I M excited to welcome our new sponsor to the programme at key. We come what is chemico. Why? fun getting a subscription box in the mail recently. This is unlikely subscription box. I've ever seen. It is a science and art subscription Box for kids, tested by kids more funding than any game they can play as apparent. It can be hard. Creative, a new things to keep your kids busy and challenged outside of school, especially right now outside of school right, where a school at home for lots people, he Rico, is redefining play with hands on projects that build confidence, creativity in critical thinking, skills, there's something for every kid or kid at heart. At key, we come get your first month free on. Rates at key coda com, slash hustle, that's k, I w I c o dot com, slash hustle,

Hey, hey, hey! What's up welcome to Tolleson School at your host, pretty all about a new story for you today, a nurse relieves stress earns cash from custom, cookie cutters. Guess you could say this project is anything but cookie cutter will. Actually, it is all cookie cutter, just confusing right. That's a topic! It's not just a figure of speech, training scrubs in a stethoscope for baking sheets. This rn, who now works for a medical device company, also sells custom cookie cutters she's, evolved and adapted as she's gone along from cookie decorating classes to more of an e commerce model, which is part of what will analyzing the story. Now, let me just gonna say Something really obvious. Wanna give a big shot out to everybody in the medical community, health care providers all kinds: everyone has been making so many sacrifices for the greater good. I have so much respect for all that you do. I can't say I do not like it, but they do a timid episode. Just saying. Thank you.

So if you- and I feel I am pretty sure- you ve been under a lot of stress- and I just want to say thanks for all- you do all right- so shy to you guys and here's a shot out- a lesser important but still meaningful shot out to our sponsor and then I'll. Tell you more about this nurse who relief stress from custom cookie colleagues, it is a rapidly changing world out there. As we all know, it is environment. We're all gonna be buying more stuff online than ever before. If you aren't e commerce seller, this is directly relevant. Are you ready to meet the demands of our new delivery culture? All our friends at shipstation dot com would love to help, get you ready. They want to do so with a free trial. So right now that offer listeners can try. Shipstation free for sixty days when you use off

What hustle make sure your business is ready to meet the demands of delivery? Culture get started a chip station dot com today, just click the microphone at the top of the homepage and type in hustle, that is ship station dot com with opera coat Hustle ship station make ship happen registered nurse Chelsea Rail was looking for a way to express your creativity. She spent her days assessing potential problems with new products for a medical device company when she stumble on some cookie decorating videos online. After watching a few, she thought I can do that and so far her journey has been anything but cookie cutter. She posted our first two sets of cookies on a personal facebook page and offer to teach friends and neighbours.

There. She offered to host a couple of private classes, starting in June, twenty eighteen for those classes. Chelsea would make cookie samples showing what her students would be decorating. She provided all the supplies, including six cookies per person and all the icing in the correct consistency in colors. She brought practice sheets and top people had a pipe smooth, clean lines on paper before graduating to actual cookies. Remember safety. First, after a series of gradual price increases, it was time to shift to public places like a paint night event, except with blight cookies in a plank campuses. In February, twenty nineteen Chelsea hosted the first of these at her home. She promoted it with a fifty dollar. Add on Instagram, targeting who like to shop in our area because she figured they were the type of women who are into girls night out and would be ok with spending a little money to do it.

This time she charged thirty five dollars per person and it sold out with twenty people for the next two months. Chelsea did two or three classes per week on top of our day job. At one point she had to take a break, but she was back in time for Christmas because she is one tough cookie. These classes were difficult to scale to be both personal, ineffective. The class size couldn't be too large. So next she decided to try offering a cookie artist, subscription box, curated cutters, stem cells and other decorating tools and supplies. These come through the male each month, along with some online video tutorials Chelsea spent forty dollars, setting up, prefers

Website using create joint, then she launch the box, mostly using Instagram law on vacation with her family. She needed in order to be able to purchase items wholesale and got eleven order is the day she watched to celebrate. They went out for ice cream because I guess they had enough cookies at home, but wait there's more. The box was a success, but Chelsea notice that the cost of cooking cutters. Even at a wholesale rate, was cutting into her bottom line. So she invested in two three printers at eight hundred dollars: each she's an Ipad. The procreate app infusion three software figuring out how to print her own custom, cookie cutters, and these were so popular? She decided Them as a stand alone, IDA customers could even request their own designs, which Chelsea would then print on demand, despite the printers frequently breaking and she doubled or income in two months after making this change, she now markets, sweet sugar, star cookies, primarily on Instagram and Facebook,.

Many of our new customers are coming for interactions in cookie related Facebook groups. Yes, those exist not on em. You should join for now she's putting a pause on her classes, because she's pregnant is also taking this opportunity to focus on increasing box subscriptions while prioritizing her health and family, not about decision. Especially in this day and age, naturally has plans for a quarterly digital magazine where she can share business trips and she wants to expand her classes to weapon ares along with buying more three printers to keep up with demand. Chelsea hope this business will eventually become her full time. Gig, drawing new cutters and decorating cookies combines two of her favorite things, Begging and art, so I like stories like these, are because, They show this evolution this transition from.

A small amount of money to making a more sustainable income is not just about the amount of money. It's about the business model, Ok, because just imagine that you want to beg cookies, you can bake cookies. Unless you're gonna like scale this up and like it? I co packer you know, go all in you're, probably going to make a fortune baking cookies right, so Chelsea starts with making cookies and she does this cookie baking class thing. First, just on Facebook, for friends, yours then making it a bigger g all charging whatever it was thirty or forty five dollars, but then eventually moving to this point of selling cookie baking accessories. This is the kind of site or something I would encourage you to pursue One of the reasons that I started cider school is because a lot of people are thinking of cider souls, just as they can cookies nothing wrong. With that, I love cookies. Them, but if you want to make some real money in this case, the money is not in a cookie. It's in the cookie cutter. If you listen to more stories in the archives, are propagate lots of other examples of people who shot

Something that seems accessible but then grows into something that maybe they didn't imagined at first they didn't know there was a need for it. They didn't realize how I can do the same amount of work that make more money because I'm building a sustainable basis, self start wherever you are always think about what is the next level Duration of my idea, I'll leave you without to ponder today. Our show notes are its high school dot com slash eleven. Ninety eight one one nine, eight congratulations! see shot out once again to everybody working in the healthcare field, everywhere in the world. We should take care of yourself and look out for someone else are. My name is critical about. This. Is psychosocial from the onward projects.