I M excited to welcome our new sponsor to the programme at key. We come what is chemico. Why, fun getting a subscription box in the mail recently. This is unlikely subscription box. I've ever seen. It is a science and art subscription Box for kids, tested by kids, more funding than any game they can play as apparent it can be hard. Creative, a new things to keep your kids busy and challenged outside of school, especially right now outside of school right, where a school at home for lots people, he Rico, is redefining play with hands on projects that build confidence, creativity in critical thinking, skills, there's something for every kid or kid at heart. At key, we come get your first month free on rates at key coda com, slash hustle, that's k, I w I c o dot com, slash hustle,. hello, hello. What's up, oh my gosh welcome the status of school, in this critical about very special weak for me

the money tree. My new book is out this week tomorrow, technically. Well, you might actually be able to find it in some stores today Or, of course, you can order it online. This book is all about fine, fortune in your own backyard and today's classroom feature is highly relevant not just to you while. Firstly, it should be for you, because you are the listener, but also to the real world scenario I am in as I'm able to go on tour like I normally what I'm talking about But as I go along last week's episode was all about a site, hustle sprint, essentially a question posed as a thought experiment. What, if you had to launch a project in two weeks or less today, like to discuss a topic that is dear to my heart, is highly relevant to the current climate of the world. Yet it's also relevant timeless. You could say to those who want to put forward a message or reach more people or sell a product or service without being overly sales. He and in a way that is

I should have focused on a lot of questions about. How can I saw without being sales it? While I call this the power of your own small army and in the best way to talk about it, is through a story way back in the day. When the cave men began to emerge from the stone age. I set up my blog on word press I did, much at all about blogging. I followed people like Gretchen Ribbon and LEO about two and a few others, but I didn't have a lot of resources. I also wasn't sure what I wanted to write about, so I had like a vague idea, but not a specific one, and I certainly didn't have a business plan. So what I did was for better or worse, I decided to build this movement, which was called the art of non conformity at the time I decide to build it one At a time the only business cause I had were getting boy, my email list and hopefully eventually writing a book,

Otherwise I didn't really have anything to sell them. There was no grand strategy, master plan, etc. While I set up that blog and people slowly began subscribing and for every one of them they got this usual. You know thanks for subscribing message like you get when you join any email list, but then I also sent them another personal note that said hey. This is Chris. I saw you join my blog, the art of nonconformity. That's awesome! Let me know what you think and if I can help you with anything, so this was an actual personal note, opposite com, in pasting it, but I didn't every single day. You know if five people journalist, I would do it five times it. Fifty people join the list. I would do it fifty times and I did it for about a year and a half or how long it took to get my first ten thousand subscribers, so I did a ten thousand times and finally, I stopped but during that time I have gotten to know probably three thousand or more of that first group, which was very helpful

I think you know everything about all them, of course sound, but I got to know at least a little bit about. Probably a third of that group is really fine, because people would often right back and say you know. Is this the auto responder? You know it's a an automated message and I would be right there to be no minutes me. So, as I said, let me know what you think and if I can help you with anything, so a lot of interesting conversations came out of that a lot of relationships that I have to this day and then so probably like run that time a year and a half later after I started when I went on my first book charm, I adopted a similar g by visiting every? U S, state and every canadian province, someone to sixty three cities- and I remember those gatherings very well like it's been more than a decade, but I really remember the smaller ones that didn't have a lot of people you know. Sometimes I would have a good crowd nose like while I've made it and then I would go to West Virginia or North Dakota,

and I have a very small group of people, but all along the way, whether it was no small or big. I got the chance to have a lot of group and individual conversations that then basically set the path you know for the next few years ago, when I did- and so this is all about this model- that again, I called the power of a small army, very relationship, Focusrite Individual focused and why am I telling you this? Well, I'm telling you because you may not want to send ten thousand emails in right now. Most of us probably aren't touring. In fact, I'm a little I'm not leaving today on what was going to be a big tour, but the point is that you can reach people one by one to buy too. I mean also might not like the number two and not every person out there can be a customer like in fact, we often talk about the ideal customer and tell you're not trying to serve everyone, but just because every person shouldn't be your customer, there might be other.

Pulling your orbit, who want to help somehow they might be an ambassador for you. They might be a mentor for a specific insight. They might help us something technical or some other problem that you're having they might be. Actor to bring you to somebody outside? So I was have this guiding principle. Are you sure what to do like if you're stocking I go? I've got some time, but what do I do when you aren't sure what to do one thing to make money, our greater business and one thing to help someone. That's because money is the. None of your business and ultimately, life is all about relationships. So do one to make money in one thing to help. Someone recently had a conversation with Cathy Heller has a cast about cutting your day job it's about this concept of going one by one person by person to build those relationships in your business and life, and so this model is is very different from the start up way, it's very different from trying to scale you know, running a bunch of Facebook, etc.

