In this week’s “Throwback Thursday / Where are they now?” segment, we hear from a CPA who turns natural deodorant made from apple cider vinegar into a beauty and skin-care line.
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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
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Episode, fourteen forty going element
the December twenty twenty would also be the first day of Hanukkah this year. So I would like
We are happy Hanukkah joyous festive season to everyone who celebrates this is the first day of what is
eight day celebration, the festival of lights.
growing up, I didn't know a lot about Hanukkah or other jewish festivals and holidays, and then I had a friend at some point.
In middle school, who is jewish, and he taught me about Hanukkah
was like, while you re days, that's amazing. I grew up celebrate Christmas and, like this is critical.
I think I went home and ass my mom. If trade she explained to us
a bit more complicated than that some other factors in such but anyway, Allah to say happy Hanukkah
and welcome everyone to throw back Thursday. Where are they now? Where we take an in depth? Look at some
whose story has evolved considerably since we first speech of them. Last week we heard from
CO, founder of a canadian business. It is all about helping kids in families with self worth today, and our latest feature we're here from a sepia who turns natural deodorant made from apple cider, vinegar, so HAWK, crazy, origin story about that, and she turns this product into a full on beauty and skin Caroline.
Her name is Rebecca she's. Originally from Hong Kong, one of my favorite places in the world
She now lives in California. So what has happened since she started? I, let's hear directly from Rebecca now be back at the end to wrap it up.
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My name is
So my company name is called sway and I worked on after sewed five sixty six and were located in LOS Angeles, California. I started way too
actually show the world the first apples side of vinegar deodorant that was three years ago and the reason I started it because I can find anything that helped not even clinical string, anti prosper and natural, not natural anything I could find. I tried and nothing worked on me, so I just developed my own deodorant, based on whatever I could find you, my cabinet, which is apple sight of vinegar and some other natural ingredients, and it's worked on me so well that one day I decided wait. I've always been:
to invent some gadgets to help people saw problems and I actually have wiser. Why? Wouldn't I just marketed in that house? We start a few years ago, but now it has transformed into not just deodorant companies but also a body care and in care company. I am actually stole a practising sepia, so I just finished a goose rousseau, taxis and because everyone's work,
from home and clients are working from home lots of uncertain teased. So but then we,
through it. So that's still my main hustle it's oaks way remains a side hustle. Since the last episode I realize I cannot just have one product and also not a product that is a low average order value because
is costly to be running ads and marketing. So I wanted to develop more products or something that it has a larger value on average order value. So since then, with added skin care and other body care products, and my late as late as product is a customizable body, oil, that's actually show fixes, sets even dream.
Covet because a lobby for buying online. So that has been my my focus for the past few months. Is Japan.
my body, oil and so far we don't really see a lot of similar products on the market. There are tons of body oils on the market, but nothing that you can customize the way that you can customize sways. We also include a card in every single order to tell you what your options are and you can act on. You can write the name or we will write the mean for the customer where a ghost tool. So it's a perfect gifts, solution, gift idea for people to give out, because you can show you the recipient, how much carry pudding shoemaking, despite because you ve chosen their favorite items paper sent for the essential oil of paper flowers, I love being a city, I'm good at it, but nothing compares chill making something from scratch and from an idea to its final product and bent to have a customer
writing! You are refusing how much she loves it. Rarely do you get that from client when you hit them attacks return here should be, did not appreciate it. So when I have an idea in my mind and to be able to create that make a final comment and people telling me how pretty it is, how good its mouth, that is, the best thing to gear
Thank you so much Rebecca for shaping, update its wonderful to know
it's way is going along, so well tireless nourishment check out.
Because site at love, my sway dot com and actually its mother updates from her about the world of E commerce during cupboard how its affected her, just as it has
so many of our case studies, and perhaps you as well in different ways. If you have it,
This work, just in your life, if you don't write so she said I was really.
Because you know to begin
a pandemic. They actually thought that another sales we're gonna, go way down because people being careful with our spending
you know, but it actually went the other way she sets of sales we're going up, but that wasn't are good news because
sales we're going up, and then they had inventory issues that shipping issues lots of stuff is being delayed. There were sending stuff Oliver, the USA, Canada and sometimes took over a month in its social justice.
few days, maybe a wicked Mostar, but sometimes it took a month or the package's went to the wrong place. She said in one case
She had an order that was supposed to go to the east coast, but it went to Hawaii
some reason and then eventually made it back to the EAST coast, so lots of challenges there, but of course, she's been able to navigate those and is doing well. So again, thanks Rebecca.
If you have a question, if you'd like to update us about your aside hustle, I just come dishonourable school dotcom. Such questions
once again to learn about with access to quality care and skin, Caroline head till loved, my sway doc hump. Thank you so much listers
is notes, are at sight of souls: Godaddy COM, slash fourteen forty mining,
let's go about his side of this war,.
From the onward projects.
Transcript generated on 2021-09-05.