« The Rachel Hollis Podcast

85: The Big Business of Blogging with Amber Kemp-Gerstel


Today on RISE I’m talking with Amber Kemp-Gerstel, a brilliant blogger and entrepreneur with a fascinating background as a child psychologist. If you’re a blogger, or dream of being a blogger, this interview is a treasure trove of information for how to turn your creative outlet into a viable business. The landscape of blogging has shifted so much, and continues to shift every day, so getting this kind of insight into branding, affiliations, and monetizing your brand is so, so valuable.

Check out Amber’s amazing content —> https://damasklove.com

And follow her on Instagram —> @DamaskLove

Red Alert! Girl, Stop Apologizing is incoming March 5th! Rachel records the audio and if you pre-order it right now.! amzn.to/2RxC6eY

Both upcoming RISE conferences are sold out, but Health & Wellness Day tickets for Minneapolis and Dallas are still available! Own your present, and join us for some incredible, motivating speakers as tackle our perception of who we are and what we are capable of.

Get tickets for Dallas —> https://www.thehollisco.com/rise-weekend-dallas

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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
guys it's Rachel Hollis and I'm here is my friend. Trent Shelton was originally I live in the dream, man, we? U tell listeners, why we're hanging out together, we're hanging out because we're launching my new podcast straight up and I'm super examined seller. Add if you guys are not already familiar Trent. He has millions and millions of fans all around the globe who come to him for a very unique style of coaching yeah rearing. The point is really: I can put a stray from the heart and breaking through those native mindsets breakin through a withholding you back in Mostar. We have. He was lives for love that. So, if you guys want here more you're, already listening, unapplied cast platform go subscribe to straight up with Trent Shelton. It's right. Let's go get it.
One of the cruellest things that I get to see as part of my job is the manifestation of the product or products that I dreamed up and created and figured out how to do like. So many of you as a business owner, you get these ideas in your head and it is incredible to get to watch them come to fruition and I started dreaming about one of our most popular products. The start today journal. I served dreaming about this a couple of years ago. I had been doing this daily practice based on several different people. I had heard about several different things in a kind of put them together into one daily practice, which was every single day. I wrote down the dreams I had for my life, but I wrote them as if they had already happened. There's something really powerful about claiming a goal as if it's already done, and I wrote down every day- and it was how I set my intentions and then I would post about it on social and so many people. What are you doing? What is that? Where do I get that journal and I was like eyes: it's not a journal, it's just a notebook, I'm just riding down the same thing every single day, but what I think is interesting, as business owners or creators is often times. In fact, most of the time your audience will tell you what it wants from you and I kept pushing it off because I was like you guys. This is not a big deal, but it was, and people kept asking for, and I finally just thought what if I turn this into a product and I started to dream and plan- and I literally taped pictures to the wall of my office, of what I dreamed that my journal would look like in the intention behind it, and I wanted the covers to be really pretty, and I wanted it to be something that you could do once a quarter and then, as you complete at each journal. You'd have a stack of this evidence of how intentional you were about your life and we figured it out, and I mean you know some times we messed up on the shipping and sometimes we rest up on the interior, but we failed our way to where we are today, which is the start today journal in the hands of hundreds of thousands of people. So incredible such a blessing for me to be able to go on Instagram and see hashtag start today journal and see people all over the world using this practice as a way to
in the direction of their dreams. So if you are not familiar- and you want to check it out, you can go over to the Hollis code. Dot com forward, slash shop and find out all about my favorite practice turned my favorite product and, if you're, not in the market, by remember that episode. Seventy two of this podcast gives you the exact step by step so that you can do it in whatever note book you have laying around for free you not to buy a product, but you should be doing this daily practice. It will literally literally change your life.