Like every model, is not meant to work for everyone. It submits York for everyone all the time, but it's what I come back to a time after time. It's kind of how am approaching the next few weeks, as I hope, to get this new book the money tree out to as many p. It's possible. So in a moment, you'll get your assignment for the week, along with a couple of practical ways to apply this model. If you like the idea of building relationships, one by one and doing so in a way, that's going to support your side. Also I'll talk about that. First, I'd like to thank our sponsor for making all of this series completely free, To you, it is a rapidly changing world out there. As we all know, it is environment, we're all gonna be buying more stuff online than ever before. If you aren't e commerce seller, this is directly relevant Are you ready to meet the demands of our new delivery culture? All our friends at shipstation, dot com would love to help, get you ready. They want to do so with a free trial. So right now that offer listeners can try Shipstation free for sixty days when you use off

what hustle make sure your business is ready to meet the demands of delivery? Culture get started a chip station dot com today, just click the microphone at the top of the homepage and type in hustle, that is ship station dot com with opera coat Hustle ship station make ship happen. Support for this part cast comes from octave. What's your mother's maiden name? What's the name of your? the path we have another question: why are security solution still asking the same verification questions its twenty twenty? It's time you business, which is to a security solution that not only is bill for this decade, but can guide you into the next one with an identity, centric approach to security October Was organizations to choose any technology in a great it rapidly and deliver a security solution that provides a seamless experience without making a harder for your employees? Often not only push. Security forward, but it pushes your business forward as well, so we ask you one last question: what's your favorite security solution,

learn more about how you can improve your security are shared with the leader and identity, driven security at Oxford, DOT, com, slash the answer: that's ok, tee a dot com, slash the answer ok itself, what are some practical ways to apply this model? If you like, I, like it relationship August, what do I do with it? Well, the first principle is people like to help so remember that people like to how they want to help they also like specific aspects they like to know. What exactly can they do? How can I help

What are you stuck on? What is your number one need? How can they be part of your mission, which I will talk about more than just a moment? So in my case, is, I think, about okay, small army campaign money tree lines. Well for my book. This is a very gift driven book in the sense that it's going to sixty two people buy copies for their friends if they have a friend who's struggling a friend who's in jail, You can buy a copy for that friend. That's probably the number one thing you can also leaving online review, which is always awesome or you can post something online imposed a photo of the book. If you ve got it post your thoughts about it just to help to get the word out can send people too much free book, dot, com, any or all those things would be awesome like in this is just my example right. I want you to think about what is your example and people like to help? What do you need help with, and how can you give them a specific ask? Next people like to be acknowledged just think about public radio. If you listen to impede our public radio, does all the time during our fundraising drives like thanks just so and so really Crochet Kelly in Wichita. You know she's up in us out.

Twenty dollars a month, imagination or whenever it is so these days, in the modern world or commenting someone or commenting on their instagram liking their instagram. You anyway that you can engage digitally where someone is a form of acknowledgement and then third, it's always good to inspire a sense of togetherness, a sense of togetherness, sense of me. And shared community identity and belonging. So later, in the week we got this throwback Thursday episode come up guy who founded a business called the long hares, and this is a really interesting business. I'm not sure I thought about it when I first heard of it, and the more I looked into it. I was like up. This is actually pretty interesting. It isn't e commerce business serving men with long hair. And the origin story. That's ethnic, there's a hope. Podcast episode about it, but the origin stories like these guys were growing their hair long and they felt alone. You know like they

when you get some hair ties and heritage are mostly made for women, so they created this whole business, which is now, I believe, a six figure very healthy, successful business in big part, not just because they have a helpful product, but also because they are inspiring a sense of community. So talk a bit more about that in the episode, as I'm saying this and realising it might actually be the following week, but it's coming up soon. If it's not this Thursday will be the following Thursday, so to go back to that story? Those ten thousand emails that I sent honestly and truly, I can say that led me to what I'm doing today and I am still in touch with some of those people from that. Sixty three city tour, What's a lot of people, ask me like it's, not an efficient is not expensive. Isn't there a better way to spend your time and I responded well. This is how I want to spend my time and I really do believe it's investment. Maybe you can't If we cities right now and you dont less than ten thousand emails, but how can you apply this model to your site, also idea or existing business? That's gonna be

sign up for this week, who will be in your small army, and how will you recruit them when you get to offer them? What is that, since it Governess mission, and what is that specific ass? You can read notes for this in every classroom. Episode this year at sight, us will school doc harm, slash classroom. This has been episode eleven. Ninety two thanks so much, I'm so glad you're out there like look forward the money tree and thought it school with you as we keep rolling. From the onward project.