On today's episode I'm talking with photographer and business strategist Jasmine Star. She has built a successful company helping entrepreneurs build their brand, market on social media, and achieve their biggest dreams. She found her own success by defining what that meant for herself and having the audacity to dream big! Grab some inspiration from our conversation. Follow Jasmine Star on Instagram -https://www.instagram.com/jasminestar/ Check out her new website - https://jasminestar.com/ Social Curator - https://mysocialcurator.com/
This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
guys it's Rachel, Hollis and I'm here is my friend Trent Shelton was originally I live in the dream, man. We, u tell listeners, why we're hanging out together right now now, because we are launching a new package straight up and I'm super except that the seller add, if you guys, are not already familiar Trent, he has millions and millions of fans all around the globe who come to him for a very unique style of coaching yeah. Varying rates of the point is realistic and put a stray from the hardened breakup. Do those negative it's broken through, of which only you back in Mostar, we haven't people's lives and young for love that so, if you guys want here more you're, already listening on podcast platform, go subscribe to straight up with Trent Shelton. It's right. Let's go! Let's get it.
One of the cruellest things that I get to see as part of my job is the manifestation of the product or products that I dreamed up and created and feared out how to do like. So many of you as a business owner, you get these ideas in your head and it is incredible to get to watch them come to fruition and I started dreaming about one of our most popular products thus start today journal. I served dreaming about this a couple of years ago. I had been doing this daily practice based on several different people. I had heard about several different things and I gotta put them together into one daily practice, which was every single day. I wrote down the dreams I had for my life, but I wrote them as if they had already happened. There's something really powerful about claiming a goal as if it's already done, and I rode down every day- and it was how I set my intentions and then I would post about it on social and so many people. What are you doing? What is that? Where do I get that journal and I was like eyes: it's not a journal, it's just a notebook, I'm just riding down the same thing every single day, but what I think is interesting, as business owners or creators is often times. In fact, most of the time your audience will tell you what it wants from you and I kept pushing it off because I was like you guys. This is not a big deal, but it was an people kept asking for, and I finally just thought what, if I turn this into a product and I started to dream and plan- and I literally taped pictures to the wall of my office, of what I dreamed that my journal would look like in the intention behind it, and I wanted the covers to be really pretty, and I wanted it to be something that you could do once a quarter and then, as you completed, each journal. You'd have a stack of this evidence of how intentional you were about your life and we figured it out, and I mean you know some times we messed up on the shipping and sometimes we rest up on the interior, but we failed our way to where we are today, which is the start today journal in the hands of hundreds of thousands of people. So incredible such a blessing for me to be able to go on Instagram and see hashtag start today journal and see people all over the world using this practice as a way to
in the direction of their dreams. So if you are not familiar- and you want to check it out, you can go over to the Hollis code. Dot com forward, slash shop and find out all about my favorite practice turned my favorite product and, if you're not in the market, to buy remember that episode. Seventy two of this podcast gives you the exact step by step so that you can do it in whatever note book you have laying around for free you not to buy a product, but you should be doing this daily practice. It will literally literally change your life. Welcome to the rise. Podcast, I'm Rachel hollow and I felt a multi million dollar media company with a high school diploma and a Google search bar each week will be sharing tangible. wrecked advice or inspiring interviews with the same intention. These.
The tools to change your life. Thank you. So much for hanging out with me today, Jasmine, I M a long time fans. I'm learning out a little bit that I get to talk to you. I wish you were like. Hang you now real life and drinking coffee or having liner dreams of defined, but this is pretty good, too. Is pretty good Anna drinking coffee so and we're chatting and drain copied it's two out of the five things were: ok, restarting I'm gonna get that night so I would love it if you would tell listeners who may be our s familiar with you or who are unjust when history again tell us about who you are, what you do and how you back here. Well, my name is Jasmine STAR and I'm a photographer in business strategies in I happen to believe and know that I like to make wild ideas come to life. So to kind of put what it means to pursue my career,
box would be really wonky box. I just it'll Cree, I love creating, and I love when people say it can't be done cause. I'm there's like watch me: let's just gonna create along the way, and so how that's manifested itself is. I picked up a camera dropping out of law school when I saw my mom have a relapse with brain cancer and I realized the enormity and beautiful miss of life and early so short, it was- and I thought to myself I I'm on the wrong path in so what does it look like for me to course correct in You have my mom's legacy intact, but the best part of it is that my mom is still here with us today, and that was a time in my life where it was just like a big reckoning and
against all the odds, she's arrived and against all the odds. I had taken a camera that I didn't know how to work or what to do, and I was terrible when I first started. The pictures are awful bets. You know after you and role in the university, a Google, you figure that, like you, can really make things work. And three years later I was voted one of the top ten photographers in the world and the game is changed for us, and I think that was the first time in my life, where I realise that for people who have the audacity to dream things. possible. So when people tell me we will now be jasmine, it's dark and work or the odds are stacked against me or I don't think it's possible. I look at them and I do say everything is possible bad you want. It I love you and I have a hundred thousand so far, Above all, I have heard that word before. I listened to your interview with at my lad, so I love so much. I love his podcast may tell listeners about all the time, but there's a grey
in our view, are between he and jasmine, just getting it that story, and that journey for you and I loved hearing about that prompt like you're doing this. This thing, which I think I remember you saying, was a pretty big deal culturally for your family that you were going to law school. Is that right, ok, Let me I'm a first generation latina frustration: college student, first generation posts, grad student. It was like a big thing for an immigrant family but moors It was a big thing for people from like the body. To see somebody do big things. Like? Am I going to let people down that was my biggest or yeah? That's a lot of responsibility. I know I'm one of our team members who has been with me, for ever she signed is my assistant, NASH works and operations rooms Michel shot out she graph and allay hurt she is latina, and that is something she talked about. A lot is not really seen examples of who she supposed to aspire to be like outside of the entertainment industry.
