No one likes to feel stack, especially by your cloud, but the IBM cloud is the most open and secure public cloud for business. It can manage all your absent data anywhere. Smart loves problems, IBM, let's put smart to work, visit, IBM dot com; flexible Well, yesterday we kicked off the programme with some advice from the featured side hustler. I was looking at the notes for today's episode two more good advice. What can I say all kinds of helpful advice coming from these amazing people that I have the wonderful privilege shoe feature until you. Their stories single day I which, by the way my name is critical about this is school, and here is what today's featured hustler has to say. She says Then some time alone, with a journal to really slow, What you want why you wanted and then break down exactly what to do to get there then say no

to everything else running aside: business is full of so many possible distractions. Shall I started Pie cast a Youtube channel. An email newsletter choose a small step that feels right to you and then focus on that to the exclusion. Of everything else, wise words and by the way remember you dont have to do it all. You should have to do one thing right in this story. A Cleveland based account manager turns our search for a craft night activity into a bustling business with multiple products that stories comments. After this message from our sponsor. I appreciate them, and I appreciate you it ain't Cleveland based Lord of Franco, is a creative person who enjoy spending time in nature. She also considers herself obsessed with self improvement and goal setting sometimes shipments. Perhaps too obsessed, as you might imagine, these competing

these areas can sometimes create problems and Laura isn't allow working as an account manager for a branding and marketing studio, she's surrounded by people just like her free spirits who somehow found themselves spending a lot of time staring at screens or working to cross everything off there to do list Laura, wanted and needed reminders to slow down when she search for tools and couldn't find exactly what she was looking for. She got to work, making it free period, press her side, hustle, creates products to help customers unplug and focus on. What's important too, that the first product wasn't adult colouring book. Why occurring buchwald? You seem looking to make friends post college. Sometimes daunting task, Laura started a monthly craft night at her

while the turnout was good. The result wasn't what she'd hoped for May ever. France would say that they didn't have a craft instead brought their laptops staring at their screens is no way to build offline connection, so Laura quickly search for a solution. She wanted something anybody can do something it wasn't too intense, but still helps you on white colouring books were that solution. Someone came time to launch free period, press these innocent Inducing pages would be her first product. She found a designer and some research determining that start up costs would be about five thousand five hundred docks. Five hundred dollars for the design, plus five thousand dollars to print the first run. Laura had been fully self funding.

New venture with their weekly paycheck, but that only went so far, so she decided to launch a Kickstarter campaign. That campaign was successful, raising all the money she needed. A few months later. She was shipping out the first colouring books and emboldened by the positive customer response. She immediately started thinking about the next product. This all started and twenty thirteen Laura has now launched a new project or projects nearly every year, many of them via Kickstarter in twenty fifteen. She released five more colouring books, then, in twenty sixteen she launched what's become her biggest success, the habit calendar in this calendar. You write the habits you want to track and the left column in Czech ought to have achieved completed at the end of every day. The easy to use tool was a hit with customers that, when it comes to pricing that can be challenging for many cider source,

Laura kept it simple. After researching and looking at comparable projects in the marketplace, she decide the retail price for each product would be at least four times the manufacturing costs. This would allow for a healthy margin, even when she was selling it had half price to wholesalers, and all this hard work has paid off after earning six thousand dollars. In your first year, annual profits were steadily around ten thousand to fifteen thousand dollars for several years before increasing brother in total free period, press has earned well over a hundred thousand dollars in profits with part time effort. Now, after several years of methodically building it on the side, more is leaving her day job in making the project her full time focus beginning an early twenty twenty she's achieve this by working for many of the challenges that product based businesses face, not just pricing, but also marketing, Post Kickstarter,

Laura was determined to learn from the experience of others after the product launch. She focused her marketing efforts on Amazon and on wholesale, but was intimidating to learn the ins and outs of another platform, the unbeatable organic traffic. The site provides made it worth the effort. She also reach out to offer Kickstarter backers to ask them to provide honest Amazon reviews which are important to gaining traction on a wholesale side. Lorry uses a service called wholesale in a box that provides twenty leads per month from retailers that might be a good fit with her Brandt when she receives your monthly batch, she reaches out to all of them, and you do so. Also platform called fair to process those orders. Speaking about more decided to focus on wholesale orders over building a direct consumer brand because she found it was more effective and efficient. With the limited time she had

Not only is the minimum wholesale order a hundred dollars, but she also found that they became repeat buyers going forward. She plans to focus on increasing or social media, presents an working more and that direct consumer site which shall now have time to do awesome congrats to Laura. Let's take a look at lesson learned. This is something we talked about a couple times in the programme, but it always bears repeating so Laura said it has always been smooth sailing. She actually spent. First four years of putting all the money she earned back into a business without paying yourself. So, even though it is profitable, she was taking all those profits and putting them back she now believes. Investing in our business is important, of course, but she also

and that not seeing the fruits of their labour. It was a recipe for burn out, so she credits the book profit. First, I was helping our create more of a balanced approach that has allowed her business to grow without training. Her have actually been a shudder to that book. Multiple times it is by MIKE Michaela. What's profit first book good lesson, his whole principle is pay your son, first, that's it for today. Inspiration is good, but inspiration with action. Is it better to they show notes? Are it's out of school dot com, slash one zero, seven, five episode, one thousand and seventy five thanks so much my friends I ll be back tomorrow. My name is critical about for cyclists, a school from the onward projects.