« Side Hustle School

#1086 - Weekly Recap: Passion, Skills, and The Ideal Market

2019-12-22

In our PENULTIMATE recap of Season III, we'll highlight the lessons learned in this week. Also: an audio update from a previous case study!

Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are. 

 

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Show notes: SideHustleSchool.com

Twitter: @chrisguillebeau

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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
what's up hello, greetings, happy holidays. We have just witnessed we'd, never fifty one season, three, the final down continues. There are only eight more shopping days for a second shopping days, episodes only eight more episode until the new year, twenty twenty eight, Can I change calling it the year of interaction? Can we to share with you? Also for everyone ready to ass, the holiday craziness, my fate how are they returned to sanity is just around the corner. Can't wait literally telling those days now this week on the show, because you know the chagos on this week- featured musicians who produce classical music concerts for families with
children, a style blog for men of modest height and more. It got me thinking about this topic. I will call passion the ideal market and business skills, know what I mean by this trifecta. Let us explore it briefly. I think it has an important lesson for someone out there. So passion, audio market business skills that episode on Monday about the two musicians in New York City police in classical music concert, suffer families with young kids. This is a good little jumping up point for us, because here you have a blend of passion and market, fit, which I know it talks about before What am I throw in here is this basic concept of learning some pretty basic business skills, so think of these things is being conducted. These three elements, your passion, the thing that your excited about that leads to a market, fit something that people want to true market desire, and then you improve you tweet, you optimize, you do all kinds of stuff reviewing regroup, so it's all connected, but just imagine if any of these elements aren't present. Ok, short version is
I have a mismatch of some kind now. I know I talked before about the necessity of both passion and market since they like it. That's that's pretty basic, but it's also really important. You can't just be passionate about something you have to be passionate about something other people are passionate about. Their has to know truly this gap in the market place. There has to be a need that your meeting, a solution, you're providing, is not just about you in your passionate about other people's interests as well. We talked about that's. What I wanted to highlight here was how you can x factor those things, those two elements with the right business skills which are not difficult to learn. This is what I am trying to teach people through. Sicel school, you know, is, first of all how to generate valuable. Ideas and then how to make those ideas habit and often there are multiple ways that you can bring an idea to life, and
one way might be just fine and there's nothing wrong with just fine, ok, but the other way is going to really like next level. It, as I said X, factor it. So a couple of examples in music teacher is went from passion to market and then improved wasn't enough to just be excited about something that other people wanted. It could have been, but I don't think it would have grown the way it has other way is growing the way it's really taking off and becoming so. Annabelle with without paying attention to data without really thinking through your human resources that bringing on other performers and so on? Maybe it even better example is for us once one zero one, seven one thousand. Seventeen newlyweds operate, campground booking bears from Harvey is essentially about the young couple here. Lesser who are really into our being and there like driving Barbie around the country there camping and they encountered this problem with campgrounds, and in that you have to actually like show up at a campground to see if there is a space for you, it's really difficult to find out ahead of time. So they go of course and create the solution for that and it first it works okay,
like. It works, ok by it's kind of a man. Your process in their charging, campgrounds or camp sites to be listed and again it's fine. It's working there making a small amount of money what happened was they found a way to tweak it too Actually, charging the end user is people who actually make reservations. They were then able to list a lot more camp sites on the app it became much more of a business and now, instead of just doing fine it his doing tremendously like I forget the exact number is, I think, You know multiple tens of thousands of dollars a month, maybe even during peak mindset, a thousand dollars in bookings. This is not just a sign of soberness why those things is creating a true financial freedom and independence for them for the rest, their lives potentially. So here you can see passion market fit like something they were excited about there. If market for it within as they analyzing optimized in and grew, they were able to make these decisions that took him to the next level
because they really looked at the analytics. They thought about a different way to offer their service. They thought about how they are trying to serve people the different markets in groups. You got the campsite nurse and you got to actual end users in all this stuff is not that hard to learn. I write about like him aside, also book, that's what we're talking about every day and different examples, ideas and implementation plans, but if you pay attention to it and spent just a little bit It can really be worth it: okay, passion, ideal market and business skills. Now, it's speaking up applying their skills. Here we go to get segway, it actually fits. I was thinking of applying
I'm gonna go onto the audio update and hear about someone who has done just that this when features Karen in New Zealand. So she's gonna tell us about her digital paintbrush business, which was going quite well. We first met you get away back in their pursuit for fifty seven, I believe, but now it's doing even better got several lessons from her. First, a message from our sponsor and then will hear from Karen and I've got some comments on that as well.
