Do you have an email less? Yet it is the single most powerful tool you can use to reach people with an offer. I use a service, that's both easy and customizable. At the same time, it can help you go from ideas, income now listen! This is big for the first time ever they are introducing a free version of this tool is not just a trial. It is a completely free version that you can sign up to use that satisfy school dot, com, slash email, you can add up to a hundred in all subscribe S, hands and unlimited broadcast messages. Again, it's free and then, when you are ready to grow, you can add more subscribers set up Emil's sequences and more, but you won't pay anything until you're, ready As I said, this is brand new. Just got a sorrowful school dot com, slash, email to sign up, that's side, us all school, dotcom, slash, email, Hello, what's up greetings and welcome. This is critical about your

I've started to school every other Monday. We look at a specific topic related to starting or growing your project if you'd like to check out any of those archives or calling at the classroom series just go to the classroom. Page has the same title. You can just go to sign: ASL school dot, com classroom to access all of the archives for the first half of the year. We did it every week, There are a lot of topics there, and some of these topics may relate to what you're working on our way of thinking and working on and others may not. So that's, ok, just pick and choose what is good for you. I want you to use your time. Well, of course, we ve got nuke studies carried out every week, along with all the interactive features, such as questions and answers and throwback Thursday are for today. Let's look at the topic of selling a food and beverage product, also known as F B. I briefly mentioned this a couple weeks ago in a question answer episode, some excited to delve into it into more detail here.

I'm pretty much right off the bat here. The first thing to note that we are talking about food and beverage, is that this industry poses some pretty unique. Challenges also comes to some opportunities. Of course, like we ve had a number of stories. I'll take a couple examples in this area. A number of stories. People have done very well, but it also comes with some pretty unique and in not small challenges. Ok, like I said what they are, not small. Let's not make light of them. First of all, this industry is more highly regulated, lots of others for allotted to him projects. You don't really need any special licensing at all, but for a food product usually do and it's not just a matter of the red tape and I'm getting a licence or whatever. The bigger problem is that food is difficult to ship or transport and it has a limited shelf life. So can probably imagine some of the great complexity that comes with trying to take an initial food beverage idea or a car. Apt into something that can grow and be distributed regionally or nation wide or internationally in others is built in expiration date on everything that you may

Every granola bar you whip up has got that expiration date on it, whether it's printed on it or not, it's their right. So you make too few granola bars. You miss out on sales. You make too many probably going to end up eating some of those expired bars yourself or just wasting them. So maybe we should just insert a little brief pause here to say: if selling a food item isn't your vision do something else right, there's all kinds of things you could do. So if you got three ideas and one is pretty simple and feasible and the other two are pretty complex, you know why not choose support, feasible and not try to discourage anybody who does have. This is their vision. I just want to call it everybody else and say you know you only get into this world if you really want to be in this world so This week we had a listener question I plead. The guy's name was Joe and Joe is having a lot of success. Baking in selling his Delicious vague, an oak bars at the farmers market, and he wants to

always business, but also wants to stay away from anything that requires real scale. I think he said in his question and that he basically wanted to grow, but I didn't want to grow too much. So what would be his next step? And I think this is interesting, but trick because he can say at the level he's that he's doing well, the farmers market bigger no powers for the win or he can explore the world of outdoor sitting and co packing, which will talk more about in just a moment, but it's kind of hard to split the difference without just working more, which is a recipe. No pun intended this time for urgent. So if you go down this road be prepared to make that choice at some point be prepared to come to the point of deciding okay, I do want to grow this. I M gonna. Do that research and might not be able to boost trap everything I might have to actually raise money for something or I'm just gonna, be ok with the farmers market or whatever. The initial experiment is okay, so onto cope, hackers and commercial kitchens with commercial kitchen, you bring

space in a large industrial size kitchen. This allows you the chance to make large batches of your delicious item, whatever it is, might be, rubbing your kids or your neighbor, or your buddy, and usually pay by the hour. So you might schedule and swing by for four hours once a week, for example, and I'll see if it grows, you can do more with a co packer. This is actually another business. This is somebody else's business, some other company that does everything for you, so CO, packers in the business of taking your recipe. And making your product in bulk, which in an ideal world, is amazing, because that leaves you to focus on sales and marketing. But, as I said, ideal world, there are quality control issues, it's not sheep there is no guarantee that what you made it a small scale is gonna work on something larger. You know just to name a few problems, not Dimension that whole thing about shipping and distributing your product, unlike how long is it last etc? So when it works well, it can be great, but when it doesn't, you have big problems, not what is a practical actions.

