hello, hello. What's up my friends, listeners, community, sorrowful, school, so large throughout their hope. You are holding up, ok hope you're holding up better than okay. I hope you are doing something for yourself. Investing south making the most of whenever opportune come your way, even in the midst of a challenging uncertain time, the world can often be turbulent as we have. Seen in recent months but generally speaking the world is, is turbulent and chaotic knots white so important to create your own security. I not be too and on a corporation or a government or an organization or any external factor, be dependent on yourself. Your competence is your best security. Ok, pep talk over welcome to throw back Thursday. Where are they now? Where we take an index? Look at someone who story has evolved considerably since we first feature them.

Today in our latest feature will hear from a new Jersey, school counselor turned blogger, who now has six employees and twenty contractors. I often think of Jennifer story when somebody's like I can you still make money with a blog, unlike no, of course not, except for you know this person about six employees and twenty contractors and is obviously doing pretty well with a very hyper local focused block. So apparently this possible- and let us hear directly from Her- I will come back at the end. To wrap up my name is Jennifer trip you and from Hoboken New Jersey and I were on the website, which was assigned hustling. Now is a full time. Hustle called girl dot com, it's a lifestyle, media site- and it was at this

number nine zero tail. It started as a blog and I and my team rate about all different types of news, lifestyle, events and happenings and the Hudson County, New Jersey area, where hyper local media site, I started as a school councillor in a public school and I had moved to Hoboken it. See my grandparents had textile factories and Hudson County, so I did know the area and when I moved there after college, I just fell in love with it, and I said what I really want to explore This neighborhood, I loved you right. I had been started and is in a great, I started a school newspaper, just my own accords. I had always been a little bitch into that aspect, but I've decided to you. I mean started social. Media platforms. It was right around the timeline Facebook, Twitter, all that came out, so it was a really perfect serendipitous time discharge. Lots has changed as it

Always does in the media world so when I was featured, I had already left my job I was its full counselor and then I took my Hoboken girl experience and said you know what I'm gonna try my hand at the magazine world. Obviously, that kind of is a shuddering world as it continues on buddy. India is still booming, and so I worked at Brides magazine, combine asked for two years and then from there my experience and said you know what I'm going to do this on my own and I took Hoboken girl full time. We now have a team of six employees at about twenty freelancers and yeah I mean so much has changed. I started a podcast in August just take it off. It's nothing of her decide hustle, but we have usually around. Thousand downloads per episode, which is pretty good for at local production. I would say that

I challenge the matter when it is pandemic or not pandemic. The biggest challenge I have is just trying to have off time. I'm the head of the shepherd and as an entrepreneur. No, we always where so many hats, sign, hustle or full time, hustle and really in the digital age. Dirges is an alert downtime and are really aren't working hours anymore. It feels like so that has been something they really been trying to work on. The actually think that You. I've tried to pick one day where I take off fully and just to look at anything and that's helped a bit, but that that is a big challenge growing our team, just figuring out what is really necessary to have an axe person doing verses myself or someone else. So it's been, it's been a lot, but it's all

It's all good challenges there, just figuring out what works best for our team and fur, our growth, the biggest advice that I would say there are a couple of things, consistency. So I started. I saw lots of blogs out there that we're doing and work things just not in my area, but just in general, and I think that when you are pointing to write consistency is the biggest thing posting daily. Writing not stopping. Oh I'm getting married some than a start for all and having a baby. So let us stop as, of course, those are big life about that, of course needed attention by

You know making sure that it is incorporated into everything that you're doing unjust continuing on with it. Even if it's just a plan that you make up a few days a week that you know your posting make sure to do it. That was something with Hoboken Robert I always did, and it grew to be something that people looked for instead of just surprise, I have a new post up. It was o four or five days a week. This is happening, and now you know we have three or four articles a day that go up. Seven days a week- and I think the other big thing that is so important for anyone, whether its in social me yeah or on a media site is engagement with your platform. I see a lot of business is a lot of media company is bad

share tons of amazing content, but you never see them ever responding to their followers, are readers, and I think that that is what really separates a brand that has a community engagement verses, not be always first on towards yams. We handle any type of questions. I actually have. Someone died, pay part time to specifically comment andean people when neighbouring reached out to us. So I think that crucial and then the last thing be flexible that just is a broad thing, but when it comes to something like starting a meteor site or starting a blog think about things like Tik Tok ten years ago, we would have never heard of Tik Tok. But now it's here embracing, try it out. You know when I

started. Instagram wasn't even a big thing yet I said only not I'm gonna just try this platform, and now Instagram brings us the most of our readers that engagement to our sight. So you know just be open to change. We tried Snapchat, etc dreams. It is almost as though you know just follow up and always always be open to those new experiences. Also, thank you so much Jennifer Hoboken girl to come here, but to go and check it out now that she needs more readers, because her blog is doing so well, but still going check it out. The biggest and here I think, is consistency, consistency and maybe also engagements Alex. She was talking about their consistency in terms of what this blog or whatever the thing is, I'm going to make it's going to come out on this regular schedule. You can expect it if you choose to invest your time as a reader or listener follower

you can trust, that's going to be there on a regular schedule. I think that built so much trust and loyalty, overtime and, in her case, is actually been able to publish more and more over time, so consistency it and also engagement term thanks. You know that when she sets about how is the difference between like a branded community or company and a community, not that a company cannot be a community, but whatever the distinction there is. That is that some people are some companies. It's just a one way broadcast. Essentially it like there is no way to communicate. You know clay with the people who are supporting that brand and depending on what you're doing that, maybe ok, but I would suggest if it is a blog or if it's a pug Castro, if it's any kind of anything that is personality based, are you trying to put forward a message of some kind and and recruit followers and fans, etc? The more engagement, the better knife I've been trying to do that even more myself, you may have noticed. You know with the podcast shift that we did. Earlier this year to have a lot more listener, questions and comments. I started a new you,

channel in April, where pretty much all I do is Youtube live interacting with people I'm continuing to learn as well. That's my point without by the way, such as like, hey look at me, it's more like. I have a lot to learn to so consistency and engagement, some blogs come and go, but you know this one has stayed and grown, and you know, as you heard whatever it was: six employees, twenty contractors, so good work, Jennifer and it thousand and twenty twenty is our Europe interaction. Speaking of engagement, if you have a question, if you would like to update us about your side, hustle like a free trip to Hoboken, I don't have that thing, but everything else come to satisfy of school com. Questions will be teaching them throughout the year, along with updates mother listeners more things coming up to that's a special stuff planned for the second half of the year, like forty sharing that with you soon- and I hope you will continue to live Thank you so much for your time and attention. I hope it's up to you. My name is critical about

This is side. From the onward projects.