Hello inside hustlers. This is carrying the key coda from New Zealand, who has a little I've Hadley during side hustle. I was lucky enough to be featured on episode, four five, seven and when Chris asked me to give you guys and update- and I looked back at what happened since then, I was really surprised tat, so I really try and keep short so first Instagram I manage, should happen. My followers count from around two hundred fifty thousand baked into over three hundred thousand now. This is mainly thanks to keeping up with my consistent posting schedule and aiding videos that people really seem to like. Then, of course, I've also continue making new brushes I've. Now, what about?
ninety different products in my shop, some of which I am selling on behalf of monitoring friends talking about the shop, I've completely redone my website and migrated it from Adobe business catalyst to the big companies platform. It's not free anymore, but it has made a huge difference to the look and feel of my brain and the management of customers and orders. It also integrates with all the analytics and marketing platforms reaches super convenient. Now. The biggest update or advice is probably that this is still my side hustle. Yes, it could be. Full time geek by now, but I'm so glad it it's not only this year I hate the family emergency to take care of which mean I had to put Ipad laboring on hold almost completely for a couple of months. I lost a lot of Instagram followers and my sales dried up. It was a very, very stressful time and it took almost six months to get back to work.
Was thanks to still having a full time job. I didn't have to worry about paying bills or the mortgage, which made a huge difference in my mind, so, Someone who worries about pay flow law really consider whether or not to give up your full time job and out. What's next, I'm just a guy fulfil my fourth online. Whose, together with my friend, remained a meal which is super exciting. I've now had over two thousand students take my online courses of cop fifteen thousand people subscribe to my view to channel, and this is probably way I see most of the growth of my little side hostile honey from future. Congratulations Karen at! Thank you so much for sharing those details. I thought this was a pretty cool business when we first featured it way back on episode, four hundred and fifty seven,
The title then was kiwi. Quota makes extra fifty thousand dollars a year from digital Paint, Russia's, which you don't, I still kind of like wait. A second house I work, but yes, you actually is selling digital items that are kind of accessories or tools, the use with the Ipad, after those that are doing art or design or painting on the Ipad in so she's, essentially creating products which you know The Tories pretty easy to keep right because it just on a website is to download a file and, as you hurt you now has a hundred eighty of these products, hundreds of thousands of instagram followers It's really is a whole community, as you can see from looking at the hashtag Ipad lettering now think that last park and speaks for itself about how she said. You know this could be a full time gave now, but I'm so glad that it's not people start side of souls for all kinds of reasons, and in that situation she had to take a break from it for a while now, fortunately, she's able to get back to a time in kind of pick up where she left off and, as you heard, she's working on courses and so on, so I'm just a really fun project.
And I love everything about this world because there's just so many things can learn your check. Our current is doing an Ipad lettering, dot com or just check out Hashtag on Instagram Ipad lettering. You could see all sorts of applications of the work that she has created coming up soon and just those eight shouting days now, we're gonna be a just Our format, Elizabeth, because you know we want to apply some twigs and improvements as well. As we enter that Europe interaction yet a question you liked to ask which me for be fixed Many of these on the programme every single week just go to satisfy us, go dot com, slash questions, also just go to the website and then click a link at the top. I think it says something like asked Chris lets me by the way you can ask me a question and I'm an answer on. The show will also be featuring. Many more community projects, listeners out there from all over the world who are starting their projects, were followed him and real, as they go up from January to December, so it's gonna be a lot of fun hope. You'll join me to be sure to invite your friends as well, I often say
no somebody out there who needs more than one source of income, but they might not rid of business, but they might be getting the wrong formation from somebody might be watching a popular tv show and think of this is what I shift is, and that's just one form of entrepreneurship. Meanwhile, you know every single day, I'm telling you wrap people who don't meet investors, who taught me to go into debt. They just got a night. And I find a way to make it happen, even though they already a job. They got lots of other responsibilities. What we are all about here inside us in school before I close things. Therefore I say thank you. First of all to you are listener for making this community what it is can I make a show every day. It's not just me out. I think as well are producer Chuck read through an issue. I resign my cynosure sidekick, judging content, miniature Tina Heart and the official show cat,
Jill about together we're all part of the ongoing project which has created by bestselling author at Gretchen, ribbon check out her show happier. There's also have you in Hollywood and a programme from the list of the call to the thing I can say, inspiration is gave it actions better, because it's my hope that you will take action when it be true. Your story here, perhaps cheer coming up soon. Okay, consider this a short daily investment in yourself just ten minutes a day are episodes go online at six hundred and one a dot m eastern time to come back next week and beyond? My name is crystal about four Does this work from the onward projects.
Transcript generated on 2020-04-23.