Have you heard the Jordan Harbinger show? Jordan produces insightful interviews with lots of really interesting people, including more cuban, Malcolm Gladwell and the late Great Kobe Bryant Jordan, a great deal of quality and dedication to his work. I've known him for a while each episode on his show includes downloadable, notes and exercises, so and it's the Jordan Harbinger Show check it out wherever you get your podcast Did you start begging sour go bread during the pandemic

so you're not alone. My instagram feed is filled with taking photos from people who never posted such things before my cup. Look at that person that apparently there there are bigger now what today's last year is one of those people who started baking while on lockdown led to her first sight, us all selling it farmers markets, she likes it so much now that she wants to do more of it. So what is the next step? Welcome dishonest school. My name is critical about your host every day, we're looking at different ways to make money. Apart from your day, job, that's what it's all about, using a skill you already have, or perhaps in this case using a skill you have. ITALY acquired now. Food in beverage, products in particular can be tricky to grow. There's a lot of complexity here so later in the month, actually have a whole classroom episode specifically on this topic, but for now I consider that particular question of this listener: how to go from the farmers market, perhaps to the grocery store or to somewhere else. Basically, what is the next step? If you want to expand your food and beverage product Sicel School is brought to you by our long time. Partnership.

Nation really appreciate them, supporting us for three years and counting as we are all adapting to this changing world. So many changes all the time I'm going to be buying more stuff online, but never before. So, if you are an e commerce seller, if you want to be you want to ask yourself, are you ready to meet the demands of our new delivery culture right now? Our listeners can try Shipstation free for sixty days when you use offer code hustle get started at shipstation dot com today, click the microphone at the top of the homepage and type in hustle, that is shipstation dot com into offer code, hustle shipstation, make shift happen, hey there, Greece, when he was Joe, I'm from my own city and I've, been listening to show for a couple of years. Now, I'm still enjoying the pond.

Did a baking more during the pandemic, and then I decided to try hosting a booth at my local farmers market. I've been My vision, o bars there for two months and the responses fantastic, I mean everyone loves them and their sold out every week harm me like the idea of ramping up and seeing how I can achieve more distribution. But I also have no real. Idea how to do that. I'm just of one person, operation and dont- have a budget to move to a commercial it's higher anyone? How can I grow without over investing? for the hearing from Methinks Joe? What's up thanks so much man

I'm really glad to hear you message and yes, we do try to keep it fundamental around here. Just you know baking here a business now I have not started making much myself during this pandemic, but I have eaten a lot of delicious baked goods. I will say that I am trying to take one for the team. Fortunately, have also been running more, so it kind of offsets. At least I rationalize it now as per scaling up. Let's talk about these big, no bars, I'm actually working on a dedicated classroom episode, specifically about growing a food and beverage or in Heaven be side hustle, because this industry really does present some unique challenges, at least compared to growing Europe or you're a book or a lot of other things, even some other physical products, because you know food and beverage, there's a lot more regulation, there's a safety issue and there's just like a freshness issue. And how do you ship it? How do you transported so lot? More complexity doesn't mean it. I can't work

course you over the years, we have featured a number of people who have really done well, it's just one of those things that kind of goes from being really simple. At a base level like in making those oak bars taking them to the farmer's market, to sell to a much increased level of complexity, if you're trying to, then you don't move to a commercial kitchen or outsource to a co packer. Who will follow your recipe to make the product in bulk? And the thing is like most people in this space like if you are going to grow this kind of business at a certain point, you do have to make a couple of key decisions about that, as you can't just keep working Carter. All the time, in fact, a lot of people end up doing burned out. Not only would we not in a parliamentary awake, they actually just get really exhausted because they start to see initial success and then, like there's more demand for their product. You know, just like chose saying is bars were sold out. And so try to keep doing more and more in, and you can't infinitely scale your own labour

if you don't wanna go that route, which of course, is to accept, but either way you know couple of ideas. If you dont go that route, you might consider setting up a second booth at a different farmers market like in the same area. Perhaps You know a bit further away, assuming there's more than one in your area, and they may be alternating between the two. So in one Farmers marketers on Wednesday and in the next house over. You know it's going to be on Thursday and they do that because allow the vendors overlap. You could also offer home delivery or perhaps pick up at your home if you're comfortable doing that, maybe one day a week or something maybe it's on Saturday afternoon or whatever space is not being taken with here job and the farmers market and anything else, we could offer catering for offices and events as they slowly began to come back, so there are some ways to expand without going down that route of exploring commercial kitchens and CO, packers, etc. But at a certain point tell you you're gonna have to make that decision. Like am I gonna go down the path of growth or just decide. This is cool, you know where it is right now or perhaps there could be a third path like I'm all about,

Tat, maybe the third path is this project inspires something else. Maybe Joe goes from saying. You know what I didn't I could ever do this thing at the farmers market, but it's going really well. Maybe it's giving me a totally different idea entirely, so the choices Yours, I'm just be careful in trying to grow food business and doing everything yourself, because it will get pretty difficult pretty quickly. I lots against up there all inspired by Joe there's. If you have a question of your own you're going through something try to figure it out, conversational school dot com, such questions, as you have heard, perhaps if you can listing for a while, we are feeding them throughout twenty twenty may even beyond will see I'm not just such a great questions come in and so will be featuring them throughout the year and love to hear from you. Thank you so much for listing fee sure you're subscribed. My name is critical about. This is side also spoke.

From me onward, my projects.