What's up what's up, this is critical about here beside us all school welcome back and welcome to a brand new week later this I'll be in Chicago and Boston for citizens. Workshops. I believe next, I'll, be in Washington DC in Atlanta. You can learn about the workshop, at sight of school dotcom, slash workshops. If you're He is not listed. You can put your name down and I'll choose where to go. Based on race. There have really- about some of the stories this week, two days in particular kind of an interesting approach you might say that inspiration strikes in all kinds of places today stories a man whose under house arrest has some time on his hands and worked with his cousin to get creative in the kitchen launching a successful food truck.

Catering and restaurant business in rural Pennsylvania that story right after this Many fourteen Zack Ellsworth got word that his cousin Teddy Smith, was under house arrest for do you. I guess I can Teddy had grown playing together in South West Pennsylvania. By that there were leading very different lives Teddy at age, thirty, three They ve been having a number of running with the loft like the one that letter House arrest, while that was more settled. He was married with four kids had a day job working inside was during the long idle months, while under house arrest, Teddy grow restless and Zack started keeping him company as a bit of a throwback to their old days, before his recent encounters with law enforcement teddy had been a talented chef and it worked in several France, restaurants. So to pass the time he started hosting a Tuesday supper club for his girlfriend,

Zack ends Ex wife. Naturally, the supper clock took place at home since he couldn't leave the house, and it was over those weekly house combined gourmet dinners, the second Teddy STAR talking and dreaming of starting a business together, the two cousins when an economically depressed region in rural Pennsylvania, we're about twenty percent, population is under the poverty line you have to I've more than an hour to Pittsburgh to seek out good restaurants. So their idea, bring reasonably priced city quality cuisine to their county, idea remained a lot of talk and dreaming, not a lot of action, until one day, a friend approach sack with a big problem, her sick, we're getting married in. The mind month and the mediterranean restaurant. That was supposed to be catering. The wedding had cancelled on them. She wanted to know if He knew of any other options or had any grand ideas. As a matter of fact, he did right then, and there is act decided to launch the site hustle. He told his friend he would cater the wedding himself and then he called them

to say, guess what we have a job. What they didn't have was a commercial kitchen. After pleading with local fire halls and businesses getting rejected multiple times. The ended up paying just twenty five dollars to use a church kitchen. They successfully catered eighty five percent mediterranean wedding in the middle of a field without successful of and under their boats. The cousins went into high gear. By this point, Teddy was free from house arrest and getting is like back together so they decided to name their business clean slate, catering, great name, right here they brought in twenty thousand dollars and sales. The following year, twenty fifteen they launched the first food truck in there area along time dream for both of them. They served lunch specialities like crap cake, sandwiches and peanut butter and pepper jelly burgers in between the catering that you're they had more than a hundred thousand dollars in sales. Not profit the restaurant businesses, tough, but sales speaking since last year, the cousins expanded once again opening an actual restaurant called the Foundry

which serves modern american food altogether the three arms at the company, catering food tracked and restaurant brought in donor, fifty thousand dollars and sales and twenty sixteen. Now, if it sounds This has been easy. It certainly hasn't the restaurant road is tough. Neither of the car had ever operated on business at the outset, Local businesses tried to have the food truck shut down, nails headed throughout the seasonality, issue where, when the weather was nice, people with line up around the block, but if it wasn't it, very few customers all day. They had to decode the sets of insurance equipment, gas, electricity, water registration tax and parking just to name a few things: In fact, the regulations and fees were so complicated that sack started a blog specifically to help other food experience. Entrepreneurs avoid the same problems. You can see we'll get small town, kitchen dot com and I'll make it up in the show notes the two cousins try to divide and conquer Teddy focuses. Kitchen was act, manages all that marketing systems and sales, in fact, still has

sport on day job, so he put in twenty hours a week while Teddy networks- I full time, perhaps not surprised, of the three components, the restroom has been the most time consuming, while the catering concept has the biggest moneymaker another interesting. They did is instead of using Facebook adds wherever they have a poster something important like a new man your service, they offer a free meal, they get alot people too. Like to comment on that post. They say those posts in five times the visibility of all their others, such a fund that creative hack, if your using Facebook having trouble getting your posts in front of people now the cousins have this the aim of adding a new component each year, so guess what's coming next, their goal is to start a barbecue place they're playing to do this on the other side of their rennet space. So they don't have to worry. A new venue, but of course it is more work to be done in twenty six in a teddy hoped to accede. Half a million dollars in sales and three thousand dollars in net income and their goal is

one million dollars in sales and acts that maybe it point. His side job will finally become a full time: hustle so I thought that was pretty cool, congratulations, Zack and Teddy Clean light catering what a great name concept. Now, as I mentioned, The restaurant business is tough, half a million cars and sales for about it two thousand dollar profit. Fifty thousand dollars is awesome, medium the light of that at all. It's fantastic and that private my it is actually pretty normal in the food and restaurant business, but still from some of the other stories you heard you probably, at some of those other stories have a better profit margin, so you're interested in going into the restaurant business. This is the kind of thing you should do if you really want to do it and you have that vision. It's not right I'm going to just stumble into its kind of like writing a book.

Of writing bucks. I islet everything about the publishing process, but you probably shouldn't write a book unless you really really want to its definitely not a get rich. Quick site, hustle, and so the restaurant business, like that too, if you have a burning vision for it by all means, don't hold back Zack and Teddy have seen this great success I think that greater going all these things is to figure out. What am I compelled to do? What's my vision, what am I excited about and if you find something it's easier than the restaurant business? Well great, so much the better As always, remember, inspiration is good, but inspiration combined with action, So much better hope you enjoy. Episode, if you'd like to see the shone out check out small town kitchen, just come to citizens dot, com, slash one twenty one, that's one to one

so much more, is on the way I'm critical about recital school.