Who are the women that she supposed to stay in business or that she supposed to admire? So I love that you started out doing something that you either to too should have pave away and now you're doing it totally. like an even bigger platform, then you would have. If you had become aware oh a thousand percent in I believe in and two, although Athena, where lawyers like my hat off to when you are when you are walking in your purpose, people can see into and they feel like it, had been disingenuous. If I was like this is a thing I have to do. Therefore, I must instead it's like people, especially loving you and they want you to when nobody sitting there wagging their brown fingers being like she's, not gonna, do away like now a big reveals a border they want. They want us to win, but I think without a clearly identified plan. clearly identified planning goal. We sometimes founder asking for help was a big thing, but Also admitting say if, if I leave in this dream, and if I can get other people to support me along the way that it will be a manifestation
all of our collective desires and wishes to arson. and tell me about the camera cause. This was, did you buy it for yourself and your husband buy it for you like that? First, like ok, ok, so I ok, being wise, I left law school. I had a full right scholarship to yourself law school and I left law school with the full. Knowing that I was going to go back, I was gonna reclaim my scholarships, and I just needed to be with my mom during this really difficult time in our lives and during that time, my long term boyfriend of nine years proposed in planned a wedding in three months, because the doctors had said it was time to plunder funeral and is the one thing I need my mom to see me as to get married, and so with the doktor said she wouldn't walk and the doktor said she wouldn't talk and the doktor said she wouldn't be clear to fly and theirs. Walking miracle that she is, she did all of those things and we came back, it was like. I just felt the force in the gravity of everything she fought for it to be on that day, and I thought to myself is that the law
If I want to claim going back and doing the same path, and I said, with dinner, I received a letter from usually law school and it came on pink paper. We were living in his dive apartment in this totally ripe neighbourhood of away, and I openness, and it said you know this is the form have to fill out to come back and get your place, their second semester using Alaska, and I thought to myself this. Satisfied. I think I've ever been in a while, and he asked me if you could do one thing for the rest of your life and be happy. What would it be? My son, I think I'm gonna be photographer, were in his head. Ok, you don't have a camera like I didn't, have a comment and overcome I've never used a camera. In my mind, I was like hey that thing. I did Think I could do it and Their people would hear that story in they would probably say. Like. Oh good luck, you bless your heart, her in the south. You less your heart. He didn't. He didn't. He believed in that he believed in the dream and he had a conversation after it was Christmas day, two thousand five and I
when this camera- and I am not a crier- I casually joke that, unlike the tin man and I am holding this camera and am crying but two thousand five with such a hard year for me, I had left law school we are still having a lot of issues with my mom. I had no money. I had just gotten Mary, not living in a place. Tat I had was driving it two thousand two hundred accord with an oxidized hood. I was working part time at a charge. I was like. I was just like hot mess and he said take a year just one year, one year if it doesn't work you can go back to law school because I think, two three or wonder to go back- and I said: ok, let's take this year, but I did not open camera into thousand five, because I see two thousand five- is not a year. I ever want to repeat my life, but on January first, two thousand six. I open that box and I thought to myself the
that we're gonna do things with this camera and we know that so tell me this, because I also have it like a masters degree in Google. It is literally hopped out my company, a hundred percent that I thought was so good, like in an age of this much information to remain ignorant about something is an active choice. There is not so guide, there is how much information exists out there for free so tell me what you did you open up camera and go from never having done this to your being named one of the biggest photographers new world Gimme, some of those steps from there to you know. How do you go from about him to the top and now we're here a who doesn't love a little should a criterion, but also going there. Okay, so let's just break them down into listeners. Who may not have a passionate photography? It's like
number one is reverse engineer what you want so picture where you want to be about a year and then work backwards from there in so I knew tat. I had one year to really make or break this thing, and I thought to myself in one year. How would I measure whether or not I can actually make this work? And I thought to myself in one year, if I could book three gigs and if I could schlep bags and in turn and if I could just take a photo that didn't look at the worst vote, every paper like the coming out those I was soon low here, but when I had a clearly identified sense of success, how I do find it and some people look success, isn't having a private jet and is not having a year. It's not having a home into particulars of code success is how you define if that is picking up your child every day from school, then that success, if it of its success
dinner with your family, every single, my orbits to work out twice a week. Whatever the case may be, you must define your success so that when you arrive, you could look round and say I did it so when it came to actual king steps of learning, going from zero to hero, Jesus I had no other word. I had no other word mental Hercules and I like it, I came. I low pay is no people whose cooler, whose make reference or the Disney Reimer, usually like where they are the key. The fact of the matter is really did become. I knew nothing put the item. I couldn't get the battery in the camera until I googled it and realise that I was putting the battery in the wrong. So there's that and then a really just came down to technicalities and technicalities in my regard was: how do I shoot manual? How do I get ex, but without any, to understand exposure, but for anybody else picking up yarn, to become a nigger orbic picking
