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one week ago we had a story where someone, through their service business, by using direct messages or deems through Instagram over different. Then advertising and instagram they're, just kind of reaching out to people building relationships and eventually building some business that was episode. Thirteen ten lifelong freelancer adds real estate. Photography to port bully. Oh well, today, story features someone who does the same thing with a physical product, but first he discovers the idea itself has been in his pocket all along could the ice, For your next item will be in your pocket, I guess it depends on what you're carrying around but I'll tell you about this guy he's got his idea, how he made it happen, and then how did that marketing through Instagram bartender cells, pocket sized reminders of passivity? That's worth calling this episode, and it's coming right up after this message from our answer. Sandyseal school is brought to you by our long time, partnership station. Selling our mind. Getting a lot of

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Vincent Belinda realized early on that he didn't enjoy working for big companies, its lead him to take on a job. As a bartender, we had the flexibility to determine how many ships to work, giving him the chance to explore other ideas. One such idea was pocket sized medallions. He had been carrying around a pocket sized coin from Ryan Holidays, daily stoic store with the message. The obstacle is the way you didn't think much of it until his girlfriend spot at the coin. She was going through a difficult time and said that she wanted something similar for herself. At that point, all Vincent did was talk to her about what her coin might look like and how they could find someone to manufacture a cost design, but after sharing the idea with his girlfriend sister, they all realise that this was an opportunity in disguise. In fact, his girlfriend sister loved the medallion. He already had so much that she promised to be his purse customer events and started his own life and that's what got him into action. So how did

do it, for the first step was to go to ninety nine designs, a website that helps to connect designers and clients and fight an artist whose work he resonated with together. They created his first designs with sayings like be here now and come as you are.

What's the design for said, he started working on finding a reliable manufacturer. Unfortunately, this process didn't go quite as smoothly initially looked on, Google and found a lot of companies that make coins you narrow down his list of ten and then made calls to all of them to ask for samples. He fell on a manufacturer that seemed promising things that soon went downhill, for instance, or is he placed didn't, always incorporate changes? He'd requested the company also changed production facilities, which is significantly affected. The look of the medallions this in turn created serious problems for Vincent with secured partnerships with two companies to have his medallions included as part of their subscription boxes with the delays and altar designs, the ultimately wasn't able to get his medallions in time to ship in those boxes. This was, of course, extremely frustrating. They took him another six months to find a reliable manufacturer,

but he finally managed to locate one on Alibaba throughout his challenging experience with manufacturers. Vincent was also working on acquiring customers. In his words, the initial marketing strategy was. I have no idea what I'm doing so. Let me try everything he started with Facebook and Instagram adds, but saw no results after spin. Hundred dollars, TAT made him realise. Well, he wasn't sure what he was doing, and so it was likely not targeting the right demographics or running the right copy. Whatever it was, it didn't work so moving on, he started sending direct messages on Instagram to instructors who ran yoga and meditation retreats because he thought his medallions might rest date with them. This seem to hit the mark a bit more. He heard from a yoga instructor who is looking for a subtle way for students to indicate their comfort level with hands on adjustments during her classes. She like the idea of a medallion that students could use to indicate that preference as they chatted Vincent realized. He could work with her to create a custom order,

this wasn't what he was originally planning on, but he was more than happy to adjust, while retail sales came in Vincent also discovered another angle and which he could sell his products, that was through wholesale distribution with an online market place called fair. He was quickly match, with retail stores that agreed to carry his product after learning about it by the end of twenty twenty minutes and hopes to be twenty five stories. Slowly, all the hard work has been paying off he's been seeing a bump and sales over the past several months, even with all the challenges he's diversity. Its distribution from justice online website to other platforms such as Etsy and with the initial batch of medallions setting him back just three hundred and seventy dollars, and the only recurring costs being his shop. If I payment he's confident that he can make this work after all, the obstacle is the way

What is the idea for Euro X moneymaking project is in your pocket, or maybe it's in your physical pocket, but some kind of metaphorical pocket those exist The idea is look around pay attention asked questions, observe somebody of our success stories have come from people doing just that and then not just observing, but actually moving forward. Taking action going to look for those manufacturers trying different stuff and I love footprints and set about how I have no idea what I'm doing so. Let me try everything well, if you can try by two different, Not without spending a lot of money, why not events and spend a hundred bucks on his social media adds before he realized this isn't the best path for me, then he started trying something different. That is the site us away along with the obstacle being the way, I suppose, check out the daily stoic daily stomach that come to projects run by my friend, Rhine Holiday, Rhine for years and a fan of his books so he's doing good.

Along with, of course mantra, medallions linked up in a show its page, along with everything else I mention in this episode. Inspiration is good, but inspiration with action is better show. No, it's page is that satisfy school dot, com, slash, thirteen, seventy one, three one, seven! Thank you so much One thing we should come back tomorrow be sure subscribed. Much more is on the way my name is critical about. This is cited in school. From the onward projects.