Do you need a morning routine? Well, I guess I should ask: do you have a really great morning, routine? That makes you feel strong and powerful and ready to take on the day. If you don't, then I gotta tell you about free order. Gift for girls, stop apologizing. If you grab the book before it comes out, meaning any time between now and March, twelve and you go to girls, stop apologizing dot com and enter your proof of purchase were sending you a freebie fifteen minute video on my own morning, routine and how I built it as well as a pdf workload that you can download and friend out, to create your own morning routine. How do you start with intention? How do you do something for your faith, for your focus for your body, for your heart? Bees are the steps that I took to getting healthy, both emotionally and physically, and if you don't already have a routine, I love, I think, you're really gonna love this. So if you're gonna grab the book anyway, you may as well do in advance and get a little freebie. Her all stop apologizing for dotcom. Go get the good stuff! Welcome to the rise. Podcast, I'm Rachel Hollis and I built a multi million dollar media company with a high school diploma, and a Google search bar each week will be sharing tangible direct advice or inspiring interviews with this same intention. These are the tools to change your life. Are your blogger? Have you ever dream
of starting your own blog well, this is the episode for you today I am chatting with my girl Amber Camp about all things blog from de I. Why, too, can the day when I was making casserole for my kids and putting them on mine were talking about the good, the bad and the business side of turning your blog into something great, I hope you'll love it as much as I do, hedgerow hey hello Rachel. How are you doing I'm doing well? Undue army face be you're. Talking to you for our guests don't know you yet we you tell us who you are what you do and how you got there. Absolutely
as a final little story, I my name is Amber and I am today be creative girl. Behind a d I blog called Damascus love. I have always been agreed a girl. I have not always been a creative person in my career path. Originally I was a child psychologists, and I ended up on that path, because I kind of lived. I a life of what I was supposed to do. I was told I from a very early age that, like you go to school, you get. Degrees you Get a job in the job they pay the insurance and pave the fora. One k and all the thing that on paper phallic a great idea, but that's what I did. I am I grew up with my mom and who the single mom and she raised me well, but that the affected, so I am I went to school. I did all the things I went to school that I went to college that I went to graduate school and got my
de in clinical trials. Psychology- I guys. I was never terribly passionate about it, but I didn't know them and a third person, and I can well Something to do. I can typically do it well, so I did that and I I got my ph dot d. I did all the things are required which include residency and all of those things and ended up working for about five years as a child psychologist in my report out where I live now, and really was not happy, but also felt like that's what I was supposed to do and that's what you know of beauty people who have a Phd in Michel technology is developing. That's really great thing back to me, a just war all that great or meaningful or fulfilling. Most importantly, so, as I was working as a psychologist. I started a blog about crafting because that was my hobby and It was a kind of what I data my off ours. As soon as I got home from work. That was a thing I was excited to do was to craft things enter make things, and
I will truly, I started a blog on day one, I decided what I going to call it a Monday data. The thing was lie so, but that's the best kind of block that the amount aforethought that went into it. The started as a hobby of a place to share the things that I was making and at that time a blogger, certainly popular, but there wasn't a kind of either the title influence, Where did not exist and I had no intention of making any money off the thing I just would like this will be my creative outlet, but over time, took up a picked up, speed and picked up steam, gay the following very organically, and I eventually decided well, I guess I can turn this into a job and honest honestly,. The reason I decided to but maybe I can make this shift was one day. I got this email from a company that wanted to work with me and they
watch out for me in the inner all they are like were short on time, so we want you to do six posts and we're gonna pay you, eighteen thousand dollars colonel many tat better. Let me tell you that eighty thousand, I mean eighteen thousand dollars. When you ve not been making money much money, the blogger, it sounds like you can move mountains and change lives. So I think, and I said well, if those people with marketing budgets like this, I mean that I'm not eighteen thousand dollars make make the salary- and I just need to find that those those people and avail myself to those opportunities so after those opportunities, so that when I decided that would come in the back of my mind, plan to eventually believe my job as a psychologist and pursue a full time getting as a blogger. Whenever you want to call me, create content creator, and so I did
and probably about a year and a half later after I had my fun and was feeling extremely overwhelmed by the role of mom, blogger, psychologist, wife, all of those things I kind of ass- the point where I just couldn't: do it anymore? I had saved up a year, salary by that point, knowing that if I left my job and never made another dime there, I had one year to figure out if I could be a successful, Nino entrepreneur, and thankfully, a year later, my business with continuing to grow into thrive and I was able to, continue doing what I, what I'm passion about, which is getting people that happened to their creative sides, that I believe everyone has. We just need a little bit of help poor little Niger little direction on finding. I love that you know I was a blogger for years and years, and most of us were to fall into it hear about it? Other you see other people do you, like. I was saying like I do crafts, or am I can make up,
