In today's story. Brain consulted puts the work of national craftspeople front of an eager online audience, making some serious cash in the effort. Actually the work of several friends who work together. This is a subscription box service place. It started that way and it has skyrocketed. Just like I talked about in last week's recap, these three friends combine their passion with a key market interest and then apply to some simple business: lessons to go from a side hustle, to a seven figure brand and its correct side, a sort of seven figures all on just one hundred dollars and start up costs. I love stories like these. It just goes to show what is possible out there, so many different opportunities so many ways to do something you love while getting paid for it and not just getting paid for it, but making people's lives better. At the same time, just somebody get things.

So we're gonna call the story boxing up the best of Handmaid Nashville. My name is critical about this stories. Coming up after the shut out to our sponsor How can you Hyper local business make it go national. You focus on the right market would be the local part, the right partners, inventors and the right offer is perfect? Match exists in a curated network of three hundred small national businesses, all of which were recruited to take part in a massively successful Scription Box service, bringing in more than two million dollars a year and starting was just a simple website. It's called batch and it came to be through the efforts of three friends: SAM Davidson, Steven Mosley and Rob Williams. The three friends appreciated the quality of handcrafted Nashville products from kitchen tube at the cabin, but couldn't find a one stop shop to gobble up these goods decided to create us.

Option based E commerce hustle that was booted up without needing much of a boot again, they had almost no start up costs because they priests subscriptions. So the cash was already there before they purchased any inventory, and since they came from marketing and branding backgrounds, pitting the products in designing packaging didn't require any outsourced, help the bad news came from their first subscription packages which offered for Nashville made items each month. The partners were surprised when they hit tutored subscriptions right away and in six hundred the next month, and one thousand after that, one kid and unlocked a bigger cash box was a subscription recipient asking about how his company could send Nashville Centric gifts. Well, I the birth of the corporate gift option, which soon went from an afterthought to their primary business model, but hold that thought and the afterthought. Let's look more at the actual boxes. Lucky recipients might get packages that include.

Chocolates, popcorn short bread, toffee coffee, a pancake, mixed honey bath and body goods, or in Nashville labelled handout, all highquality all with handsome packaging and all locally produced There is also a build your own batch option if you simply have to have pickled asparagus with your bourbon cherries, handsome homemade marshmallows thrown in the corporate options, including specific companies, branding on boxes and cards, and get trapped after pairing that corporate component with offering all a cart items which was also a result of customer inquiries. The three friends opened a retail store stock with the full range of Nashville finest handmaid goods. That's correct. The three partners went from subscription service to actual retail store, not that it's all been easy. The grandest struggled overtime if financial planning and, in fact

a lot of the goods are seasonally produced and sold, makes cash flow and long range forecasting a bit murky. However, all the partners having day jobs in the early days, let them develop the business in ways that, where is organic as many of the products. What started with the small mailing list has evolved into publishing stories on local Nashville events, make her profiles and event listings plus partnering with their product purveyors for giveaways early on. They discovered that the Nashville maker community closely connected a fact that helped him expand or customer base and bring on new vendors that they call partners. Now. In fact, SAM says that kind of partnership is essential for success.

It lies is not regarding vendors as merely part of a supply chain, but thinking of them as true partners, especially for local business like this, and that mindset means their partners are motivated to provide quick turnarounds on products Anti co promotion that benefits everyone working with that is even help. Some of those partners go from sight, hustling to full time business, just as the service itself has now at some point, the process, the partners. Lord a key fact. Ninety percent of purchases were gifts, recipients, in fact, in buying something for a friend or client showed What we say about the gift it keeps on giving it really is true. They now have plans to improve their systems to scale looking at replicating the national model in other cities. So if you ve gotta hankering for hot chicken crackers or perhaps and artisanal beer bread mix, you might want to request. A box from batch

I'd like to get stuck in this episode, but I really enjoyed a note from the stories while we just learned a lot from working with that have so thanks batch team- and this is a really key point here. Batches determined at ninety percent of purchases are gifts right omission of the episode, so there actually going to discontinue the subscription offering at the end of this year, after doing it for several years and basically because they're, just paying attention to their customers are paying attention to what their customers want, which is essentially more Alec, heart gift options, and they also found it there's more profit margin in that as well, so good for them they're paying attention being strategic about what and how they sell house like this, What about partnering with their suppliers and vendors? Not just thinking of the MS companies, but you know, as friends, partners that work in our all in this together. If they do well, will do well and vice versa, so that works particularly well in a subscription based business or I get business, might call it now.

So check them out of you interested in making national related work. I just want to see how they been able to grow. This business, as I said, with almost non existent started, cost to something like two million dollars this year. I find it inspiring. Hopefully you do to remember. Inspiration is good, but inspiration with action is better. What are you doing for yourself? What kind of project rebuilding? What are your ideas between twenty years? It's just around the corner today show notes, are at sight of some Skoda COM, slash ten, eighty, three one, zero, eight three, that's episode, one thousand p3 we like tomorrow. Of course much more, is coming up and thank you for listening, take care of yourself during the holidays and everyday hope. You'll come back tomorrow. My name is crystal about forced out of school from the onward projects.