they began to new month. It is the first of November list this up going out on a first of November as we approach the final two months of twenty nineteen, what a joy it has been too work on this programme. For you all throughout this year, I'm really excited about every coming up in the next two months. Now, let's talk today about boudoir photography, great example of a niche project ends up doing really well I'd. It came about after a divorce after a divorce, when a corporate banker wants to make a change, this banker, it always will it worked for herself. She was also a single mom now and didn't want to continue in the ninety five world driving in traffic to get home late and hardly see her kids, especially because they were still young at that time and having difficulty adjusting to the separation. Her family told her. She couldn't make money as a photographer

and our own divorce lawyer said she needs to go and get a real job. Fortunately, you didn't listen to that lawyer or to her family, because now this site hustle earns mid six figures to full time business now and she starting her next endeavour. So will look at how she does it, including how she uses her banking skills to reconfigure uprising strategy to where she now earns an average of five thousand dollars per photoshopped. Like I said strong story, lots of lessons here, we're in a colleague divorce leads banker, Tupac, Dwyer, Photography Empire. That story is coming up after this message from our sponsor Tyres smithtown her side herself with war photographer in the midst of a divorce prior to having children. She worked in the corporate banking world, but I gave her stability but also structure of the freedom she wanted when it came to being, therefore kits when she quit her job to raise her kids, she pursued art in a few different mediums mix

media artist sighing paintings at our chose. She also began playing around with a dsl our cameras she had bought after the birth of her first child. She would take photos of anything she could and sell prince alongside her paintings per year. She combined Two passions is both a hobby and a way to make extra money, but then finding herself nearly separated after twenty years of marriage and two kids Tanya felt lost she struggled being able to yourself as anything other than a man with her pending divorce. She was pushed into a new life chapter, the required her to find a way to support herself and she didn't want to go back to banking. The first inspiration was personal stumbling upon an advert, boudoir photos. She was tricked. She said yes, because she thought it was something that could be good for her while she transition to a new type of life. She walked away from that session with a renewed sense of confidence. Tanya then saw the opportunities waiting in Qatar Photography as a business. She already have the characteristics that would make someone want to hire

was trustworthy. She knew her way around a camera and was able to put herself in the shoes of her ideal clients, since she already had a camera and would only shoot on location, usually meeting our clients, homes or sometimes your own home. You didn't take much to begin. She committed to keeping her initial investment to a bare minimum, only spending money on thing she they needed her marketing plan was low maintenance, including a facebook, business page and a free website. How needed are first, three shoots for free before deciding on a price, although one chosen arbitrarily our first real client pater, three hundred and eighty two dollars a price she was, for the moon about. In fact, she went home and cried out of happiness, and then she went back to work since she was living off child support. She had to get creative when it came to sourcing props. She attended garage sales and looked on Craigslist scavenging four pieces to add to her collection. She bought IKEA Stools instead of posing boxes fabric from the wholesale fabric store instead of pre made, throws and foam core boards to uses reflectors as much as you.

Saving with her creativity, though, she still found herself not making much in our growing stage, while she hired a hair and make up artist, which is an important part of good work, Duggar feet, her fees barely covered the service and albums for her clients, though she had been gradually raising prices. She needed more net income, so she went back to her experience in corporate banking using those skills and began crunching numbers to figure out how much she would need to make this site hustle her full time work. She decided how much she wanted to work each week and how many weeks you wanted to work each year, then she cannot, but how. Money is needed and that, at the end of the year, giving her the average sale per client that she would meet with those numbers. She knew how many photo shoot you would need to book, helping her create packages at various tears. She made her target

sale. Her middle and most attractive package is important by the way, so I ll come back to it. At the end of the episode with these packages in place, her three or site hustle became her full time job as Tanya growing business. She also, I d get creative with where she could fit in the shoots as a single bomb. She would work after our kids went to bed or when they were with her dad. This was top when it came to sessions her own home said she could only host when her kids were away. A year later, she found herself dealing with repetitive challenges, of not having a studio and hit a breaking point. Studio over on would help avoid the surprises of working and others humps like unknown colors, furniture and lighting. She found the perfect place to rent in an old historic building, began working there now fully and control of her surroundings. Today, chinese business is bringing in a profit in the mid

six figures, with their average sale being five thousand dollars, she's able to work less than ever, while making more than ever a pricing reflects the luxury experience she gives women, including styling consultation, Usurper studio and wardrobe in House Herod make up and an impersonal cell session, though none of this happened overnight, she's proud to look back on how far she has come show what is next, while helping photographers like her who are dreaming big on our side, us with an educational course impact cast shall be teaching students the exact way. She This business for herself her journey taught her a lot at a slow and steady pace, and now, with your own course, she's hoping to help others take a quicker wrought. Awesome. Congratulations to Tanya wonderful, exempt I said of a niche business, finding a way to merge creativity with business smarts and also with pride,

a service that can be empowering and affirming two women. Let's talk a bit about the pricing because, as I said this in good lessons here, so you know once tiny is up and running she's making a lot of money, then she realizes. Ok, I need more net income, social. Backed her experience in corporate banking. It starts thinking, ok, what I really need to to make like, I don't want. You know how much money To make per year, and then how does that divide into the number of weeks that I want to work has that divide into the number of photo ships that I can do and then from near. She did something I think is so critical for service businesses. She divided her offerings into packages or tears. Essentially, I don't know exactly what she did in her case, but normally you have like there's a basic tier. You know here, isn't you now here's an average cheer and then here is the Super deluxe luxury, whatever you want to call it here, and then there was a sitting here in the store I wanted to highlight. She made her target average sale, her middle and most attractive package, and what that means is essentially and, as I said, you ve got a basic but

option. You got the high and luxury option which is really hoping to steer people tore. It is that middle option, but both allowing option in the high and auction essentially steers people towards making that middle choice, which therefore increases your average income. Ok, there's a lot we get so This, I think I wrote about it more in the sight of a book, but short version is, if you have a service business, make sure you have some pricing packages. Are that's my encouragement for you today. I hope you enjoy the story. Inspiration is good, but inspiration with action is better. Today's show notes are its honest, school dot com, slash boudoir, photography, just getting there it's out of school dotcom, slash thousand thirty. Five one zero three five thanks, so much for listening I'll, be back again to morrow. My name is crystal about. This is side awful school.

From the onward projects.