recipe or I can fill in the blank an issue The thing that you try, it is very rare, to be able to make the living in the way that you were able to sit have come out of the gate pretty quickly with that kind of money, because you know there's plenty of women who do this, who have only ever gotten paid like in product or yeah. You know could unquote for exposure. Oil grimy right, we ve talked about how I can not be my bills with exposure they actually like. I can't be no past staff with like free shoe slept, That's not going to do anything for me. So how did you know cause you, and I have a very similar story in that company reached They offered to pay me money in it. For me, it was two hundred fifty dollars, so it's not your level I knew I am as soon as they offered it's me. I was like this is a job I give via just figure this out, this is a job. So how
You know that and then how did you take that and start to apply that to try and find other clients? So to say you are so much more unthankful than I am because when I was getting pay the two fifty for a job. I just felt like I dont know if I can make enough to fifty to make as viable and it took that eighteen thousand dollar number two really like be the wake up call. Once I got that email, I think what allowed me to row. Ass into a full salary, enough money to be worthwhile to leave? My job was the fact that I worked for free and had worked for nothing for a long time to where you. What I like to help people, if you work for free, which I think a lot of us do in the beginning of our business. For soldier, because there is value their when you're starting if you want to work for free you choose, who you work for free for, like? Yes, you
everyone every brand, every everyone out there to. Free content if it good so the producing free content? Don't get the free opportunities to come to you go get them. Code as soon as you say, I'm willing to do at Lindsey here's. What I think would work rate for your way out of here. I think we could partner in this way and what I'd love to have an exchange is for you to post its content on your interim or Hughes ride like I'd like to receive this product the people want that deal, you really have a lot of power as the content creator, fine, who that person is for sale in my case I blogs for about a year to four Martha Stewart living continue doing that into perpetuity. Could I knew that that would like working for free was not gonna, be a great for me, but I didn't know that if I were for free at random, for free for Martha Stewart then work for free for the poorest.
But you ve never heard before, never in don't plan on spending any yeah, yeah yeah, and I think for me that I got so many of my bigger clients later on, because I would just create as such wave your listening to this year, not familiar with blogger Worlder, doing escalate getting or any of that kind of stuff is typically you don't brand anything in your posts unless you're getting paid for while there are products that I just really loved, and I only man I wish that I could have this this brand. My client and I would just put them in my content over and over to your point. It was good content, and so first their social media people start sharing and it just, would it evolved and above and finally it was like hey, let's work and you get that opportunity and you just knock it out of the park and its win win, because your audience knows it your huge fan of Puma, so there
unused to seeing you talk about how much you did the bran and now you're getting paid on top of it. So the exact same thing. Yes, taking the things that you are like make an I know, physically, I will sit down and write a list of business this is what my dream collaboration would be. Your bees are who's the people that down the road. I want to be working with on a long term basis, and I would write it down and if something came along, that was aligned with getting to those brands, and I would take it if it wasn't that I said no, because you don't have to do everything that comes across your desk of a double align where yourself coming. So you have you to remain and even a blogger, for how many years content creator of Romany. Yet we have no girl. We can call me what everyone there's no real tight over. There My blog has been around for about six seven years, I've been on my own doing it as a whole. I am job for a little just under three years.
Hey all our next women's conference is only a few weeks away and if you have never attended before this is the events that will change your life rise is a three day: women's personal development conference, where we laugh until we pay our pans and we'd have about our things and we cry and we find community and we create the road map to changing our lives or our businesses or whatever it is that you're working on. If you want to find out more your curious, what it's all about, I highly recommend you go check out the intervention and see what our community says. You can hear it straight from them: it's at, let's rise, dot, co and, if you're looking for the next one, it's happening in Toronto. On March this through the seventh that's Toronto March, there, through the seventh check out all the details at the Hollis co dot com. If you have been looking for a nudge, if you have been looking for something to kick start change, I promise this is the thing and soon so I'm curious about this. This is baby deeper than we're supposed to do.