a laptop to become a graphic designer. It's really understanding step number one. Where do I want to be in a year? What would success look like and what are the markers along? The way that are going to continue to validate approve, encourage me to keep on moving forward. I love a yes everything, you just said. I also love that I, like I heard you say something about internal sleeping bags were Oh yeah other people, and oh yeah, I'm assuming did you start with where it says that where you got your start idea yeah, so I wasn't wedding planner for a really long time and I dare I ended up opening Moon Firmby eyes I entered for terrible people and terrible brides for years for zero money so that I can learn how to do what I wanted to do, and I I think that we have lost a little bit be and there the mentality
kind of having to earn your dues that kind of having to do a little bit of sacking work in order to get access in order to get photography in order to learn like that apprenticeship. That doesnt really exist as much in more. Were you talk about what tat experience was like four you and how you found those opportunities it will absolutely talk about that experience as it was then- and I will tell you hand to Heaven that that is how the experience will be today I come from literally like no ego or a place of I'm too big or to good like if the opportunity came around. I would absolutely fly myself somewhere to work reverie, just to see how things are done. I think that is this is learning curve in so for me, I started immediately joining communities because one specifically, where I had come up and how a grown up I didn't know a single person who had started their own business, much less a business in a creative field, so
I had nobody to turn to in that regard, and I had nobody to a really bounds ideas off when it came to light financially planning how to start a business. I started joining online communities end when ever there was anything like literally, can somebody on care bags or kin somebody. I move, his studio? Does anybody want to come and help me and it was set as a joke, and I absolutely said yes and I again died, Vassili Approach, every situation, I reverse engineer. I figured out what was going to make it a win for me and I thought to myself one day. If I ever studio? I want to know what it's like to a team to what is right. Look like how do you set up a studio any was in that process of moving somebody studio that I mean the broad declaration that I will never have a studio I live. I was literally leg. I would I there was one time I'll, never forget that there is an opportunity to volunteer to schlep bags for a photographer,
in Atlanta and I had no money. I had no resources and my father, whose a pastor for church he's LOS Angeles, which also acre Amy's. He you have money either had inquired of airline miles, and he said he knew me how I'm going to book a ticket for you to go to Atlanta, because this means a lot for you so age feeling. Whatever opportunity came around, I was just like. Yes, please amen like let's just do this and that it still remains today like region let's as we will, if you were to say, I need somebody become move my studio. I just moved to us then, and I really does need pictures or I need social media or I need a volunteer ability ass, a matter of what I love most about. That is the idea of what can I do to make this a win or what can I do to change my perspective in this moment that this is gonna, be something that is helpful to me or even just to get to a better place with your attitude? I am constantly course correcting likeness
like a good example of this today and I M gonna savers like totally honestly- and this is nothing to the women who are standing in mind, but the other are. We had had the second premier, the movie, and there is a book signing afterwards and there was a very long lines, hundreds of women and about also so tired- and I usually- I was so so so tired- and I usually am- am really focus on? What's the entire? What's the outcome, and I want to short for these people who show it for me, but night. I was just like so exhausted and I didn't I didn't feel like I had anything left, but I am also mindful that everybody's been waiting a mine and they want a picture, and I was like: ok, you gotta, get your mind. right right now you gotta find like what is the good thing. That's gonna come out of this and in that moment eminent as your, you are also a p cave, which I did not know. I am a pastures daughter, so I like that were going here but sometimes the those simple list, not the simplest cause. It's beautiful
like sometimes it's just that reminder like whatever you do do it is unto the Lord like variants grace tonight or let these people experiencing Lord, I dont have Did you get to the end of this? I need you to help me experiencing Lord, I dont have the energy to get to the end of this. I need you to help me get to the end of this so that, like I don't know, maybe they're just experiencing you and not me because a cat and I'm not like I'm, not this girl normally, but that night I was like god I don't have it. I do not have I did not listen to enough beyond say another up up up up up or I came here so I love the idea like what what can I help How do I make this a win, and in that night I couldn't? so is trying to find something bigger. How do I attached to something bigger than myself, and even you when you're in turning it's not about hey? I had a move bunches stuff, but I also know what kind of way you quit men I need now is for me to do a studio. Shoe yeah, I just think is so great, so
