when people think about starting some kind of business. One of the first concerns they often have is about risk. A lot of my work, whether it's in my book support recital school is about helping you frame and reduce that concern very often what we agent to be risky is actually quite safe and what we think might be safe could actually be risky, such as you know, depending on a company you or corporation, or a government or organization for your economic wellbeing that is risky. You need more than one source of income, which is what sort of fiscal was all about. So today I want to introduce you to a concept called the power of reversible decisions, all dissected, a bit more theatre. The episode short version is that if you choose a project that allows you to change course, as you go along you not locked in, then you can reduce your risk even further in the story here. A lay off and lifestyle change.

The journalist to build a Kindle E book empire, cracking the code of Self Publishing. She now earns up to seven thousand dollars a month, publishing niche ebooks, and I have been an author myself for a decade, but since I dont publish books this way, even Lord a couple of things about Kindle direct publishing that I didn't know previously, there always things you can learn, learn new stuff almost every day, as I work on these episodes for you so glad. You hear my name is critical about. This. Episode is coming up in just thirty seconds. Lay off, please journalist, to build Kindle Epoch Empire We are now going to side hustling. For the same reason, some of us want to leave our day. Jobs, others just one extra income for Kyler gardener. It was all about having the freedom and flexibility to go where she wanted when she,

It color into bachelors degree in journalism from Northern Illinois University and then snag job, as Rapporteur has an online new start up in Chicago. She covered breaking news. Local crime in human interest features she liked the work, but something was missing. So she made a big change signing onto a customer service role that involve three months of training in Vietnam before working as a remote employ she got the freedom she wanted from that job in work there until she was let go good thing. She'd already been cited slang for nine months. It all started with a co worker mancala found out. He was making one thousand five hundred dollars a month. Publishing Kindle ebooks for interest was piqued. He lent her one hundred dollars Kimball course he has learned from and she took the punch. She admits that most of what the course covered could probably be found on the internet for free but having an organised in one package made things easier. She learned about finding a profitable niche in

my senior Amazon listing procured Rex. Then she began to experiment running short: how to guide in the form of e books that she listed for sale on the platform it took six months and our first to ebooks before she made a total of sixty dollars in royalty its small as the amount was that was the moment. Kyler realised that Kindle Publishing could actually be viable income. Back home for the holidays and still working full time customer service gig. She told the first person she could her mom per month. Response was well start. What color learned in the online course was helpful, but an online course can't teach grit and determination that's the kind of thing you can only learn on the ground in Calais admits that in those first six months she had a hard time persisting. She almost gave up multiple times and only kept going after friends to stick with it.

Her background in journalism taught her about keeping to deadlines running quickly. She also found in accountability partner, who was also experimenting with Kendall Ebooks, and they had a friendly competition to see who would publish first, one of the keys collar discovered to publishing on Kindle is the importance of topical research, because the market is huge to make sure her title stand out. She looks for an underserved niche and then pays attention to the negative reviews for books already written in that field, nuts, how she does. Where's what people are missing, what they want that she can write something that feels that gap is not just about writing for the general market. This strategy finds people who are already hungry for what she's going to right after that comes the writing itself. Most first to Eu Bucks took her six months now because she's running quickly and because she's running short guides

more that in a moment, she can get one out the door and onto Kindle in a week is quick. Turnaround gives her the ability to conduct more experiments, seeing what works with which topic and then adjusting to the market. She often expense by running and guide. It's only about seven thousand words or thirty five pages. Then. If it starts to sell she can go back and double the size charging a higher price. This business model is exe Emily low risk. You might not be profitable from the beginning, but as well you ve done the right research, it's hard to lose money writing for Kendall, Carlist. First book costs were a hundred dollars and custom illustrations and then ten dollars per recover design. That was it So what are the results? Karla now has even more freedom to travel and live where she likes although writing about topics that she enjoys she's published more than fifty of these short ebooks since side also became her full time job in twenty seventeen, when she first made the transition nine months after she started, she was making three entered into

dollars a month, and now she makes between thirty five hundred to six thousand dollars a month in net income for a while. She considered growing more of a team to out source the writing in production, but now she says she generally prefers to do whatever she can't on her. Since she learned she doesn't love being a manager she's, not transitioning, the world of writing how to and self help under pseudonyms to writing fit, and under her own name, she's, already published greyhound at the grave site, a cosy, murder mystery and is working on group a suspense novel about.

It'll nomads trying to survive a nightmare in Thailand. If all goes well, it will be a best seller on Kendall. So I use this raises the topic episode the power of reversible decisions. This is something that kind of talk about TAT and our interview with her. She says with Kindle publishing. You can often change directions are subjects until you find something that works. So it's a business with many of these reversible decisions need to be locked into something. That's not working. In her case, she says, she's published evokes that failed terribly, at least at first, but then she unpublished them show some new titles keywords and covers then re publish them. Then they started selling so, in other words, its easy to keep trying different things

with trial and error. If you can find a business model, whether it's this one or something else that offers many of these reversible decision that you're going to reduce your risk, even further Alaska, if you enjoy this episode, is a couple of others from the archives. You should check out number nine hundred and six software engineer sells sixty four thousand copies of Anne of Green Gables. That's all about selling public domain works and then nine hundred and forty two paternal twins produce Passive, profits which is pretty similar to call is doing I just with different titles in a slightly different approach. Theirs, Something you can learn, there's always something you can try, there's always one more step to get closer to that thing, you believe in inspirational but inspiration combined with action is better. They shone out, including links to everything And here are at sight, school dot com, slash one, zero, zero, six episode, one thousand and six thanks. So much for listening, be sure your subscribed. My name is critical about this is cited school,

from the onward projects.