In our time together, but I mean I water yeah. I was a blogger for a long time and I have a lot of friends who, bloggers and curious at at that amount of time doing work at this level. Are you still, excited about it, so passion about it. Does it feel as fulfilling as once? Did we only a guy good that mail you're doing the right thing? I mean let's that's what I'm asking? I exactly I mean and ever being honest like there are Dave and we're just coming out of a fourth quarter, which is you know that the last dream, the year, I'm we when you did your ninety? They challenge and the time here is very, very overwhelming, and so it can be like a time when you're like what have I done with my life, why? What terrible terrible choice, if I may, by it big You're, absolutely I mean there s
for me, you know not everyone. When I tell people what I do often people say like oh, I would never want to do that and I'm just the Thirdly, I now know that this is where, supposed to be in, and I never considered myself an entrepreneur. I feel like that. Words was not meant for me, long time tat I felt like that was intended for people who Had it all figured out in like new the ins and outs of business and were very savvy in that regard, and I didn't consider myself to be now but I think what I ve learned anything what anyone listening lightly, maybe feeling of that. For north. I think part of the reason we're on is: can we are constantly figuring it out, and there is no point at which we haven't figured out enough. What entrepreneurship really is- and when our uncomfortable with that title, because I know that's what I do, what I do, but I continue to be passionate about what I do believe it We haven't you in, and anyone who, in this kind of industry we have is really unique opportunity of reaching
far more people than we can ever reach with a broken water store, apps and region, people in changing their lives and whatever medium that may be. For me, that's that's crafting and creative. So yeah I mean the messages I get every day the emails I get every day from the people who are inspired by what I do. That's what keeps me so so I did about it and is it I mean I know you have in your contents, amazing, if you guys are already following amber on and scam, you need two. That is how I do I like. I just I don't even know who tat do or how I found your feed, but that was how I came across you in the first. Was your feet: Orange ass, beautiful, but is it an beyond the content? Are there gif products
somewhere that you hope to go yet sister. I love these, be. I think the answer is yes. Let this past year, two thousand and eighteen was last year you nominating s, wasn't with a pretty monumental year. For me, am I last year was honest, show called making it, which is on envy. What was on a museum will continue beyond anything hosted by Nick. Four men in any power. It was really the first the time of the craft in competition show, which does not really exist, on network television, much less prime time that we're television and so if on fees and one about show which kind of you know, pushed me too, a little bit like to be the next level of what I do I I'd like to think that, with the shower, without the show, I would have reached kind of some more of my goals. I do think it gave me the knowledge that I needed to do a bit quicker. I so am because of that I was afforded
meetings and opportunities of people that I dont know what have taken my hall maybe if we want it is there will be a dumb ass were proud of wine. Launching a fool. I can talk a lot about it. I haven't been announced officially, but it will be available in this. Actually, Rachel is the first, I'm talkin about a graphic cry. Warm congratulations! I now it's crazy! You fear when you feel Amory random, whatever on product, which I know without the feeling tat it Vince it's like white beard and hurrying yeah, so odd yeah. You know the reason I ask is I it's a very interesting thing for anybody list who is a blogger specifically this is I think that has come up. Over and over and over in my life I keep getting to interact with women who are bloggers who are content. Creators, and I was at a conference two years ago, and I heard some one say something that change.
My life and my business forever, and so I am I like I'm like I'm in a key, giving this back to other women who are blogging, which was you know like to know, reward style like to know. I asked to remember yes, yes, so the the woman who built that company her name's Amber, I kit I can't rural ass David, so terrible. Her name's amber. Yes, I'm not I'm not just accidently same as they name her name's Amber and if you ever have the chance to see her speech, you have to take advantage of its super like whip, smart. So rad she was it. She was a install grammar blogger and she would Sir Outfits and she was noticing, like man when I posted, like all my oh, my followers going by this. Why don't I any money for that, made up? It rewards dashing it outlines Noah. Now it's like this massive company, so in any I'm I'm watching, heard a conference and they asked the question.
