Here's a new podcast. I'm excited to share with you produced by the team behind revisionist history. Go and see is a six part series focused on Lexus and the philosophy of gin, Cheech and boots up, which means go and see for yourself an idea that stems from the belief that if you experience something yourself, you have a better understanding of people and how to create something for them. In the series Lexus invites Gladwell to Japan to discover their unconventional thinking first hand find out how a japanese t ceremony influenced the engineering of a car window. How undressed a samurai warriors eyes led to a suspension, innovation and more follow the journeys during March. Fifth, wherever you liked to listen visit, Lexus dot com, slashed curiosity for more raise like these. What's up hello, greetings and welcome. This is critical about upper school episode,

one thousand one hundred and eighty five. I believe this is our 14th classroom episode of the year coming to you at the end of March for those listening in real time, Elke March. Fourth, earlier this month and you're getting ready for April, going to be a big month for me, but hold on more about that in a moment and recent classroom episodes we have looked at side of some ideas, different categories of ideas, how to decide between competing ideas and so on. We looked at the elements of every compelling offer and the difference between what people say they want and what they really want. Now last week was all about the sexy topics of business licences, bank accounts in record keeping man. I know I got so much fan mail about that. People like while key becoming this is throwing ok, so this week, I'd like to pose a question as a thought experiment what, if you had to launch a project in two weeks or less the case, you have decided on your idea. You ve learned a bit about logistics. You thought about your offer. We made a list,

about us if you need to do and so on, but what, if you actually had to accelerate You know what I was planning to do this in two minds or whatever the time is, but they do it in two weeks or less some calling kindness side, hustle Sprint, it's time to break out the duct tape, and for me this is not just theoretic, because in my world my new book, the money tree comes out in just eight days. Perhaps that's why this topic has been on my mind. I try to live out the values I teach you're on the show and when it comes to publishing I haven't unmovable deadline. It actually helps me a lot. These deadlines, such as, for example, producing this show for you every single day, but also my books. I can't just my publisher and say actually guys I needed another six months, because they would say we have been preparing for this states all the people on our side. So that's the day. Ok,

ready or not. The day arrives. I have a limited window to make. It really count. So, let's talk about working on a crunch to launch your project, I'm gonna walk the walk in and answer these questions for you myself, but there's a few questions that you need to answer like. If it comes to this point of working in a crunch, you need to answer these questions. Three questions number one: what do you really have to do? Ok, what do you really have to do number two? What part of this are you currently procrastinating around? What are you putting off what actually needs to happen, but you are putting off and in number three, what can you let go of the answers to these questions will drive the process for this exercise. Some, let's go in order number one. What

You really have to do what is essential. Remember we made this list a few weeks ago I was episode eleven sixty four, the envy p of minimum viable products. If you're selling a physical product, you need the product, the amatory or if someone else will be shipping it they need to have it in stock. You probably need a way to accept payments, whether it's a product or service. If it is a service, how will you provide the service? What do you need to do that? I've got a story coming up next week about a guy who's, a piano tuner which is pretty cool because in twelve hundred episodes almost we have ever talked about piano tuning new thing so to provide his service, he had to buy a mechanical tuner and an app without those tools. It would be very difficult So what do you really have to do? What do you need? What tools and resources are essential that question number one question number to whip, this process, are you currently procrastinating? What are you putting off, and I don't just mean like the optional stuff? What do you?

actually have to do. You really need to do it, but for some reason, you are putting it off now. The second question is, of course, directly connected to the first one and, if you're out there You like I'm, not procrastinating, anything well good for you. You are a task of completing champion. Many of us, however, often put things off for long periods of time got a couple strategies to deal with this. One of my favorites that I've been using recently actually develop this through therapy in awe of all places, but am working with my therapist. About this thing called a to dread, lest, like making a list of all the things that I am dreading or not. Looking forward shoe and therefore putting off they are causing the acts that kind of training my energy. So these could be personal things, but it could also be work related things, side, us or related things. Your mind doesn't really make a separation you're mine isn't like compartmentalize, you know if it's causing you two things it's there, so I started making a list of like why. What am I putting off that? I really need to do I'm driving.