Before you do anything at all. In this space. Do some research about cottage laws in your area, so just go type in the name of your city or town or area state province. Whatever and type cottage loss became, you're gonna see some information likely. These are regulations that initially came from british common law. They can the greatest and other parts of the world, including the U S in Canada and its handled differently and lots of different restrictions. But the idea is to make a distinction between the jobs of the world who are selling their own part of the farmers market and a kind of business that needs more inspections and approvals is trying to make it easy for

school to have a big sail, for example. So these laws burial item, but often it has to do with the volume of product you're selling so taking Europe bars to the farmers market once a week, no problem selling thousands of them two whole foods. Well, you actually need to go through more of a process for that and I'm gonna take a quick break to say thank you to our sponsor, really appreciate them, allowing this to be completely free powerlessness. Then, when we come back I'll, give you three examples of interesting and beverage site ourselves that we have featured on the show. I'm excited about a new music documentary. Podcast long may they run created, directed and produced by sea thirteen originals, the team that brought you gangster capitalism and rude of evil. Long may they run is a groundbreaking new show, exploring iconic touring bans who had a lasting impact on music culture and beyond season. One focuses on the ban fish. One of the most successful impact will in pioneering bands of all

I, u can been season one of long may they run on apple pie, casts Spotify radio dot com in anywhere. You listen to your part, I saw a few samples communist was touch issues by the way, because, actually time more than sixty examples just right up about when I first search it might software that contains stories. So so, if you go to satisfy Skoda, come slash podcast! I believe we have all category for food and you can actually see a lot of us examples, probably some others as well.

So I chose episode. Nine nineteen thousand nine hundred and nineteen mountain biker takes beeline to all natural prophets and episode. Two hundred and nineteen mammoth bars to friends start twenty five thousand dollars a month, paleo bar business and with those guys they were specifically adamant that they would not have preservatives in their product. Of course, having some preservatives makes it much easier to produce your pot Balkan distributed across the United States or wherever you're location is, but they are. Adamant did ever gonna grow their business and scale it as they have done. It's actually much more than twenty five thousand dollars a month, but they're going to do that without using preservative son and the last example ice cream for dogs, which we featured in a throwback Thursday episode. I believe in June originally episode. Three hundred and eighty four frozen yogurt dog treats are no barking, it matter. If you just think about the complexity, that's involved here. You know this last one. That last example is especially tough.

Cuz they're selling a product, in their case all over the United States. They have distribution, lots of different stores and it's frozen yogurt, so it has to remain frozen in a pretty much at all times. So it's a tough tough challenge, but they have cracked it, and so, when I said at the top of the episode unique challenges, unique opportunities because they have figured it out. You know this now means essentially protected. You might have an idea and say why I got an idea for some different flavors or my dog tried there. You know drug treatment didn't like them, so I think I can do better. Well, good luck because, as I said, it's it's pretty tough to figure out. This is called a moat in the start up world like they have this imaginative castle, it's the frozen yogurt dog treat castle and because they have to get off this difficult challenge. It's gonna be hard anybody else to come in and compete? Okay, that was episode three hundred and eighty four, the other two were nine hundred and nineteen and two one thousand nine hundred and ninety one. To one nine three eight, for you can always get

episode that I mentioned by just going to satisfy school dot com, slash that number your assignment for the weak. If you are interested in a food beverage side are so if you're, not that's, ok, no assignment just keep listening, keep working on your idea that, if you are interested look up the local laws and regulations for your area. This is a good first step for anybody. You might also want to see why you're doing that, if there a food and you better or a local organization that specifically serves aspiring food producers because in most meant size in large cities, there is at least one leaving in a lot of small areas, there's something like that. So check that out, because they're going to have a lot of resources that you can read, notes for this and every classroom episode this year at what did I say: side, hustle, school, calm, classroom. This is what episode one thousand three hundred and forty six. Thank you for joining me got a good week coming up and I hope you stick around.

Miss Cristel about this, is cider score. From the onward projects.