As a blogger in the audience. What is this? What is the one thing you would tell them that they might not already know and she's. If you have brands that come to you and pay you to do certain kind of work for them and the same brands who have the same kind of product, keep coming back over and over and over the same product categories with you. If, you do not have that product yourself, you are, you are an idiot I need you to sell that product to your fans or they don't have a business. So if you had that product you sold it to your fans. Now you have a business that doesn't rely on someone else, paying you and I was like wholly crap. I like you in that conference, and I was like what's my product- was my brought it what's my product so
I love. I keep asking personnel back on women that a meeting whereas via yeah, is that good cause. You sure think what it will. I just I'm in the middle of reading a book that you like we have read before. But if you have enough someone else haven't. I highly recommended a blue ocean strategy. Oh yeah, no crazy! I did this is it's an old book and I have been that we have now for you, yes, and that he said the. What are the odds of that? That's bananas you know. I think I was listening to another part I dont know. I heard someone also talk about anyone. I've been reading it and What I love is that it has been so many applications now to this new crop of influence, earth who are building businesses- maybe that's life becomes a popular but in they minds what Amber from light to know. It said about creating the product that needs to be done. It is also, I think, big
being savvy about. What can you do to differentiate yourself from a product that keep coming back to you, because I for my own products line, we creative on how to do. What I've, what I've seen done and what I have done in the people to have been coming back to me too, to Morrow their product and then taking it in doing what I know needs to be done with it, but no one else has done yet evolution strategy talks about how those changes can be so minor and so small. It's a matter of, I think, what examples is blow bar where they just took. Going to a salon and shrunken down to just getting a blow out. So I cannot allow you to rethink the wheel. You just me to rethink it enough to offer, your audience, who you should now at this point so well, I'm someone but you just like it's just something I just a little something missing or needs to be added unison,
Thing that I am a love to hear about two, you dont get to the place that you are in your career as a content creator unless you professional and one of the things that I went back when I was in my content creating days when I think that aims to hear from the marketing agencies that we worked with the brands that we worked with was like. We love this fog and we want to use her so sadly, but she, MRS every deadline, sheep, doesn't you know, do it to the specifications of the clients need. So do you think that that's been a part of your successes that you understood this was a business. This wasn't a hobby to take it seriously. Oh man, I'm so happy out, because one biggest struggle has been I'm hiring, and it's too. Old, because wine, I have a lot to learn about hiring and have really been trying to dive in two ways to educate myself about that, but secondly,
it's hard to higher when your job is to to create that looks, pretty looks fine, but necessarily convey the hustle that goes into absolutely everything you do because job because it's rainbows does not mean, if not hard Jeffrey. Is that really does not me. We didn't have to fix the other ones to get the right way that no way I'd cloud just because its Rambo, I mean it's not hard. You should put that on a shark in good. I, like your style than your website. Very often we got a, I think, Ai Weiwei, but you know I I often get people whose day I would love to work with you eddie you. You will find me so much. I'm you'll be a part of what you do in a studio every day. Often is a red flag and I think it's something that for other people who were in my position of a b, the hiring, are looking for for people to work with the red flag. This there. They are not quite at the point of understanding that, if a business,
an effort every pupil, glitter I throw along to cards back. There is an invoice, there's a whole bunch, a quick. Look. There's a million email to go back and forth negotiating raised. There is updating media kids. There is web design of ass, the others all these things that are not pray by their very much. The things are going, making this a viable business. I often I I, when I speak a little, perhaps a conference is. I often say that you know a hundred thousand instant growing followers a business dynamic, make a business plan in is what makes the business and there I just reading an article or layer about a girl who has made me more than million followers? I don't know but continue to fail when it? so the business and so yeah, absolutely to answer your question me now the best This is why Keith he for life on around here
and any just because I dont show it does not mean it's not happening after it was fun so I did for the yesterday. I did a coaching thing. All day and in the afternoon it was business coaching. My first time with this group of people and I never coach some business before and unlike I can teach this crew anything And the thing is, I knew what they wanted. They wanted out or a romance to ram falling, they wanted. How do I make a Youtube, video, LAN, listen two hours talking about the difference between revenue and margin and how you focusing on profit, and how you make some money this year and how you have your overhead and all of these things and it was like that I could tell I mean I know his life and I could tell him I'll dang they're. Not this is not clicking for them and a cabinet. Explain it and re explanatory explain I am like look you guys. I know that I could have like someone
