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when a young species chef questions, the environmental impact of his beloved good undertakes. A journey to learn about sustainable sushi is online I was now reach hundreds of thousands of Europe's. This Youtube channel and there's more to it, it's a whole empire. It's called secrets of sushi. Now I said it's an empire, but actually it's on its way to becoming a part, let's say because its in some passive income, which is good, but for the past couple of years, this young sushi chefs focus has been live events. Why the practice that young sushi chef. To say that this job is harder than it sounds. I promise he is now trying to transition to Digital, which will look at a bit in the story and also my comments afterwards. So welcome this national school. If you are new, my name is critical about every day. For the past thirteen hundred and twenty five days, while twenty six, if account today, I have been telling stories of real people out there who are funny.

Ways to create financial independence this year, is our Europe. In our actions ordering lots of questions and answers with listeners, you throw back episodes every Thursday to kind of go back to one of our earlier episodes and see what has happened since, but also everything I do here is all about helping you, even if you're busy, even if you have a day job, find a way to make some extra income. Ok, because extra income gives you more options for your future allows you to do more of what's important to you. That's my soapbox. Let's focused on secrets of sushi secrets of Sushi Youtube General serves hungry fans that story when, up after this message from our sponsor there's a lot going on in the world right now and the scam is here to help you cut through the noise meet skim, this a weekly podcast. That makes it easier to understand how the news impacts you. They break down the most complicated stories of the weak and add context and clarity to answer the questions that are on your mind to help explain why what happened this week, matters both in the short term and the long term.

Cried the listen every Friday morning on Apple Spotify or wherever you get your podcast Ryan One has been rolling sushi for over a decade to learning. About the environmental impact of his industry? You took a step back, get some soul, searching and then returned to the craft with a fresh commitment to sustainability. A full time whether to be destroyed or by day Brian, is developed ways to share his passions, pursue sheep and environmental responsibility through his website, Youtube Channel and live sushi classes. But let's back up to two thousand eight women, and walked into a sushi barring Oklahoma, one. It wasn't even hiring and ask if they needed a chef. He didn't have any professional experience, but here

Familiar with the rolling process, anthem, japanese terms from his child- it he and his family used to make sushi at home as chance would have it the restaurant hired him, although not as a sushi chef. Work for months in the back kitchen, washing dishes and making rice before he was allowed to handle the fish enroll sushi for customers, but he stuck with it got promoted And soon some of his regulars ask if he would help them through private sushi parties and Brian Obliged was on before he was rolling out the rice and Norway for friends, those regular customers and even a few catering events through the restaurant. Rain, was already environmentally conscious, but it wasn't until he first heard the term sustainable sushi. Did he began to consider the impact of the sushi industry on our oceans and the more he raised? the worst he felt for unknowingly contributing to environmental damage. He thought about giving up

for a while. He actually did he quit working at sushi restaurants and put his eyes he degree to use at a software development company. But after a year, half he could no longer stand being away from sushi. The calling was real You want to find a new way to share his knowledge, just in a more sustainable way. Right, invested a hundred dollars and making a website where he could publish articles and teach people about ethical sushi and create some income on the side. Of course, Revenue started to trickle and through display adds, but writing article Wasn't enough heated to teach people in a different way. So he began offering live training events. He started off charging ten dollars for tickets in gradually increase that to fifty five dollars per person. His message still wasn't getting enough traction, so brine overcame sphere. Being on camera in put about six hundred dollars toward launching a Youtube channel secrets of sushi. Don't I'm done Some of these videos are incredibly popular with hundreds of thousands of years

nine months in he got an email from Vinho. He didn't even I would been my wife the time, but the company had found him furious website. To bring him to New York to teach their interns how to make sushi, they flew him out, bought all new equipment for the class and paid for everything. It was the first high paying gig pursue she business. He was ecstatic afterwards Bryce her to think that his side us or could turn into something more Not this point his day, job was in the oil and gas industry which only increased his guilty, contributing to ocean pollution to atone he committed to making aside assault full time or at least viable for full time work, but before he could do that, he was laid off Brian panicked at first, but he remembered that first big gig in New York City and how well the sushi class went. So we picked up the phone and caught his old boss of the restaurant he trained at you ask if she would be open to him teaching sushi class out of her restaurant when she said. Yes, he invested five hundred dollars getting all the materials he would.

The advertising on social media and so take it through event bright within a week, all eight tickets sold. He made his initial investment back plus three hundred dollars in profit. These days he still working to develop his sushi hustle by night. He focuses on an online course that courses earned four thousand dollars in the past, but needs to be updated plus he is creating more. Two videos is sushi classes or not to two thousand dollars a month depending on the season, but as of summer, two thousand and twenty Ryan hasn't been able to teach any life classes for several months, or you know obvious reasons. He plans to start teaching online before the end of the year, something he wishes. He started sooner, however, like any good sushi chef, he is rolling with it in his web, content is still bringing in about four hundred dollars in passive income each month. So what can we learn from this episode? And what are we

Brian might be able to do a little bit better. First of all, he's doing a lot of things right. I really love the name, secretive sushi, very memorable. If you search on Youtube like where do I find no secrets of socially, there is also has the website secretive sushi that car? now I think you actually does a better job with his Youtube, but he just with his website, which is ok because, like a city, is getting hundreds of thousands of views on some of these video but a lot of videos that have been the most popular are more archival like he made them a number of years ago, and so my suggestion would be to make some more videos basically, because he's clearly got this active subscriber base and then also probably does well with Youtube search is because Has that what you have done so before in the past, so more videos? I would suggest It was the audio format now for a topic like this. It's it's hard to communicate, sushi prep exclusively your blog post, combat. Speaking of the blog. I think the website is pretty cluttered their needs

updating. Neither actually could be a lot of information there, especially in terms of like gently nudging people towards the course, for example, by its really cluttered with a bunch of ads that aren't really contractually related to the topic. It's not totally clear what he wants visitors to do. Think. That's always the most important thing to think about for your website, but what one business to do if somebody comes to your site with an open mind like all this is interesting. What action do you want to take a more clarity you have towards back all the more that's what you're gonna be the higher your conversion rate, the better user experience. They're gonna have so a good time, we had by all, if you think about what do you want business to do when they come to your site? be sure to download is free guy the essential equipment to make sushi at home. It is, of course, a secretive, sushi dot com. I will link anything else. I mentioned in this episode on our notes page today. That page is satisfied. Skoda, com, slash, thirteen, twenty six, as always, inspiration is good, but inspiration with action is so much better. Could work, Ryan and good work listeners you do something today,

To get closer to that goal of financial freedom, that goal of more options, more security, this site, also whatever Call it doesn't really matter. Ultimately, it's about investing in yourself. Ok, that's for me to day. He sure you subscribe. Much more is coming My name is critical about. This is side us all school. From the onward projects.