above all of that. I always feel that it takes just as much energy to make a decision that puts us in a positive frame of mind as much as it pigs energy to put us in a negative frame of mind thorough and it does it in, and I recently just heard on Sunday that the average mine comes across sixty thousand thought or thinks sixty thousand thought today and three four. To them a negative way. Why were you seem to have had cast cause? If you were listening to add my let's broadcast or Louis House, they both interviewed the same guy recently we're gonna have aside moment here where you know I did my gosh you behind. I know I heard gosh everybody. It will not ready to some people are gonna, be like well, this guy's a little too much, but there hi, I'm rains, but right now, Doktor Joe Dispense and talks about mind body connections and one of the things he said. This is exactly what you said: who ever just sit back and think about what you think about
hey our next women's conference is only a few weeks away and if you have never attended before this is the events that will change your life rise is a three day: women's personal development conference, where we laugh until we pay our pans and we talk about our things that we cry and we find community and we create the road map to changing our lives or our businesses or whatever it is that you're working on. If you want to find out more your curious what it's all about, I highly recommend you go check out the instruments and see what our community says. You can hear it straight from them. It's at, let's rise, dot, co and, if you're looking for the next one, it's happening in Toronto on March this through the seventh that's Toronto March. This, through the seventh check out all the details at the Hollis cold dot com. If you have been looking for a nudge, if you have been looking for something to kick start change, I promise this is the thing like get heavy with me for a minute think about what you think
because most people don't realize that they are having the same thought over and over and over, and if those sites are negative, are destroying your life and you don't know it, but you keep. Having the same once, a everybody needs to listen to those to broadcast episodes, but be I love I love that idea like this is a choice. Happiness choice. In the same way. The anxiety fear it doesnt feel like a choice it feels like has. Control of us You can choose to snap out of it. I just think most of the time we clean to the emotion we know best and the motion we know best is the negative one, because we ve been experiencing at four along absolutely and to take this one further and then we can move on from there. But what kind of my boy my mind blown when I had discovered that the brain and our thoughts
I'm asking our brain and our mind or two separate entities, and that we are not our thoughts, and so we are literally in control of do I want to do. I want to believe this thought do I want to believe this thought that I'm a failure by one who believes that I'm not enough to. I want to believe this thought that I didn't do, everything I could in this moment or and I believe the thought that I did my best and I believe that further in this moment I am enough- and I believe in this moment that, even though the odds are stacked against me, I will continue to rise. It is a decision, and I think that that has had such a profound change in the way that I approach my business in the past two years and I've just see the benefits of it. If nothing else, I just I'm a happier, that's a real. I love that you guys, after months of waiting and a year of writing my new birth girl, wash your face is finally out in the world's. I want to thank you so much. Every single one of you who has Boston
on ebook or a physical copy or on audio. Your support means the world to me and if you are listening to my podcast and you haven't yet bought the book you're dead to me now, I'm totally kidding. But I am serious about how important this book is. I keep talking about it because I sincerely believe there are tools in it that can help change your life. So if you have the sixteen dollars, I want you to go, buy it right now, because you loved your power h and if you don't head to the library or borrow it from a friend that you care enough to listen here,
gonna love the wisdom inside of this book girl wash your face. I promise you will not be sorry you D Day, sorry everybody that we had to take a quick mine, ass, acquit flight path down the mindset, rope items. We apologise, for example, into her right now. I'm reading a book, that's like a bigger than my two year old, and I just I I've I'm not kidding disguise book. I opened it up and in the first paragraph I D, Google words because I didn't know what I thought I think this means and then even after I google amidst tells me a minute to understand, but now I got it. I note that word is now so tell me just dump me back into the business side of things. Tell me if, if ya do not follow jasmine on every social platform that she is in existence. I need you to go to that immediately and I think you have Forgive me if I'm wrong, I don't remember you ve tennis and great content on Youtube. Is that right,
oh? No! No! No! No! No, no, ok, no, but it sound. It sounds a little disingenuous we set out. There is a lot agree, content and Youtube virus. It yeah language, helpful, crying because it's not just like here, I M, looking pretty it's like. No, here's exactly how you do this thing that you want to know how to do that cigar, so tell me about instrument, because I'm an assumed your like me, you you're, in a lifestyle. Space and answer- I assume, is a really big plan. Is it the biggest social platform for you? I am relieved instrument, Instagram and Facebook, are tight. Facebook is now, I know, is it sorry? I want it again today, so Facebook is still killing it for you in terms of business. Or just in terms of exposure to new fan basins. Ah, bow wow, Oh I mean like Facebook is like face
