greetings and welcome to a brand new week of side, hustle school. My mistress, What about your host, I so excited to bring you a whole new set of stories this week of all kinds of people, doing something interesting, creative unconventional all with the goal of investing in themselves through the creation of a money making project yeah making projects. As we talk about here now. I have mentioned before that when I was nine years old or when he result someone that range. My greatest concern in life was playing video games, so I so admire kids these days, who are expressing their creativity in other ways, not that I can't play games to nothing wrong with that we'll get excited when I hear stories of kids already one whose whose pretty young who whose peers

usually do and stop stuff, but their focused on trying to start a business. When I started working on the notes for the story, I thought how this is great. Are listeners you're, gonna love? It features three young brothers who create frozen, treats to sell at St Fares in LOS Angeles. They don't do this just for spending money or even to save a few hundred bucks for a trip to Disneyland they're, making real money in a short period of time. In fact, they have made seven thousand dollars, MRS I'll, just within a couple of months, friends, listeners community, we can all learn from the next generation. They ve got something to show us and I'll do my best to show it to you. In the story it's coming up in just a moment. Some he had spent their summer with a break up the beach, but relaxation wasn't what the acquiesced brothers in your old Nazi Levin, you're, old, Judah and nine year old, Shiloh hadn't,

For their summer, the children of a tv and companies, your father in an artist mother, the LOS Angeles natives decided they wanted to start a business. Wasn't a huge surprise. They were taught to think as creators and owners as opposed to employees, and they knew that they have their own products. The market place one day, in fact, when the idea of starting their business came up in the spring of twenty nineteen, the eldest brother, which would be thirteen year old Nazi in aren't even putting his tones to use as a guitar playing street performer earning tip. From a city when he wasn't doing his homework, but now the brothers wanted to do something bigger something together. Storming. They have lots of ideas and influences to drop on with those parents in the entertainment, industry and family from Jamaica Haiti. They also spend a lot of time surrounded by music. They were drawn to hip hop culture

But authenticity wasn't there only requirement because being full time middle school students with a tight budget, they had real constraints. They waited on the idea of doing something with food, some kind of delicious snack, but but what they do. They get the money how they make it. Work was wireless things out of school, because I'm gonna tell you first, the product like most kids, the acquiesced brothers, love, treats but their diet influenced by their parents, of course, is much healthier and more full of real ingredients than most of their friends. They wanted to make some they would love as something to be happy to share disrupting the normal junk food. Snacks that are targeted. Two kids and young adults was also a must. The brother soon's european on making a frozen, treat everyone they knew loved Frozen, treats they sell your round in California. Brainstorming led to an idea for Jimmy pops, all natural beacon, ice pops name comes from the term jigging which in hip hop means cool or fly

working together. They use trial and error to create five original recipes. The process took about three months meantime, the outline more ideas and began to get their seven hundred dollars and start up capital together. They received an investment of a couple dollars from their dad, but the rescue from Nazi who invested money from his street performer profits. They use that money for supplies and ingredients, and also for their first small rolling vendor cart. Soon, their home kitchen became the centre of geeky pot manufacturing the boys parents didn't mind as long as that process included cleanup as they work to produce their pops. The brothers took marketing seriously. This meant clever, branding and strategic promotion. These self confident young entrepreneurs don't believe that scientific arguments or as they call it the tree hugger. Ouch works on younger folks. You can't just say hey. This is good for you. You should like it most. People agree that healthy eating, as is better for your body in the world, but this knowledge doesn't always drive people to make a line decisions

So from the beginning, they work to create something that kids and young adults would want to be part of not just as a treat but also an experience. June. Twenty nineteen, the acquiesced brothers took one hundred and fifty pops and their bending cart to a street fair and the ehler area, with flavors like Blackberry, Gordy, inspired by the legendary founder of Motown records, as well as other lyric inspired flavors, including Tropic like it's hot and George, a peach on my mind. Their love of music and hip hop culture was evident throughout and like a platinum record, the jig pops we're a hit selling out quickly. The boys were ecstatic and immediately work to set up their next event. In the first mine, the brothers earned a cool sixteen hundred dollars in profit knave since continue to build from there, but not everything has gone perfectly sales weren't a strong on their second outing, which meant wasted inventory. This was a reality check for the young entrepreneurs, but

and ass, the novelty of their first day in business, we're off. They were undeterred. They knew they had to become better salesman. Instead of just waiting for the customers to come to them, they realize they had to walk around, engage people in conversation and refiner pitch the jackpot team learn from their early setbacks, and the future looks icy bright. In fact, to keep up is already earn profits of seven thousand dollars in the first three months of business. Big plans for the future, starting with dropping on a middle school to run the business full time await. Actually, that's that's not correct. I decided that in ok, you gonna stay in school, but produce year round sales events. The focus is vending opportunities that connect with our core values. Events that are not hip hop health and wellness and community building. They also pop up on random, intercept III corners as if their goal to make healthy frozen, treats accessible to all more long term. The brothers went to strategically skelter company with the goal of eventually securing an international partner.

Take the tricky pop brand global. While long lived, Jackie popped. This is the so called. I hope I shall check it out myself at some point, and this episode also Do me a bit of our friend, Carolyn Philips, who started a business called alchemy pops in the Dallas Fort Worth area. I think we had a recent listener or Peter case study up from her in one of the weekly recapture, but I was episode three forty one nonprofit employee cells, twenty five thousand gourmet ice pops, her businesses really growing as well, so maybe she's got a Texas market every while tricky bothers representing the West Coast and also was working on that first episode that I learned that popsicle the word popsicle is a trademarked term which is owned by Unilever. Apparently, so I always thought popsicles a generic term, but this is why everybody calls them icebox or something else

You can't say popsicle anyway, I love what they're doing. I wish them every success and hopefully will have an update from them at some point in the future blisters. I hope you enjoy this episode at least as much as I enjoyed making it. Inspiration is good, but inspiration with action is so much better to find a show notes for today's episode. It just go to status with school dot com, one thousand and thirty. One just want to encourage you to check out the chicken pop instagram. Of course, we will look up from there and I will be back tomorrow. Much more is coming up, I'm so excited to be able to make these programs for you to sign up now. For the day, my name is Chris Kelly, bo4 side hustle school from the onward projects.