« Side Hustle School

#1063 - Book Lover Ships Out Fantasies for Profit


An avid reader from Michigan turns her passion into income with two fairytale profit centers. 

Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are. 


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Show notes: SideHustleSchool.com

Twitter: @chrisguillebeau

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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
Welcome brands, listeners status or school community excitement the story today, it's all about an avid reader from Michigan who turns her passion into income with two fairytale profit sinners. Every month, ships out a couple of hundred books too happy subscribers. That's right! It's a subscription box model. Look at the economics of running this service on a platform called great joy, wise and interesting. What are the benefits? What are the drawbacks, and what do you need to know if you'd like to try it yourself? The story is called booklovers ships out fantasies for profit, and it's coming up in just Thirty seconds support for this podcast comes from octet. What's your mother's maiden name? What's the name of your first pet? We have another question Wire security solution still asking the same verification questions its twenty twond it it's time you
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Are yard, were more fun and will, if they are, then I will assign you do an adored India with legal abortion, I'm looking for anyone and everyone who makes working out a blast. That's you! It's a team altered outcome for chances, awesome, perks, like team ultra gear and more that's team alter at that time to enter nobody's necessary openings residents, twenty one plus, if it'll routine altered. I can listen to do like Google prohibited to irresponsibly atypical abortion like using Louis Missouri Kalen Para, an insatiable love for reading, especially don't fiction, also known as why one day, here is that her local bookstore was selling use books, personnel,
one dollar, each they were flying off the shops. I got her thinking if they can make a profit or use books. Why couldn't she, while she just graduated college and landed aforetime job is an account. It should also be looking to make a little extra cash
with her love of reading selling books seem like it could be. The perfect side. Hustle killing was familiar with the monthly Subscription box model and thought it might be a great way to package use books to sweeten that he or she added stash of tea and bookmark to create an ideal gift wine to keep things simple and to concentrate on books. She loved she decided to offer boxes focused on one of three genres, mystery romance or young adult fiction. Her first books in boxes cost her just a hundred and fifty dollars and with that literary dream create, was born. She hosted or bookmark subscription on a website called great joy. The site proviso with with a built in audience at subscription box enthusiasts and a simple commerce platform. There are no up front cos only a fee for each transaction and our first month she received seven. Subscribers
I could start especially since they be paying monthly. However, she quickly learned a couple important things. First, her audience really just wanted to focus on the books. I didn't need it to your bookmarks, so she replaced her original box with a straightforward envelope containing just one or two bucks and offered plans beginning as low as six dollars and twenty five cents per shipment edition. She was forced to remove why a fiction from her genre options after discovering that use copies, that John wrapped were difficult to find but her very affordable pricing model Collins. I for great bargains, helped to keep her costs down over the next few months. Orders picked up. But after a year of running literary dream, create Kalen found herself a bit uninspired. Why? what's your favorite genre and she was disappointed to not be working with it. So she decided to launch another book Bay Subscription Box, this one, focusing only on newly released hard cover. Why a fantasy, when she called this one fantasy monthly, with this box, she
the embraced her largely female audience. She created multiple tears, multiple pricing options, ranging from a basic book box to a deluxe option that includes tease candles, bath bombs, charms, bookmarks and more, nor to connect with her readers. She started an online book club to discuss the book of the Mai, One that should be sending out an she's cultivated a whole community, a fellow why April clerks kill him said what she had learned for literary dream: create into the roll out of fantasy monthly. She planted deliberate, relaunch spending time to build up get it social media following something she She done with the first subscription she pulled in other organic marketing strategies such as reaching out to Youtube's enough. There are killing got serious about Instagram spending time platform daily to Grover Account over five thousand dollars. This thoughtful rollout worked leading to forty subscribers Month after lunch.
With the NGO in mind, killing didn't hold back. She invested in her new adventure. She purchased custom boxes as well as brand new books and supplies. Start up, costs were higher the second time around this time around thirteen hundred hours, but she knew what she was doing and and set out whenever primary goals for fantasy Monthly was to make it affordable. Its most. Why book subscriptions are over thirty dollars a month, she's done just that with a basic box I suggest seventeen dollars and a deluxe auction still competitive at thirty two hours, other lower than most Caymans rate still provider with it the profit margin, thanks in large part, to careful budgeting and meticulous research to uncover great deals, she's able to soar some of our new books for fantasy monthly directly from the publisher, percent discount and for literary dream create recently booked a huge deal where she bought a use. Bookstore that was going out of business brought her enough stock to meet demand for the next three months on average Kalen puts in about a week's worth of attention each month for her to subscriptions.
Firstly, to package up all the boxes. She still does everything on our own at home, alongside our full time job, but she's got the process down to an assembly line with nearly two hundred active subscribers. He's profiting more than a thousand dollars a month catering to fellow book. Worms has allowed Kalen to pay off or credit card bill and enjoy nice meals from time to time. Plus the work revolves around something she already loves to do with the added perk of attending book festivals, as well as interacting with the can, It is a passionate readers, she's looking for gaining more subscribers and the holiday season and when cannons, not boxing the next delivery she's working on publishing of her Alright often project rosson couple of projects, congratulations to kill and to a great to see how she lessons long away applies them. Does better
tat, are at building that subscription base, which is really what it's all about when it comes to a subscription box service? Now, let's talk specifically about great joy and discuss this platform. Great joy essentially is a service that has this building community subscription box enthusiasts and they also help you manage a lot of logistics middle. Do this out of the kindness of their heart. Of course, they take a transaction fee, but it can be a really great thing for a lot of people, because your greatest challenge in running a subscription box service is building up enough subscribers to make it worth it because it takes a lot of work to get started. If you only have three subscribers after three months, you're not gonna, be well, so if you can get it launched well, if you can get that initial pool of people that that's what it's all about, because then you have predictable recurring income, which is so so valuable. So a cup of other creature stories from our archives- and I would refer you to if you're interested in pursuing its more
episode six. Seventy eight nature, loving neighbours, create kid subscription box episode. Six. Eighty five comic book curator creates custom, create subscript. And nine. Thirty. Four nine three four cigar subscription box delivers smoking returns. So there we got a subscription box for kids, something about comic books, Anthony about cigars. So if you compare those for this, when you can see there's all kind of different topics, those are just a few examples. You subscription box could be a lot of different things, but all the success it is in this field in this category tend to have a few things in common. They really are inspiring loyalty from their subscribers. They boarded a bit about branding. They have good customer service, which is essential in this field, should go listened If your interested will link them off on a shuts page in our notes with Kalen, she some mention. An online resource caught subscription school, which has a bunch of free Youtube. Tutorials Anna Facebook group will link that up as well those
we're gonna, get sawdust school dot com, slash one zero, six, three episode, one thousand sixty three inspiration is But inspiration with action is better thanks. So much my friends, again tomorrow and I hope you'll join me. My name is Chris go about this is, further for school. From the onward projects.
Transcript generated on 2020-04-23.