No one likes to feel stack, especially by your cloud. But the IBM cloud is the most open and secure public cloud for business. It can manage all your absent data anywhere. Smart loves problems, IBM, let's put smart to work, visit, IBM dot com, slash the you ve heard of the Heroes Journey, a framework for class. That's been used for countless movies and stories, but have you heard of the Heroes Journal, Today, stories about to friends who create a productivity journal uses Joseph Temples heroes journeying as to make progress towards your goals.

The idea is that, if your goals are re imagined as quests as you come closer to achieving them, you become a hero of your story. Welcome to methodical school. My name is critical about how excited to say that this story is that listener. Success story from somebody who's been with us for about two years, not listening to the programme on a consistent basis before starting this project. So sometimes good ideas take I'm- and this is a really good one- working together with a friend they raise fifteen thousand dollars on Kickstarter, learn about manufacturing and completely sell out their first one of journals to re views There now working on next steps in building a sustainable venture Remember, there's a project waiting for you if you ve been out there for a while listening you're, not sure what you're supposed to do. Next, you like I like ideas, but I haven't found mine. Well, don't give up, because the answer is out there somewhere we're going this. The heroes journal helps you make progress towards your goals. Episode is coming up in just thirty seconds statehood.

A lot people use setting journals to help them stay on task Nick

Ella was no different, but he's always been disappointed by the typical journal was boring and uninspiring. They all look the same, always included the same. Motivational quotes, subscribed, closet, nerd net thought that he could spice things up. He was a big fan of Lord of the rings and imagine that he could design a productivity tool that pay homage to the story rubbing in Kyle his best friend from college. They decided to produce a nerdy version of Gaul setting journals. What had once been considered to be the domain of birds was now popular culture. Just look at STAR wars, Harry Potter in game of thrones, the two- it always loved great stories. They believe that this could be the opportunity to create a goal: guided template for someone to live out their own, a great story. This was a concept developed by american literature, Professor Joseph Campbell, who termed it the heroes Journey having been used by screenwriters from superhero movies to childhood, classic such as the lie

king. This was a model that definitely connected with people. The only question is whether it can be applied to journals as well. That's the idea of the Heroes Journal coming up with designs, making Kyle had great fun and bringing their imaginations to life. Nick even consulted his high school english teacher on the idea, the same person who had taught him about the heroes journey then a commission to help of a designer they found on up work to make sure the artwork lived up to their high standards, but that was the first step, but no business experience of any real projection of how the idea would perform. Nick and Kyle decided that they would launch the product and kick started to see if there be any interest with the help of an ally, mutual friend who had experience with digital advertising, their strategy was to build a list of email addresses they could get to support their launch. They achieve this by writing a series of short blog posts, as well as designing a personality quiz that match people to specific heroes. In folklore, P,

take a quiz with only be able to get their results by giving them their email address. They brought traffic to their site from Facebook at one thousand five hundred dollars an hour. Tisements gave the duo roughly a thousand email addresses. This was a base in which they would generate additional momentum. Putting together the campaign. Video is the next step. This text effort Kyle, flew to Seattle to make it with Nick. The effort proved to be worthwhile as the Heroes journal raised over fifteen thousand dollars, even though they just ask for ten thousand dollars is allowed them to make their first book quarter from manufacturers in China. After fulfilling the Kickstarter orders, they were left with seven hundred journals, which they ve listed for sale on their shop. If I store these flew off the shelves as well, the Facebook ads they purchase paid off, even though they have little experience in this space testing markets that range from high achieving young professionals to Harry Potter fans. It took time for new can call to discover the demographic that would be it

acted to their product. In the end, those adds pay for themselves as revenue on the journal brought them three to five times what they spent the designer for the artwork geographer for the video advertising and manufacturing costs added up to around six thousand five hundred dollars, which was something that the two friends were prepared to spend. Even at the idea didn't take off obstacles included. There first run of journals arriving three months late and I even had a temporary scare. The shipping company have lost their package, but with their product price it forty dollars, the two friends have since pulled in twenty thousand dollars from this project,

and now they're ready for round to having re ordered two thousand journals. In many ways you could say that nickel Kyle have embarked on their own heroes, journey building their side. Us all the answer. The call to adventure crossed the threshold overcame trials and tribulations enter the dragons layer capture. The treasure hand returned home to a changed world ready for their next quest. Very core project. They congratulations to Nickel Kyle. I mean the here external first of all great name. Fantastic mammoth can't believe nobody's done that before and I see under Instagram that they have it trademarked. So could I get there cuz thinking, I'm also doing a good job of that Instagram account sharing the journey with people showing the different page proofs showing a photo of a huge pallets. You know when the journals first arrived talking about when they're, so

out of that kind of stuff, so that Europe can sharing the heroes journey of making the heroes journal. That with people who are following along, which is great, and they just want a practical note. I had this comment in the story. Traffic to their sight came through. Facebook adds where they spent fifteen hundred dollars in adds to get roughly a thousand email addresses, that's a pretty good rate, they're, paying one dollar fifty cents for each email address and not every person's going to convert a course lot of them won't. But the ideas when you're targeting the right markets weather, is achieving young professionals or Harry Potter aficionados, or something different? The idea that you're going to get a lot more value than you spend and in their case I think they got you note three or five times, but they spent. So now, it's just a question of okay. How can we make this more sustainable? Now we sold what a thousand journals your three hundred through Kickstarter and seven hundred and our own. Now the reorder is for two thousand, so in some ways you Now that the heroes journey is just beginning for them, but I think that after a pretty good start with this initial success, awesome

As I said, we should take a look at an initial notes. Page inspiration is good, but inspiration with action is better notes. Page is sawdust school dot com, slash one thousand and for one zero zero for thanks so much my friends you sure you're subscribed. Much more is on the way as we continue to level up. My name is critical about. This is side us was poor. from the onward project.