Look it's like the high school quarterback who still comes back at home, humming, who you don't really want to look at, but you're like. I can appreciate that guy, that's so! Finally, I want because you know what I'm talking about no seriously you I just feel like, so I have considerable. We have three or four times as many fans on Facebook, as I do on Instagram, but I, like the instrument audience, is so much more engage so loving your wisdom, if you like Facebook is still killing it. Like tell me, teach me Please tell me what you're doing that I am not doing here's the thing Rachel, let's just ok, so I was home schooled in so what that guy sickly means for my hippy, loving mom, is that we taught ourselves. We were raised by like educational love, so if we want a figure something out, we just had to figure it out in so, as a result, I kind of became lake geeky for all. things that my mother was, which is like free flowing, should bright, red, hair and hazel eyes, and just like would like play poetry,
she would have this Cosette player and she would play poetry, and then we would be swinging on swings like that was literally her version of education. I thought to myself: if I do not want to do math, I better figure it out, and so, as a result, I kind of distorted understanding that, like numbers, really do work in your favour. If you understand the numbers, so if you're saying that you have three times the amount of followers on Facebook than you do on Instagram, that Even though people are engaging less on your facebook page, statistically p the scene amount of people could be seeing them on your posts. Ok, I was going to argue the algorithm, but ok, I'm with you, I'm with you keep. Yes, we can,
so you can actually go through in sea like when you do opposed now. My question is: do you? Are you show up on that platform in a way that respects that platform? Are you pushing content from instead to evade? I would never we're very thoughtful about the platform. We do real purpose content, but it'll be like a week or two later, so it feels fresh Sri Lanka. Hurry imposed, not cause a day. Is it I guess it feels like for the people who found me on face. It feels like a lot of them found me because I am like us in post went viral or something happen. They got shared a million times, whereas the ones Lange on Instagram. I feel like they their cause, there, and they found me another engaged with me. Do you feel I thought no you're still I guess maybe wells dismissing the quarterback, and I should be maybe maybe he and I are still supposed to be together.
No not at all right. Let's get let's get back into line. I was such a dork in high school. I never. I was the girl who stood like Ino sixteen feet away and like creeped on the part of act like like hoping leg. Oh oh, I dropped my burgundies light so statistically speaking There was a time when Facebook had one billion people on the spot from everybody was like wow. This is so amazing detonator, and so at that time, let's just call that an eight lane highway and everything Ailing highly was automatically guaranteed equal district of lanes. If you had a personal page or a business page in all this that in more people started joining the highway and Facebook said that people who are driving cars are seen too many advertisements. As a result, all equal Division of lanes is getting truncated by half in southern facebook pages. Got you no less the less room on the highway, and as a result of lessons on the highway, you were moving slower, a PETE, less people are saying, and then
with everything that happened more people kept on coming on Facebook, which means that the late on. The highway became less and less and less so where there was a point in time where Facebook pages we're getting eight to nine percent organic reach, literally just for showing up, because Facebook wanted people to have pages everyone's like this is amazing and then all of a sudden when Facebook says all right, we're gonna truncates this too too
report, sent organic reach on content, that is somewhat viable, people cross their hands and say onawandah driving warmth, and in that case I might great Polanco baby on what a kid bob and I won't take for free three percent of my audience, seeing my stuff for fear. That figure I will. I will raise my hands to say thank you Marguerite Mark Zuckerberg work were friends, you wanna, get me a free platform and all I gotta do is show up and make real content. You gotta. Yes, sir I'll, take another so right, because I really am it's not that it's not successful. Now it's that I'm comparing it just six years ago, comparing it too for your rifle and comparing it too, when you know it's like well, here's, picture of me sneezing and a million people saw it and now you have created this continent, work so hard and then
yes you're, so right, you're, sitting right and any aunt Rachel. Let me take it, I'm totally eking out right now, but I love this that I really love making people see the same situation slightly different for the benefit of their growth, and so we have to understand that that that what we are living in is the golden age of Instagram, and we understand that this eight lane highway on Instagram is going to become truncated. The exact same way, Facebook is because they don't want people being sold to on the platform in it in disproportion amounts. However, the until that you are creating, let's just say on Facebook, so I could say like doing it. I put this video out on Facebook and half of the amount of people that used to see it are seeing it in my mind, I think, to myself. That is a ok, because as long as my eggs are indifferent baskets, I'm still collectively going to create a wind. So I took all this to create a video, and I put it
on Facebook and then a couple these later, I will put it out on Youtube, which doesn't get as many views as Youtube once did, but hey that's the name of the game, and now that I e g tv has come out. I now have a third arm of distribution, no or a lot of people their am I getting twenty thirty thousand. Forty thousand views have no, but guess what every single view is more of a person who has an opportunity to go deep with my video content. So there was a time were: oh we're getting all these video views on one singular platform: that's ok, we're gonna, diversify our approach. Working still say that the people who are supposed to see or content will see our country. and then choose to go deeper with our business by opting in by contacting us by investing in each of those arms. I equally say thank you for this freedom getting I will continue to shop until the next big platform comes an old jump right in and do the same dangling. That's so good luck, and honestly like leave here and then call Dave and be like wait, honey. This is a new perception here we go,
