« Side Hustle School

#1298 - Pharmacist Cues Connections with Conversational Cards

2020-07-21

When a pharmacist longs for the deep connections she had with her college friends, she turns over a card to reveal a conversational side hustle.

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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
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For several months, pretty much ever since the beginning of this little pandemic, which continues maybe you're fortunate to live in an area, that's not as affected by covert nineteen, as has many others, but of course, probably. To save your life has been impacted one way or another and, as I said like time is in a vortex in time. The week goes by and unlike what happened this week, I like what what did I do today, even though I looked back on the go ahead, some appointments. I did this to this, but I am quite understand you know like where the time is going and what was passed. What is present this future etc, and maybe I'm the only one who feels that way, but I don't think so pretty sure people
around the world are struggling with this issue, and that's why I was happy to work on this story today, because it's all about a pharmacist who long for the deep connection she had with her college friends and then turns over a card to reveal an unconventional and conversational side us all. It's a product designed to help people have deeper conversations and thus form more connection, which I do think is key to perhaps not solving the time more tax issue, but at least addressing it somewhat. Helping us understand we're not alone are. The story is called pharmacist key connections with conversational carts story is coming up in just a moment. I want to give a big shut out to our new sponsor grammar early criminally digital riding tool? You can always rely on ticket your message across clearly and effectively It's a lot more to writing. Well, then, catching spelling mistakes currently can help. You write confidently, no matter where you are. It works. Where you work, you can communicate with clarity and confidence on every platform, whether that Gmail, Google, docs slack and more.
If you do any kind of writing, which is pretty much anybody out there, this includes running emails or corporate communication. Whatever will they gonna do offer you twenty percent off gradually premium when you sign up at gradually dot com, slash hustle, it is twenty percent off Remilly Premium Grammar leader calm, slash, hustle g r M, a r l, why dot com, slash, hustle in graduate school, serene incorporeal had a close knit group of friends. They often ten days and nights discussing dating travel religion as well as their aspirations, dreams and goals. Looking back Three, we use those times of connection as some of the best of our formative years. Things change, though, after she graduated and moved back to Atlanta.
Training, a first generation Egyptian American started working full time as a pharmacist and struggled to find the same deep connections. Although she was often out socializing and meeting new people, the lack of any true connections left her feeling lonely. She wasn't alone and feeling lonely, because millions of people everywhere are more connected now yet feel more isolated, those people needed a new kind of medicine and serene began working on prescription. She was convinced that a huge part of the problem was a lack of true connection to those around us. Furthermore, we believe that by talking with others on a deeper level, we can better empathize, aiding both parties and improved wellbeing. But just like stubborn kids, many people don't like to take their medicine, especially when it might make them uncomfortable and for many, a deep conversation will do exactly that. That's why most conversations get stuck at small talk about the weather or what you saw. Netflix
last night in three set out to change that she wanted to create a tool or game that would help people move on from small talk quickly. What she decided on was a simple card game, random questions and topics, a player with flip over a card and read out a thought, provoking question something like what is something that brings out the best in you in the players within discussed the question openly. She made a basic version with paper, folded and envelopes and tested on a few friends. They agreed that the cards help them feel more connected and they like they didn't, have to come up with problems on their own. The next play was pressure. We need to have the cards made. Officially then launch. It has a real product, a product. She called Annette curate it to do this. She had to come up with hundreds of questions. She planned to split up the game into three levels with the car it's going deeper on each subsequent level after weeks of brainstorming and writing.
She had her list without list of questions finalize, it was time to start visualizing and actually creating the underrated game. At this point, shrink parted with a friend, name, Nicky, Nicky, handled the design of the cards and knew how to keep printing costs low through a personal connection. Training was able to put some marketing material in a swag bag for local charity event. She chose to include an uncreated card that had details about a pre launch discount to handle the payments on our new website. She used gum, wrote a simple payment processing solution. To her surprise, they received several pre orders and site Sweeney looks it s not only as a great way to validate an idea, but as a stay motivated by pre selling. It gave her a Nicky, a deadline on when they had to complete the final product, a deadline which they hit with a strong design website to match, and those pre launch sails under their belt. Tyrrhenian and Nicky hit social media to keep
Marketing until eight it, they made Instagram stories to share related content, and they also found it useful to post reviews to their instagram grid. To bolster social proof, In addition, untreated was also featured in the Washington Post after a journalist reached out from their sales kept trickling enter the website with each one, making Sweeney and Nicky, fantastic they're, making a few hundred dollars a month so far, and I feel like you're doing this for much more than the money. The side us, those given them a deeper since a meaning Hannah's helping move the world forward in a positive direction. Did you know that three out of five adults claim to feel lonely on a regular basis and in fact doing so for too long and have serious risks to your long term? Health just doing little bit of research, also known as looking stuff up on Google?
app for recording this episode, and I was wondering about these statistics like where do these things come from? What kind of study is this based on etcetera? But I think, like the point, is not get too hung up on that, because we have been in this. This great time of uncertainty we have in this time of anxiety, and perhaps even if your listening months from now on a year from now on the long term impact of what's been going on in twenty twenty is going to be felt for a long time the case, so anything we can do to create connection and community, I think, is valuable and it also lent itself well to a potential side, hustle so graduations to renew and Nicky check out the uninitiated game. We will of course, link it up on the show. Its page. Inspiration is good, but inspiration with action is better, though show its art Russell school dot. Com, twelve thousand nine hundred and eighty one and two hundred and ninety eight thank you for listening today. If you're one of those three out of five of those that claim to feel lonely, on a regular basis, hey I'm right there with you and we will get threat rights or hang in there
come back tomorrow, be sure you subscribed. My name is critical about this is side us all school. From the onward project.
Transcript generated on 2020-08-05.