Hey there side, also school listeners and community welcome back. This is critical about. Are you one of us people that has really good handwriting know some people you can, even when they just sign or name it's beautiful, you're like. Why are you rational wedding invitation designer That's not you do you have good handwriting or acceptable handwriting ordeal, terrible handwriting. Let me person I was never that great and I think over the past couple years I've actually gone from acceptable to terrible my signal, there has always been deliberately minimal at long last name, Gill about. I usually just sign a variation of my initials, but I did so used to do quite bit of long for writing? So I had a journey every day I read a couple pages in my print journal. No, it also do a lot of blood draftsman of the writing in my notebooks someone's before transferring them to the computer, but I got method. Over the past couple years, I've been doing far more than just directly on a computer, and

from running down like my task to might do lists and my project ideas not can I stop. Actually by hand, far less than I used to a definite chosen but my handwriting not the only one because well, I know not only one, because like people have this problem, but also be today story is about an account manager for a software company who created I'd hustle involving a mechanical handwriting machine after visiting his new girlfriend family and feeling ashamed about his poor handwriting, I'm sick thank you to our sponsor and then I'll be right back with that story. Support for this fog, gas come from sea W and Hewlett Packard Enterprise at sea. W we get modern servers need to be flexible, scalable, unpredictable abrogated, you'd, say that ok what what I say next bramble but about servers. Security, impressive and freaky Sweetie w can implement secure, Hewlett, Packard enterprise, gentle servers that improve speed and performance while reducing rising costs. The product of all, I too,

frustration by C D, W people who get it. I predict a web address w dot com, slash hp, I'm in your mind, man? in an age of computers, not everyone has crisp clean handwriting. In fact, great penmanship is becoming more and more rare. For David Daniels are feature intraday story or handwriting. Wasn't just an inconvenience, it was an embarrassment and this embarrassment also proved to be an excellent source of inspiration and motivation to definite received. Formal training and hospitality management and landed a job as the manager of a four diamond resort thrilling and challenging which he enjoyed, but it also came with major setbacks, including a very heavy workload. Resort judgment. Isn't that forty hour we job it's more like eighty hours. He really days off to rest. He hardly ever went to visit his family and as to where on him he knew he wanted to move on. What would you do that that was a transition into an account management role for but software company. This gave him

like somebody was looking for, but some was still missing, perhaps a creative outlet, one it would pay him more money on the site as somebody, the good challenge. He felt his need to build and create wasn't being met. Then the toothache in sixteen Christmas season arrived and day went to meet his girlfriends parents and extended family for the first time for the most the holiday went well and he was proud of the impression he left, but then handwritten car started coming in the mail from the family groups, he met his girlfriend lot of family. They went all up and down the state and they all like to send holiday cards, so his card started coming handwritten David, wanted to return. The sure to show his gratitude for the hospitality he was shown. When you not down to write a few cards Ali could produce was chicken scratch. If not familiar. Expression. It means terrible handwriting a lot like mine, He threw more than one of those cars away out of embarrassment. He felt like his penmanship simply didn't match the response put together impression. He had tried to heartily behind a couple. Quick, Google's has revealed a solution to his hand. Running woes machine written cards. What a concept he thought it would have been perfect.

But nobody was offering the service where he lived. That's when he thought back on that creative desire as well as the desire to start aside hustle, and he thought well how hard can it be as They came to a close. He returned to his account manager job but his gears returning to the tune of a different business, and he would call this business Bro note a MAC nickel handwriting service by day. He attacked tell businesses thrive, especially software, and at night he transformed new idea into a website. It wasn't just a what like that part was simple enough. He also get a handwriting machine and those aren't cheap. The one he wanted was price ten thousand dollars, and the company was in Virginia while he was in Colorado, its advice were to break down his business, would be instantly stall for a week or more precisely. To repair shop down the street would know what to do, but David was clever, He asked the machine had running company if they would consider leasing of a unit on a trial basis and they agreed got to use the machine on a month by month, contract with no long term commitment for four hundred dollars a month with that and business cards and Penn's is total started. Costs was about five hundred dollars

You started blown out of his one bedroom apartment and slowly in a business over the course of several successes and failures, the first pillar, was targeting individuals a person rarely by more than one card at a time which met each orders, very small, less than five dollars this led to a differ crouch, switching gears to targeting businesses business class. Often order ten or more cards at one time. Bringing order size up dramatically. He also found a good source of clients in the form of message boards data, posting on message, boards and forums about handwritten marketing strategies and he lighted first client, who had met in person, that time most of his customers have been coming from those message boards you can too to try new marketing efforts, new approaches to reach more people. It is also becoming more narrow and refined, as you understand who is target market is and where it can reach them. A year ago we had the stress of the eighty hour week job then he trends into a role. It gave him more flexibility, now he's trying to see what he can do with Brown out. Do you have that

Shep and need to send a handwritten card will now you know where to go. What this is an interesting creative projects. I am is to see if the market is gonna be big enough in the long term and his price hike to actually make money she's dead ok right now, but he's gonna need to scale it further if he wants to keep growing. It's hard to make money on five As a customer like he saw, isn't it targeting attempt it does seem resourceful, is willing to try new things, reach different people, switch from targeting consumers to targeting businesses and, like I said people's handwriting is only getting worse and worse to if there is for the service, which will see kind of long term, he's position to provide it and if it doesn't work out because remember not every site hustle does, while he hasn't, ten thousand dollars on that machine. He is just Tat on a month by month, basis for foreigners dollars a month. So if you take nothing from the story, and you thinking about your ideas in your projects and what you move forward with try to fight ways to lower your risk and lower your expire you're sort of something doesn't work out. It's not going.

Your tone of money. You're gonna have learned something that you can apply. Your next attempt and you also good story, Well, that's my two cents for what it's worth, as always: Inspiration is good, but inspiration with action is better today show no. Horizontal school dotcom, slash to six six. Thank you for listening. Critical about for side, hustle.