I'm going to take all the credit for this great listen. I know where it came from So tell me: what does business look like for you now verse is what it looks like for you when you, in a minute to be, you know, biggest retard for what what has shifted in morphed areas? they'll shooting weddings are now. Is it more about teaching and platform and all of that stuff? so there was various iterations within my business. I am I have like. I have a Taipei personality. I like to do a lot of different things, I'm an area, so I love starting new projects and I want to turn over toward the end because my extreme, like I did a tax. So what started off as being a photographer really built up that business and we focused around six years. Seven years is just focusing on that in their at that time. I started teaching people how to show up on social media at the time of like twitter and Facebook, we're like of the thing,
and you started teaching people the business of how to run a photography, business and studio and then shortly thereafter, small business owners, we're saying, but what you're doing with photographers will it work for my business and I said impostor syndrome bringing dang? No, no, who am I to teach those because clearly, their way other there are people who are way more qualified, and yet I started to create content, put it out for free and it opened door. for me to be speaking to organizations in stages and then from there I started consulting and I was consulting under the radar, because I didn't want, unlike by four, keep my business, I really wanted to still strongly position myself where our golden egg was a golden egg, was photography and I didn't want to dilute what that brand experience was like for our consumers on the photography end and our consumers from the clients that we were booking Enzo a sort of consulting- and I realise that, while it was lucrative an amazing it really just kind of gave me like an under the table of our city, jacket, understanding. I knew how businesses worked and then
in two thousand sixteen media strong pivot in the public space to say that I'm teaching and empowering entrepreneurs to build a brand marketed on social media and since then, have created an online social media membership like a monthly membership to empower business owners to shop on social media every every day. Yes and we have so many people who are listening to this right now, who are those entrepreneurs tell us about that thing like if you're listening, I know you like this girl. I need to know everything you see her social, nearly gap. This is all my dreams come true and one beautiful feed just and tell us and tell us about how they can get involved with you. How can they is there? Is it like a closed club or you can open a way if it was a close growth club initiative land? Now I know I've never been a call girls. I will never have a go up, no! No! No! So we did think this is the thing that I started noticing is the moral
speaking to small and medium sized businesses, I realise that there are really great about talking about their business, but as always There were two great so that repose from Facebook in every post on Twitter Instagram was just like my which it is in green. I hope make my widget my, which is the best my wishes on holidays Ale, I'm launching my widget, my which it comes in green and what happened was peoples or to ask you. Why am I not growing wire people not engaging in unlike Buber when's? The last time you talk back to Cuba, see what you don't talk about. The people who are selling you things on a consistent basis. So what the thing that we have to do with social media is: we have to make it social in relation to our present. And I started noticing that I was teaching people too short and be social and ask questions and talk about personal things, which is something that you Rachel Duke so extraordinarily. Well, that, yes, you ve all these different components, but a lot of times, you're, ok, to talk what your coffee and your managers and people standing in line and people resonate with that because they resonate with you and Zeus money. It took us so many years to figure that out for years,
he would sit around. You have acted brainstorming days and we'd say well. You know I write years. Since I write fiction books- and I am also a food blogger- and I have kids and or naming all these things and none of them really worked and when we, go. Try and talk to other businesses are brands. It we're gonna partner with so many people like I dont get it. I dont get your business and honest, he took years for us to go, wait a minute. It's me like friends with me. We would talk about my books, and my kids and the recipe I made last night, and so we care market the business we have to market like what is the heart of this company, so that's the mission, and higher teaching people, because that is the answer. A hundred percent in a village. Anybody who just did not like Paul
the podcast, if you're in the car, waiting to make it the kids from school, we need to put this on pause. Take a breather back it at fifteen to thirty seconds, because what Rachel just dropped was a knowledge bomb and it just exploded. She said the reason why people followed her was because of her anything it's so important as business owners, even if we're not building a personal brain rebuilding a business that the heart and soul of the business must be out on display. So social curator is a monthly membership that empowers people to talk about who they are as a person in relation to their business. So we provide stock photos. Thirty soft photos every month and peoples a but are they industry specific? I sell. I sell essential oils myself at new shakes ice. All running shoes, eisele jewellery, no they're, not because you are the key,