other people on minor could attack the fluffy stuff and you left your men like ok, call. I know how to go. Get twenty new followers on my social, but that's not Gonna help, you take your family vacation this summer. This ongoing help. You make your car payment if you want to have a business. It is like this how I started it like. You can have a business Are you gonna have a hobby but but their two totally different thing? Yes and areas there are and creativity and what you do and what I do in it so fine and what a blessing that we get to do this we're a job, but this we gonna make some money cause our families counting on us yet you can't. You know the the ramping thing I always like. I can't answer Emma highlight real. It really is like me showing you the best of what I'm capable of doing. But I always try to use my instagram stories as a place to show the realness and keep it one hundred with everyone, and I feel like if you're not showing up on Instagram. Looking like you crawled up out of a
vending machine Gavin. You are not doing their right because there her thin working behind every image that you see. There are a hundred being on the cutting room floor behind every image you see and their them being Rhine and Your point is so good because, yes, the at the feeling, you too, in order to turn it into grim account. You need to take leg. One by one year. You can't expect that in the end, ram following alone is going to carry you it's the business marks an and the know. How that to make you you know, gimme the longevity. Haven't you just IRAN following me in the grand scheme of thing, but money this is due in gray. It's doing just fine, so you can
assume wine correlate to the other directly will end. I think another track that people fallen to and that space is assuming that, if you have more followers, you're gonna be able to make more money on if you are getting paid sponsorship or post or something along those lines when the reality is that you know the back, there was now there was a time there was the wild wild west of a blogger where I mean brands and marketing agencies were throwing money around like it was confetti like you could get it there. Smart how their savvy they're not paying for just will. She has a million followers they're paying for what kind of engagement What kind of a community do you have around? You d have a community of people that do have influence over that. Yet, rapidly, and that is not yeah, it's not something that you can stop. Your fingers is certainly that you can buy that takes time and energy and effort
of you serving your audience in a way that makes them want to show up every day, and I I can tell you in my own experience. Very specifically, I've been told by brands that We don't hire you Amer because of the numbers that you bring. Your numbers are good, but they're not the highest. We could find we hire you because of the voice, that you bring of the personality that you bring, and we know that people are engaged with that. So I think to translate that anyone else who may be in this in this industry don't be afraid to show up and be a hundred per cent yourself. Whether that be getting more comfortable in front of a camera, I think being for me being in comparable, the camera has helped me grow. My business, probably at least a hunter tenfold like talking to vote on I'm offering something that Lothar well. Aren't you comfortable doing so there
something holding you back from from doing their youth Instagram stories or just use your phone in general, we weren't we live in a time. Are you do not need a producer or, if at the camera to became already? Ah, you can do lots of things to get yourself came ready, and I know my felt being able to be a hundred percent myself and be the same person when you meet me based a base that I am when using your camera has helped me grow my business and engage brands that may have otherwise not hired totally, because I think you know I do believe when, when most of us are in this in this arena, We do tend to go like oh, I'm gonna be, like I remember when I was coming up in blogging world and we were redesigning the website. I was like I wanna be concealed. I'll write. You know, wait a second, I don't you I we may or may not used, but I'm not kidding you when you said that sentence out like opera What can we also everyone of tackling attire?
so gorgeous in what she bore. I mean, oh, my gosh. You know as she was the thing that we all wanted to be a wee. Why, with and so we'd like from I definitely try that guy attempted it and Camille has her own very unique Sal. That is very young organic to her. It's who she is an me trying to be camille- will always fall flat because everytime you because I'm just now I've things way fancier than me and more basic law and, like you know, it's all binding and it wasn t until I funny to because your salary so unique in its deftly, not Camille styles, either become your style. I recall what right we all that she just like she was the personnel and now you're way her living room in Smarty second lying. I know I know that
