Hey! What's up, welcome the sight of his thank thank you tuning in welcome as worldwide new season. Twenty twenty two super excited about all that is to come this year and also welcome as well to throw back Thursday. Are we segment. I will be taken in depth. Look at someone who story has evolved since we first speech that range. working in these update sex. We get to hear from people directly. We hear from sight US lorries and hear how they ve grown their business. Why

gone well, what hasn't got well with their struggling with and what's next okay. So last week we heard from the young founder of a Florida tutoring business now has twenty five staff tutors and she does this while working full time isn't aerospace engineer. So it is a proper side. Us all that's actually scaling, while she's sending people into space so pretty cool there today and our latest feature we're here from Michael. I e the co founder of soul CD after a successful boxing career MIKE hung up his gloves to enter the small business arena in his words, which are gonna, hear in just a moment, he's glad to pursue a passion that doesn't involve getting beat up always benefit they're nice bonus. So let's hear that up they directly from him I'll come back at the end, with a quick wrap up. Ladies and gentlemen, in this corner MIKE

Lee Sport for today's podcast come comes from Wicks E commerce, the industry leading economies platform with robust customizable future ready solutions when you're looking to launch run in scale. Your online store, Wicks E Commerce has got you covered from that customizable storefront marketing and management systems, even a full stack development tool. Wix E Commerce has all you need good, awakes, dot com, slash e commerce today and you'll join over seven hundred thousand active stores selling worldwide. My name is likely I'm curly located in LOS Angeles, California, the name of my cycles, now main hustle is souci, be added. Each John Absurd seven. Eighty, Fuzzy media is a healthy wellness company that help people with anxiety, sleep in pain. We have a whole line of products from

tinctures dummies capsules that help people with those paint points about. Three years ago, my sister I cofounded accompany it really came out of our own necessity to find in all natural solution to pain. And really anxiety. I was oppression happily for ten years prior prior. To this end, that had experienced a lot of pain and at one point in my career, was actually diagnosed with an auto immune disease. So I was on a different medications about five years ago, and I just knew that number, I wasn't the answer so that pain really cause me to dive into learning about the human body and all natural solutions to all these. Men's and so I have slowly but surely meaning off all the medication through many different monads mania for an hour techniques and strategies and c b B became a stable in my life

for me I want to share this with the world. This incredible plant that had been round thousands of years, unfortunately demonized in our culture, and so I wanted to help show people that there's ways to benefit from all natural solutions to anxiety, sleep in vain my day, job right now, as I used to get punished in the face for living. I was a professional boxer for about ten years I got signed right out of college long career fought for many titles. My last night I offer world title. At the MGM Grand. So I'm very grateful for that that long career with a lot of wins and losses, and even more grateful now that I get to pursue a passion that doesn't involve me getting getting be. A lot has happened since I last beyond the show I have since retired

sport and I've taken on Souci media as ceo full time. We have hired a lot more people, we ve done a complete redesign and real brand of the website. The levelling the packaging we ve, all come out with our best selling brought right now, just coming so we start initially as a tincture and capsule product, focused company, but we decided to entering the economies and adding cd and Ghana benoist another healthy ingredients in there, and so I've been really cool to see The affinity for that product, blind and now gummies is one of our best sellers and you're, not really a great way to introduce people to see me

I think any time were growing like this there's a lot of growing pains, so there's a tunnel of challenges that that come along with that one of the main ones that were currently working on is is bution, really understanding the role as the return on had span of all of our people. It forms and where they're coming from, I think, any time you are a direct consumer brand. You have Facebook, Instagram, Google, influencers affiliates, there's all these different vertical, where revenue is coming from and having proper attribution is, is very difficult in a world of codes and links in everything being thrown around so, for us, It's really identifying that, after in understanding which channels are truly performing and which channels are an add dollars around to really answer those those tax issues,

play number one advice for people that want to follow in my footsteps of the LISA being an entrepreneur has to be passionate. I learned that, first and foremost as a professional athlete and actually me losing passion for the sport as why I ended up retiring similar to sports and entrepreneurship. Your competitors are constantly working and if you're, not extremely passionate about this idea, is new venture. This side hustle that you're doing don't even embark on a plane because the person who is passion about it, may not be smarter, they may not have as many resources they may not have as much talent. There willing now outwork you nine out of ten. They will win an odyssey. That's how I became one of the best in the world was not even so much like fiscal, too Where was worked, everybody and once I started to lose the passion for the sport, that's when I started to lose. So for me, that's what the biggest advice that I give is that you need to be

because if it feels like a job, you know rarely will succeed, because you will be willing to go above and beyond, put in was necessary to to stand out awesome thanks. So much might really appreciate those updates toy agreeable being passionate? I think you can't just follow any passion, but when you find the right passion You are excited about that also has value to others make. That is the magic formula. So that's great. I also like hearing about the role as metric the return on ad spend. So that is something important, especially when you are well spending ads because, as MIKE was explaining this whole problem of attribution. It's a real thing for an e commerce company, because you have these different sales channels and it's not as simple as you might think. You know being able to track each individual sale and under

and ok spending a couple thousand dollars here. Maybe I'm spending more money on this opening? You know how do I know where the attribution is? How do I know where the sales are actually coming from so an important thing to pay attention to listeners check out my website, mice, see dot com, my soul, CD. Let's give him some positive role, as which shouldn't be hard, because no one pays replacement here, so he's actually spending zero dollars so we sent him one sale he's got positive role as nice. Let me what you think and who you like to see featured from our archive more than a thousand stories side, Sicels Godaddy COM, slash questions for any questions, feedback ideas, anything you're working on and our shadow. It's for today, side, us well schooled outcome, Slash, eighteen, thirty, nine said, I'm excited about this here I'll, be cheering you on how we move forward with your ideas and hope. You'll join me again tomorrow. My name is

tell us, your listening to side US war. From the onward projects.