didn't of that ship. What we provide our social conversation- starters captions refilled the blank and say this is how I spend the holidays. This is what inspires me. This is how I work best. Thank you for being here it just as a creative starter to help you talk and get your people engaging in the photos. Are lifestyle inspired photos so for social media holidays, National Pizza Day National ICE Cream day? What is your desk? Look like your favorite cup of coffee. Are you a t drinker? We prefer all of those just to ensure that counts I didn't see remains the queen of your domain is that EC, showing every day, in keeping those conversations going, it doesn't make people feel like their sole too, because when you get into a launch we really excited to do things and you ve been silent on social media, and then you show up with the machine gun approach. You know it's like by this thing by this thing by this thing. By this thing, quiet I'm in Kabul pictures Marguerite as my feet in the sand silence launched by this. They saw
and so that, because we see you haven't so often, and they just think that actually the Kabul photos are amazing and the launch photos in catches are amazing, but you gotta, fill in the blanks on the embassy, nor people just feel so tat such a smart idea, so it as part of it, you get you get photos, they can use your photos, honours rim, feed or their facebook and then their writing. The copy is that, right with you, you are- and I want to make a very clear distinction that when people say other your photos, no baby boo they're your photos, I don't need photo credit. I create these photos of the way to inspire people to show up and no photo credit is needed, and the options aren't think about this as a really cool entrepreneurial madlibs. So we talk about what does things you're most proud of in your business, and then you fill in the gaps. We talked with the emotions related to that. How do you spend your holidays? It's fifty captions where you can open it up on the first month in say every other day I have an engaging captain that is related to my business, but not selling. My business is that we have a team of freelancers and creators that we work work to get the photo
but you see for our social, for the war, for instance, ran we do for issues where we take like a craft Hannah photos at one time and then mighty will upload them. In said it before me use em an outcome planetary, I'm so Debts P, L, a n o. Why can you and wants to check it out, but just a ton of photos and then it does it matter? What the photo is, because what people are coming to my feet for is the copy that attached to the photo so oftentimes you'll see on my instagram. It might be a picture of me. You know sometimes I might be just keep picture so here's whatever but must have its own picture coffee cup and talking about motivation, is like there. They have nothing to do with each other, but you need that beautiful, photography to set a certain standard for the type of brand that you have or the type of company that your building so such a smart idea, Thank you. Any was literally built like what what
caught lake? The mother, innovation is the frustration of necessity, necessity, and so I was walking my I was walking like my truck. Through what it meant to do this? What it meant to plants are basically, I am of Peut Advocate of what you said like Batch battle, your content so that you're not shackled content and that we heard again and again, is that even if they had the photos, but they didn't want to say anything, you say that you have the photos and we also include a monthly marketing plan. This means is that, like people are getting this every month, we focus just in one micro topic like how to use Instagram stories as of you're going to talk about your business instead of all like my babies, eating Cheerios O the cat got into the laundry. Those stories are fine in great, also our strategic ways to talk about your business, as an extension ever ran in really show up for your audience in railways. We also about face God's will mind. We talk about copy writing when months were there to kind of be a solution in a community for people
I do want to shop and they just want a clear path to get their seriously. I mean it's shocking to me that I didn't think about. First Congratulations having just getting. I think that such a smart idea in it so so helpful because I know like there's a ton of women who listen to those who do. Examples are multi level marketing and they, know how to do the network. They know how to throw the parties, but they really struggle with how to shop on social and social. Just increases your right. each tenfold, particularly for those of you who live in smaller towns If someone listening and their super down what website should they go to check this out? My social curator dot com? It is just twenty five dollars a month and let's go back for a second to building a personal brands. You dimension Emmeline, but I believe
that the foundation of a really successful person within a Emmeline structure is somebody who knows how to build a personal brand, and the thing is it that these amazing Emmeline companies will give you lots of collateral, but it it. It empowers the company for you to talk but their product, but why? If I can buy essential oils or hair care or a fitness shake from literally hundreds of thousands of people? Why would I choose to buy it from you and now? This is our opportunity to define who you are and do that. No, like trust factor and say you know what that vote of the CUP of coffee. When you really talk about motivation, it's just you, Rachel. I wanna, buy your book. I want to talk to you so whatever it is, I'm gonna choose you anything that that's how we need to view this is we are there captains of our ship? How are we gonna show up and connect to our tribe, in a way that they feel empowered and also a close affinity too, who we are never you're. So absolutely random never thought about it before the idea that you have. You have to be able to build a personal brand to stand out within a community of people who are also in same product.