For some reason, but if I'll just make a little progress, if I make that phone call or semi email or whatever the thing is, I'm probably going to feel better once it's done, So what about you? If you're, not a task completing champion? What are you putting off? What can we do about it now, question number three: what can you let go of now? This is fairly self explanatory but for all those features that are nice to have, but not essential. My question is: can you downgrade at least some of them to the status of I'm? Not gonna worry about this now the more you can let go of the easier to move forward. It is a lot like travelling with carry on bags, like some people think it's more difficult and checking luggage, but I assure you, When you get used to it, you guys it's actually easier to actually easier to travel with less stuff, because you're not worried about your stop. You don't have to carry much stuff. You don't have the risk of losing your stuff

all kinds of reasons in the same is true in the world of money making projects there's all kinds of features that are nice to have. But what can you let go out of so what essential? What you need to do? What part of us are you currently putting off, and what can you let go off? I'm going to tell you my answer to those questions along with your assignment for the week, which you know you probably won't be surprised with. The assignment is, if you've listened that's far, but first I want to thank our sponsor for making this,

completely free to you so stay tuned for my answers and your assignment announcing a live virtual event. It's right, I couldn't go in book tour at least not yet so I'm going digital on Saturday April. Fourth, I'm hosting a lie virtual event to introduce my new book, the money tree finding a fortune in your own backyard. During this event, I'll be teaching sharing and answering questions for two hours. This is in partnership with my friend Chase Jarvis in the creative live team, so chase will be there as well, and maybe even some special guests you can register for free and you'll also be able to watch. It afterwards check it out. Just gonna side of cells, Godaddy COM, slash virtual, that is once again side us all school dot com. Slash virtual support for this pod cast. Comes from octet. What's your mother's maiden name, what's the name of your first pet, we have another question wire security solution, still asking the same verification questions its twenty twenty. It's time you

business, which is to a security solution that not only is bill for this decade, but can guide you into the next one with an identity, centric approach to security October, was organizations to choose any technology in a great it rapidly and deliver a security solution that provides a seamless experience without making it harder for your employees, often not only push. Security forward, but it pushes your business forward as well, So we ask you one last question: what's your favorite security solution learn more about how you can improve your security are shared with the leader and identity, driven security at Octoo, dot, com, slash the answer: that's ok, tee a dot com, slash the answer. Pay, their welcome back. So as I promised.

I want to give you my answer to these questions on just because I want to be transparent, kind of walk the walk. I often ask myself these questions as I'm working on different things. I always work with that paper notebook to me I make notes and then digitally I use ever notes and software called Ami focus. Our I captured my tasks and so I like to have like both of these things of all time like ok. What do I need to do? Next? Here's some notes, here's my list of tasks etc. So my there's here what is essential when it comes to launching this book in going out on the road and such there's been a lot of uncertainty about various things you know: corona virus etc. What was essential was and to create a book website. We're working on something really really fine called a book registry without About more in a upcoming episode, dumped really cool thing, so I knew I had to a whole stuff for that and then, let's

What am I putting off? What have I been putting off my realized? I was really not doing a great job with some any sort of social campaign or email campaign for the book, which is critical right, like this is really really important. So I found a way to prioritize that kind of like reward myself for Ike making milestone progress in like sending out emails putting things or getting ready in the email program getting back to using Twitter Facebook is too later and more frequently and a few things like that's kind of putting it off, but I have found a way to move forward and then the thing Let go at least for the moment is I wanted to have this whole bouquet? that was out simultaneously with the book, and I guess It's not going to happen, so I just decided to hold off on that. I still have a good vision for it, but I want to make sure it's high quality that I can really devote some attention to it and just you know, do it with excellence, so it for now

have put down an halt and I'm full speed ahead with other stuff. So that's my story. Your assignment, since each classroom feature will include an assignment, I would like to know. Your answer is to the three questions: what you're welcome to share them with me or you're, welcome to just answer them on your own, of course, if you'd like to share them with me, can send me a note from the website or on social media. But again most important you to think about what is essential in my project. What am I putting off? How can I addressed that? Those cannot you questions go together and then also, what can I let go of as much as I talk about? I cried stuff out and like making yourself focus, there's a lot of power in letting go of things. So I encourage you to do as much work on that side as you do on the part about like trying to make yourself get stuff. I can either way you move for it right if you get stuff done or if you let go of something going to get closer to that objective of launching that project, so subtle sprint, much more is coming up. I can't wait to show this whole journey with you

the book, but, of course, all along the way. Continuing to answer questions on bringing different case studies in stories to you, I love being able to make this programme and I'm so so grateful that you're out there. Ok, when assign offer today. My name is critical about. This is side vessels for. From the onward projects.