Hey there what's up with Chris Gayle about here with you for side, hustle school is episode, two hundred and fifty seven. If your listing in real time or are just five days to go until the side hustle book comes out, it is in fact be final countdown. We have a lot of people out there who are listening I said when I started to show way back in january- is that people have different goals for their sight, us all What kind of new that, from the beginning and design ashore around it without factors, and more and more reinforced as we wanted gone the year like assets said I'm I'm learning along with you so excited so goals are different and unique. Some people want to make quick cash, others want to replace their income. Others want to do something creator and so on it, but one benefit that we haven't explored at all and two hundred and fifty seven episodes at least not like this- is the ability to pursue a big price Over time, without going all in and risking your savings now, when I heard the story

First thought it might not be right for side school because it's a ten year project to invent a new kind of boat when it falls into a backpack actually, which is crazy, but we'll get to that. But I was thinking well tenure project. That's not really! What aside, I suppose bout. But then I realized that the outdoor men, the guy, who invented the boat, is able to do this because of his job. Like he's able to take on this big project, had this long term focus and actually take some risks because he's working full time and also because he's working full time, the risks aren't a significant. So I thought this was really interesting and, of course, its awesome. The thing that the guy builds a boat that fit into a backpack that story coming right up today. Side also story was inspired by the great outdoors pipeline has always enjoyed nature, getting away from the crowds and up to the mountains, lakes and

this is his refuge from everyday life. He spent many a trip camping fishing sing and scuba, diving from the Bahamas to Alaska, and he wanted a boat thicket help him explore these hard to reach places a little easier, for years. He would wake up in the middle of the night imagining this boat, you would have to be light versatile. Easy to assemble, and it would help if he could carry it with him, perhaps in a backpack. Unfortunately, nothing like this existed on the market so. Finally, after years of thinking about it, PETE started his folding boatside hustle with attractive the hardware store he purchased pvc pipe glue and some fit At the same time you designing and prototyping his boat. He also had a hobby of flying, ultralight airplanes, twitter, able to borrow ideas and techniques, as well as some of the materials that are used. An airplane construction, and since peat has a time job as a senior construction project manager for a software company. He spent his knights and weekends, often on for several years, prototyping twenty designs until he was happy and two thousand eight p m, The outdoor retailer show in SALT Lake City there he was,

connect with some other guys, building unconventional boats, they as they weren't in direct competition, so they offered PETE some help. They stop that experience. He went back home made twice. More revisions to his design and finally had a prototype that would allow his boat to go from completely pact too ready for the water in four minutes. Designing and creating about even a small one is quite a bit different in scale and scope than selling something on Ebay or creating course and putting it out to the world for his next big step. He had to find a manufacturer who would bring this prototype product to retail. Reality is let him, on a three year quest around the country from New York to California to Virginia he. Eventually, three chips to China as well. Finally, settling on a manufacturer, he felt comfortable with after another long wake, the first round of Cape ACT, Boats Authority decided to call them were shipped to peat back home in North Carolina, the end of one successful chapter, it meant the beginning of another. Now that he had a product he had to get to work, marketing it initially approach and brick and mortar stories about stocking his boat

We quickly realized it wasn't a good fit for a couple reasons. To start with, the boat requires a bit of explanation. Remember this is about that holds up into a backpack if you're wondering is possible. There will be a picture on the shoulder its page, so in a store, the average customer would see a black back back and then in assembled boat and have to make a mental led to connect the two and since the boat cells for about a thousand dollars is not exactly an impulse by the other. Interesting obstacles encountered is that his boats don't recall anything other than a paddle and alike jacket, which sounds good because there, but would require a variety of other products. A roof, rack, Beller Pump, a skirt, a cart and alive system to help store it. Retail wars were used to getting all those additional sales, or at least some of them. So they don't like the idea of just talking about in a backpack that needed nothing else. That's ok, because PETE realized he could sell direct once he figured that out. Pete set up a website using square space. He took professional photos, videos to really shocked the boat and also began to now.

Down their potential markets. By doing some focus groups, he was initially thinking about other outdoorsman like himself, but he was surprised to see that some of his best response from women who live in cities, but like liked ahead, outdoors on the weekend. Since the boat is lightweight to assemble and can also put in a closet. It's a perfect fit. He also started approaching potential ambassadors, or influencers would be able to expose a whole new group to the folding PETE. Now has a handful of ambassadors in his boats have been around the world in terms of start up costs full disclosure it. This is not a cheapside us all because in a labour of love, a product that he wanted to create for himself and for us, he's passionate about getting out. There are two other like minded folks: total cost for the first production run whereabouts, hundred thousand dollars. Not a small investment, but one that peat was able to make over time because he was sustained by his full time job speaking. Sustainable his side. Hustle is now beginning to sustain itself, but PETE knows that in order for it to grow, he needs to start selling more boats and he wants to get folding boats out to the public. Despite work,

this project for a decade. He is still inventing and tinkering he's already What with a new butterfly design at will shape a minute off the already quick format it set up and in the rest of his limit spare time peat has been hitting the outdoor shows trying to find partners said he can sell his boat visa as many channels as possible, but first he has another adventure coming he's heading off to Norway, with his wife to celebrate thirty years of marriage and naturally he's bringing a folding boat on the trip. As I said, a side has working on a lot of different forms in this story see this guy had a long term focus you want to build something that was, not necessarily easy or chief or quick and you want to do it in a way that was different from perhaps a traditional entrepreneurial path, which would be quitting your job. Against your savings or getting some kind of investment trying to make things work quickly and to scale which can be exe adding, but also comes with a lot of pressure and waited peach. Also do it. He was able to relieve some of that pressure. He's doin

project to succeed. It was still a lot of money used to invest in it, but he did it in a way that was a lot less stressful, also just to come, On the direct sales, direct sales versus selling through retailers actually thing going. Direct makes much more sense for this project, for many reasons is not just about retail stores being sceptical if he was sailing through retail, he would also have to sell them stores, the boats for about half the price. They will be giving away a lot of profit to do that and impact the bus might actually have to cost more. In the end, no, by selling direct he's able to keep all the profit and not only that- but I think going direct- allows him to build much more brand loyalty by having direct contact with his customers. So it may be hard to get off the ground because Walmart isn't buying a thousand boats or whatever, but actually has have the potential at least to be much more sustainable. I really like this company in Seattle that makes bags named after the founder Tom Ben I've been carrying the time been empire builder bag, for I think some like five years and I'm not sponsored by them on a pang customer. But a few years ago I was able to visit their factory in Seattle take a tour and

with Tom and his partner Darcy, and he had an interesting story of his bags becoming really popular building this big customer base and then a couple, big box stores and enough, it was Walmart or something similar approached him and why the place up really large order, and he went back and forth on it, but actually cited. No, I'm not gonna. Do that and continued building this business direct and now his any time been has a lot of brand loyalty there, like people like me, who admire his vision. Think is products are great and are happy to talk about them. None of that would be the case if you could get those products anywhere, say something to think about wherever you are in the world, whatever you're up to hope you enjoy. This episode. Remember that inspiration is good but inspiration with action so much better they shall not, including a linked to feats boats where you can see some cool video.

Being assembled and disassembled, along with links to Tom Ben and everything else. I talked about all right side of school dot com, two hundred and fifty seven, I'm crystal about Persado School I'll, be back tomorrow.