You're selling. That's so I'm not just totally not Emmeline, because you clearly did this when you your wedding coordination, like you do that people working to hire you, even though other people can get the exacting resources to the floor as to the dj to the venues? But they said it's you. I want to with you and so many of us as business owners. We went to lead with what we do. We want a lead with our product. We want to leave with our pretty pictures, but an all actuality, let's turn it inside out, so we were our hearts on the outside and our products on the inside. If people can get through the outside been therein there are sold. So so much good information? I knew I was gonna when talking to you, but I really appreciate the wisdom that your drop it on the Ladys today well go I'm so beyond checking out the website. If people are now already following Jasmine STAR, tell us what's your favorite platform to hang out and wet handles, they hit you up on over. There
well. I hang out on all platforms, but ok, so Judgments jar, the entrepreneur really loves off by forms but jasmine, just like the Hombre with time to waste, is on Instagram like that's where I met. That's definitely one of my heart that, but you can buy men, also support forms at jasmine, starting from all sister. Thank you so much for chatting with us today and taking the time and you too, bearing with us as we rescheduled while we move to a different state, No big deal. I am eager to see your life was changing Eric just changing the world, do movies and movement of a super procedure, and I am really excited too. Have had you on the part gas, but also one hundred percent. One hang out funeral life and be real friends. let's do it. I asked increment during a light right. I am
many more beat, but you know down here in setting up a you know: everybody's idea behind them. Now I got you, I got you, but I will I have to come within the next month because they have to get my hair done and, yes, I'm gonna fly back to allay. You ask when a few people up up up up up global and one of them is located in a lie. So we all we'll be sure and somehow talk about that when we are here not together my life, but am hey, I We appreciate, I know said it before, but a super proceedings. the time and it also I soon acknowledge that, like where we started idea that you were blaze, this trail that you are setting this new standard for your family and what it meant to be a confident, strong, latina woman, and you have totally done that tenfold. It just has taken a different
so I am so I'm sure so many women are inspired by you and are getting to see. You know that if you can see it, you can be it. You are showing women what they can be. So thank you for your work, and victory racial. Thank you. I received that it take unravelled. I'm one of these people who, like the kind of like wilt when somebody gives a compliment, but I'm gonna, stand in this cause. I'm standing my purpose. I received this anti for the gift. Then you are truly. We will be back with another episode next week. In the mean time, if you have a moment and you can write of review or subscribed to the pod cast, that is life to those of us who worked so hard to produce every single episode for more information. You can check out days, podcast, dot, com or stock me on every form of social media. I amiss Rachel Hollis on every single platform. Thanks to our producer, Allison Cohen, are sound engineer, Jack Noble
are sound editor, Andrew Weller. Most importantly, I hope you heard something today that inspires you I'll see you next week. Ladies and gentleman did I mentioned, I have a book coming out. Here's a thing: it's called get out of your own way, sceptics guide to growth and fulfilment and we're the priest cell window of windows. I am were excited about having written a book for both men and women, about the Twenty lies that I once believed that were keeping me in my own way. I have written this from the selective of someone that is totally differ from Rachel Hollis, even if the format is somewhat similar to grow wash your face, I wrote it from the perspective. Of someone who's been skeptical of tools like this book or even the pot castra listening to for ever and ever its through that lands that I'm talking about the ways that I was getting in my own way and I think in uncovering truth behind those lies not only
help me get out of my own way. It I'll help you get out of Europe's. There are two ways I want to say. Thank you for preparing this book. I have created an e course unequal yes and Eco. Sixty minutes each course called finding your why it's a fantastic resource it's available absolutely for free right now for having pure the book and if you, to get out of your own way the book that calm right now and follow the problems. Not only we get Icarus, you can hear the first thirty minutes of the book, and get out of your way comes out March tenth, I'm super super excited about it, get out of your own way. The book dot com hit that link follow the problems, and I appreciate your support.