because I know that you were super swamped. You just got back from a tree. Yesterday, I'm sure you're, tired and it's just such it such an example of who you are even just watching from afar. Your personality as an influence, sir, and getting to know you as a friend now is to showing up further women again and again and again, even when you're tired- and I am so grateful for your wisdom- and I know that the women listening are so grateful for all that you ve shared with us today, so shall I thank you so much for that. Well, thanks thanks for saying that I am very thankful for your friendship and am glad we got. Enacted at international for your book meeting there were good and drinks are hanging out. I'm very grateful to be here. We will be back with another episode next week in them, in time. If you have a moment and
you can write of review or subscribed to the podcast. That is life to those of us who worked so hard to produce every single. So for more information, you can check out days, podcast dot com, or so me on every form of social media. I am Miss Brayton Alice on every single platform. This. Itunes Review is from Username Hall Ash, which also sounds like me, filling in a hurry up, so I like it, The review is it's your Hollis is awesome have followed. Those for a while on her other social media platforms and so was hoping that her podcast would live up to how great I felt for other outlets, and then it has not disappointed media listening First, you episodes enjoy learning about some successful smart kind. Women, how asked Thank you so much for leaving review. Not only does the inspire me to keep going but inspires women who take their time to be in you'd by me on this package to keep it up?
you want to be featured as a weekly review. Well, sister go leave. On and then maybe I'll, cheese and I'll read it next week, thanks to our producers Alison Cohen, sound engineer, Jack Noble and are sound editor Andrew well. Most importantly, I hope you heard something today that inspires you I'll see you next week. Ladies and gentlemen, did I mentioned I have about coming out here's the thing it's called get out of your own way. Sceptics guide to growth and fulfilment and we're. The priest cell window of windows. I am super excited about having written a book for both men and women about twenty lies that I once believed that were keeping me in my own way, I have written this the perspective of some one that is totally there. From Rachel Hollis, even if the format is somewhat similar to grow wash your face, I wrote it from the perspective of someone, who's been skeptical of tools like this book or even the park After listening to for ever and ever its through
that lends that I'm talking about the ways that I was getting in my own way and I think in covering the truth behind those lies. Not only help me get out of my own way. It I'll help you get out of yours. There are two ways I want to say. Thank you for preparing this book I have created an e course penny course. Yes and a course of sixty minutes each course called finding your why it's a phantom ass, the resource it's available, absolutely for right now for having pure the book and if you go to Get out of your own way the book that calm right now and follow the problems, not only we get Icarus. You can hear the first thirty minutes of the book. And get out of your way comes out March. Tenth. I'm super super excited about it, get out of your own way. The book dot com hit that link follow the problems, and I appreciate your support.
Transcript generated on 2020-02-16.