The irony is same as you and I really started just be my weirdo. You know self it was like when I would. I would be trying to make a recipe that I had heard about and then halfway through like destroy like on accident, I burn it or I do it the wrong way and have a fair Oh- and I just like show I'd, show the picture and be like you guys look. This is what happens when you could give it that temperature try it again and I bring it dollar twenty five degrees and see like me, being authentic. Instead of being trying to be so trying to be Martha Stewart trying to be too, Perfect was when I found my audience because there were fairly women who are looking for myself in your style and me ass, his marthas, but we all have our own peeps in your peeps, can't find you unless you're being yourself and with funny? I mean if we go back to tat of our bottom line of running successful businesses while engaging the people that are important to us. I asked that by being a hundred percent, my thought- and I mean that mean
narrative. I show up looking like like who did it? Do I like looking terrible but by being myself. I I'm engaged people who have absolutely no interest in what I do, but only follow me because of my ridiculous stories or because my fun is being you know, is yelling one day or whatever may be. They follow me because of that. But then, because I talk so much about what I'm passion about, which is creativity and crafting, eventually, I kind of like forced them to be, of the tribe and force them to be a part of the tribe. Not only have I hooked them, one of kind of light. My group of people, but like we will try to make a garland for my Valentine's day party or maybe I will try to make it all back and then I didn't really reach my mission, which is to get people to tap into the heart of himself ass, a rat
so how? What is your production look like? So how often are you you're posting same day and yet so I'm a typical day in the studio can look one or two it for me. I might even coming in and I'm a typical day in the studio. Can look one or two it for me. I might even coming in, and hands on creating thing whatever that may be like today, sitting in your own, just crossing you, I'm making a giant Valentine's day wreath to show you how to make hard she breathed out of them like Postal born so that will be involved in two weeks or so I tried to work on a two to three weeks: schedule ahead of time for that I work can have in advance that bar. So I know what's coming up in what what we need to be working on, to push that content out on time so becoming in the studio and working all day, just literally on making things and then the other part of my my
responsibility, a them heavy administrative and about content, which is on the schedule any photos, Youtube, video issues that need to happen and saying like the editing processing, come that way, it should, or just riding up contents writing blog posts. Scheduling, content to social media tat, I used to different I'm resources. For those which I think for me changed everything because it is allowed me to clear my brain, which feels like often a just a thundercloud of chaos. I use something off influence on it, which is software that allows you to safely and editorial software at editorial counter software that allows you to once all content have gone, live you can play. Any url so like the euro, foreign Instagram, Post or the url for Facebook lie or whatever it may be, used.
If you are out into the software and then it will give you a report on reach an audience engagement all in one place which is emerging because you don't have to jump around to a bunch of different places to to get that end. You can also share that information with any brand that you're working with I'm. So no for me when I do a campaign I just and rapid. A campaign right now with public's supermarkets, and I'm just gonna send them that influence or kit fight report vile and they will be able to see all one glance at forget of how all of the content performed on every different platform. That's all that's one thing that I use religiously and in the end and that I use is called lonely. If I don't think that, if anything particularly special, but it is, it works great for me, I think there's lots of other tools like it, but lonely the scheduling at that like a counter, so for me visually it works and you can play in
all of your dear friend so again going back to the public's campaign I can put in one post for the public's campaign within that host. I can make sure that Pinterest, Twitter, Instagram Facebook everything is edited as it should be, and then it will automatically push everything out two of those channels which for me, has been a huge lifesaver, because I really my eye excited about the creativity and the engagement with my audience and by having those things scheduled. I How do I know that their diet and then put my efforts back into stuff. It really matters to me, love that I love any sort of short cut unlike the queen of being on stage talking at a conference or something and pulling out my funding, be unlike ok, here's the acts that are used to schedule, Instagram liars, the thing that I do for this, because I think it definite when I was coming up in business. It fell always too
You, like, I don't know like there was this club I did. I wasn't invited to download it and all that stuff- and I didn't know any of the things that oh yeah, though helpful for meat. You noted to learn, and so, unlike the queen of like this, is exactly We do it and it is now or yeah. There's no, I mean, maybe maybe I'm gonna find out wiersma, but I put myself out of business by being an overseer, but I am I highly doubt that that's going to happen, yeah Nolan, there's no you're successful. That means I can be successful. So, there's no reason that I shouldn't help someone else, get where they want to be an open, just like, I'll will stay out about these very nice, but I'm like room at the table for everyone. I do we tend to think there are probably more people who think that we should get a seat at the table.
