A German couple create a personalized jewelry shop taking the fleeting memories of childhood and turning them into gorgeous memories that last forever. Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are. You need a hustle! Share: #SideHustleSchoolShow notes: SideHustleSchool.comTwitter: @chrisguillebeauInstagram: @193countries
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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
Oh, hey, they're welcome! This has taught us a school, I'm critical about. You know. I never know what to say good morning good afternoon good evening, because with the format of the show, of course, you can
Listen whenever you want. So what
I'm a day. It is for you, while I hope it's good and by way of introduction to
day story. Let's go back to the vision of the show like
How do I make a school every day, but I wanted to be fine. I want to be enjoyable, but shocker
Every site also story contains a lesson, and I try to be somewhat purposeful about this. It may not always get it right back
most part. There is definitely something you can take away, even if you haven't
interest in the story itself even
You dont want to start a crowd funding campaign, even if you don't want to bring back schools from Bali, like I store you heard the other day
or sell monogram scarves or paleo bars to other things. We feature this week. The whole is to teach their storytelling so, for example, into day story
here about a german couple who started aside hustle after coming back from vacation.
Not entirely, unlike that Bali Skull story. I told you a couple days ago and I talk about their process.
And what happened, but within a story there at least a couple of key points that I want to highlight in particular today story this question of, but one of my idea is taken.
Comes up and you know I hear this question all the time I hear it, and even
here in the side of course, go workshops
Doing research for the sight of a book was one of the most common things I heard from people, and I think we have this fear
like, oh no, someone else is already doing this, like I had this idea to do something, but then I went to Google and
I typed in my phrase or my idea. I wasn't it.
You thought of it. Well, that may not be a bad thing just because you're, not the first person to think of something doesn't mean it can't be successful
doesn't mean you can't, but your own spent on it. It doesn't mean it. You
discard that idea so
the stories, but take something with you for the rest, your day as you plan
work on your project. That is all
Michael? I can assure you
encourage you, but also provide you something helpful impractical.
And that's your coming right up in just a moment
Stephan Bow Shine and in his family were on vacation in Denmark, taking a stroll along the beach along the way they decided to stop and show their two year old son how to make hand and footprints in the sand. Then they watched the waves rolled across the shore and wash them away again for doing it.
Take your times. Steffens wife turned him and said
boy, there was a way to make these little prince last
Surely enough, this gave him a great idea for a site. Hustled apart
and even the vacation Stephan and his wife
two scouring the internet to see what options there were four people to preserve these wonderful memories to their dismay. They found out this,
wasn't an entirely new idea. There are plenty of businesses offering
fury and other options.
This is where many side hustlers would turn away and look for a new idea with less competition, but not the bow. Shine ends up
closer inspection. He found a products on offer, didn't look that great they weren't clean,
or precise, which was a jury,
worst nightmare, and it wasn't me
he'd ever where or gift to someone else. Stephanie
he could make it better and he made that the sole focus of his sight hustle. He wanted to cry,
natural looking jury, with clean lines where it really looked like the child had pressed
hand into them all and had it set no matter the size,
this idea would lead to the tagline memories made manageable and back when you finish school.
Had been trained as a metal worker and he spent months trying to perfect a technique
though he hadn't use it in a long time. He remembered
To alarm, to treat the metal correctly and use other tools to make
process easier and finally on
eighteen months after the vacation in Denmark, he found a way to make the jury. Look exactly like you wanted using a mix of three prince metal.
King and countless numbers of his sons footprints. He found a system that he could replicate time.
And time Again- and this meant the new
Emily Side, hustle foyer was ready to go, live to the world. Steffens wife Katya created the first company website
using some self taught html skills to put everything together. She added frequently asked questions assails page some background in from
and anything else. You could think that a customer might want to know within a few weeks a minute
get there first sale through a process. They both found a little comical. They want their pretence
customers to feel like they were a big company and not us
our family side hustle they spent the entire.
I'm trying to make their business sound is professional as possible. All while hiding the fact.
Were overwhelmed by the idea that someone would actually want to buy from them. Thankfully, there
able to overcome this overwhelm they jumped round
circles when they got that first international sail to a woman in Hong Kong and this project first started in twenty eleven and over the next five years via would continue to grow
step and was able to turn aside hustle into his full time. Work
which he says, allows him to pay more than his fair share of the household income and caught yes, but
a lot of time running back into the business and updating the company website to make it look just right,
over time. The system for the online shop has also become more sophisticated. They switched over to word press
on the back into the site and the use of e commerce
to make online sales at last, they added a configuring
and to the site where customers
completely designer customized their own jewelry from start to finish
imperils that come with running a business with your significant other Stephanie Katya have established a rule, no
no stirring meal times
There is also some natural friction that comes about when there's a lot of orders coming in, but because it aside,
sought. Mutual interest is not usually any arguing about working late or using time on the weekend, and when the boughs get feeble
from their customers- it's all worth it- they tend to get repeat business from
we have new children or get a new path
as well as re orders at the old prince extort. It feels as though the work
doing really matters to people going forward. The plan for fire is to look at the technical aspects of the business
The other can continue to improve their recently said,
a new workspace. They want to experiment with new materials,
finalize a new line of jewelry. This memorable side. Hustle won't be forgotten anytime, soon awesome. So let's go back to that question. What if your idea is taken? Think well, first person ever do something like this: you go online.
Looking like. Actually I'm not, we might
where I'm going with us. The answer is: it's probably okay. If somebody else is already doing nothing, in fact, that's gonna normal
The the answer is usually define your own unique twist on it or, like I think I may
The other day. You just need to do something better or different, and not every aspect of what you do have to be better different, but you want to look for some key
factor, and by the way, I'm not saying you she completely copy someone else's idea. I'm talking
These situations where you haven't idea, like always anybody else doing this, but there may be
in situations where ideas in projects
Hustles and businesses are kind of market specific.
Like the way the Bausch Islands have set up this project there actually selling internationally, which is really smart
but if they are only doing this in Germany, for example,
you might be living in New Zealand, and you hear about this idea, and you have this-
the scale and you like this concept, or maybe you set it up there,
he's just because somebody is doing something similar to what you have in mind can actually be a good thing, because it showing
people have a demand for that service or that product. Presumably, these
people wouldn't be doing it if it wasn't working for them in some fashion. So just keep that in mind.
Forward everyday new story every day. A new lesson, Michael, is for you to be in
fired and take action,
which conveniently relates to the tag line of sight. Us school inspiration is good, but in spirit,
combined with action. So much better today show
our citizens school dotcom, slash two to four:
still on the run this week myself, but continuing to record episodes every day. Of course, I do this for you,
hope it helps off tell somebody about
If it is I'm Christianity
recital so small.
Transcript generated on 2020-08-06.