Hey there. What's up its critics about reporting in foresight, side, hustle, school, so glad you're here hope you're working on your freedom plant wherever you are in the world today. If you love Cross Fit, I personally am not across better, but I know a lot of our folks are. If you love prospect, the obvious path she sighed hustle success are to open a gym or become a trainer, was the to kind of things that are the most obvious that people Think of it through and across fit. What would you do a thing with opening a gem is it's pretty expensive, like it's gonna requires from capital its doubling and be an investment not to make a long term commitment to it and are certainly to be some risk.

Doesn't mean you shouldn't do it, but those are important factors to be aware of and similarly to become, a trainer there's a lot of risk capital and Bob with that. But it's a pretty sat path in the sense that personal training as a service, and I want to say that there is only so much you can do with it, because we have seen people who ve done something creative but is probably fair to say it's kind of a prescribed course. So those are the two obvious pass now. Today's featured site hostler ends up growing a seven figure. Business doesn't start out that we of course starts as aside hustle he eventually quit his job, something like two years in it. Does this by taking a different approach, not opening a jam not becoming a trainer but providing the equipment that all of these gems and all these trainers need. I'm always fan looking for the third way or a different approach to do something. This is a good example of that and will circle back to that concept. At the end of the episode, stay tuned support This podcast comes from progressive. Saving money on your car insurance is easy with progressive, it's an average savings of sex

hundred ninety six dollars for customers who switch and save in fact customers can qualify for an average of six discounts on their auto policy with progressive, including discounts, jasper Putting a court online or owning multiple vehicles get your quote online grass of dot com and see how much you could be saving national average annual conference. Him he's been you customer service who save a progressive and twenty nine discounts varying, are not available in all states and situations for electrical supply designer and marketer Peter. Tell our honeymoon. Was the term point in his life. But not the way you might expect in a small hub in Mexico. Instead of focusing on our evening with his wife Peter found himself snake. Behind the bar to try and see what kind of fridge they were using

that moment he realized. He was too obsessed with his current work and it was time for a change. He was ready to focus on something a lot cooler infringes outside of his work. Peter was a keen cross bitter and it fully bought into the lifestyle, so he figured that might be the best place to start looking for his next idea, not wanting to be a trainer or run his own gym here decided he would instead focus on providing the equipment that can help people transform their lives there. For, in twenty ten out of the extra space in his home garage, he started his own side, hustle fringe sports. This would be an online store where people could buy the equipment for their it needs. How did he do this? We started by finding what is known as his minimum viable product as a kind of start up, a term that I don't. He's very often, but it basically refers to the stripped down most cost effective version of the product that you want to sell.

Peter. It would allow him to test the market, learn sales processes and work with manufacturers on a small scale, but still generate income. If he was successful, we started with a single product. I set up Jim nasty rings using some contacts from his day job electrical supplies, design Peter found a manufacturer in China where you could buy the products at a marked down price. He set up a shop if I store. If you chose because integration possibilities with other apps and created a Google Adwords campaign to get traffic to your site. These initial start cause came in and around two thousand dollars, which included setting up the site, bringing that pay traffic to the site and importing the first batch of product to the? U S and it worked. The test ran from tee. Ten to twenty eleven earning him. Eventually around fifteen thousand dollars in revenue he figured if we could sell someone gymnastic rings, he could They saw them kettlebells as well, so following a similar process. What Justin

only this time, using a U s supplier, he began to test this hypothesis is I've got. This has turned out to be right, and this is the same system he's you'd ever sense to growers business and test his products. Speaking of testing products, here's something that french sports does to see if a particular product is worth adding to their inventory, because a Peters love for Cross fit that lifestyle that a lot of people have adopted. The first ever see whether he thinks a product is cool and if it's something you like to see in his own Jim, if so, he then asked the gem to post about the product and our social media feet to see what people say about it. If it gets enough, engagement is we're attesting. If nobody cares well, they can save their money and spend it elsewhere. These two forms of testing have allowed him to keep his costs down, while keeping profits high and avoiding expensive failures. Another tool it helped him is the app ship station, which has been a partner of sawdust, will school since we started in January. This upwards, with all platforms, the distributor we'd like to sell on from shop. If I E Bay, Amazon, many others, it puts all the data payments in back,

where's into one easy to use dashboard. That tool helped Peter keep the back end of his business, simplified, not talk about the money in the results this site hustle first began in twenty ten and Pierre had grown it ever since, after the first two years, he was able to quit his job and focus on a full time. It is now a pretty big business in its seventh year, The cross equipment hustle should, in the year with sales in the range of forty six million dollars, but it all started with that. First experiment that first test to sell gymnastic rings, which cost about two thousand dollars that bringing in fifteen thousand dollars in revenue over the course of about a year Starting. A similar hustle appears advice is to become obsessed about a problem that people have find out where the people had. This problem spend their time and I'm going to be a way to help him sought it, which we talk about it the different ways on the show. Looking ahead Peter thinking of expand, into the supplement industry, perhaps growing not hustle along the same path as

first so an interval. I mentioned that the two most obvious ways to make money in the crossfire trend are to open a jammer, become a trainer and that's what a lot of people would think of their thinking it making a transition are going to start there for small business. They might begin to go down that road, but, as you heard me, Ray Peter found a third way. You want it stop business that actually did turn into something more substantial fought in the beginning The origin was: don't spend a lot of money focus on US product, see. If we can make that work, and then go from there. I said I'm always Victor I'm looking for a third way. There's a big market out there, and not just one or two things that most people think I like: where people not thinking of so you think about cross red, or this kind of like hardcore fitness that becomes a lifestyle for a lot of people. We have similar episodes.

People who made protein bars or protein powder. You could also make some kind of accountability programme. Maybe there's a service you could provide that's not training but something different, this is the kind of thing that people get really committed to and whenever people are committed to something than their willing to invest time money resource into it, So it's puppy some other sector we have even talked about just for Cross FED and if you're not into cross, for it, was talk about a different industry. Us think about something that you're into the obvious entry points and one of the alternative wines or the eye is that in retrospect seem obvious to buy. Nobody else is doing them or far fewer people are doing them. That's something to think about. At least I think it is, but of course, as always, I don't want you to just be inspired to do something about it. Inspiration with action is better than just inspiration. Maybe like learn more about Peters Business or ship nation. Anything else I mentioned today, it's our line at sight of school dotcom, slash three. Three. Four, thank you for listening to

I hope you enjoy it. I'm crystal about recital score.