Yeah there's room all of yeah a hundred percent, and I think that that's part of why having a distinct voice is so important. If you just like ten other bloggers, well, yeah, you're, you're, probably gonna have to fight for every single job, but We know that there are bloggers that have very distinct styles visually creatively in the way that they are right. HU, there embody and says, and because they so distinct it. It's not even a question. Four brands are like. Oh no. We know that we're gonna use. You know. Design love fast for this, because she is the exact aesthetic that we're looking for for this campaign, so right What one one quick thought on that, because last year, writer on this time, sat down on a five hour flight
come on the flight and found out you don't have wifi and when you feel like a whole world from going around, you have been so much down and then you can like dream and plan. I kind of love, I kind of love. Those lights why, when I find with that moment, when I find others no wifi, and what am I going to do with myself? Well during one of those flights last year, I sat down and did something that I had wanted to do for years, which was right out the manifesto for my blood and I feel like it's an exercise, even if you never publish it or share that it's such a hopeful exercise to just right in sentence format. Line by line what it is that you're wanting to accomplish with your blogger, your business or whatever may be, and I found At the end of that manifesto, I had such a clear vision of what I was doing and from there on. I knew that every piece of content I should I share should speak back to one of those This is about manifesto, going back to what you got lacking back at what you thought of them. When you have
the vision. Rand's know exactly what you expect from you and and when they need you, they know that you are the only person who can deliver yes Amber Camp here. Yes, thank you for your wisdom and your time, and I feel I a bunch of people who alike have always wanted to start up. And this conversation they're gonna, be like yes I hope I do to just do it. It's a block. It's not like you're, not buying real estate negligent. Literally, you can started for free right now. I don't have to have it all figured out because girlfriend I don't have it all figured out at all. Lulli may have same here and by the way everyone's like oil. I wanna do is that you know it's gonna sack. Where is this gonna thought? Oh, my gosh log sex at the beginning, you know, what's if I've done such a good places to closed, because if you ever want to feel better about where you're starting just go,
to everybody's first Blanca. Every wrong you love and go start with mine, the first House, its euro, and I thought of starving with amazing guy you're, like all this is really gonna get up, and now I am I got. I shall give the disposable camera literally like us, pointing shoe camera that I don't even think works than he more like go back to everyone's first blog was to give yourself some perspective, because the all started somewhere in some were usually did not look after and hay. People are loving our conversation and they want to get to know you better. They deftly you volume, Instagram and check out that block. We tell them where they can find you online. Absolutely can finally, at the mask love, that's d, a M, a s, K, L, oh, we all do you fabric and patent lovers. Other Damascus is in fact that pattern that we all love so much and if the same aim on the web on Instagram on Facebook, every social media, China will be the same. Awesome hedgerow thanks for your time
super paint with no great haven't. You have a wonderful day, hang out on more than just as podcast, which means that the next time you run into round or Facebook or Youtube Peter and Type Rachel Hollis into the search bar and check out all the fun things we have going on. Your favor plan for the very first day of rise is on your past. This today is on your future, but I realized I was leaving something really important now so for the first time ever, the added on an additional day to arise women's conference own your presence
this day is devoted to health and wellness and not a diet or an exercise plan. But how do we do our body? How do we take care of ourselves? How do we change our perception about who we are and what were capable of we're going to dig into an entire day to talk about it. The speaker, lineup, is incredible. It will be the most motivational day of all three and
even though the conference is sold out, you can still get tickets to this day, Minneapolis or Dallas just head over to the Hollis dot com and click on our that task to find out what information, if you need to change, and this year, I think you do start with this.
Ladies and gentlemen, did I mentioned I have about coming out here's the thing. It's called get out of your own way. Sceptics guide to growth and fulfilment and we're, the priest cell window of windows. I am Sir were excited about having written a book for both men and women about this twenty lies that I once believed that were keeping me in my own way. I have written this the perspective of some one? That is totally differ. From Rachel Hollis, even if the format is somewhat similar to grow wash your face, I wrote it from the respect for someone, who's been skeptical of tools like this book or even the park you listening to for ever and ever its through that lends that I'm talking about the ways that I was getting in my own way and I think in covering the truth behind those lies. Not only
help me get out of my own way. It help you get out of Europe's. There are two ways I want to say. Thank you for preparing this book. I have created an e course. Unequal. Yes and Eco. Sixty minutes each course called finding your. Why it's a fantastic resource, It's available absolutely for free right now for having pure of the book if you go to get out of your own way. The book that calm right now and follow the problems not only we get equal ass. You can hear the first thirty minutes of the book, and get out of your own way comes out March. Tenth, I'm super super excited about it, get out of your own way. The book dot com hit that link follow the problems, and I appreciate your support.
Transcript generated on 2020-02-16.